Author Joe Konrath Experiments With 'Piracy' To See How It Impacts Sales
from the give-it-away dept
Last week, we wrote about how author Joe Konrath felt that authors were going a bit overboard worrying about file sharing, noting that there was no way to stop it, and fighting it was just a waste of effort. Instead, he wanted to focus on providing more value for his fans. Joe has since followed up his original post with a bit of an experiment: purposely putting one of his ebooks online for free to see what happens, even though it's also available for sale:I'll keep track of my free downloads, Kindle numbers, Paypal donations, and my rankings on Amazon and B&N for the next 30 days, then post the results.And he's hoping people will help by promoting the book on various file sharing systems:
Also, I encourage pirates to post this everywhere. Go ahead and proliferate the internet with JACK DANIELS STORIES. You can explain that I'm encouraging it, or you can just take it and not say a word. I'd appreciate it if you post in the comments section where you're uploaded it, which you can do anonymously. Or you don't have to.Of course, some will complain that this is hardly a scientific experiment, but it should still be interesting to follow. My only worry with these types of experiments -- of which we've seen many -- is that it's in the give it away and pray variety. That can and does work for some, but is something less than a complete business model that purposely ties a business model to the shared files. If I had to guess, I'd bet that Konrath will see a boost in sales for this particular book and other books. And that's because he's using this as a pure promotional strategy. Others will complain, of course, that such a strategy doesn't work if every author does this. That's true -- and one of the reasons why I prefer more complete business models beyond "give it away and pray." However, one of the key things of a good business model is recognizing good promotional strategies that remain "low hanging fruit." And, in a time when you still have many authors freaking out about file sharing, embracing it is probably a good bit of low hanging fruit in building up an audience.
If anyone sees this ebook on file sharing sites, I also ask that you please post a link to it in the comments. The more places I can see this being shared, the better I can compare ebooks sold to ebooks shared.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: books, ebooks, joe konrath, piracy
Reader Comments
Subscribe: RSS
View by: Time | Thread
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re: Re:
[ link to this | view in chronology ]
Give away and pray?
This author is giving away the content of his book, yes, but he's not giving away "books". There is a difference between having the book on hand and having it as a pdf or document somewhere (Fully learned a long time ago with gaming books). Considering the wonderful library system that many countries have, I'd say this probably isn't a give away and pray operation. But then again, I might be mistaken on the definition.
[ link to this | view in chronology ]
But Mike....
But Mike...this very idea (give it away and pray) is what your detractors and critics think is the ONLY "business model" you advocate here! Why, you would think they dont actually READ what you say, as if they are only twisting strawmen arguments into ad hominem attacks to portray your views as completely different than what you actually support or something....
[ link to this | view in chronology ]
Boost in Advertising
He's an aggressive self-promoter, and frequently points that out as one of his primary pieces of advice to other authors. This recent blog post is merely capitalizing on the press he got over last week's post. Joe knows that when a story is hot, you run with it, and digital enables that.
What's really interesting about Joe is how his recent deal with Amazon was received by the publishing industry. Announced shortly before BEA, it caused several people to really evaluate what a publisher is, and what value they bring to the author.
Jane Friedman quoted Bowker as saying that Amazon will be a full fledged publisher in six months (http://twitter.com/JaneFriedman/status/14692409544), Richard Nash is pushing for publishers (starting with his own Cursor initiative) to only ask for three years of copyright, and numerous channels said that publishers need to do a better job of articulating value - a powerful first step to enabling a CwF RtB system.
[ link to this | view in chronology ]
Speaking solely for myself
About the only thing I can say about the version I downloaded is that the bibliography might have included links to the electronic editions of the other books in the series.
OTOH, all eBook stores are search engines, and given title/author...
We'll see how this plays out.
[ link to this | view in chronology ]
Advertising budget: $0
[ link to this | view in chronology ]
Re: Advertising budget: $0/// "He seems to be betting that obscurity is more risky than free downloads"
I agree
[ link to this | view in chronology ]
SyF+CcE = profit
SyF: Shame your fans. Convince them that by not buying, they are harming him personally instead of a big faceless publisher. Guilt them into paying and create "good feelings." These feelings are real in the minds of fans but sadly they are even less tangible than IP.
CcE: Create common enemies. By defining pirates and publishers in the outgroup, he's creating enemies. Now paying for his book isn't just about getting a book, it's about supporting a cause! It doesn't matter if there really is no organized cause as long as people feel like there is. And Konrath will take these delusions straight to the bank.
Smart business model? It's profitable, probably. It exploits the basest of human emotions to protect the ingroup and fuck the outgroup. These are built into the wetware. It's a little despicable, but I guess that's OK.
[ link to this | view in chronology ]
Re:
Hmm. Interesting theory, though I'm guessing you're posting it more to mock than for serious discussion.
Of course, the problem with this is that it's proven blatantly false just by looking at what Konrath has written. At no point does he go anywhere near shaming anyone. In fact, he seems to be doing exactly the opposite.
CcE: Create common enemies. By defining pirates and publishers in the outgroup, he's creating enemies. Now paying for his book isn't just about getting a book, it's about supporting a cause! It doesn't matter if there really is no organized cause as long as people feel like there is. And Konrath will take these delusions straight to the bank.
Again, he doesn't appear to do any of that.
Perhaps you're reading a different blog post than the rest of us? Or are you really so threatened by the idea of connecting with fans and giving people a reason to buy that you need to mock it with false claims? Is your life really so tough?
[ link to this | view in chronology ]
Re: SyF+CcE
[ link to this | view in chronology ]
Lou
www.anon-posting.at.tc
[ link to this | view in chronology ]
WOW, just WOW
Please send $36.50 for wasting my time on your dreck.
Anybody read any of his crap? The level of stupidity IS entertaining for a few seconds, very few.
Thank you,
The critic
[ link to this | view in chronology ]
Re: WOW, just WOW
[ link to this | view in chronology ]
Re: Re: WOW, just WOW
Absolutely, when the author is a waste of skin and time.
[ link to this | view in chronology ]
Hmmm...inside that group of "the ones who steal it", there are the ones desperate enough to go after those things and probably would make purchases multiple times.
That 20% crazy people who buys anything advertised are the ones downloading stuff for free too they just can help themselves unless of course they get sued them they get angry and will stop buying but that is a different story.
[ link to this | view in chronology ]
Give it away and pray makes drastically more sense in the context of electronic books than electronic music.
[ link to this | view in chronology ]
Konrath's not kidding
Didn't know he was behind it, but I did wonder if the whiskey folks paid him to create that character.
[ link to this | view in chronology ]
If you read the comments on his blog post, you'll see some people argue that he has no evidence that piracy DOESN'T harm authors (!), so he's trying to come up with evidence to refute that argument.
This is not give it away and pray, because it isn't a business model, it's just manufacturing evidence to win an argument ;)
[ link to this | view in chronology ]
Wonder how that happened.
[ link to this | view in chronology ]
Re:
You're confused. The original post had over 180 comments, and it still does: http://www.techdirt.com/articles/20100525/1040569564.shtml
This is a follow up post that has a lot fewer comments.
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Where Does Give It Away and Pray End and a Real Business Model Begins?
Also, the act of giving away something that cost you money to produce is an act of faith. Just as the recording industry is slowly learning that no one guaranteed them a permanent market for shiny plastic disks, no one promises anyone that their investment in time and money will net returns. A solid business model helps, but it's no guarantee. So a little bit of prayer is a necessary part of any business model.
[ link to this | view in chronology ]
Re: Where Does Give It Away and Pray End and a Real Business Model Begins?
[ link to this | view in chronology ]
Give it away and pray
I have more respect for the "give it away and pray" crowd than I do for the slicksters whose business skills give them an edge over better writers. Much more respect.
[ link to this | view in chronology ]
MIKE :authors were going a bit overboard worrying about file sharing, noting that there was no way to stop it, and fighting it was just a waste of effort.
ans : a fight on moral principle is never a "waste of effort."
[ link to this | view in chronology ]
[ link to this | view in chronology ]
This would be interesting...
[ link to this | view in chronology ]