Google And Amazon Are Harming Consumers And Behaving Like Obnoxious Toddlers

from the tit-for-tat dept

You might recall that a few years ago, Amazon began banning competing streaming hardware like Apple TV and Google's Chromecast from the Amazon store because these products competed with Amazon's own streaming hardware. At the time, you might also recall that Amazon offered up the historically stupid claim that this was done simply to avoid "customer confusion":

"Over the last three years, Prime Video has become an important part of Prime," Amazon said in the e-mail. "It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion."

That decision has only resulted in an ever-escalating game of tit for tat that has started to bubble over in recent months. Around three months ago, YouTube decided to block YouTube from working on Amazon's Echo Show hardware, pushing the bogus claim it was due to a "broken user experience." In response, Amazon expanded its blacklist of Google products by refusing to sell Google Nest hardware as well. This was already bad enough, but the escalating game of "who can be the most obnoxious to paying customers" was taken to yet another level this week.

For a while, Amazon managed to create a workaround that directed Echo Show users to the web version of YouTube, but Google/YouTube managed to find a way to block that too as of today. YouTube is also now informing owners of Amazon's Fire TV products that YouTube will no longer work on that hardware either, starting January 1. Needless to say, this is creating a broken experience on both hardware platforms, and customers are clearly annoyed:

In a statement, Google all but admits that the two companies are engaged in a giant game of jackass patty cake:

"​We’ve been trying to reach agreement with Amazon to give consumers access to each other's products and services. But Amazon doesn't carry Google products like Chromecast and Google Home, doesn't make Prime Video available for Google Cast users, and last month stopped selling some of Nest's latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. We hope we can reach an agreement to resolve these issues soon."

There are numerous problems here. One being that none of this is really necessary, and that instead of settling their grievances like professionals, the two companies thought it would be a good idea instead to engage in an epic attempt at pettiness which harms openness, innovation, consumer trust, and the consumer experience. But this is also another example of how in the modern era, you don't really own the products you think you're buying, with companies more than happy to eliminate integral functionality at a moment's notice -- without much concern for the end user.

The dispute is so idiotic, it even prompted US Telecom, an AT&T-funded ISP lobbying organization, the opportunity to take a few pot shots at Google in a statement it circulated to the media yesterday:

"Broadband ISPs are committed to providing an open internet for their customers, including protections like no content blocking or throttling. Seems like some of the biggest internet companies can’t say the same. Ironic, isn’t it?"

When you're being trash-talked by what's currently the most-hated industry in America, you know you have a problem. Granted, US Telecom is engaged in some major conflations here. One, Google hasn't really clearly supported net neutrality since around 2010 or so, making this obnoxious, but not necessarily hypocrisy. Two, Amazon customers at least have the option to use other hardware, something you can't say about broadband subscribers, who usually only have access to one ISP at the FCC's 25 Mbps broadband definition threshold. This isn't a net neutrality violation, it's just stupid.

There really is no winner here. Google and Amazon could simply settle their differences like countless businesses do every hour of every day. Instead, they've decided that the best course of action was a downward spiral that punishes millions of consumers simply because the two companies' executives are unwilling behave like functional adults.

Filed Under: alexas, chromecast, corporate fights, echo show, prime video, streaming video, toddlers
Companies: amazon, google

Amazon Bans Sale Of Competing Apple TV, Chromecast Devices To 'Avoid Customer Confusion'

from the heaping-piles-of-bullshit dept

Amazon has come up with a rather ingenious way to give its own Fire TV streaming video devices a leg up in the market place: stop selling major competing products. In a letter sent this week to the company's marketplace sellers, Amazon announced that it would no longer be allowing new listings for either the Chromecast or Apple TV starting today, and that existing retail stock of both products would be discontinued at the end of the month. Google of course just unveiled two new versions of the Chromecast, which has been historically outselling Amazon's own streaming devices.

Amusingly, Amazon unloads what has to be one of the larger piles of ambiguous bullshit in defense of an anti-competitive position seen in some time:

"Over the last three years, Prime Video has become an important part of Prime," Amazon said in the e-mail. "It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion."

Hilarious. Except it's up to developers to embed Chromecast support into their services and apps, and both Google and Apple publish open software development kits that allows any application to be utilized on both devices. In other words, it's Amazon's choice that Chromecast and Apple TV won't play nicely with Amazon Prime Instant Streaming. It has nothing to do with the devices not "interacting well" with Amazon's services. Bloomberg even helps prop up this nonsensical explanation further by repeating the idea that Prime Video "doesn’t run easily on rival’s devices."

Meanwhile, on what planet exactly are you "avoiding customer confusion" by suddenly removing access to hugely popular, competing products?

Apparently other streaming competitors like the Roku and game consoles have yet to see Amazon's ire and will remain sold, for now. Obviously none of this is the end of the world, since Amazon controls just 1% of the overall retail market and these devices can be bought at a long-list of retail alternatives, including Apple and Google themselves. Still it's an utterly-idiotic decision that's sure to invite antitrust scrutiny at worst, and an absolute shit storm of negative PR at best.

Filed Under: amazon fire, apple tv, chromecast, competition, devices, streaming
Companies: amazon, apple, google