With 'Pregnant Woman Mode,' Chinese Router Maker Begins Marketing To Paranoids

from the clogged-chakras dept

Wed, Jul 1st 2015 5:09am — Karl Bode

For more than a decade we've noted that while there's no hard scientific evidence proving that Wi-Fi is a health hazard, that hasn't stopped an endless parade of folks from declaring war on the humble technology. Numerous schools have been sued for trying to install Wi-Fi networks, and some schools have even banned Wi-Fi entirely based on nothing more than a gut feeling. The campaign against Wi-Fi is generally waged by those professing to be "electromagnetically sensitive," even though most provocation trials to date have suggested these individuals can't actually identify when a "harmful" Wi-Fi agent is in the room.

Given that there are now entire towns full of the electromagnetically sensitive , it seems only fitting that some hardware vendors would begin marketing to them. One Chinese router manufacturer by the name of Qihoo has been recently promoting a new router that features a "pregnant woman" mode that the company promises delivers around 70% less radiation than a traditional router (or the device's other settings). The company clearly comes out and says it's basically marketing to paranoids (or, to be more compassionate, individuals with likely undiagnosed psychosomatic illnesses), and isn't basing their claims on any actual science:

"We are targeting people who are afraid of radiation", he said. However, in a statement to South China Morning Post, Qihoo acknowledged that no definitive link has been made between Wi-Fi signals and poor health. "We aren’t scientists. We haven’t done many experiments to prove how much damage the radiation from Wi-Fi can cause. We leave the right of choice to our customers."

They are, however, engineers who are very familiar with the effects of radiation, but the fact that they couldn't be bothered to support the claim with any actual research or data should tell you plenty. Not surprisingly, Qihoo competitor Xiaomi wasn't too impressed with this new product line:

"The so-called pregnancy mode [of Qihoo’s router] is just a marketing tactic. Wi-Fi usage is safe, so please rest assured when using it [Xiaomi’s router]. We firmly oppose, and feel ashamed of, those who create rumours and arouse instability for business purposes."

Qihoo's response? Basically the implication that the company will be proven righteous when the nation's moms begin dropping dead from 802.11n exposure:

"We will wait and see who has a more profound understanding of Wi-Fi routers, me or our competitors."

Lovely. If hard science is going to be an afterthought (or more accurately no thought at all), it seems pretty obvious to me what the next step in wireless router marketing is. We should begin selling routers that promise to magically protect all users' chakras and clogged meridians, while giving the customers' aura and spirit a bright, shiny luster that lesser routers simply can't match.

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Filed Under: dangers, electromagnetic sensitivity, fud, marketing, pregnant woman mode, routers, wifi, wireless
Companies: qihoo, xiaomi

53 Comments

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Ninja (profile), 1 Jul 2015 @ 4:19am

Because pregnant women are dying in droves and regular people are dropping dead like there was no tomorrow due to said radiation. Oh wait, life expectancy keeps growing...
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Anonymous Coward, 1 Jul 2015 @ 5:33am

I thought that WiFi with 70% less power was known as Bluetooth; O.K. O.K different protocols, but reducing power also reduces range rather significantly.
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PaulT (profile), 1 Jul 2015 @ 5:34am

""We aren’t scientists. We haven’t done many experiments to prove how much damage the radiation from Wi-Fi can cause."

"We will wait and see who has a more profound understanding of Wi-Fi routers, me or our competitors."

Like most marketing guys, he hasn't thought this through logically. Even if some evidence does appear and definitively prove a link between Wi-Fi and poor health, he's just admitted he hasn't got a "profound" understanding of anything. Without the research and evidence, he made a lucky guess, and even he's saying that he didn't bother to research that guess.

But, he has a product to sell and he found a way to sell it to the clueless...
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jilocasin (profile), 1 Jul 2015 @ 5:44am

Well perhaps not physically...
While there may be no scientific proof linking WiFi radiation to poorer health outcomes, there are other areas of your life where there is ample evidence of the deleterious effects of WiFi radiation [especially if misconfigured].

In particular to your privacy. Whether it's unencrypted MITM snooping, smart meters broadcasting what you're watching, and even when you're at home. To nasty grams from overzealous lawyers.

So, yes WiFi can be hazardous, just not in the way people usually think it is.
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DannyB (profile), 1 Jul 2015 @ 5:45am

Obsession
What is this obsession with hard evidence and facts?

Such things have no place when trying to determine public policy.

(I wouldn't put a /sarc tag, but it almost seems necessary.)
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Prashanth (profile), 1 Jul 2015 @ 5:47am

Obligatory XKCD
Qihoo implicating Xiaomi as unsafe reminds me of this: https://xkcd.com/641/.
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Anonymous Coward, 1 Jul 2015 @ 5:58am

Also discriminating...
Also discriminating against pregnant men! A male pregnancy requires totally different Wi-Fi settings and I'm not a scientist, but I think their pregnant woman setting will cause harm to pregnant men.
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Anonymous Coward, 1 Jul 2015 @ 6:36am

"... features a "pregnant woman" mode that the company promises delivers around 70% less radiation ..."

And this is accomplished via a power output reduction of 70% ?
Sort of removes any benefit from having wifi in the first place.
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David, 1 Jul 2015 @ 6:36am

Shrug
If you are bothered about electromagnetic emissions in a "modern life", the most effective way to reduce them is likely to install any old Wifi router and tell your cell phone to use it whenever it can find it. That will cut your cell phone emissions down by a factor of 100 because it no longer needs to blast all the way to the next cell tower.

And you are holding your cell phone next to your head and are likely carrying it around next to your gonads.

It does not make sense to address anything but the elephant in the room first. Even if the jury is actually still out even on the elephant.
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Violynne (profile), 1 Jul 2015 @ 6:55am

See, this is how titles can be misleading.

I came into this thinking a Chinese router company was adding a library of DNS entries for a specific fetish in order to bypass the Great Firewall of China.

Go figure it's about exploiting victims of fear mongering.
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Lurker Keith, 1 Jul 2015 @ 7:09am

Re:
That's fine for some. My first router's signal reached a few hundred feet down the street. A friend of mine I had given the password to, so his portable game system/s could connect when he was here, told me he'd play games online via my network, while he waited for the Mailman down the street at the mailboxes. I think that requires a pretty stable signal.

Since he moved a few years ago, I have not been able to test my current router's range.
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Anonymous Coward, 1 Jul 2015 @ 7:52am

I hope the next thing is "Manly Man Mode!" which increases its effetive range by +70%.
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Anonymous Coward, 1 Jul 2015 @ 7:55am

seems like pretty hard science to indicate rapidly dividing cells are more susceptible to damage.

Come techdirt, don't be hypocrites. Support your conclusions with something.
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Anonymous Coward, 1 Jul 2015 @ 7:59am

Re:
yeah,and bring back those machines that let me see my feet inside my shoes.
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Lawrence D’Oliveiro, 1 Jul 2015 @ 8:07am

Re: seems like pretty hard science to indicate rapidly dividing cells are more susceptible to damage
You mean, like cancer cells?
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John Fenderson (profile), 1 Jul 2015 @ 8:24am

Re:
The conclusions are supported by the lack of evidence that radio signals at WiFi power levels have any adverse effect of living things.

You're putting the burden of proof on the wrong party. It's the party making asserting the claim of an effect who have to support it.
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nasch (profile), 1 Jul 2015 @ 8:33am

Re: Shrug
If you are bothered about electromagnetic emissions in a "modern life", the most effective way to reduce them is likely to install any old Wifi router and tell your cell phone to use it whenever it can find it.

I could be wrong, but I don't think those people use cell phones.
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Anonymous Coward, 1 Jul 2015 @ 8:52am

Re: Re: seems like pretty hard science to indicate rapidly dividing cells are more susceptible to damage
More like a baby.
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Anonymous Coward, 1 Jul 2015 @ 8:53am

Re: Re:
This article's existance makes an assertion. Ill be waiting for that supporting info.
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tom (profile), 1 Jul 2015 @ 9:01am

This company is far more honest and open with their marketing then most. They freely admit they are marketing their product to folks that are worried about a problem with little scientific or medical research supporting it. The company admits THEY don't have any evidence that supports the benefits of their product or the dangers it is supposed to reduce.

If only ISPs, health supplement companies or Monster Cable were as honest with their marketing claims, the world would be a better place.
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nasch (profile), 1 Jul 2015 @ 9:10am

Re: Re: Re:
This article's existance makes an assertion. Ill be waiting for that supporting info.

What assertion does it make?
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Chronno S. Trigger (profile), 1 Jul 2015 @ 9:54am

Re: Re: Shrug
They probably do, but they'll go deep into the differences between 800MHz and 2.5GHz if you call them out on it.
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Oblate (profile), 1 Jul 2015 @ 9:58am

When someone actually sets this mode....
When someone actually sets this mode do they also get added to e-mail lists marketing other products designed for the gullible?

I bet advertisers would pay a lot for a list of people who have proven themselves suckers.
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Chronno S. Trigger (profile), 1 Jul 2015 @ 9:59am

Re:
"little scientific or medical research supporting it."

You say that and the article says "no hard scientific evidence". Is there actually some scientific evidence that supports the claim, or is everyone just hedging their bets?
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tom (profile), 1 Jul 2015 @ 10:09am

Re: Re:
Well, there IS this experiment: http://www.globalresearch.ca/student-science-experiment-finds-plants-wont-grow-near-wi-fi-router/533 6877

Don't know if any followup was done.
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Spaceman Spiff (profile), 1 Jul 2015 @ 10:20am

Just maybe...
Just maybe, if you sleep with your head directly in contact with your WiFi AP and its antennas, and it is very active, then there may be a problem. And tell me, what is the likelihood of that? About zero? My AP is in my office in the basement. My wife's is in her office, upstairs. We aren't close to either, and neither is anyone else!

If I get brain cancer attributable to my proximity to these devices, then I may change my mind, but I DO understand the inverse square law of radiation - double the distance, 1/4 of the radiation. This is immutable. It is science (even if you don't believe in science). FWIW, my father was a physicist, as is my wife. Smart people run in our families.
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JoeCool (profile), 1 Jul 2015 @ 10:24am

Re: Re: Re:
That "experiment" was hardly scientific. They used different rooms of their own house, and I can tell you that most rooms in the same home are vastly different. My computer room, in particular, tends to be MUCH hotter than the living room. I keep the swamp cooler running in the living room as I want to be cool while relaxing in front of the TV (oddly enough, watching internet stuff like Let's Play and Minecraft rather than regular TV). The computer room is hard to keep cool, and also tends to be lower in humidity. The fact that plants grew better in a different room than their computer stuff doesn't surprise me at all. It also doesn't surprise me that anybody took their "experiment" seriously. Try it again where EVERY variable except the wifi is IDENTICAL and then publish the results. It's crappy pseudo-science like this that's making the world worse.
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Anonymous Coward, 1 Jul 2015 @ 10:43am

I have a great idea. How about instead of using all those nasty radio waves, we simply use infrared red light? After all, it's just a little warmth. And to deal with all those nasty range and line of sight issues, our new IR router uses a specially designed 2 MW IR emitter that is guaranteed to have all the range you could desire *.

* Fire insurance not included.....
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JoeCool (profile), 1 Jul 2015 @ 1:22pm

Re: Shrug
Switching your phone from cell to WiFi might decrease the radiation, but it increases the energy usage considerably. My phone needs recharging five times more often with WiFi than 3G. I only switch my phone to WiFi if I'm in an area with (free) WiFi and no 3G/2G service.
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John Fenderson (profile), 1 Jul 2015 @ 1:28pm

Re: Re:
There have been a small number of studies that have shown a slight effect. However, to my knowledge, they have all been pretty flawed. And even if (for the sake of argument) they weren't flawed, the effect shown was trivially small.
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John Fenderson (profile), 1 Jul 2015 @ 1:30pm

Re: Just maybe...
Not only the inverse-square law, but you have to consider the fact that radio transmitters to not emit any ionizing radiation at all. Ionizing radiation is the sort that gives you cancer.
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nasch (profile), 1 Jul 2015 @ 1:45pm

Re: Re: Shrug
Switching your phone from cell to WiFi might decrease the radiation, but it increases the energy usage considerably. My phone needs recharging five times more often with WiFi than 3G.

I would be careful extrapolating like that. I did a quick search and some say Wifi uses more power and some say less. It probably depends on a lot of factors.
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Anonymous Coward, 1 Jul 2015 @ 1:54pm

Since someone else mentioned that this effectively reduces the benefit from having WI-FI, I think that people will just move it 70% closer so that they get good transfer rates.
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JBDragon (profile), 1 Jul 2015 @ 2:12pm

Re:
I would assume a Wifi Router that was using 70% less Radiation or Power would work 70% or so less distance. So you have Wifi service to about a distance of 5 feet!!!
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Anonymous Coward, 1 Jul 2015 @ 2:54pm

Re: Re:
Actually, given the inverse square law, a 70% reduction in power isn't all that bad.

For instance, Let's say that with power X, you get a maximum range of Y. In order to double the range, you would need 4 times the power. In order to halve the range, you could get by with 1/4 of the power. So a 70% reduction would mean using 30% of the power which means you would have about 55% of the range. Still a significant loss, but not quite as bad as you think.

Although, if I were to make such a router and if I actually were concerned with the power of the signal it emits, then in my opinion, it would be a good idea to modulate the power based upon the signal strength of any connected clients. Basically, transmit just strong enough that any active clients get a good signal quality instead of an "excellent" quality. Or perhaps modify signal strength based upon packet re-transmit requests. (Keep getting packet re-transmit requests = poor signal quality = need to boost power. Not getting any requests = excellent signal = lower signal until start getting requests, then boost slightly to eliminate requests).

Such an arrangement would reduce the signal power without adversely affecting range and in fact in a battery powered environment would be a good thing.
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Anonymous Coward, 1 Jul 2015 @ 3:00pm

Anybody want to take a stab at how many of these people who fear or hate WiFi are using cordless phones on a land line? How much actual radiation do they produce, and at what frequencies? Bad stuff, that radiation! Kills people!! Oh yeah. Gotta turn off all illumination sources, and stay indoors during the day. Light is radiation, too. Also, TV and Radio are bad - they depend on radiation to work. The obvious solution is to time-travel back 100 years before Marconi started playing, and live in a cave - oh, wait, natural background radioactivity existed back then. Let's face it, we are constantly and forever bathed in radiation of all wavelengths so a little more or less makes no difference.
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Lawrence D’Oliveiro, 1 Jul 2015 @ 3:52pm

Re: More like a baby.
But cancer cells are the most rapidly-dividing of all. So they should see an effect too, right?
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JoeCool (profile), 2 Jul 2015 @ 12:18am

Re: Re: Re: Shrug
Yeah, it probably varies by the phone. My Kyocera on WiFi sucks down the watts like beer, but maybe your [insert brand here] doesn't.
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PaulT (profile), 2 Jul 2015 @ 1:05am

Re: Re: Re: Re:
That the assertion made by the marketing guy who admits he did no research has no basis in reality.

In the mind of the troll set, that means Karl has to personally perform medical research to prove him wrong, rather than the more logical state of the salesman having to prove his own claims.
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Anonymous Coward, 2 Jul 2015 @ 9:16am

Re: Re: Re:
that sounds like 'hard-science'
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Anonymous Coward, 2 Jul 2015 @ 9:18am

Re: Re: Just maybe...
Hi ya fuckin ignorant idiot, we covered this in the last thread. Why don't you go back and read it.

come on fenderson, get your fucking head out of your ass.
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Anonymous Coward, 2 Jul 2015 @ 10:49am

Re: Re: More like a baby.
I can tell you don't have a 'hard' education in this area, but hey its techdirts, where you can win an argument with witty non-sequiturs.

Just make sure to go along with the herd and your golden.
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TruthSeeker (profile), 2 Jul 2015 @ 12:07pm

More than one hundred medical doctors, scientists and public health experts from around the world have signed a Joint Statement advising pregnant women to take simple precautions to protect themselves and their babies from wireless radiation. The Statement is part of a national right-to-know campaign called the BabySafe Project created by two non-profit organizations to inform pregnant women about the issue. Studies link wireless radiation to attention problems, increased rates of autism and more. The World Health Organization (WHO) says that WiFi is a Class 2B carcinogen in the same category as lead and DDT, but their own scientists are now saying there is evidence this type of radiation in more harmful than originally thought and that it should be classified in the same category as tobacco, asbestos and benzene.
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TruthSeeker (profile), 2 Jul 2015 @ 12:17pm

Canadian Government Sounds the Alarm
Canadian Parliament Committee Calls for Protection of Vulnerable Groups from Wireless Radiation Exposure
The witnesses discussed possible links between RF exposure and cancer, reproductive issues and autism. Concerns were raised about RF exposure in schools due to use of Wi-Fi; the need for RF exposure limits to protect vulnerable populations such as pregnant women, infants and children, and persons with electromagnetic hypersensitivity (EHS).
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TruthSeeker (profile), 2 Jul 2015 @ 12:17pm

Canadian Government Sounds the Alarm
Canadian Parliament Committee Calls for Protection of Vulnerable Groups from Wireless Radiation Exposure
The witnesses discussed possible links between RF exposure and cancer, reproductive issues and autism. Concerns were raised about RF exposure in schools due to use of Wi-Fi; the need for RF exposure limits to protect vulnerable populations such as pregnant women, infants and children, and persons with electromagnetic hypersensitivity (EHS).
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nasch (profile), 2 Jul 2015 @ 1:31pm

Re:
Studies link wireless radiation to attention problems, increased rates of autism and more. The World Health Organization (WHO) says that WiFi is a Class 2B carcinogen in the same category as lead and DDT, but their own scientists are now saying there is evidence this type of radiation in more harmful than originally thought and that it should be classified in the same category as tobacco, asbestos and benzene.

Got references for those claims?
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nasch (profile), 2 Jul 2015 @ 1:36pm

Re:
Here's information about the 2B classification.

https://www.sciencebasedmedicine.org/are-cell-phones-a-possible-carcinogen-an-update- on-the-iarc-report/

http://www.wweek.com/portland/blog-27426-read_the_document_what_the_who_really_sa ys_about_w.html
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TruthSeeker (profile), 2 Jul 2015 @ 1:47pm

Dr. Lennart Hardell MD, PhD
http://www.ncbi.nlm.nih.gov/pubmed/24192496
Based on the Hill criteria, glioma and acoustic neuroma should be considered to be caused by RF-EMF emissions from wireless phones and regarded as carcinogenic to humans, classifying it as group 1 according to the IARC classification. Current guidelines for exposure need to be urgently revised.

Dr. Dariusz Leszczynski MSc, DSc, PhD
https://betweenrockandhardplace.wordpress.com/2014/08/14/carcinogenicity-of-cell-phone-radiation- 2b-or-not-2b/
In conclusion, I consider that currently the scientific evidence is sufficient to classify cell phone radiation as a probable human carcinogen – 2A category in IARC scale. Time will show whether ‘the probable’ will change into’ the certain’. However, it will take tens of years before issue is really resolved. In the mean time we should implement the Precautionary Principle. There is a serious reason for doing so.
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TruthSeeker (profile), 2 Jul 2015 @ 1:53pm

Pilot Study - Klinghardt "Autism May be Linked to Electromagnetic Radiation Levels in Mother's Bedroom During Pregnancy"
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Sorgfelt (profile), 3 Jul 2015 @ 6:24am

see no evidence, hear no evidence, say no evidence
OK, I don't have references without looking hard for them, but I have read reports, some of them very convincing anecdotes regarding implants, some of them old research reports regarding old phones. The effects depend on the strength of the radiation. You can look for them yourself. But you won't, if you don't want to. That's fine - it is part of freedom. But, to deny on that basis that there is any hard evidence of anything really irks me. I have too many times experienced and measured and proved to myself things that other people deny simply because they won't consider the possibility enough to even look.
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Not Buying It, 3 Jul 2015 @ 7:12am

Yellow Journalism
Tumors have it that electromagnetic radiation does indeed alter dna and cause cancer. Four of my closest friends living in close proximity to cell towers and electric power supply stations and who relied heavily on wireless communications have died from brain tumors in North Canton, Ohio, USA. Gads of reports that cellular phones are causing tumors aren't enough to even get the staunchest of the technology supporters to open their minds until its too late.. oops you have a tumor. "Its NOT a Tumor!" What kind of moron doesn't accept the data that is scientifically proven that electromagnetism causes cancer, not only in mice (hundreds of thousands of them), but in all living tissue?
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Its what they don't tell you when they're smiling., 3 Jul 2015 @ 7:20am

Re:
And, not only electomagnetic radiation, but you forgot to mention the flouride in the public water supplies as a direct link to autism. And its not just what she drinks, but washes with also because it readily absorbs into the skin. Goes right through you, stopping indiscriminately at every blood gorged bodily function.
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nasch (profile), 3 Jul 2015 @ 8:04am

Re: Yellow Journalism
Four of my closest friends living in close proximity to cell towers and electric power supply stations and who relied heavily on wireless communications have died from brain tumors in North Canton, Ohio, USA.

That is way too small and non-random a sample to conclude anything.
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