When You Can Hold Every Song Ever Recorded In Your Pocket... Does $1/Song Still Make Sense?
from the think-it-forward dept
Martin Thornkvist, who runs a (very cool) indie record label in Sweden that believes in treating fans right, has written up an opinion piece where he tries to envision the role of the record label in five years. The opening is certainly right in line with my feelings of optimism for the music industry:When it comes to the future of music I've always consider myself an optimist.The whole thing is worth reading, but the final paragraph makes a really important point that we've discussed in the past, but which often gets forgotten in trying to understand trendlines and the music business. It's that storage is growing ever bigger and ever cheaper at an incredibly rapid pace -- and as such it won't be all that long until you can carry every song ever recorded on a device in your pocket:
For one I'm certain that musicians and music fans have a prosperous future ahead of them. That's because music is the single most important ingredient in the music business soup and music is of course a result of artists' creative minds. And it's when musicians interact with listeners that a window for business is opening. Not before, and not just because some A&R person, marketeer or CEO open their wallet. That the relationship between musicians and fans is the foundation to the business is the single most important piece of knowledge that we all have to submissively recognize. This is the key to the future for the middle men we call record labels – we have to encourage the interaction and realize that it will live without us.
We as middle men have to remember that we always need to convince our customers (musicians and fans) why they should engage with us. Music on plastic discs or plain mp3s just ain't enough anymore. Competition is hard and consumers don't take bullshit anymore. If they love something you don't offer, they'll go create it themselves.
In five years a hard drive available to ordinary consumers will carry 35 TB of data. Data = music. 35 TB = 2.5 million songs. Watch this development closely. It's easy to get blinded by Spotify, but imagine when file sharing on the street means transferring the entire music history. At least it is a wild card. Anyhow it seems that we will have to work on better ways of charging for music than 1 dollar a song. Don't you think?Indeed. When you can carry every song ever... do people really think that $1/song is going to make sense?
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Filed Under: martin thornkvist, music, storage, trends
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Nope.
The amount of storage is immaterial.
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Yes, 1$ per song will still make sense since my ability to consume more songs does not reduce the level of effort required in writing them.
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I can practially lean out of my window to swap drives/storage devices with my neighbor. Or we could be more clandestine and hand them over the back fence. At night. Dressed as ninjas.
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Are you nuts?
THAT would clearly be a false flag operation then! If you share songs, you are a pirate and you have to be dressed like one!
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Gold is something rare, hence it's value. Music, the files, can be, and will be copied an infinite number of times.
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Gold isn't a storage device, genius.
As for the CD, it's pretty worthless. But the software on it could be invaluable, based on how one perceives it (especially if used to run a business).
Same thing with an mp3 player. The device is useless without something to play, and that is music.
Filling today's mp3 players is costly at $1.30 per song.
And these distributors are wondering why people are downloading without paying?
For these CEOs, they've obviously skipped basic math classes.
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Music will always be valuable, for numerous reasons. I think what they're getting at, is that there should come a time when the cost to possess that value should be reflective of the cost to produce and maintain that value. If you could go to the nearest park and spend 2 minutes digging in the dirt to bring home a bar of gold and a CD with Windows on it, THEN the cost of those should drop as well. (Nearest park is code for internet, and digging is code for searching/downloading, in case you missed that.)
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A bar of gold's price fluctuates based on a number of factors, but it's likely just as valuable at $100 a bar, or $10 a bar*. A CD with a copy of Windows on it is about as valuable as a pile of dog crap with mold growing on it to me, but that doesn't change its price.
Music will always be valuable, for numerous reasons. I think what they're getting at, is that there should come a time when the price to possess that value should be reflective of the cost to produce [and maintain? what do you mean by this?] that value. If you could go to the nearest park and spend 2 minutes digging in the dirt to bring home a bar of gold and a CD with Windows on it, THEN the price of those should drop as well. In other words, price tends towards marginal cost, which is the additional cost to produce one unit of a product.
* I don't really agree with this, since part of its value is resale price, but I left it in since I'm attempting to just rephrase your post in light of cost vs price vs value, not change it to something I totally agree with.
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Rather than everyone being richer than King Soloman or Midas, instead gold would be worth about as much as dirt.
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Songs of course are an entirely different issue so this is a silly comparison.
Songs value also does not decrease simply because you can hold more of them. The song still cost someone time, effort, and limited resources (creativity, band cooperation, etc) to create. Getting more of them for less simply because you can now store them is not a causal relationship.
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The value does not decrease, but when the marginal cost* of production is essentially zero, the price certainly will.
* please don't forget the distinction between fixed and marginal costs if you reply
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I've Said it Before
I'll sell it - at a whopping discount - to the first person who wants to give me $1500US.
Hurry, act now!
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Re: I've Said it Before
/s... kinda?
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What problem?
Problem solved...
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Re: What problem?
If you're going for the first, you may want to build a bunker in your backyard, because there are a lot of people going to be out for your blood. And if you meant the second, and you think that would actually work, well, I've got a great deal for you on the Golden Gate Bridge.
I can go get a Thermaltake portable hard drive enclosure and turn any desktop internal HD into a portable in about ten minutes flat. And that's only because those things can be a real S.o.B. to put back together. After that, it's a matter of rigging and programming to get it to play music through a set of headphones. And there's a torrent out there for everything. The how-to would be in a new edition of the Jolly Roger Cookbook within weeks after the law was passed.
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When Gen Y is the oldest gen listening to music, the current system will be obsolete. So yes the zunepod's of the time will be no more valuable then the time required to download all the music, which will be seconds by that time, and the cost of the hardware. The content will be of insignificant value.
I see a future when I can go to Target and grab a "MusicHistoryPod" with all the music pre-loaded "with free updates" for ~$50...
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You must live under 2 rocks.
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Then pay it. No problemo.
The *point* is that it is soon to be (and really, is already) so cheap to make copies that it is, essentially, too cheap to meter.
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The point of the TD post is that, given the increase in storage capacity and the ability to transfer huge amounts of copyrighted data, it becomes all but impossible to enforce what "should" be or what is "fair". It's not that these devices change what should be or what's fair; it's that if you are trying to make money in a world where your friend can hand you a device that has every song every recorded, the business model of selling a download of a song for a dollar is no longer viable.
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Ninjas :)
Thanx to the above poster for such a novel idea. Does this mean I am no longer a pirate?
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Re: Ninjas :)
Pirate Ninja.
The best of the best.
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Copy vs sell
@SRJCollege and others: Unless Copyright law is completely gutted, it seems to me that being able to buy mass-preloaded music gadgets at *mart is unlikely, if only due to cost.
On the other hand, freely sharing those archives will almost certainly happen (although probably not at *mart).
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$1500US, 2000 songs, free MP3 player, going once, going twice...
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Its a matter of economics
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Once upon a time...
Then one day, a dandelion head poofed and deposited its seed all over the countryside. People were delighted, they could make their own yummy wine. Some clever people started to add other things in an attempt to make yummier wine. Most failed, but some were quite yummy indeed.
The Dandelion Growers' Guild was furious. This wasn't how it was supposed to work. People were supposed to buy their wine from them. They petitioned the King and his Council to pass laws outlawing the growing of dandelions.
They did, but it went about as well as you would expect.
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There is a lot of discussion around digital music being free. I think the same arguments hold for video games.
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Not on this blog.
There is however, a lot of discussion of how to make money when the cost to copy your product is near zero.
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Creating a good song has costs, yes, but it requires a level of effort on the scale of 5-6 people and some recording studio support. No video game on the market (other than iPhone and other mobile games) has been created by a team of 5-6 people in many years.
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If it's crap, it's worth crap... it's just "a huge expenditure of manpower" wasted on creating crap that can be "effortlessly" duplicated.
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Re: Games
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Re: Games
I figured this was the direction all games would take: Simply place the content online, where you can monitor the licenses in real-time. No complaints of DRM hassles because it's an Online game, right?
However, it seems that Game companies still haven't clued in to this obvious strategy. Even if your game wasn't originally intended to be a MMO, make it one and you have your scarcity back. Virtually crack-proof. Even if cracked, you would have the crackers jacked into your server, where you could ID them by IP.
Am I missing something, or are they?
CBMHB
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So, of course they won't.
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Online and offline file sharing
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Another point often overlooked
Ive heard from an entertainment attorney that there used to be a business model for songs that are placed on a CD. You pick 3 - 4 songs you feel will be a hit and lace the rest with filler. This way you maximize profit by allowing another hit cd to be released at a later date thus maximizing exposure.
Now I am not an advocate in anyway of anyone breaking any laws but I cannot help but feel the music industry did this to themselves.
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How Much is Too Much
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Re: How Much is Too Much
Instead, though, think of the 35TB option as a file server in your office that has every song on it. You could then "buy" music from yourself to load to your portable device or phone. No file sharing network, no peer to peer, no ISP packet sniffing, no three strikes, no C&D, no RIAA lawsuit. The price...use the honor system.
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So my response to you was that it's not about listening to it all, it's about *having* it all, in your pocket or home, without anyone like the RIAA being able to "catch" you, for about $150 spent on the future drive's cost.
How can the music be of value, since there may be "too much of a good thing"? Tools like Pandora will help you discover what you like, and you could treat your 35TB drive as your own, personal, in home iTunes Music store where there is no DRM, and the price is free.
Many here think this is a game changer...the next shoe to drop on the recording industry's model.
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I think we should just go back to the days when bands and artists actually toured like, ALL the time. What a concept, yeah? Who misses the days when you could be sitting in some little bar and Willie walks in and just starts playing? I know I do.
As far as I'm concerned, any musician that finds themselves that concerned about album profits has lost sight of the real purpose of his profession and should be hung, drawn, and quartered for profaning the name of all music. Music is spirituality, and thus should be shared with all who are willing to listen.
Courtney
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Sneakernet Rules
ATTN: MPAA 35TB = 85 thousand movies. Assuming roughly 2 hours per movie, that's two YEARS worth of movies. Swap time Thoroughly. The gummint won't save you because it won't be able to do so without a police state that would make Joseph Stalin drool with envy and even then, "Quis custodiet ipsos custodes?"
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Re: Sneakernet Rules
Well, Rorschach of course.
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music.zip.torrent
Then at 99.8% the only seeder quits.
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In the case of music the market is speaking. If more folks are so called pirates/thieves than paying customers then it should be obvious that the product is over-priced. So, even now a dollar is too much. How about .05/track.
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The point is that people aren't going to pay any amount of money per track if they can get every song ever recorded by simply copying their friend's hard drive. No matter how much you lower the price per track, this isn't going to change. Sure artists are entitle to be compesated for their work, but many of the topics brought up on this web site are about how that compensation is going to have to be something other than a per track model.
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I'm willing to pay for music but not anywhere near $1+/track. It has value in the cents/track range. I would stop copying music from everyone I know if it was reasonably priced.
I have trouble with the concept that because I can store lots of stuff and copy it in a hurry that the stuff should be free. That stuff has value to its creators - does not matter if that stuff is music, movies, software or any other digital good.
I might create some complicated software that I put a lot of r&d into, my cost to produce the inital copy is very far from zero. Now I should just give that software away to anyone that has a big hard drive, because they can store and copy it quickly? No way, that makes no sense. That copying is only inevitable when the product is over-priced.
I'm more than willing to pay a fair price for a good. I'm not willing to get raped by a bunch of greedy assholes that provide no value (RIAA).
My digital music collection has 25000 tracks, its not worth $25,000 but it might be worth $1250.00 (.05/track).
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Weak argument. Despite the numbers most people still probably do, or at least are willing to (due to tinges of actual guilt!) pay for music.
The best point I heard was that it costs less to produce/record/distribute. True, true, and true, for most bands, except that you're discounting the initial technology investment/re-investment by the individual/band/music label or company. The independent model doesn't mean that (for now) the concept of a label, even if not one of the big-"dinosaur" labels, is going anywhere. There will most likely always be people who want full-studio recordings, etc,. despite how more and more of this is shifting away from hardware into software. The point is, all of these things are wrapped up in cost. If someone does a cost analysis independent of the company selling the music, that's one thing. These companies (like ALL companies, in ALL industries) are not obliged, nor will they, open there books on cost of production. So while price may drop do to lower overhead, it's really not accurate to argue that higher storage capacity, and people copying music, is grounds for lowering price, IMHO.
BTW the idea of online only distribution isn't a bad idea from a protection idea. I still like having some physical device, in case the company goes under etc. but some hybrid system could develop.
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No, it was a GREAT argument. Let's look at a scenario. Let's say, in 5 years, one of your friends offers you a 35TB HD with every song on it. Free, just cuz he's a buddy and has it. Do you refuse? Let's say you accept, "Sure, I'll just use it to check out some new music". Now you have the drive to keep forever, and it was a very efficient way to distribute all that data. You now "own" the music. How do you pay the musicians? Do you send a buck to each musician for each song? How do you find them? Do they actually own the rights? Do you pay for songs you don't like? Songs you never listen to? Songs in the public domain? It would be simplest if you could just send a bulk payment to the RIAA. They think $2M is fair, pay up...um maybe not. Maybe, at some point, you realize how ridiculous it is to pay for something that is clearly too cheap to bill. The act of billing requires more costs than the act of copying, storing, and distributing. You would need to pay a bill, essentially to cover the costs of billing you (since the music costs were zero). You are being billed for billing, not for music. Most people, even very honorable ones, will no longer "want" to pay for music, because it's just not worth the hassle. Not only will they not want to pay, but enforcement will be unlikely. Good luck to the RIAA in limiting copying when it's done in this way.
"So while price may drop do to lower overhead, it's really not accurate to argue that higher storage capacity, and people copying music, is grounds for lowering price, IMHO."
Now THAT is a weak argument. You see, in competitive markets, price = marginal cost of production. In the case of music, that's the cost of reproduction, which is approximately zero. You are making the standard argument we often hear here of incorporating the fixed costs of production into what you think "should" be the price. But fixed costs (whether fair or not) are NOT relevant to the economic determination of market price. MC = MR = P. Did the world care that Costner spent millions making Waterworld? No. His revenues, his prices were entirely unrelated to his costs. Could Axl Rose charge more for Chinese Democracy because he spent years and years and millions to make it. Nope. Market doesn't care about your fixed costs. Nothin' personal. Just math.
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Can't I just time warp 5 years into the future right now?
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Re: Can't I just time warp 5 years into the future right now?
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it makes perfect sense
lemme explain.
why do you even need that much storage for your music? the answer? glut. if there wasn't so much glut -- so many choices -- on what to listen to, we'd only need a couple hundred megs of space for our music.
here's the real problem the riaa is grappling with: they no longer matter.
yeah, that's pretty non-profound on a bunch of levels, but it really boils down to the fact that they are not the gatekeepers anymore. they are not the taste-makers anymore. in this day and age, anyone -- and i mean absolutely anyone -- can become a "musician." there are so many socially relevant sharing mechanisms out there that having a bottleneck to "good music" just doesn't make any sense at all.
what's even worse for the riaa is, using the standard ugc upside-down pyramid, 1 out of about 100 of these new musicians is actually going to be good. look at it from their point of view. if suddenly, the music industry went from a metered "couple hundred" acts a year coming out to %1 of 85,000,000 people who play musical instruments in the united states (according to the international music products association) can self-promote and self-publish? that goes from something in the neighborhood of 285 acts to 850,000 acts -- in the u.s. alone. pure cacophony.
the only economy that musically makes any sense is the attention economy. there are soooooo many bands out there -- good bands -- that if you have any barrier to your music? well. people just throw you away and move on to the next song in their thousands-more-bands-because-their-player-holds-that-many queue. and you, as a musician, will never be heard. there is no more "captive audience" nonsense for the music industry to push music at.
so, to recap, why does huge storage mean $1 a song isn't relevant anymore?
1) digitizing makes music easier to make and distribute now than ever before.
2) which means more musicians are able to publish than ever before.
3) which means the riaa isn't the bottleneck anymore.
4) which means the riaa isn't the gatekeeper and taste-maker anymore.
5) which means there's a huge glut of new music to discover.
6) which means you need huge storage to store and sort this glut.
7) which means you will have thousands of hours of music but still only 24 hours in a day.
8) which means any barrier at all between you and the music is too much barrier.
9) which means if someone has to pay $1 before they hear your song, they won't hear it.
ergo, because of the huge storage, if you're charging a dollar for a song, nobody will listen to your music.
m3mnoch.
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More Crap
More tech Dirt (literally)
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A large number of bands/producers/labels have benfitied from lower cost, and this has opened up the market for many bands who would never have market access previously, and this HAS IMHO fundamentally changed the market. That is still a seperate issue from storage capacity. Storage capacity, taken in isolation, has zero impact on price. At best, it has a small impact (in the very, very low percentages) when taken into account alon with all other factors in the digital revolution in media, again, IMHO.
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hrm.
well. maybe you can do me a favor. can you explain to me why anyone buys mp3 players with 80 gigs of space?
if your answer has anything to do with "that's how much music they have" -- regardless of how they acquired it, then you just proved my point.
m3mnoch.
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if your answer has anything to do with "that's how much music they have" -- regardless of how they acquired it, then you just proved my point.
m3mnoch.
NO it doesn't prove your point AT ALL. It proves that people have large music collections, and that they like to carry them around. It doesn't prove that this requires a drop in music price. While I don't think prices need to go up as one Anonymous Coward stated above, he is right in that there are limits to the price drop potential, even in a digital age. Digital has lowered cost, but due to the fact that companies price above cost to make a profit, the cost of a song (as sigh, others have also stated) will be what people are willing to pay, factored in, and what the companies will charge. Saying, I can buy more, so you should charge less, doesn't work. All songs don't cost the same. This isn't a fixed cost situation. You don't get a bulk discount, and if you do, it's up to the seller, NOT you.
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nope. it has nothing to do with the seller. i can try all day long to sell a granny smith apple for something silly like $10 million. there's not a person in the world who'll buy it.
sellers don't control pricing. the market does.
m3mnoch.
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(Digital) music is not a scarce good, that can be copied easily.
So, in answer to your question: no. But your question is also a bad analogy.
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Subscription
If you can get an unlimited download/stream subscription for 10$/month (Napster, for example), that works out to a little under $10000 over a typical human lifetime (do the math).
In other words, music companies appear to be content to get a measly $10000 out of any music listener over their entire lifetime for their entire body of content.
Valid way to estimate? Maybe not. But is it much worse than anything else?
c.
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Re: Subscription
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If you think large storage capacities should decrease song value, you are sadly misguided and know nothing about music creation costs. If you put the cost to a dime or less per song, it becomes a money losing operation to make music. Then what you are left with is a bunch of amateur crap to listen to, because professionals can no longer afford to make enough money from music to survive.
Lastly, with inflation skyrocketing, $1/song does not make sense. It needs to be $1.29 or higher, as is evident with new itunes pricing. Song prices are going to continue to go up, not down. Has nothing to do with storage capacity of devices.
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$1 still makes sense, that is if you are paying for a song you are going to actually listen to all the way through. 35TB is stupid to have on a device for audio, that's ridiculously large to manage, and makes the listening experience a chore. I only carry around less than 2GB on my music player, more than that is too much to weed through.
How would you propose to gauge "listen all the way through"? It can't be done. What if I listen to it all the way through hoping to find some hook I like and I don't? I carry an 8GB iPod and have no trouble keeping it full and organized. Storage in portable devices will keep getting larger regardless of how silly some people think the sizes are. If 35TB is cheap enough then that's what will be in the devices because manufactures stop making the smaller sizes at some point.
If you think large storage capacities should decrease song value, you are sadly misguided and know nothing about music creation costs. If you put the cost to a dime or less per song, it becomes a money losing operation to make music. Then what you are left with is a bunch of amateur crap to listen to, because professionals can no longer afford to make enough money from music to survive.
Whether or not the price of storage SHOULD affect the cost of music is not relevant. The fact is that it will and the industry will have to deal with it whether they like it or not and whether they want to or not. This argument has been debunked time and time (...can no longer afford to make enough) and there's no reason to address it. As for a price point of .10 USD a song you would end up with people buying massive amounts of music and recoup some of the loss that way. As the price of storage comes down so does the price of the rest of the recording process and we don't know where the prices will drop to making the discussion moot for the most part.
Lastly, with inflation skyrocketing, $1/song does not make sense. It needs to be $1.29 or higher, as is evident with new itunes pricing. Song prices are going to continue to go up, not down. Has nothing to do with storage capacity of devices.
The price which you claim shows what the cost of a song should be has nothing to do with economics. It is the result of Apple hiding from reality for too long. They had to charge more for DRM free music while the good folks at Amazon are selling the same music for less and still DRM free. I paid .89 USD for the last songs I bought and looking at my next expected purchase I am seeing .89 again at the good ol' Amazon MP3 store. The cost of music will be what the market can bear and as the size of storage goes up the cost of music will come down as storage is a scarcity and digital music is not. Quality may be a scarcity but the most popular music is drivel anyway. It doesn't have to be right but the music industry will have to deal with the perceived value of music getting smaller as the size of storage increases. They don't have a choice.
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let's work with 1000 songs, 3 minutes each - 3000 minutes = 50 continuous hours of music. So now, if you listen to music for 5 hours a day, it would take you 10 days to listen to your Ipod without refilling. If you refill it every 10 days, you might never listen to the same song again.
It's a pointless amount of music, the greed of free.
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You may be able to keep an 8 gig ipod full and orgasnized, but how much music is on there? 800 songs? 1000 Songs?
let's work with 1000 songs, 3 minutes each - 3000 minutes = 50 continuous hours of music. So now, if you listen to music for 5 hours a day, it would take you 10 days to listen to your Ipod without refilling. If you refill it every 10 days, you might never listen to the same song again.
So lets work with 8 GB and see how your numbers work out. I have around 1200 songs on the player right now. That's about the max since I don't use anything lower that 192, but that's beside the point, it's usually lower due to the various TV shows and movies I have on there as well. But let's work with your supposed numbers.1. I don't "refill" my iPod - I add to it or take away depending on my mood.
2. I don't care if I hear every single song on the iPod. I have them divided into playlists based on mood or activity and there's enough to have a good random selection.
Why I would want to "refill" my iPod at all? Remove what's on there and replace it? I only do that if I grow bored with an artist and have found something new to replace them with and then it' usually a rotation at worst. The proposed "refill" scenario is laughable to be honest. Also your usage numbers are arbitrary. I listen to the iPod to and from work so that's about two hours, at least 5 hours at my desk and somedays up to ten hours if I can get people to leave me alone, and I listen to while I am doing yardwork or work on the house as well as when running errands. I bet my usages averages eight to nine hours a day rather than the five you list. And it's not about the number times I listen to a song but rather about having a good enough variety for multiple random playlists. The whole "refill" thing still has me laughing BTW.
It's a pointless amount of music, the greed of free.
And here's where I get to tell you to GO FUCK YOURSELF. Not a single song on my iPod is pirated. There is music that I didn't pay for on there but I think bands giving you CDs doesn't count as "the greed of free" as you so aptly put it. I have paid for almost every song I own. Between e-music, amazon, and other services my collection is NOT free. And as for it being a pointless amount of music well that's your opinion and you are welcome to it. But the size of my music collection has nothing to do with "the greed of free". If that's the crux of your argument than you have lost the debate.
You can argue against the silliness of storage sizes all day and that's not going to make them stop increasing nor is it going to help the recording industry who will have to deal with the perceived value of music.
And in closing I would like say that you can take your "greed of free" and shove it because it's horse shit!
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Re:
No, it makes it a money losing operation to SELL *just* music.
Now, if you used the up-front cost of making music to gather a larger fan base to drive more people to see your live show, you can make a profit. Much like commercials (Which aren't free) are made and given away to as many people as possible in the hopes that some of those people will go out and buy the product.
Got it now?
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Re: Re:
What do you do for a living? Let say you sell cars (bad job these days). What would you say if I told you that you will make NOTHING for selling cars (because there are an infinite number of potential car salesmen) and the only way you can make money is to follow around the cars you sell and offer to squeegee their windows when they stop for gas?
Perhaps you would also like to sing and dance for your customers for tips in the showroom.
You see music as a commercial to sell a concert. Most of us still see music as thing onto itself, with not requirement past being music to have value (and a fair market price).
Got it now?
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Re: Re: Re:
You may see music as something to sell in and of itself and big media may as well but the bands, for the most part, don't. The artists make more money off of touring and merch than they do off of album sales. I have booked many a band and am friends with many more and the vast majority see their time in the studio as an investment to get people interested in coming to see them play live and to buy their merch. They consider it a necessary evil at best. There are a minority who see physical media and digital media sales as their bread and butter but they tend to make less money and have less fans than those who treat recorded music as a side effect of being a performer. There is another minority who play music for the sake of playing music and will do so only on their terms and in my, not so humble opinion, that minority are the true artists. They are also the the ones who make the least money and generally turn out the best work in their genre. If you move into the pop/hip-hop/top 40 sphere the game is different but it is my firmly held opinion that society wouldn't suffer at all if there were never another album from J-Lo or any number of cookie cutter puppets you can here on the radio.
The idea that the quality of music will suffer if the cost of music approaches zero is based on the idea that radio music is good to begin with. Yes less music will be produced because there won't be a get rich quick one-hit-wonder template producing Hannah Montana's for the consumption of every tween girl but that is a good thing for society overall in my opinion. People will make music because they love music and the overall quality is likely to increase. History bears out this conclusion as the whole pop star idea is a fairly recent invention. People will pay for music because they love to listen to it and not as filler or background noise. Quality music is already a scarce good and people, like myself, will pay a premium for it. I buy songs for ~.89 USD but I also buy merch from the bands and go see them live. I support the bands I love in multiple ways from purchasing their work to giving them a place to crash when they are in town. The days of filling arenas to see a stage play may be coming to an end but the days of cramming too many people into small venues and actually knowing your favorite artists on a personal level are just beginning. Sure some will fall by the wayside and not be able to make a living playing music but there are nothing guaranteed in life. I love writing. I have written two novels and both of them suck. I can admit this because I am honest with myself. I will never make a living writing but I make a damn fine living as a Linux consultant. You don't always get to do what you want for a living and that applies to the music industry just as it does for every other part of life.
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Re:
Interesting, but what if what the professionals put out is utter crap and the amateurs actually make good and innovative music?
What if the 'amateurs' have more fun making the music than the 'professionals', isn't the music industry much better off without the 'professionals' then?
This whole notion of profiting of music is a rather new notion (originating arguably in the 70s, with the Beatles and the Rolling Stones), and a quaint one at that.
Do you think Mozart was rich because of his compositions?
For that matter, Van Gogh was a great painter, but why then did he die broke? (because their fame was mostly after the fact)
But in this case it's simple economics:
The product has the price the market will bear. If the supply reaches infinity, no matter how great the demand, the price of the product will reach zero.
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Futile Countermeasures Aimed At The Past
- suing their customers
- shaking down their fans
- blocking enjoyment of music
- inserting DRM that makes the product annoying
- charging multiple times for the same content
- overcharging for content
- bundling bad content with good
- pursuing three strikes laws
- pursuing ISP enforcement of sharing through DPI
- pursuing more active policing of infringement
- shutting down directories and hosts
- pursuing advantageous trade agreements with other countries
- charging for blank media
- pushing hardware makers to limit the devices we buy
- pursuing an "education" campaign that is a farce
- pursuing extension of copyright
...all as a response to the threats of the last decade, primarily the Internet and P2P. It's sad to see them spin their wheels thus, when the threat of the next decade will not be the Interwebs, but massive TB storage, for which none of the above efforts will be effective in countering. They are, in fact, building a culture of animosity which will actually drive the copying activity.
One of the reasons sneakernet and massive storage has not been a problem yet is that the storage has only had the capacity for a small portion of the historic music catalog. If your tastes differ from your friends', you will not get the music YOU like on the shared drive. However, if that drive can hold the library of all recorded music, it is no longer your friends' personal music collection, but everyone's. Now, sneakernet can deliver a great product that will be highly desired, unseen by the eyes of enforcement. Add in faster drives, eSATA, etc, and it will have as big an impact as the always-on Internet had on P2P.
You'll note, as usual, that I don't advocate copying, don't say what's right or wrong, or legal. Just what the economics suggests, and what will happen, for better or worse.
Instead of repeating the futile countermeasures aimed at the past, shouldn't the RIAA start to consider some of the forward-looking ideas that Masnick has been advocating?
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Re: When Does MC = MR = P
We've been down this road a bunch recently. I think the sheer volume of people that get this wrong is one of the reasons that people also have such a problem with pricing at "free".
You'll note that in the comment that you criticize me so kindly for, I qualified it as "in competitive markets", because it is only applicable to this case. And then please follow these links to find out that you are wrong:
http://www.techdirt.com/articles/20090507/1743534788.shtml#c1134
In competitive markets MR = Price, right? And the market supply curve is the MC curve, yes? The market clears at MC = MR = P. Here's a refresher course (with graphs and visual help) from the University of Maryland.
http://umbcnotes.f-sw.com/econ%20101H%20notes/Chapter%2014%20Lecture%20Outline.pdf
Ple ase enjoy section II and figure 1 of that course material, note the dot where the equilibrium is. Note the text that reads: "the firm maximizes profit by producing the quantity at which marginal cost equals marginal revenue." Since you've undertaken to argue with me about econ, I trust you at least understand that MR = P. Thus, the competitive market at equilibrium produces the result that MC = MR = P.
So that's my longshot. At least that's how it works on my planet.
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Re:
BTW, did you enjoy the econ lesson I gave you above?
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Something missing...
Personally, I'll pay up to a dollar for a song I like, although certainly not unless I've already heard it and know I like it. Can I get the same song for free? Probably, but musicians deserve money for their work. You can argue all you want that the money goes to the industry and not the artists, but I don't see hordes of pirates sending money directly to artists either.
People pirate - and always will - because they can. The market will find a "fair price," but I don't think that price will have anything to do with ease of piracy. Instead, it will be what people who actually have ethics and a conscience are willing to pay.
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Re: Something missing...
Tell that to the people packed into a venue to see their favorite artist. Or do they require you to show proof that you bought their music before you can buy a ticket?
Fair price to make a copy is zero, because that's how much it costs me to do it myself, just as good as they can.
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Re: Something missing...
zero. or close to zero. as the supply is infinite (or reaching infinity).
demand / supply = price
large amount / infinity =~ 0
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Re: Re: Something missing...
If I were to pay for an itunes song, I download that song, thus making a copy. Am I now a music pirate/music ninja? No. I paid for my music.
Also, price has very little to do with ethics and morals etc. It has to do with economy.
Sure, I have given a few writers some money, because I was able to get their ebooks for free (while their dead-tree versions costs money), and I felt better to give some money for it in return, but that was voluntary, and the writer didn't suddenly start charging money for the downloads.
If one can download a product, the supply becomes infinite, which means that the real price of the product should be 0.
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Right. So you don't want to pay for things? Cheap, lazy, and a pirate-ninja, by all accounts.
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Morphic Resonance
The Total Music Vortex and How Much is All Music Worth?.
Also covered on P2PNet as Enabling musicians to sell their music and Labels’ back catalogues already belong to us!.
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RE: Something Missing...
If you truly believe this despite any content creator's hard work, then you're a pirate, and you have no ethics. Music (or any other digital good) isn't suddenly worthless just because you can copy it for free, or no one at all would pay any money for it. Since people do, your argument is incorrect.
"but I don't see hordes of pirates sending money directly to artists either.
Tell that to the people packed into a venue to see their favorite artist."
Great point, Joe - but not all people who pirate music go to concerts or buy t-shirts or contribute in any way to their favorite artists' living.
BTW, I did note somewhere where someone suggested a nickel a song. If it's the right price, then that's what the market will gravitate toward. If it's not...it won't.
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Re: RE: Something Missing...
You are stuck thinking of music as the product, so of course you'd think that way. Let's say I download a song from a band I've never heard of illegally. I don't like it enough to go see them. What *harm* have I done to that artist? If I had been forced to *buy* it before listening, I'd be far more likely to speak badly about them, which results in a net loss for the band, as my negative words may convince someone else to not to listen to them at all.
Now, let's say I download illegally, and like it, but don't have the funds or want to go see them live, but I still tell people how great they sound. I have now potentially given them more money than they had before, by spreading their fan base.
It boils down to this: The only musicians who should fear the current "pirate" climate are the ones who have no talent and can only thrive is this artifical monopoly. Good artists will be able to use filesharing as a tool to exponentially increase their fan base, as their music will be recommended and spread-- while the talentless artist will make nothing, because no one will be tricked into buying their shitty music with false hype.
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Re: Re: RE: Something Missing...
It's the biggest mistake of this entire process. There is no upside for a band to have a larger fanbase unless they have some way to capitalize on it. You are requiring them to do extra work to make a living. Don't you get where that is just wrong?
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Re: Re: Re: RE: Something Missing...
Many people have to do extra work to make a living now days. In my state, ALL state workers just got pay cuts of about 14%. They certainly now have to work harder to maintain their living. Fair? No. Ethical? No. Wrong? Maybe. Economical? Yes. And that's what its really about.
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Re: Re: Re: RE: Something Missing...
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Re: Re: Re: RE: Something Missing...
This is horribly misleading and incorrect. They play a song in a studio for a day or two (which they likely did not write, record, engineer, mix, etc.), and then receive payment for something like life + 75yrs or whatever copyright allows.
I go to work, research, draft, edit, and write reports, (that are then free to the world for download but that is beside the point), and you know what happens if I don't come into work 40hrs a week, every week, every year? I don't make money.
Musicians are not required to do anything, but if they want to make money, I do not see how them actually having to tour to do so is somehow a "wrong" expectation. Explain?
..
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Re: Re: Re: RE: Something Missing...
hahhahahahhahah...
holy crap! work to get paid!?!?! perish the thought!
...lord, that's funny.
m3mnoch.
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Re: Re: Re: Re: RE: Something Missing...
Isn't that enough in and of itself?
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Re: Re: Re: Re: Re: RE: Something Missing...
you tell that carpenter that he's already built a house. why does he need to keep building houses to get paid? you tell the waitress that she's already served coffee for the day. why does she need to come back and do it tomorrow to get paid?
that's crazy talk!
performers are just that -- performers. they are, by nature, work by the hour. performance is not a product, it's a service.
welcome to the service industry, musicians. you don't work, you don't get paid.
m3mnoch.
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Re: Re: Re: Re: Re: Re: RE: Something Missing...
A performer working to entertain is so much more enjoyable than pre-recorded 'perfect' music. I love to hear all the minor changes to a song I know extremely well that show up when it is performed live.. these are not mistakes, they are the character of live performance.
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Re: Re: Re: Re: Re: Re: RE: Something Missing...
If you paid the musician $100,000 for a song, then yes, you would be comparing similar things. It's not. Each person is paying $1, and 100,000 people buy a download of the song.
You are confusing outright purchase or single use goods with something that is enjoyed by many.
Should a writer be paided for each book sold, or should he just get the first $14.95 and everyone else get the book for free?
For musicians, if they don't do concerts, they don't get paid as a performer. But they are also song writers and song recorders and song makers, which is a DIFFERENT job. Your are telling them that the act of writing and recording a song which is enjoyed by millions is worthless - unless they are then willing to do MORE work, which they would have been paid for anyway, and it's a requirement of the first part of the job.
Is being an engineer and designing a building or a bridge enough? Or must they also go out and tie rebar to make a living?
Sorry, your point shows that you don't even have a clue how things work.
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Re: Re: Re: Re: Re: Re: Re: RE: Something Missing...
if you 100,000 people pay a performer $1 each, who pays the song writer? who pays the song recorder?
not "the people."
the performer does. and none of that changes whether the performer is selling cds or tickets. the difference is the performer actually has to "work" for a living instead of work for a week.
maybe you think a week's work is worth $100,000, but the market doesn't.
prior to the 20th century, when did a musical performer only have to work one week a year and still eat? (you said yourself they're not writing songs... all they have to do is sing) it's not pirating music that's the anomaly here. it's trying to sell something as a product that's not a product that's broken.
m3mnoch.
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Re: RE: Something Missing...
Here's an example for you. I recently drove 300 miles to buy a 67 Impala. Got the car, the previous owner put a newer stereo in it, but the antena cable was bad on the car so the radio didn't work, although it had a CD player. I didn't have any CD's with me. Stopped at a Wal-Mart with the intent on buying some CD's. Couldn't break down to buy any at the prices they were set at, I mean, $20 a CD, and you want more than one to have somewhat of a variety. What did I do? Bought myself a $20 boombox and some batteries, had the radio to keep me going the rest of the trip. Had there been a bargain bin for music at $5 a CD like the DVD movies, I'd probably had bought $20 or more worth of CD's instead of that boom box.
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Re: RE: Something Missing...
Value is something different than price though.
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I don't know about that, I think limiting factors would make it expensive? Who knows, technology never ceases to surprise us.
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20 years ago, when vinyl albums were selling for about $9, songs were a little less than a buck a piece. Then CDs came along and the music industry raped us, nearly doubling the price.
Now, with digital delivery, we're back down to a buck a song - a very fair deal, considering that we're basically talking about a very popular item that has seen it's price decrease to the levels of 20 years ago. Very few - if any - mass market goods *decrease* in price.
Everyone talks about how much it costs to make and distribute an album as being the model for how much the songs cost - but what about actually PAYING the artist? How about also letting them MAKE some cash in the long run?
I am a music junkie. I used to spend 10 grand a year on records and CDs. With digital delivery, I can now spend much less for the same music. And sometimes it's less, with special pricing and volume discounts (and the record labels would be smart to continue that process).
But if someone wants to horde music to fill their device, then you simply have to be willing to pay a lot if you want to BUY a lot. That's the way the world works. Just because you can fit 100,000 songs on your iPod doesn't mean it should cost less than $100,000 dollars.
A buck a song is the same pricing we have 20 years ago. Who can complain about that?
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And another thing...
Say you are Amazon, and you have a dodecadillion MB of music storage and a dodecadillion TB of monthly bandwidth. You have this because storage and bandwidth are dirt cheap for a company that does business on such a scale.
Now every person on earth is going to visit your site at least once or twice a year. If just a tiny percent of these visitors bought these dollar mp3s, it would still be more than enough to cover the minuscule costs. This does no good for artists of course, but why should Amazon change? Especially seeing as every download is a possible customer service hassle. Remember that there are people out there who are so stupid that they have trouble opening zip archives. At 5 cents a song, any increase in sales might not be worth the dramatically increased support headaches.
I am not 'against' free or anything, mind. It's just something that I wondered about.
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The problem starts because most of the people when introduced to music is like 12years old, they want music, but they dont have a credit card, so they get it free, and they get used to the fact that music, movies, games etc are free. Cause their parents neither have the money nor want to buy them to him/her.
iTunes sells crap, i mean music for the masses at 1dollar. what about those electronic music singles that are average $2 dollars, sometimes $3.50 for only one track?!
if you dont want to make music cause people dont buy it, fine!!! quit!!! someone that does it because he/she loves music and not for money, will come up with better quality.
Same in any profession!
What about those footballers before the 70s that played for almost nothing, have a shitty house and no savings, most kids today do it cause of the fame and fortune.
The problem is that companies got too greedy, the wanted to minimize production costs and maximize profits, so vinyl became tapes, slow copying quality loss every time but cheaper to produce, then the cd, then digital.
In the movies, the projectors died, betamax, vhs both slow to copy with quality loss, then the dvd, then digital.
Vinyl and projector movies are so expensive to make!
that is why there were no piracy with them. they wanted to make cheaper product getting more profits = they kill their own industry.
the fact is, we are going to a better society, the society of trade, like the old times: what? do you want 35TB of music? sure, but you make clothes, i give you music for life, you make me of you clothes for life; cause i traded my ability to build houses for this music, so, it is a win-win situation
money shouldn't exist.
We want value for money, not to pay $1 when the exact same thing costs zero, sure i will buy your album, cause it included a concert ticket, or something unique or special that i like. If one talent's is better than some one else's then it becomes priceless. Liek someone said, Beethoven or Mozart, or Picasso, didnt die being rich but happy, they still live in our society, And their work is priceless.
So what are you really good at? Sell yourself, be the biggest fan of yourself. Live happy doing what you love.
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35 TB in five years... no
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Re: 35 TB in five years... no
Would you have expected to hear that Blue-Ray might be a completely antiquated optical format in 5 years? Well, it might be. An extension of the already existing technology may give us optical disks with 1.6 TB of storage in just a few years from now. http://www.spectrum.ieee.org/computing/hardware/fivedimensional-dvd-could-store-16-terabytes
I wouldn't bet money (for or against) on whether 10, 20, or 30 TB drives will be showing up any time soon. It is a bet you're likely to get wrong.
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Re: 35 TB in five years... no
http://www.spectrum.ieee.org/computing/hardware/laserheated-hard-drives-could-break-data-dens ity-barrier/1
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Re: 35 TB in five years... no
The question is: does a limitless capacity for an infinite good have an effect on price?
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I know, I know, new business models, blah, blah, blah. But the fact is the more you NEED new business models to make money off of music, the more good musicians you lose. Not everyone wants to be on the road 365 days a year. If artists couldn't make money by simply selling their music, we might lose some great ones, like Tom Waits, who rarely plays live (his voice might not hold up if he did long tours)
It's always lost on some of the people here that the ability to sell intellectual property acts as an incentive to create. Try supporting a family, having a day job, and creating music as a hobby. I guarantee the amount and quality of the music goes down. We want the artists to get paid.
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Re:
Wait, what? You mean the more good business models there are, the fewer musicians? That makes no sense. In fact, we're already seeing that these new business models have helped artists make MORE MONEY, which is why there are MORE PEOPLE making money from making music than at any time in history.
Not everyone wants to be on the road 365 days a year. If artists couldn't make money by simply selling their music, we might lose some great ones, like Tom Waits, who rarely plays live (his voice might not hold up if he did long tours)
Since when has anyone said that touring is the only model? We certainly haven't. In fact, many of the models we've discussed haven't relied on touring at all. But, touring certainly is one way that bands can make money. But for those that choose not to do so, there are certainly other business models.
It's always lost on some of the people here that the ability to sell intellectual property acts as an incentive to create.
No, you've got the equation wrong. Making money may be *one* incentive to create -- but "selling intellectual property" is not the only way to make money.
We want the artists to get paid.
Who said anything about artists not getting paid?!? We've been talking about better business models to make sure they get paid MORE.
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Re: Re:
"Since when has anyone said that touring is the only model? We certainly haven't. In fact, many of the models we've discussed haven't relied on touring at all. But, touring certainly is one way that bands can make money. But for those that choose not to do so, there are certainly other business models."
Yet you don't ever detail any of them. You have mastered the vague brush-off. Please, enlighten us with a few ways that a recording musician can make money without touring, which making and recording records only.
Answer: In your world, none. They always have to do something else to make money.
Please, explain to us with actual examples, not vague "we have talked about his before". not all of us have read 10 years of back blog comments.
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Re: Re: Re:
Why would I ever buy your music if I never saw you perform it and never had a chance to listen to it?
I'm not sure there's an answer to your question. I'm not sure your question makes any sense.
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Re: Re: Re:
Actually we have. The model used by Trent Reznor did not rely on touring. The model used by Josh Freese did not rely on touring. The model used by Jill Sobule did not rely on touring. The model used by Motoboy did not rely on touring.
Yes, all (well, not really Josh Freese) used touring also to support that, but none of them relied on touring to create the additional value that people were willing to pay for.
Please, enlighten us with a few ways that a recording musician can make money without touring, which making and recording records only.
Wait, you've added a ridiculous condition there: you've just said effectively "tell me how a musician can make money without a business model."
Of course you can't make money if you eliminate all workable business models.
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Re: Re: Re: Re:
You have detailed various alternative business models. I am surprised that you did not respond that there are other business models that do not require touring. The reason another business model may be important is that some types of music do not tour well, if at all - especially some kinds of electronica and some kinds of progressive rock. There are other kinds of music that do not tour well because of cost.
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Ummm, do you drink that same coffee the next day? You must like bad coffee.
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Re:
"m3mnoch, how is music not a product? It's a form of entertainment. You listen to it to be entertained. There, the artist provided a service, entertaining you, yet you don't think the artist should e compensated for that?"
so, aside from you actually calling it a "service" yourself, here:
anonymous coward, how is the opera not a product. it's a form of entertainment. you listen to it to be entertained. there, the artist provided a service, entertaining you, yet you don't think the artist should e compensated for that?
m3mnoch.
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I wrote, "I know, I know, new business models, blah, blah, blah. But the fact is the more you NEED new business models to make money off of music, the more good musicians you lose."
You responded ,"Wait, what? You mean the more good business models there are, the fewer musicians?"
No, I did not say that. I said they more you need to RELY ON Alternative business models (ie, where the artist is getting paid for something other than making the music itself), the more musicians you lose (because some musicians might be good at making music and nothing else). What I said is pretty clear and I'm sure you were smart enough to understand it. It's sad that you have to twist other people's words to make your point. That's pathetic.
No need to respond, I'm done with this site.
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Wait, that makes absolutely no sense. What happens in such a situation today? What if a musician is good at making music and nothing else? Well, they do one of two things: either they don't make any money *or* they hire someone to handle the business model part of it (a record label/agent/etc.).
That doesn't change. In the business models we talk about today if someone isn't good at the business model stuff, they partner with someone who is (just as they did before -- but luckily with more options -- a smaller percentage of which can screw you over) and go forward that way.
So, you actually end up in a situation where MORE people can make a living off of music, because they have more options on who to partner with if they don't want to figure out the business model themselves.
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i forgot. can you remind me? when bands sign a contract with a label, who does the artist work for?
if you don't think it's the label, you should explain that to prince... er... i mean the artist formerly known as prince. or. now known, but was formerly known. or something.
m3mnoch.
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wait. you think they spend a year in the studio? do you have any idea how much a year of studio time would cost?
song writing can take days to years, for sure. recording tho? it's in and out in a week or less.
m3mnoch.
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beating up on the defenseless
m3mnoch.
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Why do you make music?
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You wrote, "wait. you think they spend a year in the studio? do you have any idea how much a year of studio time would cost? ...recording tho? it's in and out in a week or less." You obviously have no idea how long bands spend in the studio. Yes, it is usually months, and some bands absolutely do spend a year in the studio, recording and rerecording to get it perfect. Maybe do a little research and find out how long bands spend in the studio before making ignorant comments.
To your comment before that one, actually bands do not work for record labels. It's a partnership economically speaking. They don't get paid a salary, they get paid when they make money. So back to the carpenter: The carpenter comes to your house to work and you pay him, a musician provides you with entertainment and yet you don't want to pay him?
I have nothing for the comment before that because I can't find on this board who said opera performers shouldn't be paid.
Earlier you said "welcome to the service industry, musicians. you don't work, you don't get paid." Again, really? The writing and recording of music isn't work? It could take months to years to complete an album's worth of songs, but I guess that isn't work to you. Does this apply to all forms of entertainment? Do actors need to perform a movie live for you before they get paid? Should authors tuck you in at bed at night and read their book to you before they get paid? Does the creation of music, movies, and books provide you nothing?
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People who keep arguing that music is an art and artists should do it for the love of the art somehow forget to realize that the realities of life will still pull many talented artists who love their art away from creating.
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But beyond that...you obviously have never been an artist of any kind...the perspective that Jason related is very common among the artist community...we ARE artists...we don't WORK AS artists...in fact, and I can't believe that this hasn't come up on this blog before (that I can remember), the act of actually becoming an employee or accepting financial help from a corporate sponsor is seen as "selling out" and any art produced after "selling out" is questioned as to its integrity and quality.
In short, from this perspective, once your goal is to become marketable and make money...you are no longer an artist...you're a sellout.
We artists welcome the death of the industry...it clears a space for our art, that is it allows our art to be exposed to the world and compete on a more level playing field for the attention of our potential audiences.
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You wrote "We artists welcome the death of the industry...it clears a space for our art"~~~Sounds to me like your just bitter that you haven't succeeded. Really, you're not happy that there are artists you like who make enough money from their art that they can devote all their time and invest money into their art? Just because you can't make a living off of your art, don't hate those who can.
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If you judge the quality of art in how much money it costs to produce, not only are you missing the point, you're missing the best part of art.
Some of the best, most talented artists in my experience are folks who never made a lot (if any) money from their art. This is not to say that there aren't commercially successful talented artists, but in the grand scheme of things, they are the exception, not the norm...and always have been.
I'm not bitter at all...I actually like my non-artist job; and I like the fact that I can be an artist, creating art that I am connected to in a way that doesn't involve worrying about whether or not someone is going to buy it. I also very much enjoy the feeling I get when more people can be exposed to my art and be entertained or inspired by it or whatever other emotion might be invoked.
I will agree with you on the choice aspects...making a living via work vs art. You just really have to understand the likelihood of being able to make a living from being an artist when the price your art can command in the market isn't all that great and the price pressure is downward means you'll likely struggle to make a living...there is some truth to the old "starving artist" label.
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I'm happy to buy CDs or pay for downloads to support artists I like and, honestly, since they are providing me with entertainment, I feel it's only fair to pay them. And if there's enough people who like their work doing the same, they will be able to devote all of their time and invest money in their art. To me that's a win for the artists and society as a whole.
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Artist Music
The larger question is: Why would anyone want to take the time to download that many songs. Just logic tells us no one will be listing to or even interested in that many songs from so many genres they don't care about and most likely never will.
First off, music needs to be free. Music needs filter(s) so anyone can download only what they are interested in albeit from well know artist or from unknown indie artist. For me, I don't listen to mainstream artists any more. Why? Because I have discovered so many great unknown, due to the internet, that I actually enjoy more than any mainstream or major label artist. There are so many great artist with great songs and without the internet & myspace, I never would have found them. The internet is the "NEW" radio station. Privately owned 360 stations are becoming very popular, because you can find one that plays your kind of music. And better still, they play unknowns at no charge to the artist.
Everyone in the music business is now swimming in the common waters with lots of islands, where certain genres of music eventually land and find their fan base. I call this their nice "island/market". These islands/markets are where they will find and build their fan bases that will support them and their music for many years to come.
Music World 2.0 will be a music for free world for consumers; illegally or legal. And for the non believers, i.e., Artist, publishers, major labels that try to stop it will be trampled on by consumers. Today, consumers know they have the upper hand and they know they are in control. The number of illegal users is in excess of a billion. How stupid would it be to try and sue that many?
Someone mentioned allowing people to get in a club for free, but, charging them on the way out. Anyone that does something that stupid will more than likely go out of business in 6 months and probably get their butts kicked (physically) in the process.
All the big wheels today, in music, are viewed as assholes by a majority of consumers.
Who is the most hated group in the world: The RIAA, not George Bush or Halliburton, as I am sure many may think. Nope the RIAA. So you win a few ridiculous judgments of a few million dollars...so what?? Where are you going to get the money, if this person doesn't have it...the answer, you won't ever collect and if you do, the writers and artist will likely see little of it. If your going to be stupid enough to sue your customers, at least be smart enough to sue the ones that can pay the judgment...duh.
My suggestion is to come up with a way to issue a legal music license to everyone in the USA and hopefully in the world. The cost: $52/year x 225,000,000 in the USA is more money than the global music market is worth annually. If you have 4 dependents you would have to pay $108 / year. Business that now have to secure a license based on their gross sales would be charged a flat rate of $1,000 / year. So now, everyone is legal and can download as much music as they want, but, even though they may choose to download every song in the world, they still have to pay the annual license fee until they die or reach a certain age. This is simple and a great buy that most folks will not mind paying. It's a win/win for everyone. And, I am willing to bet, if artist/labels get creative and come up with unique CD packages, they will probably continue to sell CD's or some other music device at their live shows.
I apologize for this being so long. But, it's about time, we face reality and do something that satisfies all concerned.
--end
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me
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music
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35 TB !??!?!
i feel betrayed..
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97 million songs and counting
As of 2011, 8 years ago, there were approximately 97 Million known recorded songs in existence, give or take. In 2016, iTunes was known to have 26 million songs in its library.
Lets say the average size of each song is 3mb and the average length is 3 minutes. The storage size for 26 million songs would be 76171.875 GB or 74.38 Terabytes. The storage size for 97 million songs requires around 291 terrabytes of storage. That was was 97 million as of 2011, this is 8 years later and I'm sure we've added a few songs to that count since then.
I mean we're in a world with 12 and 14tb drives in 2019 (I mean in which a regular consumer can purchase via amazon or something). I can only imagine 10 years from now what we'll have.
But having it all on a chip (ie something like microsd) in your watch is still a bit far fetched for the moment. But give us time and I'm sure it'll be done.
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