FIFA Threatens To Sue Brewery, Because Dutch World Cup Fans Wore Orange
from the you-can't-do-that dept
FIFA, the organization that runs the World Cup, is notoriously aggressive in defending not just its own intellectual property, but those of any sponsors, while going to extreme lengths to crack down on any non-sponsor getting any kind of publicity whatsoever without paying. It's not unlike the Olympics in that manner. Of course, that leads to some absolutely ridiculous situations, like the one many of you are sending in about FIFA ejecting 36 Dutch World Cup team supporters for the massive sin of all wearing the same orange dresses. Why? Because the women all bought the dresses from a Dutch brewery, named Bavaria, so FIFA claims it was a viral marketing stunt by the brewery to capitalize on its IP without paying. In fact, FIFA is now threatening to sue. I'd love to see that lawsuit, because it's difficult to think of any sane reason why this should break any law. As someone from the brewery noted:"Fifa does not have the monopoly on orange and people have the freedom to wear what they want."What if a bunch of fans all just decided to wear the same things to show support for their team?
Of course, the really amusing part of all of this is that, without ejecting those women, I would bet most people would have had no idea at all that the orange dresses represented this brewery. Now, however, it's all over the press. Nice work FIFA. You just helped promote the brewery.
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Filed Under: ambush marketing, dresses, fifa, orange, viral marketing, world cup
Companies: bavaria, fifa
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Dutch wear Orange a lot
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Re: Dutch wear Orange a lot
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Re: Dutch wear Orange a lot
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36? in a sea of thousands?
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Re: 36? in a sea of thousands?
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Re: Arrested??
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Re: Re: Arrested??
'The police came and kept on asking us the same questions over and over, asking if we worked for Bavaria.
'They said we were ambush-marketing and it was against the law in South Africa.
'They said we would be arrested and would stay in jail for six months. Girls
were crying. It was bad.'
"http://www.dailymail.co.uk/news/article-1286788/World-Cup-2010-ITV-axes-pundit-Robbie-Earl e-handing-tickets-models-promoting-Dutch-beer.htmld""
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Two women have been arrested!
These women were hired by Bavaria, btw. They didn't do this on their own but they got paid to stand there to dance in those orange dresses.
In the mean time, the Dutch government has asked the SA ambassador about this whole case and is definitely outraged about these arrests. Unfortunately, the whole case cannot be downplayed anymore simply because of the Streisand effect. Everyone in the whole World now know about those orange dresses and how they're related to Bavaria. (But not many will realise that Orange is the official color for the Netherlands, since "Oranje" (orange in Dutch) happens to be part of the family name of the Dutch queen. Officially, her name is Queen Beatrix Wilhelmina Armgard of the Netherlands, of Orange-Nassau and of Lippe-Biesterfeld.
The SA government and FIFA are trying to make it sound okay what they're doing, not realising they're making things just worse. Even if these arrests were justified, this whole case is getting over the top and the whole World just starts feeling sorry for Bavaria, while a growing dislike of FIFA is rising.
Am glad TechDirt wrote an article about this. It's the Streisand effect in action so it's a perfect case here. Will FIFA learn from this? Nope, since FIFA just wants money from their sponsors and is attempting to appear tough against these violators. They know that soccer-fans won't really care about this, except for that little monarchy in Europe. Well, let's ban FIFA!
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There is a little more to the story
http://news.bbc.co.uk/2/hi/entertainment_and_arts/10322048.stm
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WTF? Soccer? Who gives a rat's patootie about "futbol"?
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Re: WTF? Soccer? Who gives a rat's patootie about "futbol"?
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Re: Re: WTF? Soccer? Who gives a rat's patootie about "futbol"?
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Re: WTF? Soccer? Who gives a rat's patootie about "futbol"?
What's not to like?
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Re: Re: WTF? Soccer? Who gives a rat's patootie about "futbol"?
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just so you don't miss it
http://www.bavaria.nl/ is the NL (Warnings: screen takeover and Flash and music)
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Brilliant
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Re: Brilliant
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However, if someone from Bavaria Beer tipped the authorities off that this was a marketing scheme, in hopes to get TV time and press, as a group of pleasant looking females are escorted from the stadium. While the individuals involved bore no markings or colors associated with the company.....genius.
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Intended
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Who? What???
Theres a reason why 99.9% of the US could care less about a boring sport.
The olympics have been off my even care list for years now. With the crap pulled in Vancouver I will never care about them one bit again.
Both events don't even need to bother thinking about holding their event in the US. For one of them nobody in the US would go.
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Re: Who? What???
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SPEED SOCCOR up with ice and a frozen piece a ribber and a piece a wood
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what
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oh and PLEASE stop complaining about soccer being boring, it has nothing to do with the issue at hand.
and if you think that the NFL and other american orgs. are better than the FIFA/IOC... well i've got a bridge to sell.
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It's actually more insidious than this
But it's incredibly petty of FIFA to deny people access to the stadium based on the logo on their clothing.
Most t-shirts I see have logos on them.
What if I wear an ADIDAS shirt to one of a NIKE sponsored game? Or any other brand t-shirt? Would I be denied access, even though I paid for a ticket?
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Re: It's actually more insidious than this
Either way, the whole thing reeks like a open sewer. the FIFA seriously needs to reconsider this whole exclusive sponsorship-deal if they do not wish to alienate a lot of fans. 90% of the dutch fans wear commericial gimmicks these days, and you sound/look like a giant dick if you try to enforce dresscodes like this.
like someone mentioned: what if the team switches shirt sponsors? am I allowed to turn up in my old shirt from a different shirt sponsor or do I have to buy a new one before I am allowed in the stadium?
the FIFA needs to remember who are watching the game, the players on the field would be nothing without the fans.
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Re: It's actually more insidious than this
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Sure no blue mark on the front, though it did have a small blue label.
But you're right, on the front it was completely logo free. FIFA doesn't have ANY leg to stand on.
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FIFA Should be sued for being petty
People should organize for the next game and teach FIFA a lesson.
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Re: FIFA Should be sued for being petty
And like with removal of cigarette brand labelling, all that people will do next will be to use styles or colours associated with a product. Easy enough to run an unconnected-looking ad campaign in parallel...
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Stupid
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Misleading article
Please do a little reseach before posting articles like this.
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Re: Misleading article
And your point is? Is it illegal for South African models to attend a sporting event?
"""And they were in the stadium useing non transfereable free tickets that did not belong to them."""
Then the stadium would be justified in kicking them out, not having them detained by police and threatened with jail time. It would be a civil contract dispute, not a criminal case.
Now a counter-question for you: How could you miss the fact that the stadium/FIFA/cops overreacted in every way?
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1. Ignore the known facts that don't support your side of the argument.
2. Make some stuff up. Just Lie. (Call the girls supporters, say they bought the dresses)
3. Ask ridiculous over dramatic questions: "How could you miss the fact that the stadium/FIFA/cops overreacted in every way?" Oh the humanity!
This was unquestionably a marketing stunt. To think otherwise is just ridiculous. To propose they should have been kicked out but not questioned or detained is dumb. The Police should not take the time to ask questions? figure out what is going on?
This is standard hippster "I don't like authority but and too lazy to do anything but blog about it." BS
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Orange
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canberra windows and doors
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