The Academy Bullied CNN Into Including Trademark Icon For 'Oscars' On Its Crawl For Some Reason
from the and-the-award-for-dumbest-fight-goes-to... dept
Usually when we talk about the Oscars behaving badly about intellectual property, it has to do with either its combat against film piracy or its rather stunning tradition of facilitating it. What's clear in most of those stories, though, is that when the Motion Picture Academy decides to sink its collective teeth into something, it is bulldog-ish in its unwillingness to let it go. It seems that this is the case on matters of trademark, as well. Unimaginably petty trademark matters.As CNN was covering a boycott by some actors of the Oscars ceremony, it appears someone in PR for the Academy had pestered CNN to the point that the news channel, contrary to how just about everyone else does it, agreed to include a trademark registration symbol when discussing the Oscars on its crawl. To get an idea of how jarring doing this is to the viewer, see the following screen-cap.
Now, is this the hugest deal of anything ever? Obviously not, but that's what makes this so annoying: why does the Academy care if CNN's crawl about the Oscars has a trademark registration mark? Television and print news organizations all over the place omit it all the time, because including it both serves no purpose and annoys basically everyone. Why is this the hill on which the Academy chose to fight?
While the name “Oscars” is certainly a registered trademark of the Academy of Motion Picture Arts and Sciences (so CNN is correct on that count), most style manuals, including the AP Stylebook, forgo the use of it or the non-registered trademark symbol (™).It's only useful quality is as an insight into the minds of employees at an organization that has gone IP-crazy. Because they must be the only ones that actually care about this. Still, it's disappointing that CNN's apathy led to capitulation to the silliest of demands.
Not only does the use of it clutter up pages and graphics, but back in the old days when news was literally distributed via wires, such symbols couldn’t be transmitted.
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Filed Under: oscars, trademark
Companies: cnn, motion picture academy
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Some Oscars for you.
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They misspelled...
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#techdirtFailed
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Re:
Perhaps the fact they devoted more time to making sure the freaking symbol was there than making sure they were connected to reality explains the problem. Spending more money on lawyers than on an 8 yr old who could tell them if their system makes sense.
Thanks for playing, but head back down to the farm league... you aren't ready to play with the big kids yet.
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So, your problem is Techdirt, not the premise of the story. Got it.
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http://www.cnbc.com/2016/01/20/mcdonalds-franchisees-optimistic-about-sales-growth.html
Pokemon in the news without the registration mark:
http://abcnews.go.com/International/story?id=81345
#GoFuckYourself
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Re: Re:
I think you mean: #GoFuckYourself®
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FTFY
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Not So Sure About CNN Caving
If CNN were really smart, they would pull a Google and just stop talking about the #@$# %^% show until they come begging with cash in hand for CNN to talk about it.
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Trademark isn't a specific thing is it?
I mean I hate to be a Latrine Lawyer here, but surely other awards for subjectively-high-quality movies exist, and therefore the term "Oscars(R)" must apply to only one of these many awards.
Once the trademark becomes synonymous with the thing (linoleum, anyone?) it loses its status as a trademark, right? Average Joe want to chip in here?
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(R) as charm against legal retribution
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Another tech dirt fail.
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Response to: Anonymous Coward on Jan 22nd, 2016 @ 4:28pm
Don't see any mention of lawyers or legal action.
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Re: Response to: Anonymous Coward on Jan 22nd, 2016 @ 4:28pm
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This is news reporting
In any case, everyone knows that the word "Oscar" is referring to the Academy Awards, so why would that registration need "defending"? And I'm sure CNN used "Oscar" instead of "Academy Awards Ceremony" because it was less characters. Or would CNN need to put an R after "Academy Awards Ceremony"?
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Don't use the trademark
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Don't use the trademark
In a similar vein, the lawyers for the makers of a particular brand of expanded polystyrene foam got onto my local solid waste department for failing to include the trademark symbol next to their brand name. The right thing would have been to stop using their brand name, just call it polystyrene foam. Unfortunately, the city caved, giving free advertising to the bully.
If you read woodworking magazines you'll notice that nobody ever mentions a certain type of pressed fiber board by its brand name anymore. Everyone used to call it by the most common brand name. Their lawyers got militant; now everybody calls it "hardboard" to avoid the trademarking. I'm having trouble remembering what we used to all call it.
There's also a sports league with a lot of militant lawyers who will come down on you for simply calling their event by the name that they gave it. So I won't mention it.
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Re: Don't use the trademark
I agree. I think it would be to everyone's benefit if the meaningless self-congratulatory industry wankfest that is the Oscars was completely ignored by news outlets.
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The Oscars
Preferably, at least one should be a Trademark attorney, or alternatively they could make a deal w/ Popehat, where Ken gets copies of the music for free, or they donate a little money from winning their case to an anti-Pony Charity of Ken's choice. Whatever.
The point is watching The Oscars panic about The Oscars, & having no recourse but a bogus case that was defeated when the band was formed.
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Why do you think CNN was bullied?
This is one of the major news organizations that wouldn't cover SOPA -- a major story that was happening at the time. They only finally covered it when the internet went dark and they could no longer ignore it.
Don't assume any goodwill on the part of CNN.
These are the people who had the most astonishing lopsided coverage of Snowden that I could imagine. It was so obviously uncritical of the government's position that I knew it was time to stop watching. And so I stopped right then. Not because of Snowden, but because of CNN's so called 'coverage' of news like SOPA and Snowden.
The moment I recognized such obvious distortion, it was like the magician's trick revealed. Everything seemed different. I realized CNN was about entertainment in pursuit of ratings. Not about news and the public interest. Something that journalism had mostly always been about.
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Re: Why do you think CNN was bullied?
CNN had gone too far in being biased.
Just like the Discovery Channel, History, TLC, etc had all gone too far serving up crap and losing their focus.
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The Mention of Trademark is Nominative Use
I can even use the mark to criticize the company or its product. If I say ``Coca Cola is inferior beverage now that the skunks in Atlanta no longer include the ingredient for which the product was named'', there is no need to stick the little ® in there.
For the same reason, #OscarsSoWhite and the users of the hashtag need not disclaim. They are using the mark to discuss the product to which the mark refers.
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