Get Your Country's Technology-Related Excuses For Not Winning The World Cup In Now

from the there's-always-next-year dept

The next World Cup (wait, can we say that?) soccer tournament begins in less than two months, and it looks like some folks are already lining up the excuses for when their team underperforms on the pitch. The latest one: blaming the use of iPods and video games for preventing teams from building a "collective spirit." An English coach started the riff by saying, "I'm not a big fan of these big earphones on the way to games," and that "my thing with the iPod generation is that when they leave the ground and go away to their closeted little lives they shouldn't forget what's got them where they are and what impact they can have." It should be added that his team currently lies near the bottom of the top English league, and their problems likely run much, much deeper than their players' headphones. But hey, just like when your nation fails at the World Cup, it's a lot easier to blame technology than anything legitimate, like at the last tournament, when Brazil's poor performance was blamed on Ronaldinho's interest in scoring on his PS2 (and his girlfriend) rather than for his team. This pining for the good ol' days also ignores the idea that technology can deliver some benefits to players and their teams as well, and that the current generation of players might be more effective at bonding over some video games than beers, cards or whatever else their forerunners got up to.

Filed Under: blame, technology, world cup

Kulula Responds To FIFA Legal Threats With Hilarious Clarifying Ad

from the this-is-not-an-ad-about-the-world-cup dept

In response to our post about FIFA threatening Kulula airlines in South Africa over its advertisment jokingly declaring itself the "unofficial national carrier of the 'you-know-what'," JJ sends over the news that Kulula has put together a new ad that looks similar to the old ad, but which changes the text to the even more ambiguous: "Not Next Year, Not Last Year, But Somewhere in Between" to avoid saying the dreaded "2010." The artwork in the ad is similar to the original, but clarifies that each thing that you might interpret as being about the World Cup is actually about something else. For example, the vuvuzelas (horns) are "definitely, definitely golf tees" and the guy who looks like he might be playing football is actually just a "man putting his right foot in, his right foot out and shaking it all about." Small versions are below, but be sure to click through for the larger versions: Original ad


Latest ad

Filed Under: south africa, trademark, world cup
Companies: fifa, kulula

FIFA Demands Airline Drop Ad That Didn't Mention FIFA At All

from the unofficial-sponsor-of-you-know-what dept

Earlier this year, we wrote about how the Olympics, notorious for trying to control everything associated with the Olympics to block anyone from doing any marketing around the games if they haven't paid up, got upset at company selling a t-shirt that read:

"Cool Sporting Event That Takes Place in British Columbia Between 2009 and 2011 Edition."

Now it looks like something similar has happened with the World Cup and the South African airline, Kulula. Kulula, if you don't know, is somewhat famous for its sense of humor. In particular, I really like the way the company recently redesigned one of its airplanes as "Flying 101": Along those lines, the airlines decided to make a joke of the limits that FIFA struck on sponsors of the World Cup and put out an advertisement calling itself the:

"Unofficial National Carrier of the You-Know-What."

And, along with that it included images of stadiums, national flages and vuvuzelas (a type of horn regularly blown at football matches in South Africa). FIFA apparently sent a threat letter demanding Kulula pull the ad, calling it "ambush marketing." Apparently, FIFA has no sense of humor. After people got annoyed, FIFA put out a silly statement saying that it never said the airline couldn't use certain words or symbols -- but it just couldn't use them all in combination.

Of course, you have to imagine that all the additional attention to Kulula thanks to this "controversy" doesn't bother the airline one bit...

Filed Under: ads, trademark, world cup
Companies: fifa, kulula

Now, It's The Next World Cup That Will Make Mobile TV A Success

from the still-waiting dept

Perhaps the most notable thing about mobile TV is how it's been right on the cusp of huge market success (if you believe its cheerleaders) for about five years. The fact remains that mobile TV isn't popular, and people just don't seem interested. But don't worry: the 2010 World Cup will make mobile TV popular, at least in Africa, says an exec from Nokia Siemens. Of course, that's the same thing people said before the Beijing Olympics, before the Euro 2008 soccer tournament, and before the last World Cup in 2006. What's different this time around? Apparently the fact that it's being held in South Africa will drive mobile TV adoption on the continent -- but in markets like Kenya, where the average monthly mobile spend is $4-$7, it's still hard to see much future for the services.

Filed Under: mobile tv, world cup