Universal Music's Latest Bet On The Future: People Will Buy Music On Plastic Discs, Right?
from the oh,-so-it's-like-a-CD,-only-more-expensive dept
The years when the compact disc was the preferred audio format were some of the most profitable years in the recording industry's history. Both vinyl fans and cassette collectors purchased albums they already owned in the new format. Why? Convenience. It replaced vinyl's bulkiness with something that could be carried around comfortably by the hundreds, if needed. It also solved the cassette's biggest issue, saving music fans from the tedium of manually rolling the tape to a favorite track via the inexact science of button mashing.
The CD was simply a more convenient format and claimed to be damn near indestructible if properly cared for. (Sadly, the jewel box was rarely up to the task of being the CD's protector, as the all-important CD-holding center pins/braces usually disintegrated upon purchase.)
Clearly, the recording industry would prefer a return to that era, as it has made several attempts to woo buyers back to its shiny discs, offering a variety of audio improvements. The latest advancement in plastic disc technology comes via the Universal Megalith Music Group.
Universal Music Group recently did a low key introduction of a new hi-res audio format called High Fidelity Pure Audio. The launch was kicked off at the Dolby headquarters in London on June 20th and the format became available in France first, which seemed like a great place to dip the product’s toe in the water without having picky audio journalists noticing.If you haven't felt your heart skip a beat or a surge of mild interest, don't bother checking your pulse. You're very much alive, in contrast to the offering before you. Yet another attempt to reinstate a long-gone profit margin which will be greeted with the sort of public indifference that can scarcely be bothered to expend energy on a shrug.
So what exactly is this stealth format? High Fidelity Pure Audio (HFPA) is basically a Blu-ray disc that delivers 96kHz/24 bit audio recordings in three lossless formats: uncompressed PCM, DTS HD Master Audio and Dolby TrueHD. Most discs include the option to download MP3 and lossless FLAC versions of the songs as well. The discs will also play on any Blu-ray player or PS3 device.
If this were a novel experiment, it might be greeted with enthusiasm from a few high-end stereo afficionados and loads of ridicule from everyone else. But it's all been done before and even those willing to throw lots of money at an audio system have bought a ticket for this ride too many times before.
Didn’t we just play this game about 10 years ago with the DVD Audio disc and SACD, formats that both failed miserably? While it’s laudable that Universal is even considering bringing a higher fidelity product to the marketplace, haven’t they learned anything from history?UMG has not. Or if it has, this new format isn't the based on anything it's learned. People may decry the quality of compressed audio, but nothing else comes close to it for portability and convenience, Bobby Owsinski points out.
[I]mprovements in fidelity happened along the way in most formats, but almost as a byproduct of the technology. Nowhere in this stream did the majority of consumers choose to replace a format simply because it sounded better.UMG may think there's an underserved niche market that needs to be filled, but any physical music format at this point is really a niche. I don't think it's actively trying to fill a void as much as it's trying to see how many people are willing to purchase something again in a shiny, new format. That's really not how "repeat business" is supposed to work.
I have to imagine the costs of this effort are going to outweigh the profits, which in an industry that has spent 15 years hollering about how uncomfortable its deathbed is, makes absolutely no sense at all.
[Personal note: visiting the Google-translated High Fidelity Audio Disc site, I was greeted with the following message, possibly indicating I may not be the target audience for this product.]
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Filed Under: blu-ray, cds, music, plastic discs
Companies: umg, universal music
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'why the hell do the entertainment industries never listen to what their customers say or what their customers want? why do they insist in doing what they want and THINK that their customers want? would it not be cheaper and easier and progressive to cast off this 'we know everything' attitude and please those they want to get cash from?
quite amazing how those with plenty of money and power have no fucking sense!!
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http://www.youtube.com/watch?v=oF8nTOS_meQ
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Because there is way less risk and effort in maintaining a government-granted monopoly. People are fickle. Maintaining a relationship and understanding and changing with your customers is particularly difficult when your product quality is entirely subjective.
If you manage to become the only hot dog vendor, you quickly realize that customer satisfaction is far less important to your bottom line than keeping out new vendors.
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Also, those in the industry that are in charge of finding new stuff have colossal egos--how dare these upstart customers think they know better than them what they want.
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Look at how the music labels attacked Pandora, just because the latter's service doesn't allow the former to dictate company policy, i.e. shove all their acts in everyone's faces.
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That said, I'm not sold on the Blu-ray music discs. The music labels are clearly trying to echo the movie industry with this move, but I suspect consumer demand is almost nonexistent. Only the most discerning audiophiles would be interested -- an enthusiast's market ...that is if the music were of serious merit. Unfortunately, 99% of what the major labels peddle is pure, unadulterated garbage.
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There was a time long ago when I actually looked forward to audio going 5.1 and high def. Properly mastered, 5.1 music can sound amazing, as evidenced when watching a movie which has a decent soundtrack. The music industry never really embraced it though, not in any meaningful way anyways.
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My main home audio system is a Pioneer SX-315 surround sound system to which I have my DVD player and DVD/VCR attached (I listen to CDs with the DVD player). It seems that most CDs have surround sound, including those I've burned from downloaded music.
(BTW, I haven't bought a prerecorded CD in a long time.)
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The loudness war isn't just about high audio levels (to the point of clipping). It's also about having the dynamic range compressed until there is none left.
https://en.wikipedia.org/wiki/Loudness_war
That totally sucks.
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Wait a frickin minute...
Somebody at this clown academy has too many squirrels in his pants.
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For personal use, portability and speed worth more, and flash memory is far superior in that aspect. That's what UMG should understand.
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I guess semi-professional DJs will like this since they have to buy CDs to make sure they are on the up and up... but then there's the whole performance rights things going after people at weddings so they can double dip so hell if I know how licenses work anymore and in which country you can do what with what you legally buy.
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Let them eat cake.
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Re: Let them eat cake.
It's not a matter of can I afford it. It's a cost/benefit thing. The cost (in dollars, time, and hassle) is higher than the benefit for me. My stereo sounds great, and my solution works well. If it ain't broke, and all that.
I'm not complaining about my stereo, I'm just pointing out that there are use cases where a CD makes a whole lot of sense.
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Re: Re: Let them eat cake.
But yes, there are legitimate reasons to still to buy CDs.
For instance, I can buy a used CD, with shipping, for about half the cost of buying it as an mp3 download. So I still buy lots of CDs and just rip them myself.
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Well I won't ruin it for you :)
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My dad was an audiophile
(My sound system isn't a bose, it consists of Von Schweikert VR3 speakers, a Tascam CD-RW2000 CD Player/Recorder, a Tact Audio RCS 2.2 X Preamp, a Rotel Power Amplifier RB-1090 and a Michell Engineering Gyro Dec Turntable with a Grado Prestige Gold 1 cartridge).
To be fair, this Blu-ray new format would really sound awesome if there were a new player for it. That being said, I'm perfectly happy with the Vinyl revival and CD-Rs I burn from lossless sources such as Bandcamp and Beatport. If there's gonna be another digital audio format, it should be Blu-ray quality but downloadable over the internet. The Major labels are insane if they ever think they're going to get relevant again (except to distribute label-less indies who have made it on, say, Billboard, like Ingrid Michaelson, Macklemore and Anamanaguchi)…
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"I have to imagine" -- Techdirt's usual basis for a rant.
What about Techdirt's constant calls for "innovation"? -- Well, turns out that when attempted by those Techdirt sees as enemies, then any and all attempts are jeered at. The biases here make it entirely a matter of WHO, not what.
You're not forced to buy this. It's just a way of delivering gigabytes of data to a niche, as you even state. But I bet some pirates are already looking for the illegal downloads.
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Re: "I have to imagine" -- Techdirt's usual basis for a rant.
Nigel
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Re: Re: "I have to imagine" -- Techdirt's usual basis for a rant.
It's like me moving coke (that someone else made) from a glass (that someone else made) into a bigger glass (that someone else made)... Wow, I'm a hero.
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Re: "I have to imagine" -- Techdirt's usual basis for a rant.
Until then, I'll sit over here and laugh at how the RIAA thinks it can get people to buy music on plastic discs again.
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Shiny Plastic Disks
Look on the bright side, they are useful in pieces as bird scarers in the garden.
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Just provide the Hi-Res, Loss-less audio file
I really would care if there was a Spotify type of service that provides streaming of Hi-Res, Loss-less music, as well as any provider that is willing to sell the same version of the track online.
And for the ones that are worried about "re-selling" their music, then this Blu-Ray disc comes handy.
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Someone is living in a fools paradise to think they can restart the cd era all over again.
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I still buy physical CDs from time to time...
Long story short: sell me on the extras and the disc is a complete afterthought.
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Sell the FLAC?
Although, I know the answer to this question. If you sell studio quality lossless audio, then people never have to re-buy for a new format. I wonder what percentage of the record industries revenue for the last three decades have come from people buying music they already owned in new formats?
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Re: Sell the FLAC?
Good question because many have transitioned from vinyl/tape to CD to digital, spending money for each at transition. At this point the size of hard drives makes buying music tracks from iTune or Amazon more practical for me than buying a disc.
Another overlooked issue is demographics. I suspect the age range for most active media purchasing is roughly 15 to 35 with purchasing tapering off until about 50 or so and remaining relatively low and flat. With an aging population worldwide demographics mean that media sales will decline as the percentage of young declines.
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Re: Re: Sell the FLAC?
I don't know the actual statistics, but I stand as a counterexample. I'm in the 50 year old range and buy more music now than ever before in my life.
But none of it is from RIAA member labels, so maybe it doesn't count.
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Re: Sell the FLAC?
People already have the last copy of The White Album they are ever going to need to buy.
They don't have to buy another one.
The extra layer of gratuitous DRM on this new format doesn't even blip on the radar.
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Re: Re: Sell the FLAC?
Even the perception of their popularity is faked: they can pay robot companies to artificially add views and likes to their YouTube videos and Facebook pages. Seriously, who in their right mind believes that over a hundred-million people care about Justin Bieber, Lady Gaga and J-Lo?
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Niche format
I always buy CDs when I have the option because I'm free to rip them to any format I want, and unlike MP3s and AACs they don't come with my name and account ID embedded. CD's are also their own backup medium, which is another plus.
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Re: Niche format
I do this as well, for exactly the same reasons.
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Re: Niche format
Also, you can get rid of them once you rip the data from them (Thank you, US Supreme Court for upholding first sale!).
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UMG is simply entering a new line of business: beverage coasters.
Please, let's give them a little support here, guys.
They need it.
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Too Little Too late
CD's were that; no more (a helluva lot less) warps, skips, and other problems; simler random access than cassettes; sound quality that didn't deteriorate and was audibly better than records unless you had the $500 record player with the diamond stylus... One of my first (classical) music CD's, you could hear the piano pedals squeaking as they were pushed.
SACD and Audio-DVD did nothing for this. Once the sound quality was moe than good enough, who cared about the slight improvement. Most people don't have hearing that good or discerning.
Similarly, DVD was a massive leap over VHS, which was a massive massive massive leap over 8mm film. Blu-Ray? Who cares? 90% of movies don't need HD - how badly do you need "Meet the Fokkers" in HD vs. 480i? As a result, DVD is still around and Blu-ray is lackluster.
MP3 and DIVx or streaming? A huge jump in convenience. I can fit a wall of music CD's in my pocket. I can convert a video (or buy it) so it can be watched on a portable phone or iPad.
So this is just stupid. Where's the quantum leap? Super L-cassettes, laser discs, SACD - the improvement of quality, convenience or price was simply NOT there. If bluray had an option for something like "50 hours of 480i on one disc", it might have helped - here you go, the complete Gilligan's island on one disc. the Complete Dallas or Roots or A-Team on one disc... It would have offered a convenience that DVD could not match. Instead, Blu-ray was just an expensive DVD. Very few movies (Avatar?) benefit from the higher video quality.
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Re: Too Little Too late
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Not too bad
It also allows for richer artwork. One of my friends just released a beautifully packaged CD of some of his work, and he did pretty well with it. Sold them at shows, and a lot more people bought them than I expected.
As long as they're not crippled with DRM or malware, I think it's actually kind of a good idea to sell music on something that you can hold in your hand.
I don't think it works for people like Lady Gaga who are trying to support an entire industry and management with their work, but for musicians trying to make a solid living, this is a good idea.
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To be honest, I'm kind of disappointed in Techdirt's spin on this. They're appealing to a hardcore segment of music fans and adding value over the "free" MP3's available via the Pirate Bay.
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What value are they adding? This is a serious question. I don't see any real value-add here over buying the audio CD and ripping it for yourself.
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Not to mention unless you have spent $$$$$ on gear and a room to listen in, with that ONE (only one person in the room sitting in exactly the right spot) sweet spot it is all for naught anyway. Raise your hand if you listen to music in a large room, alone, with one listening position and don't raise an iPad, book or anything else to disturb the acoustics.
You say you can hear the difference, but can you? Did you do an "ABX Double Blind Audio Test" If you didn't then you only believe you can hear the difference. You can even build your own http://sound.westhost.com/abx-tester.htm (I have).
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Erm,
raises hand. I have a room exactly like that.
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If not (and even if you are and that room is not for your job) then you sir would be a true audiophile in my book. Nothing wrong with that at all. My problem is with all the people that think $$$ equal quality audio, and I have seen some very high end gear poorly installed with truly awful results, while they owner stands there and brags about all the money spent and how great it sounds.
I was a Live Sound Engineer for a band for many years (a long time ago) and now volunteer as a Live and Recording Sound Engineer for a local theater. My high frequency hearing isn't as good as it used to be, but probably still better than most. I am always amazed at the number of people who claim to be audiophiles that don't have a clue what the music they are listening to is supposed to sound like.
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You're missing the point…
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Re: You're missing the point…
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Multi-channel Audio
Until recently, multi-channel audio file sizes were larger than anyone could comfortably download. It simply would have been more convenient to buy a disk, exactly the same way it was more convenient to buy a DVD when that format came out.
In fact, the only people who were seriously developing multi-channel audio were the movie industry, who wanted to be able to offer 5.1 audio. If the music industry was smart, they would have worked with the movie industry to supply a single, unified multi-channel audio format that worked in DVD players as well.
It still would have been a fairly niche market, but it would still have been better than the stuff they're peddling now.
Of course, with bandwidth speeds the way they are, that opportunity has long passed.
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5.1, 6.1, 7.1 encoded?
If so, I would actually consider buying these.
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The CD is obsolete as a media format
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Dynamic Range
There are detailed descriptions that call this "death of dynamic range".
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Like, they are putting in a magnet link?
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This is largely voodoo
There are lots of people out there claiming that they can hear the compression artifacts compared to a "lossless" file or even a 24 bit file. But they can only do so as long as they know which file is the lossless one and which not. In a blinded test you cannot separate them.
Codec-developer Monty has written about that a while back in detail:
http://people.xiph.org/~xiphmont/demo/neil-young.html
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Re: This is largely voodoo
Even the author of that link recommends lossless. Check it out:
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You have, but being on a PC (obviously), you don't know that the samples of songs on Wikipedia are all encoded in Ogg Vorbis. I know this because I use a smartphone, and thus am unable to play these snippets directly, having to download them instead.
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A bit off topic, but...
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Re: A bit off topic, but...
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Disks are not to be sold to listeners.
It's the music industry we're talking about.
These disk are to sit and rot in a warehouse so they can be deducted from the band royalties. For 'retail' value!
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Blue Ray is dead
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So what's actually new?
Or my version: purchase CD and rip it onto my PC, then import the resulting WAV files into Audacity to create MP3 or FLAC files. Same discs, same tracks, same file formats, zero bandwidth usage. While it's technically illegal here in the UK (though not for much longer, thank Hargreaves), all the record companies know the BPI have always turned a blind eye to it, thus conferring implied permission.
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I walk into my local store and always find something I want. Shops still sell CD's.
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