Heaven Hill Distillery Knocks On Bob Dylan's Door Over His Heaven's Door Whiskey For Trademark Infringement
from the drunk-in-a-hurry dept
Trademark disputes in the alcohol industries are often times absurd enough to make the comments section question whether everyone involved was simply drunk. While I'm sure the lawyers on all sides tend to be sober, every once in a while you read a claim in a big-boy legal document that makes you pause and wonder. And, then, sometimes the dispute centers around a public figure punning off his own notoriety, making the trademark claims extra ludicrous.
Meet Bob Dylan. Bob used to be a counterculture folksinger hero that eschewed the trappings of materialism and sang as one of the original social justice warriors. Present day Bob sings songs on car commercials and owns a Whiskey brand. And, hey, Bob's allowed to make money, no matter how jarring this might be to those born decades ago. His Heaven's Door Whiskey is, sigh, allowed to exist. It's also allowed to fight back against the absurd trademark lawsuit brought by Heaven's Hill Distillery over its logo and trade dress.
Heaven Hill Distillery has filed a trademark infringement lawsuit against Heaven’s Door Spirits, a whiskey line co-owned by Dylan that was released earlier this year. The company's name is a reference to Dylan’s 1973 song Knockin' on Heaven’s Door.
The lawsuit, filed Friday in U.S. District Court in Louisville, argues that the Bardstown-based company was founded by the Shapira family shortly after prohibition ended in the 1930s and has used the trademark for more than 80 years. A Heaven Hill attorney sent a cease-and-desist letter to Chicago-based Heaven’s Door in April, saying the start-up distillery’s use of its trademark “will create a likelihood of confusion” with the Kentucky bourbon brand's products. The letter specifically notes that Heaven's Door has introduced a “stacked" logo similar to the one used by Heaven Hill.
Dylan's company responded saying it didn't believe there would be any public confusion over the logos and trade dress and that it wasn't going to be making any of the changes requested. When it comes to these disputes, it's useful to actually put the entire products next to one another to see how similar they are. Simple logos can sometimes be squinted at and seen as similar, but on the question of confusion in the marketplace you really have to put the products side by side and imagine yourself in a store trying to decide between the two. I've done that for you below.
It's frankly hard to imagine how anyone is going to be confused between these two liquor brands. The bottle shape is different. The label placement is different. The fonts aren't the same and neither are the color schemes for the labels. Even the logos themselves aren't particularly similar, stacked or otherwise. And, of course, there is the mockup of the ironwork sculpting on Dylan's bottle, modeled after his own iron sculpting artwork. Even the name of the brand is a reference to Dylan. How any of this adds up to market confusion is beyond me.
And, yet, Heaven Hill essentially wants to scuttle Dylan's whiskey business altogether.
The lawsuit is asking a judge to grant a temporary injunction prohibiting Heaven’s Door from producing, distributing or marketing until the lawsuit is concluded. In addition, attorneys for Heaven Hill want a judge to force Heaven’s Door to “deliver up for destruction or other disposition all goods, packaging, containers, advertisements, promotions, signs, displays” with their company name.The suit is also seeking unspecified monetary damages.
Somehow, despite this suit, I would guess that Dylan's whiskey will continue to be released.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: bob dylan, heaven, trademark, whiskey
Companies: heaven's door whiskey, heaven's hill distillery
Reader Comments
Subscribe: RSS
View by: Time | Thread
[ link to this | view in chronology ]
[ link to this | view in chronology ]
First stout, now whiskey—what’s next for alcoholic trademark battles, sex on the beach?
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re: Re:
Timothy was sampling the products from both sides to form an opinion...
Apparently! I've now attached the correct filing...
[ link to this | view in chronology ]
But it ends once you have the bottles next to each other.
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Legitimate cause for confusion.
[ link to this | view in chronology ]
Re: Legitimate cause for confusion.
Can't taste the difference? Barkeep! Another round!
[ link to this | view in chronology ]
Re: Re: Legitimate cause for confusion.
[ link to this | view in chronology ]
Re: Re: Re: Legitimate cause for confusion.
[ link to this | view in chronology ]
Re: Legitimate cause for confusion.
[ link to this | view in chronology ]
Am I the only one thinking that people who live in glass houses shouldn't throw stones? That Heaven Hill bottle looks very similar to Jack Daniels...
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Hitting the wrong bar
They both use glass bottles, text, and colors on the label, what more could you possibly need to demonstrate a very real possibility that someone would mistake one brand for the other?
It would be nice if bringing cases this stupid was enough to get the lawyers involved in trouble, but I suppose if you punished lawyers for doing stupid things they wouldn't be able to rack up as many billable hours, and can't have that now can we?
[ link to this | view in chronology ]
I can't use it anymore
Nobody's confusing, confusing our whiskey
Feels like a nuisance suit to heaven's door
Nuis-nuis-nuisance to heaven's door
Nuis-nuis-nuisance to heaven's door
Nuis-nuis-nuisance to heaven's door
Nuis-nuis-nuisance to heaven's door
Judge put my trademarks in the ground
I can't sue with them anymore
A trademark cancellation is comin' down
Feels like a nuisance to heaven's door
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
I see it
[ link to this | view in chronology ]
As I've said before in response to similar articles, it's hardly news that alcohol makes people behave like idiots.
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
It is green.
[ link to this | view in chronology ]
Dylan anticipated defeat
[ link to this | view in chronology ]