Google Fiber: You Know How Comcast Is Making Netflix Pay Extra? We Don't Do That Kind Of Crap
from the good-for-them dept
The folks behind Google Fiber have fired a not-so-subtle shot at Comcast and Verizon for their recent efforts to make companies like Netflix pay extra. As we've noted, the big last mile access broadband access providers have realized that they can effectively get companies to pay twice by clogging certain points in the network. Even more nefarious, they're able to do this without violating a narrow view of "net neutrality" because net neutrality is focused on the last mile, rather than interconnection and peering. It's a really scammy process, which is part of those big broadband providers' attempts to extract monopoly rents out of their control over the last mile.Google Fiber has stayed out of this debate for a while, but just fired a clear shot in the fight, with a blog post that never mentions Comcast, but more or less screams: You know that bullshit that Comcast and Verizon are pulling? We don't do that. Instead, they note two important things: (1) contrary to the claims of Comcast, online video traffic is in no way overwhelming the network, and (2) it's easy to help upgrade the setup for Netflix and others for free:
We have also worked with services like Netflix so that they can ‘colocate’ their equipment in our Fiber facilities. What does that mean for you? Usually, when you go to Netflix and click on the video that you want to watch, your request needs to travel to and from the closest Netflix data center, which might be a roundtrip of hundreds or thousands of miles. Instead, Netflix has placed their own servers within our facilities (in the same place where we keep our own video-on-demand content). Because the servers are closer to where you live, your content will get to you faster and should be a higher quality.So, what's Comcast and Verizon's excuse?
We give companies like Netflix and Akamai free access to space and power in our facilities and they provide their own content servers. We don’t make money from peering or colocation; since people usually only stream one video at a time, video traffic doesn’t bog down or change the way we manage our network in any meaningful way — so why not help enable it?
But we also don’t charge because it’s really a win-win-win situation. It’s good for content providers because they can deliver really high-quality streaming video to their customers. For example, because Netflix colocated their servers along our network, their customers can access full 1080p HD and, for those who own a 4K TV, Netflix in Ultra HD 4K. It’s good for us because it saves us money (it’s easier to transport video traffic from a local server than it is to transport it thousands of miles). But most importantly, we do this because it gives Fiber users the fastest, most direct route to their content. That way, you can access your favorite shows faster. All-in-all, these arrangements help you experience the best access to content on the Internet — which is the whole point of getting Fiber to begin with!
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Filed Under: buffering, google fiber, interconnection, peering, streaming
Companies: comcast, google, netflix, verizon
Reader Comments
The First Word
“Pay Three Times
Mike, you wrote "get companies to pay twice by clogging certain points in the network"I see it as a desire to get the market to pay THREE times. Netflix pays for their bandwidth and connections so they can connect to their customer, the customer pays the ISP so that they can connect to services like Netflix, and then Netflix pays again to get a reliable connection to their customer.
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Yeah but...
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So many people to screw over, so few hours in the day...
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This article, on the other hand, does provide logic as to why they won't. It just makes better business sense to not.
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Money has always been good enough a reason.
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you have to be a dumb as a box of rocks if you think Comcast and Verizon are better then google.. two companies that are more concerned about robbing people by not only over charging people for their crappy service but charging business' twice for using their service so now the price of getting the contents we want and need have gone up.. look at Netflix, they've alrdy gone thru a price hike because of extra money out of pocket given to Comcast... What do you think would happen if Google neva came along.. All business' attached to the next will either serve buy increasing their prices or die because they cant afford to pay big internet service providers.. Im glad to see Google is evening out the playing grown and I see in the future allot of heavy hitters in the internet business either changing their ways or die to the side... WAY TO GO GOOGLE!!
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It should be dramatically easier for Comcast than Google Fiber.
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and, as pointed out, other countries (regardless of variances in population densities relative to U.S. states) have managed to offer much better services for cheaper prices.
The U.S. is only falling behind because our politicians are bought and paid for to give these ISP's an unregulated monopoly. This is economics 101, unregulated monopolists raise prices and offer worse service and they don't innovate and what we're seeing here is consistent with what we know about economic theory. Higher prices, worse service, no innovation.
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I need to keep notes so I know when the argument switches from "they're not big enough so they don't count" to "people are stealing from us" and "we need the government to protect our business model" as it has during the endless arguments over alternative business models elsewhere.
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Re: Yeah but...
I get free usenet, free file backup etc... user services, because it's cheaper for the isp. That's just the "user service" end.
My isp has netflix on it's network and youtube videos too. What google says is relevant.
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Re: Yeah but...
Unfortunately, so far it's no competition at all, the incumbents are just blown away.
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some BS from AT&T on Google Fiber
Dear Google Fiber, please come to NC ASAP!!!
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Re: some BS from AT&T on Google Fiber
He must never have had to do an old school fiber run.
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Re: some BS from AT&T on Google Fiber
An overloaded DSLAM is just as bad as an overloaded cable node.
Google fiber is actually true dedicated bandwidth to the trunk. Each customer gets a 1.25gb/1.25gb slice of bandwidth out of a 40gb pie, with a max of 32 customers. 40gb split 32 ways is 1.25, imagine that.
The only thing Google Fiber shares is the fiber and that's only past the Fiber Hut. Between the Fiber Hut and the customer, it's dedicated. The only reason they share fiber at the hut is to reduce clutter.
Not only that, but customer's do not share time slices, they actually get a separate lambda of light on the fiber, so they do not share bandwidth AT ALL. So it's not a single 40gb optic with 32 customer, it's 32 optics with 32 customer and 1 fiber.
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He also went in to talk about some of the cool features that these programmable photonic devices use, which includes tweaking timings, wave lengths, and spread. This is a big reason why they could not provide 1gb/1gb out of the gate, but was more like 700mb-800mb. They had to tweak the lambas to find the best fit for their fiber and optics.
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Lying involves the intention to deceive, so one cannot lie without knowing it.
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I'll take it!!
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The phone companies and Cable companies are at the table trading peering with each other and charging for the other to pass packets.
Google Voice and this fiber project is to get Google to the $0 peering place.
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Quarterly profits are bitch of a master when compared to long term goodwill.
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Haven't you been paying attention?
Their response is always, "We can't upgrade anything but our fees. What are you going to do about it? Go somewhere else? We'll laugh now."
Personally, Google is going to make this situation much worse when their fiber rolls out even further. Imagine, you get free (or low cost) and faster connection to the internet, and the only thing slowing you down is the fucking amount of ads it'll push on the service.
I'd rather pay Comcast for a slower connection than use a service with the abusive and intrusive nature of Google ads.
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I do love paranoid ramblings about fantasy scenarios regarding Google ads, though. I don't suppose you have any actual evidence that free users of Google's service are experiencing a massive increase in ads, let alone evidence that any of them are experiencing speed problems as a result?
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FTFM
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Which is exactly what happened in February I believe when TMobile (?) started rolling out some competitive data plans. In turn, at&t increased my mothers 1 gig mobile share plan to 2g for an additional $5 then another 2g for FREE in March, or April for a total of 4g for $5. Twice the dataz, where beforehand going from 1g tier to 2g tier was a $10-20 difference. Easy to guess why they didn't do it before. No? Because they COULD, they just didn't WANT to. So, because of competition my mothers data limit was increased to 4x the original for $5. Which when you think about it is funny because carriers tout mobile bandwidth as the nectar of the gods in low supply that shouldn't be given away willy nilly without milking all that money from that argument. But yes, when competition is there, so are the benefits. Which is why when her contract ends (she didn't know any better? man) she'll be switching to ST for the same amount of data and %50 better reception for almost a 1/3 of the price. Competition is the tits.
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@Violynne Re:
You do realize that google fiber is a fee for service operation, right? its not ad supported. Therefore you're to see any more ads on google fiber than you are on comcast. You'll actually probably see less, because comcast has spent many millions of dollars on equipment to inject their own ads in to the webpages you view, on top of those already placed on the page by the site owner / content provider.
Google doesn't do these sorts of things. Not only would that be a complete slime ball maneuver on googles part, it may well hold legal implications as well, considering the nature of their business and the role they play in bringing information to you to begin with. it would almost be like double dipping on ad revenue.
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Its quite simple, if you want see web ads use IE, if you dont, use firefox with adblock plus, there is a reason why its the number one most popular firefox addon, by orders of magnitude.
I discovered adblock plus many years ago and never looked back.
I remember several years ago, there was some nut job bible thumper with a keyboard named Danny Carlson making this big todo about adblock plus stealing his revenue, as he put it, take food off of his children's dinner plates (my first thought was holy shit, he reproduced!). He was so proud of himself, he thought he had solved the problems of the world when he wrote some retarded little script that was supposed to detect adblock plus and redirect you to a website that tried to brainwash you about why advertizing is good and blocking it is a mortal sin, and adblock plus was the root of all that is evil.
I went to his website to see what all the todo was about and nothing happened, I guess he wasn't smart enough to code around noscript as well, I was so disappointed...
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On the other hand, it is Comcast who is hijacking or redirecting unknown DNS queries to their own page with ads that benefited Comcast.
http://arstechnica.com/tech-policy/2009/08/comcasts-dns-redirect-service-goes-nationwide/
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You can be pretty sure that if you are using Google Fiber, those ads will be stored and injected by local proxies, not costing Google any tangible amount of backbone bandwidth. Probably pre-localized.
Google can offer local proxy integration services like that to Netflix exactly because they use this kind of setup for their own websites/services.
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Google bought Nest.
Google is thinking of pushing ads through Nest.
Nest is a goddamn thermostat.
So there you go. Take from that what you want, but there's a reason I left Google.
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First, there's no real indication that Google is thinking of pushing ads through Nest (although it wouldn't shock me if they do eventually consider this) That business came from a letter to Congress that including a lot of wildly hypothetical items to make the point that what constitutes "mobile advertising" is not clear-cut.
Second, none of that has anything to do with Google fiber. Google is certainly not going to be pushing ads through their fiber service in any way other than how they "push" ads through the internet already.
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(not that they bought Nest, I know that. but how they're "thinking" of pushing ads through it... and on that note, how the hell they would accomplish pushing ads to a thermostat in the first place?)
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Muc h of the press is reporting this in an extremely misleading way. Google has no plans to put ads in Nest. Even the story I linked to above, despite having a title that indicates otherwise, acknowledges this: "Google said that with Nest, however, it doesn't plan to add ads."
In addition, the CEO of Nest has said, trying to clear up the confusion, has confirmed there will be no ads on Nest: http://bgr.com/2014/05/22/google-nest-advertising-plans/
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How I read your reply: Not only irrelevant but lol FALSE!
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How the fuck is google as an isp forcing ads on it's customers? You made that shit up.
How is google forcing ads on your toilet, so much so that you would rather shit in the sink?
Rally for a shittier internet service OR shit in the sink if you want. Either way... (notice the theme here).... Either way, you are full of shit.
The sink -------->
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I've got three Internets to bet that some social engineer at Google thinks they have an algorithm that will translate behaviors learned from Nest usage into better understanding for ad delivery. I'm thinking that it is all hogwash, but I am not Google.
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1) This provides yet another data point that can help with targeting. On a rough level, they'd know who likes it warm and who likes it cool. That alone would help refine your consumer profile. By analyzing patterns, you could discern other things too (who spends more on heating, when people tend to be home, etc.)
2) They want to get into the ubiquitous computing game (I refuse to say "internet of things"). Every connected device they sell is also a source of another data point for them to use. Individually of little significance, but the whole reason Big Data is a thing is that you can now derive profit from analyzing huge piles of tiny data points.
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Think their target is the scanning refrigerator that creates your grocery list, at the very least?
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You would rather overpay comcast for shitty service that uses underhanded tactics to milk not only you but content providers that you may choose to use, for as much as much money as possible or will otherwise degrade your experience with said content provider over google fiber because google is "THINKING" about pushing ad's thru a thermostat?
Thats some well reasoned logic...
I'd let google push ads to my toilet paper holder if it meant I could get access to their $70 per month 1GB fiber network that not only doesn't degrade content from 3rd parties but goes out of its way with many actions of good intent to actually improve the delivery of said 3rd party content.
With reasoning like that, why are we even bothering with network neutrality? Its people like you, people that dont give a shit, or make stupid decisions that enable companies like comcast, over retarded and pointless ideological beliefs, that make it such an uphill battle for people like us, who do care about the important things, like network neutrality and freedom of speech and privacy and everything else thats slowly eroding away what its means to be an American, all that we stand for...
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Your toilet paper holder will get to see and report a lot of action with all the fiber you will be getting, and you'll have lots of delivery of third party content.
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He should have "bolded" the "it saves us money" part too, just for clarity. Apart from that it was really well said.
The same reason I get free usenet binary access from a "close by" , "on network" , server. It costs the isp less than if I use torrents to connect to an "off isp network".
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Apparently the late Senator Stevens was wrong - the Internet isn't a series of tubes, it's a series of cattle pens, herding things off to their ultimate destination, the virtual slaughterhouse.
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Google plays with words
How... evil.
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Forget it, he's just the latest iteration of the fool who attacks fantasy scenarios rather than actual reality (hey, seen ootb lately?). The fact that the article quotes Google in bold, and has the actual T&Cs linked via the source article (also linked) doesn't mean he's actual going to read it before launching impotent attacks.
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Re: Google plays with words
If you have 5 computers networked at home.
Do you download a video 5 times from the web?
Do you download a video once and use your network to share it to the others?
It's the same thing. The same reason that mobile phone networks have "free to call others on this network" features. Going off network costs via transit fees, while staying on network has no transit fees.
Google doesn't make money off netflix for a "better service". Google saves money by hosting/caching their servers/videos for free.
It works both ways too. (The issue of buffering youtube videos on the isp I use)
My isp has youtube videos "cached" and under heavy load it's better to bypass the "isp cache" because loading straight from another youtube server is quicker. Lot's of people were having buffering issues with youtube. Our isp didn't provide a "better" service in that regard but it is cheaper for them to get more servers than it is to pay the fees of transit(times xUsers times xVideoViews).
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*ding*
Finally a comment by someone who understands the backbone.
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Re: Google plays with words
I doubt it, because if you had, you would instantly realize how stupid your comments are, and how retarded they make you look.
Here are some excerpts from that blog post:
"We give companies like Netflix and Akamai free access to space and power in our facilities and they provide their own content servers. We don’t make money from peering or colocation"
and
"But we also don’t charge because it’s really a win-win-win situation"
Not only did you go out of your way to make yourself look retarded by posting completely inaccurate, speculative comments that could have easily been avoided by applying some reading comprehension skills, you double posted the comments to make SURE everybody reading these comments sees them, like it were a badge of honor, or something...
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I doubt it's free space for life. Google doesn't do anything out of the kindness of it's heart.
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Google plays with words
How... evil.
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Re: Google plays with words
"We give companies like Netflix and Akamai free access to space and power in our facilities and they provide their own content servers. We don’t make money from peering or colocation..."
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Did I read that right ?
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Re: Did I read that right ?
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Basically.... Comcast want to charge netflix because of the amount of comcast customers using netflix as well as charging their customers.
They want full control of a pay to connect service. (anti-net neutrality)
Want to access the web?... pay
Want to access our customers that are on the web? ... pay
Paying to access the web is ok but blocking or slowing part of the web because of "prioritization" is not. If google don't pay comcast to connect to comcast's users but bing does pay.... then you may have to use bing as google will be too slow. Any new amazing search engine will not stand a chance.
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Net neutrality is about treating data packets without favoritism in terms of where the packets are coming from. Colocation deals are fully in line with net neutrality principles -- the data is still being treated the same.
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Re: Did I read that right ?
plus, it's not Google's suggestion, it's Netflix's project (search for OpenConnect). Netflix have been quite proactive at offering this to all ISPs, and those who have taken them up seem to have been experiencing significant reductions in their loads (of course, many of the majors have refused to cooperate)
Is that a bad solution? if so, what's the alternative, bearing in mind that any external solution will immediately be less efficient.
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Re: Did I read that right ?
Most isps would and do save money by hosting youtube/netflix/usenet etc... servers for free. My ISP hosts all three of those.
Google are just saying what smart isps do to save them money. It's what they do too. It blows the stupid "anti-net neutrality" argument of "pay to prioritize because cost" out of the water.
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Re: Did I read that right ?
Nope.
"So netflix has to place their servers at every ISP ?"
Nope.
"Is _that_ the solution Google offers ?"
It's the engineering solution that most benefits Netflix, Netflix customers and Google.
So what's your problem here exactly?
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Profit!
(and unwillingness to innovate, hence they think the best way to profit is to make them pay more rather than 'give it away for free' because it's cheaper to do so, as Google explains.)
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This isn't exactly netrual
Netflix will have faster access to Google fiber customers because they have chosen to colocate their servers at Google's data centers. This is just another way to prioritize traffic for people who are willing to spend money-- the difference is that they're spending money on servers rather than bribing a cable provider.
It's a much better solution than greasing the palms of the cable companies to be sure. However, it will still have the net effect of favoring established companies who can afford to do colocate servers over startups who probably can't afford this setup.
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Re: This isn't exactly netrual
I've been hearing this confusion coming up more and more from the anti-neutrality crowd lately -- claiming that "fast lanes already exist" in the form of colocation, even though colocation has nothing to do with "fast lanes" or the lack of them.
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Re: This isn't exactly netrual
It doesn't "prioritize traffic" in any way. It's just a way to lessen data transfers "off network". It could be faster or slower and doesn't prioritize speed of one site over another at all.
Not the point as there is no cost for the startup to this existing setup.
If lot's of people using (x)ISP also use Netflix. (x)ISP can save lots of money by hosting Netflix servers on their network. It doesn't affect startups at all. If the startup is used by lots of people at (x)ISP then the ISP will want to host the startup's servers for free as it saves them money in transit costs.
Let's say.... (using imaginary numbers to illustrate the point)
1) You pay $1 for 1GB of data transfer across international networks (like an ISP)
2) You have 5 pc's at home (Like ISP's network)
3) You download a video to one PC (like ISP hosting a youtube server)
4) You use your own, "FREE" network to share the video with the other PC's (Your own youtube)
You probably have done it before. Download to a usb drive and share among multiple computers. It saves bandwidth and is usually faster. But it's not prioritizing traffic in any way.
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Re: This isn't exactly netrual
There's no way around that. Whatever the solution is, getting faster speeds involves spending more money. Bigger servers, bigger pipes, colocation, whatever it is. The only companies this will have a severe impact on are the ones that have so much traffic they're having problems keeping up, but don't make enough money to afford buying the equipment needed for colocation. And that sounds like a business that's going to fail anyway.
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Re: This isn't exactly netrual
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Re: This isn't exactly netrual
Shock! Horror! A large company can afford to spend more money on hardware to benefit their customers than a start-up can! We cannot allow this to continue!
(Sorry, I saw your username and ran with it...)
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$$$ and finding new ways to make it without actually providing something of benefit.
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As far as laying out the infrastructure, the electric companies lay out their infrastructure for much cheaper and so do water companies and gas companies and, if anything, their infrastructure is much more expensive to lay out and maintain (ie: water leaks must be addressed quickly or they can flood streets and water pipes are bigger and more expensive than wires because they must be robust and require strict safety and other standards so they don't flood streets, gas pipes can also be a hazard and so gas leaks need strict standards as well. In the case of the sewer system sewage can seep into the streets creating an unsanitary environment that needs to be quickly addressed or it can lead to the spread of disease yet the government seems to be doing a decent job handling that for the most part though maybe not always). So their job is arguably much harder in terms of just laying out the infrastructure.
The electric, gas, and water companies charge much less yet they still have to lay out and maintain equivalently expensive, if not much more expensive, infrastructure. Yet my cable/Internet bill is more than my gas, water, and power bills combined. and lets not forget all the high fixed costs of running a water plant to clean tap water and make it meet high enough standards so that it can be safe to distribute. ISP's have it easy and I don't want to hear their complaints.
Again, the one factor that seems to be common among higher prices vs lower prices is the degree of competition offered. In countries/areas with more competition (or a government that regulates the market or runs the service) customers see better service for a cheaper price. In areas with less competition those regional monopolies charge more for worse service and they do nothing but complain about everything. The solution? Yes, this won't be popular among monopolists but the solution is to either abolish those monopolies or have the government set prices to something reasonable and regulate profits to something much much lower. and if the current monopolists don't like it they can find another job. No one wants to hear their baseless complaining. and if politicians want to negotiate back door deals with these monopolists they should find themselves in jail.
http://www.techdirt.com/articles/20140507/16114227154/over-100-internet-companies-call-fcc-to-p rotect-open-internet.shtml#c227
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Re:
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Google
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Re: Google
[citation needed]
Paid peering was a thing long before Google even existed.
When the internet first started catching on, there were only 5 or 6 "Tier 1" networks - AT&T, Sprint, MCI, etc. A Tier 1 network was not defined by its size, but simply that it was a network that could reach every other network out there. That's really important on the Internet, as either you, your ISP, or the ISP's ISP (that they buy transit through) needs to be able to reach all other networks or else there's places that you can't get to on the Internet (no roads lead there from where you are).
Those Tier 1 networks were happy to have free peering between them, because it helped both sides more efficiently route traffic, and they generally sent about as much as they received from each other. Everyone that wasn't a Tier 1 network had to buy transit from them (or buy transit from someone else who also bought transit from a Tier 1).
Where does Google fit into that? Well, Google was a content company (as far as the architecture of the internet is defined), so they just had to buy service from an ISP (strictly speaking, multiple ISPs), and that ISP would handle the transit/peering. Eventually Google started buying up their own infrastructure, and became their own ISP, so they would buy transit and peering agreements from other ISPs. And Google wasn't the first that had both content and their own infrastructure, either.
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Re: Re: Google
This statement is grammatically invalid.
Paid peering is an oxymoron, like military intelligence. You can have either paid interconnections or peering, but not both, as one cancels out the other. Once payment becomes involved in the agreement, its no longer a peering agreement, its a fee for service network interconnection.
Peering agreements are a royalty free exchange of traffic between 2 networks. they are good will agreements intended to benefit both networks equally and ensure the flow of data across both networks and beyond...
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If Google REALLY wanted to jack up their efforts...
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Re: If Google REALLY wanted to jack up their efforts...
I don't understand your plan. If you're talking about customers of Google's fiber internet access, then Google is the ISP, so of course the ISP is not blocking Google. If you're talking about customers served by some other ISP, then colocating with Google wouldn't do any good. The point of colocation (in this context) is to get onto the same network as the end user.
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Re: Re: If Google REALLY wanted to jack up their efforts...
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Re: Re: Re: If Google REALLY wanted to jack up their efforts...
Ah, I see. It might not be fast enough for Netflix, but for most services it could be good enough.
it is in ISP's best interest to keep it that way as any attempt by ISP's to degrade their users connecting to Google's network would ultimately be very bad for the ISPs themselves.
I'm not sure about that. They really have no competition to worry about, so there's not much they could do that would get their customers to leave. They literally do things they know ahead of time their customers will hate and suffer little to no consequences for it.
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Re: Re: Re: Re: If Google REALLY wanted to jack up their efforts...
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I doubt the people who specifically rely on Google services are the same ones who wouldn't mind completely giving up their internet connection. The second group probably just wants email and maybe a search engine, and there are other providers of those. People who use lots of Google services heavily and all day long would probably find it unthinkable to live without the internet. There are plenty of people cutting the TV cord, but nobody to speak of is getting rid of their internet connections, and the ISPs know it.
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I don't know if you're switching back and forth between two things or I'm just getting confused, but I thought the point was that if google did this send-everything-from-our-data-centers-through-an-encrypted-tube thing that would prevent ISPs from throttling to get at Google, because they wouldn't be able to distinguish what is Google traffic and what isn't. And now you're suggesting the ISPs might throttle all traffic over these connections, because... why? To try to get Google to pay for fast lanes like they did with Netflix? So are you arguing that the bundled encrypted channel from Google would work, or that ISPs would throttle it anyway so it wouldn't work?
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Re: Re: Re: Re: Re: If Google REALLY wanted to jack up their efforts...
[citation needed]
I for one only use search and maps.
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Re: Re: Re: If Google REALLY wanted to jack up their efforts...
I don't think you understand exactly what Comcast and other ISPs are doing, or else you don't have a good understanding of how the Internet works.
The ISPs, strictly speaking, are not discriminating traffic going to particular services. However, in order for a Comcast customer to get to Google's datacenter, their traffic needs to pass out of Comcast's network into Google's network (or another ISP's network that connects to Google's). All traffic that leaves or enters Comcast's network needs to pass through one of these edges - all traffic, regardless of whether it is Netflix traffic, Google traffic, Bittorrent, you loading a webpage based in Uzbekistan, or your Xbox traffic to a Call of Duty server, passes through that edge from one network to another.
That edge where the traffic leaves or enters Comcast's network and goes to/from another network is where the congestion is. Here is the issue: Comcast and other ISPs have chosen to stop or slow upgrades at that edge. They are then using that congestion (that they created themselves by not managing their network in a sane manner) as an excuse to charge Netflix and other content companies for additional non-congested access points into their network. The ISPs are *already* doing something against their own best interest in allowing those points to become congested.
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Re: Re: Re: Re: If Google REALLY wanted to jack up their efforts...
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Sure, traffic shaping encrypted traffic is difficult, but not impossible. So you can sometimes get different responses from a VPN. However, traffic flow is very different based on type of content. Encrypted static web page traffic looks much different than encrypted client/server file transfer, both look different than an encrypted video or music stream, and they all look different than encrypted peer-to-peer activity. You might not be able to tell exactly what content is inside those packets, but you can learn a heck of a lot about what type of packet it is by looking at the flow.
which could bite the ISPs in the ass if they tried to filter all of the traffic from Google's network.
And again, they're **already** purposefully allowing all traffic not flowing through their no settlement links to become congested.
Comcast wants to kill or toll anything that's a threat to their cable TV monopoly. Netflix hiding behind Google isn't going to stop Comcast - they already think Google is their enemy.
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Re: Re: Re: If Google REALLY wanted to jack up their efforts...
Maybe, but in a market like we have in the US, where there is very nearly no competition, it might not be such a huge hit for the ISPs. After all, where are their customers going to go?
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Re: If Google REALLY wanted to jack up their efforts...
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Whatever happened to google's "open fiber"?
http://gigaom.com/2012/05/25/has-google-changed-its-mind-about-sharing-its-fiber-network/
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Nice PR move...
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Re: Nice PR move...
did you pay taxes ? ? ?
if 'yes' YOU ARE AN NSA 'COLLABORATOR' ! ! !
OMGZ ! ! !
dick
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Re: Nice PR move...
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Re: Nice PR move...
Well if you mean a PR move that directly benefits their customers through an internet experience, while indirectly benefiting their competitors' customers by highlighting the lies being told by the big providers, then yep, damn fine PR move, wish there were all as good.
"But Google are still NSA collaborators."
Yes, companies forced to provide data by secret courts with secret laws on threat of serious punishment are "collaborators". Since Google (and others) are now massively increasing their encryption to prevent previously-unknown NSA interceptions, does that make them traitors?
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Re: Nice PR move...
Willingly or not, every company is an NSA collaborator. We just haven't seen the right leak yet.
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Pay Three Times
I see it as a desire to get the market to pay THREE times. Netflix pays for their bandwidth and connections so they can connect to their customer, the customer pays the ISP so that they can connect to services like Netflix, and then Netflix pays again to get a reliable connection to their customer.
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Re: Pay Three Times
We pay for bandwidth. (average joe and Youtube/netflix type customers)
Some greedy fucks want to charge one type of customer to connect to what they see as "their property" aka... regular people. They do regard people as their property, their network not their customers. It's disgusting really.
My ISP isn't really like that. eg...I am due a "free" speed upgrade this month(from 20MB to 50MB) so that they remain competitive. They see me as a customer who can tell them to fuck off and use a different service that is nearly as good for a similar price. They work with Youtube/Netflix etc... to make sure I get the best possible streaming experience. I may tell them to "fuck off" if I don't get that experience.
The way Comcast etc... are acting is disgusting. They literally don't view customers as "customers using their service", rather they are Comcast property and if netflix want to connect to their property then they must pay that price.
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Incidentally, Sonic also has such a notice...
It makes me really glad I cut the cord and switched over around the time of the Six Strikes implementation.
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Money, money, money.
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