from the how-so? dept
We recently wrote about how filmmaker Rhett Reese was somewhat
misguided in lashing out at fans over their claims on Twitter that they had downloaded his movie
Zombieland. Of course, both of the fans that he lashed out at noted they had seen the film in the theaters (one of them multiple times) and the download was a repeat viewing -- and they still planned to buy the DVD, since they loved the film so much. Still, the Twitter message from Reese that got the most attention was the claim that all this downloading would greatly impact the likelihood of a sequel. A few days later, Reese
decided to further
elaborate his stance on "piracy" and it is a bit more nuanced -- he admits that his messages were fueled more by emotion than by rational thought, though he is still upset about people downloading his films and is worried about where it "inevitably leads."
From this,
Captain Kibble alerts us to an accurately described "rant" at ScreenRants.com about
how this is "indisputable" evidence that piracy harms movies. The basis of that claim? Reese's heat of the moment claim that this could impact the making of a sequel. According to the ScreenRants folks, this suggests it's a fact that movie piracy is harming movies. Of course, there's no actual evidence that there is any decreased interest in making a Zombieland sequel. In fact, since the highest grossing movies almost always correlate to the most shared movies online, it seems that being a top pirated movie also likely has extremely high correlation with movies that get sequels.
Could file sharing be harming movies? Yes, it's possible. But there is scant evidence that it's a huge or serious threat that can't be dealt with through better and smarter business models. As we've seen with
smart filmmakers who embrace file sharing as a way to gain more fans and "converts," it can actually help them make more money by building up more people who
want to support the filmmaker.
That said, the latter half of the ScreenRants rant actually does make a few good suggestions, noting that part of the issue is
Hollywood's slothlike pace in offering movie fans what they want in terms of online services and video on demand. One of these days, the movie industry will figure this stuff out, and the answer isn't freaking out and complaining about "piracy," but finally putting in place the business models that we've seen are working already.
Filed Under: hollywood, movies, piracy, rhett reese, zombieland