Apple Still Seems To Think That Only It Could Possibly Have An Apple Shaped Logo

from the uh,-that's-not-how-trademark-law-works... dept

A few years ago, we noted that Apple was threatening the New Zealand supermarket chain Woolworths (not connected to the now defunct US retailer of the same name) for daring to have an apple-shaped W as its logo: It's hard to see anyone being even remotely confused. But it's not stopping Apple lawyers. Vic alerts us to the news that Apple is threatening Sichuan Fangguo Food Co., Ltd. in China for its logo: Once again, I'm at a loss as to how anyone, a moron in a hurry or not, would be confused about these two logos. And, I bring up the moron in a hurry standard purposely here, as it was Apple's own lawyers who repopularized the "moron in a hurry" standard for use in trademark law in its own trademark fight with The Beatles' Apple Corp.

And, honestly, as almost everyone notes on seeing the Sichuan Fangguo Food Co. logo, if anyone should be upset, it should be LG, whose logo looks a lot closer: Or, you know, we can just admit that absolutely no one is confused about any of these... and move on with our lives.

Filed Under: apple, logos, trademark
Companies: apple, sichuan fangguo food co, walgreens