Sony Ericsson Shows How Not To Connect With Fans: Forces Shutdown Of Xperia Fan Blog

from the bad-moves dept

Mon, Oct 24th 2011 3:03pm — Mike Masnick

Via Reddit we learn of yet another bad move by a shortsighted company. This time it's Sony Ericsson, who sent a legal nastygram to the Xperia blog at xperiablog.net -- a blog that talks up and promotes a bunch of things happening with the Xperia device that Sony Ericsson is pushing. Since it sounds like the blog itself, and the post explaining this, is likely to go away pretty soon, we're reposting it here:

It is with great sadness that we have to bring you the news that this will be the last post on this website. Sony Ericsson has filed a formal complaint about the use of the trademarked 'Xperia' name in our domain name and have requested that the domain names, including that of XperiaX10.net, be transferred to them.

Sony Ericsson is alleging that we have used the domain names in "bad faith". We are stunned and disappointed that Sony Ericsson, a company that we have spent much of our free personal time in promoting, especially the Xperia brand, has decided to take this formal action against us. After all we are just like you, passionate Sony Ericsson users, who have strived to bring the community breaking news and an independent viewpoint.

We do not have the resources to fight Sony Ericsson on this and therefore this is the last you will hear from us. Sony Ericsson has made great strides in its Xperia portfolio, especially in listening to the community. This makes it all the more confusing as to why Sony Ericsson would want to shut us down. We genuinely believe that 2012 could be a bumper year for the company, we just wish we could have been there along for the ride.

It's too bad they decided to cave. I would imagine they might be able to find some pro bono legal help on this, because the claim that the domain was registered in bad faith seems pretty freaking ridiculous. Plenty of "fan sites" have been allowed to continue, as long as there's no likelihood of confusion. It really is too bad that Sony Ericsson not only chose to go this route, but also went all the way to a formal dispute resolution (they don't say what, but I'm guessing a UDRP claim). It's amazing how many companies do really dumb things, just because some lawyers know they can.

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Filed Under: fan blog, legal, xperia
Companies: sony ericsoon

61 Comments

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Anonymous Coward, 24 Oct 2011 @ 3:11pm

Did they have advertising on the site?
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Anonymous Coward, 24 Oct 2011 @ 3:22pm

I think though that this is one of those grand overstatements. Sony isn't ordering them to close the blog, Sony is only asking them to stop using the domain name in question. They could easily re-open as the xperienceblog.net or whatever, and not have an issue. It is only the name itself which would be an issue, nothing else.

These guys need to learn how to read a legal letter and understand the implications. They don't have to shut down the blog, just stop using the name in the domain and site name.

Yes, there was advertising on the site, doubleclick and google adwords - both of which would target in on the material on the site and likely offer links off to people selling the Sony phone. So directly or indirectly, these guys could be profiting from the using the name, and thus Sony is very much in their rights.
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- Anonymous Coward, 24 Oct 2011 @ 3:34pm
  
  Response to: Anonymous Coward on Oct 24th, 2011 @ 3:22pm
  if the ads point to resellers of the Sony gear it's a win-win? Sony sell phones do they not? And the ads point to these phones? So people can buy them?
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- :Lobo Santo (profile), 24 Oct 2011 @ 3:34pm
  
  Re: Bricks
  Yes, they're nothing quite like being a fan of somebody awesome--meeting them in person and having them kick your ass and take your stuff.
  
  You always stay a fan after that, right?
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  - Anonymous Coward, 24 Oct 2011 @ 3:36pm
    
    Re: Re: Bricks
    When being a fan crosses the line to "making a profit off their name" perhaps we have entered a different realm.
    
    There is no reason to shut down the blog, and all the reason to move it to another domain name if it is so popular and so relevant.
    [ link to this | view in chronology ]
    - :Lobo Santo (profile), 24 Oct 2011 @ 3:48pm
      
      Re: Re: Re: Bricks
      Naw, who'd want to be a fan of some two-bit prick who happens to be a millionaire and stomps you because you run sell a $10 "I'm a fan" tshirt (for example)? When on a good month, said tshirt sales might even top $50!
      
      I agree with the blogs creators on this one: F**K Sony.
      [ link to this | view in chronology ]
      - Jeffrey Nonken (profile), 24 Oct 2011 @ 3:57pm
        
        Re: Re: Re: Re: Bricks
        Lobo, you're kidding, right? Any fan who makes so much as a dime is costing the company billions!
        [ link to this | view in chronology ]
        
        Anonymous Coward, 24 Oct 2011 @ 4:37pm
        
        Re: Re: Re: Re: Re: Bricks
        "That dime is mine!"
        [ link to this | view in chronology ]
        
        Atkray (profile), 24 Oct 2011 @ 6:38pm
        
        Re: Re: Re: Re: Re: Bricks
        Lobo flunked RIAA math twice times.
        [ link to this | view in chronology ]
    - JMT (profile), 24 Oct 2011 @ 5:17pm
      
      Re: Re: Re: Bricks
      "When being a fan crosses the line to "making a profit off their name" perhaps we have entered a different realm."
      
      You mean like a realm where the blog site is able to provide even more free promotion to Sony Ericsson's products? Jeez, can't have that!
      
      So what if they made some money, what's the downside to SE? And how is the massive loss of goodwill a better alternative?
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- V, 24 Oct 2011 @ 4:49pm
  
  Re:
  [i]These guys need to learn how to read a legal letter and understand the implications. They don't have to shut down the blog, just stop using the name in the domain and site name.[/i]
  
  And you need to start thinking with your ENTIRE brain, not just the 2 brain cells you rub together to move your mouth and fingers.
  
  Why would they WANT to continue? They're not dogs - that get kicked and beaten - and come back for more.
  
  They're human beings. The company they were spending alot of time proponenting, just have them a huge kick in the nuts.
  
  Like any sane person (obviously this excludes you), they ar giving Sony the finger and moving away.
  
  Why would they lift a finger to EVER proponent Sony again, when Sony has let slip the dogs of war on them?
  
  Go get a brain scan - maybe the docs can tell you why you're not functioning on all cylinders.
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  - Anonymous Coward, 24 Oct 2011 @ 4:55pm
    
    Re: Re:
    V, first off, keep the insults to yourself. I don't need them, and nobody else does.
    
    Second, these guys were running a blog without compensation and without any reason already. They already put themselves in a dog house, attached the leash, and licked out of Sony's food bowl. Sony is only asking them to lick out of their own bowl, and now they are tossing all their toys out of them pram.
    
    If they want to stop, that is fine - but they need to understand that yes, they are in violation, and no, it isn't in Sony's best interest to let them set a precedent by allowing them to keep the domain name.
    
    Trademarks must be protected zealously, lest they fall into common use.
    
    Carry on.
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    - The Devil's Coachman (profile), 24 Oct 2011 @ 5:21pm
      
      Sony......blows ponies!
      Hey, pal, if anyone needs insults, it's you. Believe me, you are richly deserving of every one of them that comes your way, and if you don't need them, you'll still get them. Get over it. Get over yourself. Get a life. Is this all you do? Looks that way to me, Zippy. Move along now. Nothing to say here. Buh-bye!
      [ link to this | view in chronology ]
    - JMT (profile), 24 Oct 2011 @ 5:24pm
      
      Re: Re: Re:
      "They already put themselves in a dog house, attached the leash, and licked out of Sony's food bowl."
      
      Wow, that's a pretty shocking and stupid attitude towards fans. You clearly know nothing about marketing. If I found out the maker of a product I was a fan of thought like you I wouldn't be able to dump them fast enough.
      
      "Trademarks must be protected zealously, lest they fall into common use."
      
      Trademarks must be protected sensibly, lest they fall into common use. This does not fall into that category.
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      - freak (profile), 24 Oct 2011 @ 8:15pm
        
        Re: Re: Re: Re:
        "Trademarks must be protected sensibly[...]"
        
        For example, couldn't they give that fansite a free license to use the trademark?
        
        (That's a real question, IANAL, I don't already know, even if I suspect)
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    - harbingerofdoom (profile), 25 Oct 2011 @ 4:53am
      
      Re: Re: Re:
      you appear to have not actually looked at the site in question.
      There is not a chance in hell that the average moron in a hurry would confuse it for an SE site. so the overzealous protection of the trademark pretty much goes out the window right there.
      
      and are you really suggesting that a personal blog about a commercial product requires payment to the trademark holder of that product? thats how your comment reads, but im hoping and praying that im wrong because you cannot be seriously making that statement. so if you are not, please explain the compensation.
      
      as for reason, how's 'because they wanted to'? seems like a good enough reason for me. if you dont like that one hows 'because they can'? and yes, they can do it legally, SE is just being a little bitch about it and bullying someone it knows cant afford to stand up for themselves.
      
      i do not believe they are in violation of anything and i do not believe that you can mount any valid argument to show they are. but feel free to try if you like...
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    - John Fenderson (profile), 25 Oct 2011 @ 6:37am
      
      Re: Re: Re:
      Trademarks must be protected zealously, lest they fall into common use.
      
      But this isn't a case of actually protecting their trademark. The bit about how you must protect your trademark comes into play when your mark is actually being violated. A trademark is not violated merely by it being used. It must be used in a manner that is likely to cause consumer confusion. If I produce a phone and call it Xperia, that's a violation. If I make a blog called XperiaSucksBalls.com, it's not.
      
      Would anyone think this blog was an official Sony blog?
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  - Jeff Rife, 25 Oct 2011 @ 10:51am
    
    Re: Re:
    Why would they WANT to continue?
    I would think that getting this sort of C&D letter would make it likely that the owner of the site would close down and then go on to register something like "xperiasucks.com", which Sony would have no chance of closing down (as "-sucks" sites have time and again been ruled to not be infringement).
    [ link to this | view in chronology ]
- harbingerofdoom (profile), 25 Oct 2011 @ 4:43am
  
  Re:
  im just curious how exactly you got from the fact that SE is requesting the domain name be transferred to them to the notion that they are not ordering them to close the blog entirely.
  
  sure you can set up on a new domain, but thats a completely different issue. by demanding the domain name itself be transferred you are, in fact, demanding the blog stop its activities too.
  [ link to this | view in chronology ]
  - nasch (profile), 25 Oct 2011 @ 7:35am
    
    Re: Re:
    sure you can set up on a new domain, but thats a completely different issue. by demanding the domain name itself be transferred you are, in fact, demanding the blog stop its activities too.
    
    You contradicted yourself there. If they could continue the exact same activities with a different domain without violating the cease and desist order (or whatever it is they got), then that means SE didn't order them to cease the activities.
    [ link to this | view in chronology ]
  - Anonymous Coward, 25 Oct 2011 @ 9:29am
    
    Re: Re:
    "sure you can set up on a new domain, but thats a completely different issue. by demanding the domain name itself be transferred you are, in fact, demanding the blog stop its activities too."
    
    Nope. Just like the Roja case, the content of the site can run on ANY domain. The SE letter asks only for the domain to C&D, not the site. They have decided to take the site down, but they could have easily put it up on another domain without issue.
    [ link to this | view in chronology ]
    - PaulT (profile), 26 Oct 2011 @ 4:13am
      
      Re: Re: Re:
      ...yet they couldn't name the product they were writing about in the URL. Kind of silly, huh?
      
      So, instead of jumping over whatever hurdles Sony tries putting in front of them in order for them to continue providing free promotion for their product, they simply decided that they no longer wished to provide said free promotion.
      [ link to this | view in chronology ]
Anonymous Coward, 24 Oct 2011 @ 3:34pm

Hahahaha

Sony

It's amazing it still has a foot left to stand on.
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- hothmonster, 25 Oct 2011 @ 9:02am
  
  Re:
  they dont, they just lay across the backs of their long time supporters, slowly breaking them 1 at a time
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deane (profile), 24 Oct 2011 @ 3:47pm

the problem I see is sony would even take something like experiablog.net. any name the blog took would get the nasty grams. they now are in a no win scenario and never mind WHAT will sony now do with the site? NOTHING!
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nasch (profile), 24 Oct 2011 @ 4:06pm

Amazing
Amazing that Sony Ericsson even has (had?) fans. They should have just counted themselves lucky.
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David Liu (profile), 24 Oct 2011 @ 4:30pm

My god Sony. For the price you paid your lawyers to file the complaint (probably more than a couple thousand), you could've easily paid off this blogger to move to a different domain and kept the good will coming in.
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Anonymous Coward, 24 Oct 2011 @ 4:36pm

Sony are complete assholes
It's astonishing that anyone, anywhere, would be a fan of any product or service they offer. So while I feel bad for the blog/site owners, I'm glad Sony did this: anything that damages Sony is good for consumers.
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Vic, 24 Oct 2011 @ 4:59pm

I wonder if the "www.XperiaX10sucks.net" is still available? Or did Sony claimed that too?
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- Ronald J Riley (profile), 25 Oct 2011 @ 7:06am
  
  Sony, Style Without Substance
  Attacking fan sites and turning fans into adversaries is just plain stupid.
  
  It would be better to use XperiaX10-SUCKS.net. And while they are at it they should register the name on other top level domains. For an example of this take a look at www.CyberTrialLawyer-SUCKS.com, a site I created about a self professed Super BS lawyer.
  
  One reason for hyphenating is that search engines parse on the hyphen, seeing the terms as separate words. The other is that there is case law regarding the use of sucks in a domain name. The minute you add sucks you remove any possibility of confusion about the trademark.
  
  If Sony registers that domain (they know that they suck) there are an endless number of other possibilities such as XperiaX10-Really-SUCKS.net or XperiaX10-Sony-SUCKS.net. I thing that XperiaX10-Sony-SUCKS might be the best because it ties the trademark and Sony's name to the site.
  
  There was a time when Sony actually produced quality products, but in my experience that time is long past. Sony became Style without Substance, a nice play on SonyStyle.com :) They are good at building attractive products which are by design in really ugly inside.
  
  When you look at Sony you are seeing Apple's eventual fate. In both cases they produce products which are attractive on the surface but limited by design in ways which are meant to extort more money from customers. It is one thing to offer additional value and profit from doing so and quite another to force a user into a shotgun wedding where additional money is extracted without delivering fair value.
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  - Anonymous Coward, 25 Oct 2011 @ 9:03am
    
    Re: Sony, Style Without Substance
    Rofl, that is true when Sony themselves actually build the product. A lot of thir products are just re-branded products from other vendors with a Sony name price markup on it. One only needs to look at the Lite-On CD burners they use to re-brand and sell for $15 more even though the product was identical except the bezel. Have fun overpaying for your Sony re-brands chumps!
    [ link to this | view in chronology ]
  - Anonymous Coward, 25 Oct 2011 @ 9:04am
    
    Re: Sony, Style Without Substance
    +1 point for sticking it to your nemesis
    
    -102 points for having the ugliest website I have seen since the 90s
    [ link to this | view in chronology ]
    - Ronald J Riley (profile), 25 Oct 2011 @ 9:31am
      
      Re: Re: Sony, Style Without Substance
      Sony is all about style. InventorEd.org is designed to deliver substance at low bandwidth because in addition to serving people in developed countries it also serves people in developing countries. Not everyone has low cost connections. And many are using older computers. It also serves visually impaired people and is designed to be easy to navigate with screen readers.
      [ link to this | view in chronology ]
      - Anonymous Coward, 25 Oct 2011 @ 12:22pm
        
        Re: Re: Re: Sony, Style Without Substance
        Geezus get a free one.
        
        http://joomlathemes.co/1-6-templates
        
        That way it doesn't look so much like the Nigerian scheme that it is.
        
        Even the Nigerians would have done a better job.
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Anonymous Coward, 24 Oct 2011 @ 5:30pm

It's too bad they decided to cave. I would imagine they might be able to find some pro bono legal help on this, because the claim that the domain was registered in bad faith seems pretty freaking ridiculous.>/i>

Why don't you put up the cash pudgy?
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- Anonymous Coward, 24 Oct 2011 @ 7:03pm
  
  Response to: Anonymous Coward on Oct 24th, 2011 @ 5:30pm
  "pro bono" means "free" in lawyer speak. There'd be no money to front. Hence you are officially declared an idiot. So you, sir, need to stand in-line over there...with all the other idiots waiting to buy this POS.
  [ link to this | view in chronology ]
Anonymous Coward, 24 Oct 2011 @ 6:49pm

Look, fans need to realize that the free ride is over on the Internet, and the fantards are going to have to start either paying for fandom or accepting the fact of more dynamic shutdowns. That's just the way it is, folks. No such thing as a free fan site!
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- The Groove Tiger (profile), 24 Oct 2011 @ 6:50pm
  
  Re:
  I agree (with myself... damn internet cookies... guess there's no such thing as a free cookie!)
  [ link to this | view in chronology ]
Anonymous Coward, 24 Oct 2011 @ 6:55pm

Some old wise fool once said:

�Insanity is doing the same thing, over and over again, but expecting different results.�

Isn't it time to say that users of Sony products are insane? They just keep on fanboi'ing Sony's products, only to get sued, shut down, etc. At this point, why would any one in their right minds be a "fan" of any Sony product? Why would you even subject yourself to this company's anti-consumer agenda? I quit using Sony products a loooong time ago and I still feel dirty for giving my money to such a bastard of a corporation before that.
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- Vic, 24 Oct 2011 @ 8:01pm
  
  Re:
  Agreed. I was a big Sony electronics fan. My old stereo system was from Sony, my few first digital cameras were Sony brand. But not anymore.
  
  I quit Sony!!! I am healthy now and I do not do Sony anymore!
  
  Sony can go ahead and do themselves!
  [ link to this | view in chronology ]
BeeAitch (profile), 24 Oct 2011 @ 11:20pm

Meh, it's Sony. I'm surprised there are any members of Sony upper management with feet left for them to actually shoot again...

But then again, I love surprises. :)
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Anonymous Coward, 25 Oct 2011 @ 12:41am

I have a VAIO Z, an Xperia Arc S, a PS3, and an Alpha DSLR. I've been a fanboy of sorts ever since the original Playstation came out.

I must say though... that this is a pretty dick move by Sony, one in a series of dick moves. Through browsing tech articles for the last 3 years, I've noticed that these type of greedy maneuvers have become more and more commonplace.

Bloatware, bullying through the RIAA, DRM fiascos, etc. It seems that Sony has become such a faceless money hungry corporation that wants to wring every penny out of its customers.

Next game system: Xbox (PSN hack, anyone?)
Next laptop: I don't know, but not Sony (bloatware to the max, took 2+ hours to completely uninstall)
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- Anonymous Coward, 25 Oct 2011 @ 1:34am
  
  Re:
  In this case it's not a greedy maneuver, it's just plain stupid. They have nothing to win by doing this (if anything, they have much to lose).
  
  It makes you wonder if there is anyone still thinking in Sony's legal department.
  [ link to this | view in chronology ]
hmm (profile), 25 Oct 2011 @ 3:08am

Well
It's because Sony (internally) has decided that Xperia is a long-term failure (info from someone quite deep inside Sony) and intends to terminate products/projects around January 2012. They're starting on a "denial of existence" push to lower peoples recognition of xperia as being connected to sony and therefore have to force fan-sites to close.
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- Ronald J Riley (profile), 25 Oct 2011 @ 8:17am
  
  Sony is a Failure / Re: Well
  Or at least well along the path to eventual total failure.
  
  "They're starting on a "denial of existence" push to lower peoples recognition of xperia as being connected to sony and therefore have to force fan-sites to close."
  
  Another good reason to move the website to Experia-Sony-Sucks. If they pull the plug next year and leave all their customers with expensive orphan systems there will be plenty of people interested in using a more aptly named discussion forum.
  
  It seems that Sony knows and acknowledges that they SUCK :)
  
  SonySucks.com
  Registrant:
  Domain Administrator
  Sony Music Entertainment
  550 Madison Ave.
  New York ny 10022
  US
  domain.admin@sonymusic.com
  
  +1.2128338000
  Like most big companies they did not realize that this was futile, see: http://Sony-SUCKS.com/
  
  Hopefully the owner of http://Sony-SUCKS.com/ will work with the people by offering them use of Experia.Sony-SUCKS.com
  [ link to this | view in chronology ]
Svante Jorgensen (profile), 25 Oct 2011 @ 4:50am

Post tags...
hehe

Companies:
sony ericsoon

good one :)
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Ronald J Riley (profile), 25 Oct 2011 @ 8:31am

Why Mike Picks on Sony?
There is no question that Mike Masnick has rightfully pegged Sony and I do appreciate when Mike gets something right as he has in this case.

I have not noticed any puff pieces like Intel and other have had on TechDIRT for Sony. I wonder if this is a marketing tactic to sell Sony some insight? But I do think it is reasonable to consider why Sony and not also Intel?
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- nasch (profile), 25 Oct 2011 @ 8:59am
  
  Re: Why Mike Picks on Sony?
  But I do think it is reasonable to consider why Sony and not also Intel?
  
  You can submit a story if you think there's something in particular Mike should be covering.
  [ link to this | view in chronology ]
  - Anonymous Coward, 25 Oct 2011 @ 9:32am
    
    Re: Re: Why Mike Picks on Sony?
    Mike ignores plenty of things if he doesn't like the outcome or feels that it hurts his "idea base".
    
    Unless of course someone is paying. The Intel piece starts a new trend of whoring out posts to whoever wants to pay for them. Advertising as content, and you are stupid enough to be the consumer.
    [ link to this | view in chronology ]
    - The Devil's Coachman (profile), 25 Oct 2011 @ 6:06pm
      
      Re: Re: Re: Why Mike Picks on Sony?
      What the hell are you trying to say here, Zippy? Did a horse kick you in the head recently? Here's a hint - stop trying to anally rape horses, you idiot!
      [ link to this | view in chronology ]
      - Ronald J Riley (profile), 25 Oct 2011 @ 6:57pm
        
        Re: Re: Re: Re: Why Mike Picks on Sony?
        Is this one of Mike's aliases?
        [ link to this | view in chronology ]
Anonymous Coward, 25 Oct 2011 @ 10:06am

Stop using SONY ANYTHING and be done with them!
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Ronald J Riley (profile), 25 Oct 2011 @ 10:17am

Whoring For Big Companies Is Not New
Actually, this is not a new trend.

Actually creating new things is fraught with risk. Sucking up to large companies in order to be tossed a few scraps may not be sexy, but if one is a really effective at brown nosing it can provide a good living.

It looks to me like there are many similarities between Intellectual Vultures business model and that of TechDIRT. It will be interesting to see if Sony sees merit in seeking TechDIRT insight.
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- nasch (profile), 25 Oct 2011 @ 11:09am
  
  Re: Whoring For Big Companies Is Not New
  It looks to me like there are many similarities between Intellectual Vultures business model and that of TechDIRT.
  
  Go on Ronald. How is Techdirt's business model similar to patent trolling?
  [ link to this | view in chronology ]
- Anonymous Coward, 25 Oct 2011 @ 12:13pm
  
  Re: Whoring For Big Companies Is Not New
  C'mon, did you ever sold anything?
  
  I have in good authority that you only did ever sell anything or collect any royalties ever, you also run a nigerian scheme.
  
  You think Sony should seek your advice?
  [ link to this | view in chronology ]
  - Anonymous Coward, 25 Oct 2011 @ 12:16pm
    
    Re: Re: Whoring For Big Companies Is Not New
    * that you did not ever sell anything or collected any royalties ever.
    [ link to this | view in chronology ]
Spaceman Spiff, 29 Oct 2011 @ 4:58pm

Since the CD rootkit fiasco
I've been boycotting ALL Sony products (including CD's and videos) since their ill-considered CD rootkit fiasco. So far, they have done zero, zilch, nada to change my mind about that. Anyone who purchases ANYTHING from Sony should have their head examined, IMHO. Hardware, software, games, music, videos, ANYTHING! Show them what we thing by refusing to give them a single sou!
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- Ronald J Riley (profile), 30 Oct 2011 @ 11:27am
  
  Re: Since the CD rootkit fiasco
  I agree. When sales pitches arrive in my mailbox I scan them. When Sony is mentioned I scan over and delete because experience has taught me that Sony builds junk. Attractive on the outside but with serious flaws on the inside. When you add poor service and attitude on top of their design and quality problems and compound those issues with their high prices it is not prudent to buy Sony products.
  [ link to this | view in chronology ]
mattbancroft, 31 Oct 2011 @ 2:26am

sony ericsson protecting their tradmark
Sony Ericsson has filed a formal complaint against the fan-operated blog/forum Xperiablog.net. If you ask me that was it Sony Ericsson�s job to protect their trademark then our answer would be hell yes but when you ask about the ways to deal about, for that they could have gone for the better ones.read more http://radiomobiletech.com/uncategorized/sony-ericsson-goes-grumpy-over-a-fan-site.html
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Top Best Gadget, 9 Nov 2011 @ 8:29pm

i like this blog
I�d should look at with you right here. That is not something I generally do! I consider satisfaction in studying a publish that will make people believe. Moreover, many thanks for permitting me to comment!
Sony Ericson Xperia arc S Review
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top7mobiles, 5 Feb 2013 @ 2:13am

Great article. I agree with the blogs creators on this one.
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