Reports Of Xbox One's Handling Of Used Games Mobilizes Playstation Fans

from the opportunity-is-knocking dept

We recently discussed the somewhat mishandled release announcement for Microsoft's new gaming machine, the Xbox One. While a big part of the problem was a lack of firm answers to gamers' questions, it's clear that something is going to change in how the new Xbox handles used games. The rumors vary, but we know that the used games market that has existed for the past several decades is going to be altered to come under stricter control of Microsoft directly. Reception of this news has been cold, but it isn't just Xbox fans reacting.

No, the ultimate effect of Microsoft's actions may end up being a highly mobilized Playstation fandom and a massive opportunity for Sony if they want to grab it. You see, famousmortimer of the popular gaming message board, NeoGAF, decided to bring the wants of the customer to Sony's attention through a simple Twitter hashtag, #PS4NoDRM.

I can say, for sure, that the past week's PR nightmare for MS has not been lost on Sony and they, in fact, do have a used game 'solution' working and have been going back and forth for months on whether to use it. This past week is pushing them strongly into "Yeah, let's not use that."

He then suggests that readers politely tweet several high-ranking Sony executives, indicating that they want a free and open used game market, and including the aforementioned hashtag. While he later went on to say that he didn't expect any of this to become much of a movement, that's exactly what it became. Not only did something like 14,000 tweets with the hashtag go out across Twitter, it has become big enough that even the mainstream press is reporting on it.

The campaign has reached dozens of news sites including NBC News. Even now, people are tweeting messages with the hashtag in hopes of getting Sony's attention.

"It's much larger than I ever imagined," Dodd told me this afternoon. "Honestly thought the post would go about 2 pages." As of right now, the NeoGAF thread has 105 pages and 467,690 pageviews.

Several Sony executives have replied with encouraging tweets, suggesting that, at the very least, they're seriously listening. And listen they should, because that isn't just the sound of gamers typing on their keyboards ringing over the Twitterverse. It's opportunity. Real opportunity.

Imagine what happens if Sony issues an official response to this campaign. Imagine further that this response acknowledges the fans, thanks them for all of their interest, and firmly states that, on its system, the used game market will go on unhindered. Let's say that a company that has an unfortunate reputation on consumer rights flips the script completely in the gaming arena and positions itself as the consumer's choice compared to Microsoft. What would the market's reaction be? It would be huge.

Finally, if you believe that used games don't harm game sales, but rather spur them along by creating added value, then this should represent the easiest no-lose choice in the gaming business's history. Now let's see if Sony hears opportunity knocking through those corporate walls.

Filed Under: drm, playstation, used video games, video games, xbox, xbox one
Companies: microsoft, sony

Video Game Downloads Harming The Used Video Game Market?

from the well,-that's-a-flip dept

We've had a bunch of articles in the last couple years about video game execs complaining about the used video game market, saying that they deserve a cut of any such sale -- or that the used market should be banned altogether. This, of course, is short-sighted, as studies have shown that a healthy secondary market improves the primary market by adding value to the product (i.e., people may be more willing to buy the new product, knowing they'll be able to resell it later). And, of course, the market has a way of dealing with these things.

So, it's a bit amusing to now see sort of the flip side to that story (sent in by the amusingly named "Just Another Moron in a Hurry") -- with some warning that the rise in direct downloads of video games is threatening the used video game market, and that may be bad for consumers as well. Obviously, those games can't be resold (at least not easily), and thus there isn't a cheap price entry point for consumers, as there is with used packages games. Again, even though this is complaining from the other side, I'm not sure it's really that big of a deal either, as the market again should start to deal with this situation. Being able to offer games direct to consumers should lower video game production costs (no more packaging/shipping/logistics/hard goods/etc.) and, even they don't initially, eventually the prices should reflect that, as well.

Filed Under: downloads, used video games, video games

Nintendo Boss: Used Video Games Aren't Good For Consumers

from the oh-really? dept

The folks over at GamePolitics are highlighting the most ridiculous part of a VentureBeat interview of Reggie Fils-Aime, the president of Nintendo of America:

VB: Used games are coming up as a big issue again. Why?

RFA: More and more retailers are experimenting with the used game model. We don't believe used games are in the best interest of the consumer. We have products that consumers want to hold onto. They want to play all of the levels of a Zelda game and unlock all of the levels. A game like Personal Trainer Cooking has a long life. We believe used games aren't in the consumer's best interest.

VB: Because?

RFA: Describe another form of entertainment that has a vibrant used goods market. Used books have never taken off. You don't see businesses selling used music CDs or used DVDs. Why? The consumer likes having a brand-new experience and reliving it over and over again. If you create the right type of experience, that also happens in video games.

First off, it's rather stunning to claim that a vibrant used market isn't in the best interest of consumers. As studies have shown repeatedly, healthy second-hand markets actually help both consumers and original producers because it adds more value to the product. That's rather obvious once you think about it. If someone knows they can resell the product at a decent price later, then it both lowers the risk and increases the value of the original product. On top of that, the used market also helps better differentiate on pricing, again benefiting both customers and producers.

Second, it's quite odd to claim that there's no used book, used CD or used DVD market. A few years back we noted that the used book market had become a multibillion dollar industry, and you just need to look on, say, Amazon or eBay to see thriving sales of used books, CDs and DVDs. To claim that there's no such market either shows ignorance of the market or is an outright lie -- neither of which is a good thing.

Filed Under: consumers, reggie fils-aime, used video games, video games
Companies: nintendo