ISP Announces It's Blocking All Facebook And Google Ads Until Companies Pay A Troll Toll

from the entitlement-mindset dept

By now you're probably familiar with the narrative pushed by some ISPs that they are somehow owed a cut of advertising and content revenue simply because content company traffic touches their network. The idea that ISPs should be allowed to double dip in this fashion was an idea first floated by former AT&T CEO Ed Whitacre, who truly set off the net neutrality fight in the States back in 2005 by proudly and stupidly declaring that Google shouldn't be able to "ride his pipes for free." The narrative is still often used here in the States by net neutrality opponents, usually with Netflix portrayed as the hungry, selfish bogeyman.

The idiotic belief that content companies should be charged an additional "telco tax" to fund network upgrades has since wormed its way into pampered, duopoly telco board rooms worldwide. The latest case in point: Caribbean and South Pacific ISP Digicel has started blocking Google and Facebook ads from appearing on the company's mobile network in the apparent belief that the service provider is owed a slice of these companies' ad revenues. In a notice posted to the Digicel website, this move is framed as something that was motivated purely for altruistic, pro-consumer reasons:
"(Digicel is) deploying ad control technology at the network level on its networks across the globe to ensure a better experience for customers and to encourage the likes of Google, Facebook and Yahoo to help connect the 4.2 billion unconnected people across the globe. Ad control technology benefits both consumers and network operators alike. With ads using up as much as 10% of a customers’ data plan allowance, this move will allow customers to browse the mobile web and apps without interruption from unwanted advertising messages."
What sweethearts. Of course, the notice then proceeds to make it clear what this is really about. And that's Digicel and billionaire owner Denis O'Brien's belief that they are owed a cut of content company ad revenue simply because content company traffic touches their network:
"Companies like Google, Yahoo and Facebook talk a great game and take a lot of credit when it comes to pushing the idea of broadband for all – but they put no money in. Instead they unashamedly trade off the efforts and investments of network operators like Digicel to make money for themselves. That’s unacceptable, and we as a network operator, are taking a stand against them to force them to put their hands in their pockets and play a real role in improving the opportunities for economic empowerment for the global population.”"
O'Brien's been mentioned by Techdirt previously for attempts to sue satirists for so much as joking about him, so hopefully he doesn't take offense when I note that both he and Digicel are utterly full of crap here. The cornerstone of the ISPs' flimsy entitlement argument almost always involves claiming that companies like Google, Netflix, and others get a "free ride" on ISP networks. We've debunked this idea time and time again, even going so far as to urge these folks to pay Netflix's bandwidth bill for a month if they truly believe content companies don't pay for bandwidth and transit. Strangely, we've yet to be taken up on the offer.

Of course, the idea that Google, which is spending billions on wireless service and fiber to the home, "puts no money in" is laughable. Not only do these companies pay plenty for bandwidth, they own half-a-planet's worth of transit and content delivery networks at this point; and that's before you even get into their last-mile broadband efforts, where they're busy exploring everything from 3.5GHz wireless experiments to broadband by hot air balloon and drone in a quest to expand their global ad empires.

Of course, many of these efforts challenge the stranglehold legacy telecom companies have enjoyed for a generation or more, and the predominant response to this new economy evolution has been not to compete -- but to pout. Indeed, O'Brien's tirades are little more than the crying of a pampered child who is -- obviously for the first time in a long while -- being told he's not able to eat the entire carton of ice cream in one sitting.
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Filed Under: advertising, caribbean, deep packet inspection, denis o'brien, isp, net neutrality, tolls
Companies: digicel, facebook, google


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  1. identicon
    Anonymous Coward, 1 Oct 2015 @ 10:32am

    'declaring that Google shouldn't be able to "ride his pipes for free."'

    Giggidy

    link to this | view in thread ]

  2. identicon
    Anonymous Coward, 1 Oct 2015 @ 10:36am

    Well, someone has to pay the upkeep of their network and i guess taxing google is friendlier than increasing their prices...

    link to this | view in thread ]

  3. icon
    Ninja (profile), 1 Oct 2015 @ 10:39am

    Google announces aggressive gigabit fiber deployment at the places affected by said blockade. That would be awesome.

    link to this | view in thread ]

  4. identicon
    Anonymous Coward, 1 Oct 2015 @ 10:42am

    Re:

    Taxing Google = taxing the advertisers = taxing their customers = taxing you, whether you use Google or not.

    link to this | view in thread ]

  5. icon
    Paul Alan Levy (profile), 1 Oct 2015 @ 10:42am

    Hopefully he doesn't take offense>

    "so hopefully he doesn't take offense when I note that both he and Digicel are utterly full of crap here"

    C'mon, Mike, admit it, you hope like hell that he DOES take offense!

    link to this | view in thread ]

  6. identicon
    Anonymous Coward, 1 Oct 2015 @ 10:44am

    Re:

    That does not help the mobile users, unless Google also get into the mobile business, or provides free WiFi everywhere.

    link to this | view in thread ]

  7. icon
    That Anonymous Coward (profile), 1 Oct 2015 @ 10:45am

    Re:

    Well, someone has to pay the upkeep of their network and i guess taxing google is friendlier than decreasing their bonuses...

    FTFY

    link to this | view in thread ]

  8. icon
    That Anonymous Coward (profile), 1 Oct 2015 @ 10:46am

    Re: Hopefully he doesn't take offense>

    tsk tsk tsk... Poor Karl, always left in the corner while Mike steals the spotlight.

    No one puts Karl in a corner.

    link to this | view in thread ]

  9. identicon
    Chris Brand, 1 Oct 2015 @ 10:47am

    Re:

    They're a private company, so we can't tell whether they're already making enough to maintain and upgrade their own network. Last week, though "Directors of Digicel have told investors it is prepared to spend $400 million on up to 15 acquisitions", so they don't seem to be doing too badly.

    link to this | view in thread ]

  10. icon
    DB (profile), 1 Oct 2015 @ 10:54am

    I don't understand why this isn't considered a copyright issue.

    They are effectively rewriting the content and presenting the modified version.

    Imagine the uproar and trade sanctions if they claimed they had the right to rebroadcast TV shows with the commercials substituted, or magazines with the advertisements removed.

    link to this | view in thread ]

  11. identicon
    Anonymous Coward, 1 Oct 2015 @ 10:59am

    Bandwidth issues

    ...ads using up as much as 10% of a customers’ data plan allowance...

    Even those with unlimited plans and access get PO'd at the amount of advertising they sometimes get. And 10% is a conservative figure in some cases, especially with video ads.

    link to this | view in thread ]

  12. identicon
    Anonymous Coward, 1 Oct 2015 @ 10:59am

    I would like it if all ISPs refused to pass any ads or commercials on the internet. The only problem with this idea is they then get to thinking they could be the ones getting the ad income by force feeding to your browser.

    I will not accept ads from an ISP any quicker than I will accept them from the internet as a whole. I extremely dislike the datamining that comes with it. So I ensure I will not receive these ads, since everyone and their brother seems to think it is their god given right to disrupt your surfing for their greed. I pay for access, that doesn't mean I agree to being a roving eyeball for the purpose of serving me what I don't want.

    link to this | view in thread ]

  13. identicon
    Anonymous Coward, 1 Oct 2015 @ 11:01am

    Would be hard to argue that this would be a copyright issue while not saying the exact same thing for ad blocking apps.

    Interesting, does the ISP HAVE to allow ads? I guess you could say there is some net neutrality issues here, but if not, I see no reason why an ISP can't do this?

    It is not like the users want to have these ads anyway.

    link to this | view in thread ]

  14. identicon
    Anonymous Coward, 1 Oct 2015 @ 11:04am

    Wait wait wait.... can I pay my ISP extra to have ads blocked as a normal thing?

    link to this | view in thread ]

  15. This comment has been flagged by the community. Click here to show it
    identicon
    Anonymous Coward, 1 Oct 2015 @ 11:10am

    @ "Google, which is spending billions on wireless service and fiber to the home" is not even pure crap!

    WHERE? Google Fiber is still about 27,000 subscribers. Wireless too is thus far a few small demonstrations.

    Show me alleged "billions". That means at least TWO, and "spending" means current, not past.

    I am willing to be convinced IF you can come up with citation, but pretty sure you just dropped in a factoid from out of the blue.

    As for topic, sounds like a good idea to re-distribute from monopolies of Google and Facebook.


    Meanwhile, here's what real (old-school) economist Robert Reich is writing about current monopolies:

    Why Big Tech May Be Getting Too Big

    http://robertreich.org/post/129646556930

    link to this | view in thread ]

  16. identicon
    Anonymous Coward, 1 Oct 2015 @ 11:12am

    Re:

    The difference is that broadcasters pay good money to get treated favorably unfairly. Google needs to start getting into the politician buying business.

    link to this | view in thread ]

  17. identicon
    Anonymous Coward, 1 Oct 2015 @ 11:14am

    Re: @ "Google, which is spending billions on wireless service and fiber to the home" is not even pure crap!

    Indeed, Blue's tirades are little more than the crying of a pampered child who is -- obviously for the first time in a long while -- being told he's not able to eat the entire carton of ice cream in one sitting.


    FTFY

    link to this | view in thread ]

  18. icon
    limbodog (profile), 1 Oct 2015 @ 11:20am

    Let's carry this further

    Comcast should charge the companies who have product placement in tv shows a fee. After all, they are using Comcast's network to deliver those ads, it's only fair that they pitch in!

    link to this | view in thread ]

  19. identicon
    Pen, 1 Oct 2015 @ 11:20am

    Re:

    The root issue here isn't that the isp is blocking ads, but that they think they have the right to interfere with, and ultimately modify without consent, the flow of traffic between users.

    There's little difference between them doing this and deciding they're going to start censoring anything they feel like.

    link to this | view in thread ]

  20. icon
    John Fenderson (profile), 1 Oct 2015 @ 11:20am

    Re:

    "i guess taxing google is friendlier than increasing their prices..."

    I agree if by "friendlier" you mean "dishonest."

    link to this | view in thread ]

  21. identicon
    Anonymous Coward, 1 Oct 2015 @ 11:21am

    Re:

    Would be hard to argue that this would be a copyright issue while not saying the exact same thing for ad blocking apps.

    The reader of a copyrighted work is not required to read all adverts, and can easily skip them, however they are not allowed to give a copy of the work stripped of ads to their friends.
    This is difference between the recipient deciding what they want to read, and a third part deciding what they can read.

    link to this | view in thread ]

  22. icon
    John Fenderson (profile), 1 Oct 2015 @ 11:22am

    Re:

    "I would like it if all ISPs refused to pass any ads or commercials on the internet."

    Not me. ISPs shouldn't even be looking at the traffic I'm paying them to carry for me, let alone modifying it.

    link to this | view in thread ]

  23. identicon
    Just Another Anonymous Troll, 1 Oct 2015 @ 11:23am

    You gotta pay the Troll Toll
    If you wanna get into my internet hole.

    link to this | view in thread ]

  24. icon
    John Fenderson (profile), 1 Oct 2015 @ 11:24am

    Re:

    "I see no reason why an ISP can't do this?"

    They can. They just shouldn't.

    link to this | view in thread ]

  25. identicon
    AJ, 1 Oct 2015 @ 11:25am

    What happens if google stops allowing IP's that originate from the ISP's that are doing this, access to their products?

    Maybe have their subscribers get a page that says "Your ISP is blocking our ads, the very ads that pay for the services that your trying to access, please contact your ISP for removal of these blocks, and we will restore access to these services."

    link to this | view in thread ]

  26. identicon
    Scote, 1 Oct 2015 @ 11:27am

    Well, clearly this rent seeking ISP is spouting nonsense. Google and Facebook should just block all traffic to the ISP since the ISP is so interested in protecting the bandwidth of its customers.

    However, I do have a little bit of sympathy for the idea that advertisement waste customer bandwidth. I am rather offended when I go to a website and there is an auto playing video ad, or autoplay anything, "stealing" my bandwith without my actually agreeing to the high bandwidth use by my clicking on it. That's a real thing I think. But not something that justifies this ISP's actions.

    link to this | view in thread ]

  27. identicon
    David, 1 Oct 2015 @ 11:31am

    That's not the issue

    Of course, the idea that Google, which is spending billions on wireless service and fiber to the home, "puts no money in" is laughable.

    That's not the issue. The issue is that the service providers are getting paid by their subscribers for providing access to the Internet, including Google. Those ads are part of the content the users are receiving on demand. Now the basic structure of HTML pages makes it hard not to receive that additional content which is often ignored and not all that rarely unwelcome.

    But the point is that this is an issue between the end user and the web service provider. The Internet provider has as little say in it as my employer has in the nutritional value of bread I buy at the grocery. Yes, I buy it with money I received from him, but that money is accounted for. Anything else is my responsibility and he has to keep his nose out.

    Similar to the Internet traffic on my behalf that I have already paid for.

    link to this | view in thread ]

  28. identicon
    Anonymous Coward, 1 Oct 2015 @ 11:34am

    Re:

    This would hurt the consumer as Google is holding them hostage in a fight they're not involved in.

    People wouldn't understand the message, what they DO understand is that they can't read their facebook/google and as such will blame facebook/google instead.

    This is a Bad Thing (tm).

    I do support these legacy ISP efforts though! Because HTTP traffic is especially vulnerable to this, forcing the world to improve HTTPS faster (The CA infrastructure needs a major overhaul) and further since HTTPS doesn't hide the host being looked at (Tor for everyone?).

    So yeah, you go Digicel! Force the world to improve safety, privacy and anonymity on the web!

    link to this | view in thread ]

  29. icon
    McFortner (profile), 1 Oct 2015 @ 11:40am

    This is horrible

    No ads? OMG, the telcos may have finally found a way to get broadband customers to root for them!

    link to this | view in thread ]

  30. identicon
    Anonymous Coward, 1 Oct 2015 @ 11:45am

    People can still access Facebook and Google, they just don't get the ads.

    How is this different from any other ad blocking issue, besides the fact that it is done by the user and not the network owner?

    link to this | view in thread ]

  31. icon
    streetlight (profile), 1 Oct 2015 @ 11:49am

    Sounds like retransmission fees

    Maybe have their subscribers get a page that says "Your ISP is blocking our ads, the very ads that pay for the services that your trying to access, please contact your ISP for removal of these blocks, and we will restore access to these services."

    One could rewrite this: Your Cable TV company is blocking our content, since it is not paying us the retransmission fee we require, so please contact your Cable TV provider and ask it to pay for our content, and its attending ads, and we will resume providing you with our entertainment.

    link to this | view in thread ]

  32. icon
    Chris-Mouse (profile), 1 Oct 2015 @ 11:53am

    This may be a good thing to happen

    The simple fix for Google would be to require https for all web sites carrying Google ads. This makes the deep packet inspection required for ad blocking impossible.
    As a side benefit, it also makes government spying a whole lot harder as well.

    link to this | view in thread ]

  33. icon
    connermac725 (profile), 1 Oct 2015 @ 12:00pm

    Smoking something good

    hell with that logic I need money from the people putting up billboards because they make money off of it and those roads come to my business and since I paid to have the road repaved in front of my business I now need a cut of their revenue

    I can barely type that without laughing, the guy is high or just plain money grubbing

    link to this | view in thread ]

  34. icon
    AdamF (profile), 1 Oct 2015 @ 12:01pm

    Re:

    "How is this different from any other ad blocking issue, besides the fact that it is done by the user and not the network owner?"

    It is the user's data, so the user should be able to display it in whatever way they want (pink text on black background, or no adds, or no pictures whatsoever, ...). ISP would be meddling in something that is not theirs.

    link to this | view in thread ]

  35. identicon
    Anonymous Coward, 1 Oct 2015 @ 12:04pm

    Re:

    Because it's done by the user and not the network owner.

    ISPs are not ones to decide what you can or can't see on their networks. They are just mere conduits and thus, not liable over what happens on their network; the same as a highway administrator isn't liable of what you're using their highways for, even if it's to escape from the police after robbing a bank.

    That same principle that protects them from such liability also implies that they don't, and shouldn't, know nothing about what happens on their networks. Particularly by the fact that they are invading your privacy by doing so, and that's against the constitution and Human Rights.


    That means that a network owner has no say about what you use their networks for, as long as you pay the bills and the activity done on them isn't illegal, and then it's a court's job to determine what to do, not theirs.

    If a user blocks ads, that's their own choice. They are in the perfect right to do so. But a network operator has no right to take that choice away from them.


    Other thing would have been if they advised and supplied if needed, their customers to install an ad-block software because those ads, whether they pay or not, are using bandwith from their users on mobile networks.


    Because, let's be honest here: it's not like the ISP would pay their customers for seeing those ads if by any chance Google coughed up the money. In fact, maybe they'd try to find a way to forbid their customers from blocking those same ads, lol.

    link to this | view in thread ]

  36. identicon
    Daniel, 1 Oct 2015 @ 12:05pm

    Re:

    The ads pay for the services though. Google, Facebook, etc. also has every right to block their *free* services from going across those ISPs. Wonder how that will go over with the ISP's customers?

    link to this | view in thread ]

  37. identicon
    Anonymous Coward, 1 Oct 2015 @ 12:10pm

    Re:

    You pay to upkeep their network.

    link to this | view in thread ]

  38. identicon
    AJ, 1 Oct 2015 @ 12:12pm

    Re: Sounds like retransmission fees

    What the hell is cable tv?

    link to this | view in thread ]

  39. identicon
    Anonymous Coward, 1 Oct 2015 @ 12:14pm

    Surely it's backwards. Without content, like Facebook, and an easy way to find it, like Google, Internet access has no value. So the ISPs should be paying the people that generate the content instead of freeriding on the content provider's hard work.

    link to this | view in thread ]

  40. identicon
    Anonymous Coward, 1 Oct 2015 @ 12:15pm

    At some point Google and others might end up flexing their own muscles and showing someone the power they have: cut the access to all their services to that same ISP's customers. As a business they are in their right to do so too.

    Put a proper page (like: we are blocking you because your ISP is being bad with us) and see the customers going on flames at their ISP because they can't connect to their emails or they can't log in Facebook.


    And those who talk about Google's monopoly. True, they got some sort of monopoly rolling over there, and they can be blamed from some shady tactics they use that they really shouldn't.

    On the other hand, their monopoly isn't based on mere marked domination through power, but rather, on giving their customers what they want.

    Reliable search engine? You got that (and it would be even more reliable if people stopped blaming it for everything that happens on the internet).
    Good email service without so many ads that makes surfing more like sinking? Also got that, particularly when the alternative was hotmail that was full of ads, and had a minimal storage capacity.
    Maps? Translation service? Storage drive? Googledocs?

    You see, they may have some things left to brush up regarding some stuff, but you can't say that they don't have some very useful apps there.

    They got big, and are mostly a monopoly on that sector because the other companies allowed them to. Give your customers what they want and you'll get them flocking to you.

    Microsoft might have had the chance of being as big as Google, if they didn't screw so much with their policies. The latest Windows 10 policies don't help much with their reputation, particularly regarding the privacy of their customers (Google isn't perfect there, but I'd say it's better, or at least more transparent and willing to listen to the backlash generated).

    link to this | view in thread ]

  41. identicon
    Anonymous Coward, 1 Oct 2015 @ 12:25pm

    Re: This is horrible

    That's just until they figure out how to use JavaScript injections to place their own ads. It's not like it hasn't happened already: http://arstechnica.com/tech-policy/2014/09/why-comcasts-javascript-ad-injections-threaten-security-n et-neutrality/

    link to this | view in thread ]

  42. icon
    John Fenderson (profile), 1 Oct 2015 @ 12:27pm

    Re: Re:

    "This would hurt the consumer as Google is holding them hostage in a fight they're not involved in."

    Just like Digicel.

    link to this | view in thread ]

  43. identicon
    Anonymous Coward, 1 Oct 2015 @ 12:28pm

    Re:

    Net neutrality is good enough. And quit frankly copyright monopoly make no sense. It all about preventing coping, not requiring coping or streaming/save-less-viewing. Hyperlinking or "embedding" ads doesn't change this.

    link to this | view in thread ]

  44. icon
    John Fenderson (profile), 1 Oct 2015 @ 12:28pm

    Re:

    " particularly when the alternative was hotmail that was full of ads"

    No, the alternative was, and is, to use a real email program rather than a third party webmail service.

    link to this | view in thread ]

  45. icon
    Ben (profile), 1 Oct 2015 @ 12:32pm

    Re: Re:

    Isn't this a clear example of why Net Neutrality should be enforced? The ISPs should be pipes -- they should not be looking at what is being carried through those pipes.

    That they _can_ do this is obvious. My impression was that with the Net Neutrality regulations they should not be _allowed_ to do this, at least not without penalties.

    link to this | view in thread ]

  46. identicon
    Anonymous Coward, 1 Oct 2015 @ 12:37pm

    Unlisted Service...

    I can envision a day when ISPs provide a service for "consumers" that effectively blocks "all" ad content.

    I mean we're at the point of saying why not, I could have a phone number unlisted, same thing, different technology. Instead of print it removes unwanted solicitations from my electronic communications. ISPs could make a few bucks removing the ads in their service offering before they make our "throttled" connections.

    The inverse is already happening, Adblock has a white list of ads that pass through. AT&T and Verizon want some content not to count against usage caps for companies that paid them directly.

    However one looks at it, the user is always the product or pays to stop from being the product. Ain't consumerism great?!

    link to this | view in thread ]

  47. icon
    TKnarr (profile), 1 Oct 2015 @ 12:46pm

    Re: Re:

    How about:

    "Your ISP does not wish to carry traffic from Google on their network. Per their wishes, we are not sending traffic into your ISP's network. If you wish to receive traffic from Google, please contact your ISP about allowing traffic from Google."

    link to this | view in thread ]

  48. identicon
    Daniel, 1 Oct 2015 @ 12:53pm

    Any Lawyers?

    Can't I just sue the providers for not allowing me to get Google's ads? I have purchased stuff off ads, just as I've purchased stuff off store ads in the snailmail. They do 'sometimes, almost never' have a benefit.

    While they're blocking Google's content, they're removing my opportunity to see these by monopolizing the internet around me. I can't just go to a new ISP.

    I want to sue somebody and get rich.. Who's with me!

    link to this | view in thread ]

  49. identicon
    Anonymous Coward, 1 Oct 2015 @ 1:09pm

    Since google and yahoo and facebook are not going to pay anyways, this is a win for the customers there, they no longer need to run ad block plus to get rid of ads.

    This is a very small win for those of us that hate ads.

    link to this | view in thread ]

  50. identicon
    Anonymous Coward, 1 Oct 2015 @ 1:24pm

    Re: Re:

    Thats exactly my thought

    Google and Facebook should only send a single page of HTML to all of this ISP's customers:
    "Your ISP is blocking our traffic, call them at 1-800-carpISP and tell them to 'stop blocking Google and Facebook'"

    I suspect the block would be removed without hours.
    Unless this is the ONLY ISP option for these customers.....

    link to this | view in thread ]

  51. icon
    Richard (profile), 1 Oct 2015 @ 1:25pm

    Re: This may be a good thing to happen

    Not quite.

    HTTPS would only allow the ISP to see that I have opened a connection to https://www.techdirt.com and not necessarily which page I've downloaded. However, if there are Google ads on Techdirt, then my browser would form a separate https connection to https://ads.google.com (or whatever).

    It's not hard for the ISP to just block content from https://ads.google.com without blocking any content from https://www.techdirt.com itself.

    link to this | view in thread ]

  52. icon
    Richard (profile), 1 Oct 2015 @ 1:30pm

    Re: Any Lawyers?

    IANAL, but the ISP probably has a clause in the Terms of Service saying that they can block or restrict traffic in the name of quality of service. That's not what that clause is generally used for, but I can see them being pretty confident that that clause can shield them in this instance.

    link to this | view in thread ]

  53. identicon
    FuckAdvertising, 1 Oct 2015 @ 1:39pm

    Fuck all advertising
    Advertising sucks

    link to this | view in thread ]

  54. icon
    Spaceman Spiff (profile), 1 Oct 2015 @ 1:40pm

    This will end well - NOT!

    ISP? What ISP? It doesn't exist on Google, so it doesn't exist! Business? What business? I'm just waiting for France to go "dark"...

    link to this | view in thread ]

  55. identicon
    Jack, 1 Oct 2015 @ 1:42pm

    Re:

    No ISP should be modifying packets between a server and a customer. What is more worrying, and should worry you and Digicel customers, is how they hell Digicel is going to remove Ads over TLS... And this is coming from someone who has been paid obscene amounts of money from Digical as a developer building an advertising framework for them...

    I mean, what company doesn't pay absurd amounts of money to granularly track their customers traffic (to creepy levels) in order to maximize advertising revenue through an RTB platform while at the same time blocking other people's ad traffic...

    Yeah, kudos to Digicel for their stand against advertising.../s

    link to this | view in thread ]

  56. icon
    True (profile), 1 Oct 2015 @ 1:46pm

    Couterplay

    Google offers service to blog and news sites to detect when there adds are being blocked and to block the content that the users are now stealing because they are now not seeing the ad's

    link to this | view in thread ]

  57. icon
    DannyB (profile), 1 Oct 2015 @ 3:04pm

    Dear ISP

    Dear ISP (both landline and mobile):

    Google, Netflix, Facebook, etc are not riding your pipes for free.

    They pay their bandwidth bill, handsomely, at their end of the connection.

    It is YOUR OWN CUSTOMERS who are using your bandwidth. YOUR CUSTOMERS are choosing to go to Google, or to whatever sites that use whatever bandwidth that customer uses. (Note: your customer might not even use Google at all, but still uses your bandwidth.)

    If you need to build and develop your network, then it is YOUR CUSTOMERS who pay for that. Not the rest of the world.

    (Pay attention Comcast, since you should hear this too.)


    Here are a few other things to consider.

    What if Google encrypts all communication between YOUR CUSTOMER and Google's servers? You would have no idea what packets are ads, email, video, instant messages, or anything else. You could only block all or nothing.

    I suppose you could just block all of Google. Facebook. Netflix. And every other important major internet property.

    I'm sure that will make your customers very happy.

    link to this | view in thread ]

  58. icon
    DannyB (profile), 1 Oct 2015 @ 3:05pm

    Re: Re:

    Taxing Google = taxing you whether you are even using their ISP service or not.

    link to this | view in thread ]

  59. icon
    John85851 (profile), 1 Oct 2015 @ 4:18pm

    Greed

    As with the European news organizations who want a cut from Google's traffic, how did we get to a point where so many people are so greedy?
    This is yet another case of someone in charge saying "They're making more money than us, so how can we get some of that money". Yet they don't realize they're making plenty of money connecting their own customers to sites like Google.

    link to this | view in thread ]

  60. identicon
    Anonymous Coward, 1 Oct 2015 @ 5:52pm

    Re:

    If the ISP is unable to run a successful business, perhaps they are in the wrong business.

    link to this | view in thread ]

  61. identicon
    Anonymous Coward, 1 Oct 2015 @ 5:53pm

    Re: Bandwidth issues

    Turn off javascript

    link to this | view in thread ]

  62. identicon
    Anonymous Coward, 1 Oct 2015 @ 5:54pm

    Re: Re:

    ISP should be a dumb pipe

    link to this | view in thread ]

  63. identicon
    Anonymous Coward, 1 Oct 2015 @ 6:03pm

    "The idiotic belief that content companies should be charged an additional "telco tax" to fund network upgrades " ...

    is very similar to the claim that getting up to use the bathroom during commercial breaks is equivalent to stealing TV.

    link to this | view in thread ]

  64. identicon
    Sunhawk, 1 Oct 2015 @ 7:50pm

    It's a reasonably clever move, in that they're unlikely to get hit in the pocketbook by their customers for blocking google and facebook ads.

    And Google and Facebook are extremely unlikely to cut a deal to give some of their ad money - it sets a very unfortunate precedent for either company.

    I'm not sure if Google and/or Facebook are willing (or able - IANAL) to go after the ISP themselves in court. Too small beans.

    The two companies might take this as an incentive to alter how ads are served to make them harder to block or encouraging HTTPS use... or they might simply ignore it.

    Now, the expected next step (ad injection) *will* probably cause the ISP problems with their customers and almost certainly legal trouble. And, let's be honest, the ISP doesn't care about whether their customers get hit with ads and they almost certainly don't have bandwidth worries, so when Google and Facebook don't pay up they're going to be injecting ads of their own.

    link to this | view in thread ]

  65. identicon
    Anonymous Coward, 1 Oct 2015 @ 8:55pm

    Re: Re:

    We are talking about the general public here, not about people who are tech savvy and even if they don't know how, they can google it and search for a few tutorials about how to set one.

    You can make your own car, but most people use pre-made cars because they don't have a workshop, nor the knowledge to make one.

    link to this | view in thread ]

  66. identicon
    ANON, 1 Oct 2015 @ 9:01pm

    Re: Let's carry this further

    I'm sure Comcast has already had this pitched to them by someone on their team.

    link to this | view in thread ]

  67. identicon
    Anonymous Coward, 1 Oct 2015 @ 9:33pm

    So where is Whatever declaring that he is so against anarchy and in favor of net neutrality. Where is he complaining about how the ISPs are able to do whatever they want with no laws to follow and how this is anarchy and we need rules and laws that ISPs must follow for moral reasons and the betterment of society. I thought Whatever is against anarchy. Why isn't he here declaring this corporate anarchy detestable?

    link to this | view in thread ]

  68. icon
    techflaws (profile), 1 Oct 2015 @ 9:45pm

    Re: Hopefully he doesn't take offense>

    Swing and a miss.

    link to this | view in thread ]

  69. icon
    techflaws (profile), 1 Oct 2015 @ 9:46pm

    Re: Bandwidth issues

    The word "allowance" says it all who the real a$$ is.

    link to this | view in thread ]

  70. identicon
    Anonymous Coward, 1 Oct 2015 @ 9:53pm

    Re:

    Whatever believes himself to benefit from this because 1: It's supposedly anti-Google and 2: He doesn't consider himself to suffer from this, so it merits its full support. Given his self-important stance, Whatever's not going to speak out against something that will clearly keep the proles in line.

    Or that's what he'd like to think. If everyone is forced to pay a troll tax the natural solution everyone would follow would be to get rid of the trolls, and that would include him, average_joe, Slonecker, Mark Syman, Richard Bennett and the other people who think blue spamming his shit over and over is intellectual ambrosia.

    link to this | view in thread ]

  71. identicon
    Anonymous Coward, 2 Oct 2015 @ 2:27am

    Google and Facebook should just say fine and block all Digicel customers from using their services. They could even display a nice, friendly banner explaining why their ISP is being such a shit.

    link to this | view in thread ]

  72. identicon
    andy, 2 Oct 2015 @ 2:44am

    Re:

    Or even easier google could just block all there services to the customers of said ISP and state that it is due to them not being able to recoup costs through advertising. I am more than sure that the ISP in question would firstly fire the idiot that decided this and the technical staff that said they could do it and then beg Google to just treat them like any other isp and remove all blocks.

    That said google does have a hell of a lot of power, maybe too much?

    link to this | view in thread ]

  73. icon
    Ninja (profile), 2 Oct 2015 @ 3:32am

    Re: Re:

    Once fiber is deployed they can add their own cellular network as well ;)

    link to this | view in thread ]

  74. icon
    Ninja (profile), 2 Oct 2015 @ 3:34am

    Re: Re: This may be a good thing to happen

    It's not hard for Google to serve ads from one main address. Also, this could lead to DNS encryption which would be awesome.

    link to this | view in thread ]

  75. identicon
    trombalitis, 2 Oct 2015 @ 5:12am

    fucking cunt hole cunty shit fuck

    kill the fucking little cunthole. fuck the fucking cunt. kill the fucking cunts cunt now you cunts

    link to this | view in thread ]

  76. icon
    John Fenderson (profile), 2 Oct 2015 @ 6:07am

    Re: Re: Re:

    When did using an email program become something that only "tech-savvy" people can figure out? The bar for what counts as tech-savvy has become frighteningly low.

    link to this | view in thread ]

  77. icon
    Gabriel (profile), 2 Oct 2015 @ 7:06am

    If there were a free market in last mile access, I'd have no problem with this at all. An ISP should be free to play silly buggers with my data stream, and I should be free to dump them and switch to a company that commits to being a hands-off dumb pipe.

    Since most ISP markets are nothing resembling free, I think the next best solution is to require providers to pay for their exclusivity with a commitment to do their job of delivering the content I request honestly and responsibly.

    link to this | view in thread ]

  78. identicon
    Anonymous Coward, 2 Oct 2015 @ 8:43am

    Re: Re: Re: Re:

    John, have you ever checked what people ask on online forums nowadays (and before too)?

    I remember someone that put some links inside a pastebin text being complained by the users that couldn't figure out how to connect to those links (a simple copy paste would have done it).

    Your average user can't even figure how to turn on his computer on rainy days.


    Tech savvy? Ask around non-geek friends. IRC is like a black box for many people. Don't expect them to figure out by themselves that you can set up your own email program.

    The bar is low, because many people don't even have the attitude to search for what they don't know. Just see how many people ask for things that can be solved by a simple Google search.


    And my bet is that most of those that use Outlook haven't figured out that they are actually using an email program.

    link to this | view in thread ]

  79. identicon
    Reggie, 2 Oct 2015 @ 9:06am

    Re: Re:

    Yeah! ... What could go wrong?

    link to this | view in thread ]

  80. icon
    Ninja (profile), 2 Oct 2015 @ 10:00am

    Re: Re: Re: Re:

    Man, I'm getting shocked on how little people know about their electronics. A person I know looked at me puzzled when I asked her to put her e-mail and password on an android phone I reset to fix some issues. She said that somebody else set up the e-mail and the phone which means somebody has access to everything she does and the simply thinks things work by magic. And when I started explaining the very "retarded level" basics of what's a password and why she should be more careful she gave me that exasperated look people put on when they don't understand technical stuff. Scary.

    link to this | view in thread ]

  81. icon
    John Fenderson (profile), 2 Oct 2015 @ 10:34am

    Re: Re: Re: Re: Re:

    Yes, I know that there are a lot of people (most people, even) who are almost completely ignorant of how these things work.

    My point is that someone who is a bit above that -- not an expert, but can do basic things like use an email program -- are being called "tech-savvy" now. It wasn't that long ago that someone who was "tech-savvy" was a power user at a minimum. Someone is not a power user simply because they know how to use an email client.

    link to this | view in thread ]

  82. icon
    John Fenderson (profile), 2 Oct 2015 @ 10:36am

    Re: Unlisted Service...

    "I can envision a day when ISPs provide a service for "consumers" that effectively blocks "all" ad content"

    Various ISPs have offered this sort of service for decades. It's harder to find now that most ISPs have vanished, but you can still find some that do this.

    There's no problem with an ISP offering a value-add service like this, as long as customers have to opt in to it. The problem is when ISPs do it without the customer's knowledge or approval.

    link to this | view in thread ]

  83. icon
    nasch (profile), 2 Oct 2015 @ 10:59am

    Re:

    The only problem with this idea is they then get to thinking they could be the ones getting the ad income by force feeding to your browser.

    And if I'm not mistaken, your ISP is in a position to make it very difficult to block ads if they wanted to. Ad blockers work by refusing connections to known advertising sites. What do they do if as far as your computer can tell the content is all coming from the domain you requested, but the ISP inserted ads into it?

    link to this | view in thread ]

  84. icon
    Gwiz (profile), 2 Oct 2015 @ 12:39pm

    Re: Re: Re: Re: Re: Re:

    My point is that someone who is a bit above that -- not an expert, but can do basic things like use an email program -- are being called "tech-savvy" now.

    I used to use the term "application idiot" for someone who could do all the basic stuff and even some advanced stuff within a specific program they used everyday, but were completely lost when the desktop icon for that program was inadvertently deleted.

    link to this | view in thread ]

  85. identicon
    Anonymous Coward, 2 Oct 2015 @ 1:23pm

    Re: Re: Re: Re: Re: Re:

    Because for most people, knowing even that such programs exist is like talking about quantum thaumaturgy.


    Well, implictly I was talking about "tech savvy users", rather than about people who make and program their own stuff.

    Yeah, those are what you call mainly "power users".


    Well, not completely. I consider someone to be tech savvy when he at least has the curiosity to learn about their stuff and to progress up that ladder, at their own pace.

    For me it isn't a matter of knowledge but rather, of having the proper attitude towards technology.

    link to this | view in thread ]

  86. identicon
    Anonymous Coward, 2 Oct 2015 @ 2:51pm

    Re: Re: Re: Re: Re:

    WIMP interface have been sold on the basis that they are intuitive to use, and people are disappointed when it turns out that they have to learn about what they are trying to do. This tend to lead them to asking the 'experts' to solve their problems.

    link to this | view in thread ]

  87. identicon
    Another Anonymous, 3 Oct 2015 @ 9:58am

    Re:

    Just use an ad blocker plugin for your browser (Ad Block for Firefox, etc.). This gives you full control of what you see. It makes the internet far more enjoyable.

    Turning over control of what you see to an intermediate censor is a bad idea. That censor will always try to use it to benefit itself, not you.

    link to this | view in thread ]

  88. icon
    David Shawn (profile), 10 Oct 2016 @ 8:18am

    Well, generally people uses ad blockers to avoid ads in the browsers. I am using windstream satellite internet and using ad blocker extension in Chrome browser.

    link to this | view in thread ]


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