Yankees' Dumb Ticket Policy Turns Soccer Match At Yankee Stadium Into A Ghost Town
from the papers-please dept
You may recall that we discussed the New York Yankees' bumbling attempt to institute a new ticket policy for Yankee Stadium that disallowed print-at-home tickets. Dressed up as a policy designed to combat fake tickets being sold by scalpers, the policy was actually designed to be a warm hug to the team's partner Ticketmaster and a slap to Ticketmaster rival StubHub, as well as all of the other secondary market resellers out there. Still, some people probably shrugged, assuming that this would only have an effect on Yankees fans, a group that might find the soil of sympathy barren.But of course that assumption isn't true. Aside from representing a potentially virulent precedent that could be adopted by other teams, the Yankees aren't the only team that plays in Yankee Stadium. The local soccer (football) team, New York City FC, not only plays there as well, but the team hosted a match recently, and that match was likewise governed by the new ticket policy. So, how'd that work out exactly?
Thanks to member [Albany] for the pic. 8 minutes out! pic.twitter.com/wqaKJ9UmQ2
— NYCFC Forums (@NYCFCForums) March 13, 2016
Now, it's a bit confusing from the tweet, but that picture was taken shortly before the match was to begin, during warmups. It was not, as some had interpreted, taken with eight minutes left in the game. Which isn't to say that the results of the new ticket policy were anything short of disastrous.
Entry to the @NYCFC game at @Yankees Stadium is a DISASTER. Everyone in line has a paper ticket and is being turned away. @YankeesPR — Daniel Roberts (@readDanwrite) March 13, 2016
Yankee Stadium doesn't care about its customers, the ticket-holders. overtly disrespects them. @Yankees @NYCFC pic.twitter.com/pQOCmT0Jud
— Daniel Roberts (@readDanwrite) March 13, 2016
And the Deadspin post has a rolling series of tweets, including more pictures of crowded lines of pissed off fans, with reports that getting in was a massive problem, fans were being turned away, and everyone involved was generally aggravated.
Now, some will retreat back to the safety of the assertion that any new policy will breed some confusion and take time before all things go seamlessly. And, hey, that's true. However, this fustercluck also is a wonderful reminder of just how full of crap the Yankees were when they rolled out this policy. Were fraud to be a massive issue in need of addressing, why then is there so much overwhelming demand from fans for the use of print-at-home tickets? If the secondary market were a cesspool of fraud and abuse, that demand would cease to be. Yet, there was so much of that demand for this NYCFC match, that the ticket gates were mobbed by the angry. Not the best of starts for a fan-friendly ticket policy, methinks...
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Filed Under: baseball, lines, printing tickets, secondary market, soccer, tickets
Companies: yankees
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Someone failed to think this through
We're going to turn away paying customers who have ticket receipts in there hands. Great way to get a whole lot of chargebacks.
Even worse, the change must have happened after the tickets were printed. Forget grandfather clauses, Nope, we just want to throw our money away.
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I know the games I go to over here on Surveillance Island I would expect to see more people than that, but maybe it's different over there?
Either way, it is indeed a fustercluck to change the policy (presumably) after people had already printed at home.
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To prop up Ticketmaster they decided to screw the fans.
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Those are also the same teams the use Ticketmaster in the first place, so what do you expect?
I learned years ago to never do business with Ticketmaster. They are the worst.
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According to the NYCFC website, it was basically that they only had specific gates open for print at home tickets but announced it only 48 hours before and didn't have any signs up stating this. Here's the link.
All in all though, Yankee's stadium sucks for soccer. It just barely makes FIFA standards. Last I heard they were talking about renovating Columbia University's stadium. So hopefully Ticketmaster will lose more and more events to stupid crap like this.
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StubHub takes care of their fans
Ticketmaster is the devil.
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Stupid question...
In my area all the arenas are owned and operated by private or public/private entities, not the teams that play in them. The teams have long term leases with their arenas. So if what is described in this article were to occur at any of these arenas the local folks would quickly find out that it was an arena policy, not a team policy. And the team can always say when their lease is up they'll be looking elsewhere if the policy causes too much trouble.
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(Really? ...no one else?)
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*giggles*
Yes, I am juvenile and I laugh at stupid jokes.
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If you want to transfer a ticket from one person to another they can set conditions. For instance they can allow up to one transfer but not within 24 hours of the game (or whatever conditions they want to set).
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Upon purchasing online you enter your drivers license or ID number and all of the information on your DL card. Eye color, hair color, height, gender, weight, etc... Saves everyone the trouble of having to do it at the stadium.
You go to the stadium with your DL or ID card and ticket ready. You hand them both, they scan the ticket and all the info pulls up on their computer. They simply glance at your ID card to verify the ID number, glance at the info (height, weight, eye and hair color, I dunno why light or dark skinned is not included on mine, seems like an important oversight. Yes the picture can reveal that but the picture is something that can be changed on a fake ID later on and is harder to enter in a computer and it takes slightly more time to verify an ID card), glance at the picture, and glance at you to make sure everything matches up reasonably. Next in line since all the hard work was done at home.
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