Don't Say YUUUP! Or You Might Get Sued
from the ownership-society dept
The latest example of ownership society gone mad involves the star of a reality TV series, Storage Wars, suing a rapper, because they both say "YUUUP!" Dave Hester, the reality TV guy, registered YUUUP! as a trademark earlier this year. Trey Songz, the rapper, says he's been using YUUUP! since 2009, but never registered a trademark -- which is perfectly reasonable. It seems worth pointing out here that you don't have to register a trademark. Just using it can give you a common law trademark, which is plenty powerful -- especially in this case, where it seems like Songz would have priority.But, really, that's getting way too far down into the legal weeds. Let's remember what we're talking about here: two people fighting over who can say "YUUUP!" Can we just agree that that's insane, and there should be nothing wrong with multiple people saying YUUUP? I say YUUUP!
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: dave hester, storage wars, trademark, trey songz, yuuup
Reader Comments
Subscribe: RSS
View by: Time | Thread
[ link to this | view in chronology ]
Re:
DANGERZONE
[ link to this | view in chronology ]
Re: Re:
[ link to this | view in chronology ]
Re: Re: Re:
[ link to this | view in chronology ]
Re: Re: Re: Re:
You wanna play me hard?
Phrasing.
Well then you better nut up!
Phrasing!
Because I've swallowed just about all I'm going to take from you!
HEY! PHRASING!
[ link to this | view in chronology ]
Re: Re: Re: Re: Re:
Is this a ruse?
Anyway, this is all far too silly however Lawyers gots to get paid.
[ link to this | view in chronology ]
Re: Re: Re: Re: Re:
Narrator: Tobias listens to a day's worth of his own words, to see what Michael was referring to...
Tobias Fünke: [on tape] ... even if it means me taking a chubby, I will suck it up.
Tobias Fünke: Nothing wrong with that.
Tobias Fünke: [on tape] Oh, I've been in the film business for a while, but I just can't seem to get one in the can.
Tobias Fünke: It's out of context.
Tobias Fünke: [on tape] I wouldn't mind kissing that man between the cheeks.
Narrator: ...and he realized there is something distinct about the way he speaks.
Tobias Fünke: Tobias, you blowhard.
[chuckles]
[ link to this | view in chronology ]
Re: Re: Re:
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re:
Archer's isn't as drawn out as Dave's.
Which is good. It would suck to have Archer pulled into this.
Personally, Dave gets enough money from the show and the storage lockers he buys. He's just being greedy, in my opinion.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
Those of you who live in Down East Maine will knwo that this is actually used by everyone...in...Maine...for eons...so technically this guy owe Maine millions. yuuup...
[ link to this | view in chronology ]
[ link to this | view in chronology ]
[ link to this | view in chronology ]
YUUUUUP!
[ link to this | view in chronology ]
Re: YUUUUUP!
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re: yuup
[ link to this | view in chronology ]
Yuuup
When is someone going to try to trademark, "going, going ... gone!"?
[ link to this | view in chronology ]
As for the rapper, it would be useful to know the geographic extent to which the phrase has been used. If it embraces all of the US, then a common law tradmark would trump the application associated with entertainment services.
No matter what the outcome, I must scratch my head and ask "What were they thinking when the applications were filed?"
[ link to this | view in chronology ]
Dale : "YUUP!"
[ link to this | view in chronology ]
You know what this suit and those like it are?
[ link to this | view in chronology ]
Re: You know what this suit and those like it are?
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
storage wars
[ link to this | view in chronology ]
Re: storage wars
[ link to this | view in chronology ]
Re: storage wars
He even sells merchandise (hats, shirts) with Yuup on it. Mike would be proud.
[ link to this | view in chronology ]
Re: Re: storage wars
[ link to this | view in chronology ]
Re: Re: Re: storage wars
[ link to this | view in chronology ]
Re: storage wars
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re: Re:
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re: Re:
[ link to this | view in chronology ]
Oh yeah?
Pac-Wars!
[ link to this | view in chronology ]
[ link to this | view in chronology ]
http://answers.yahoo.com/question/index?qid=20081229215651AAkn1d6
yip yip yip yip yip ...
[ link to this | view in chronology ]
So now we can have findings of fact about the subliminal mind?
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
[ link to this | view in chronology ]
CEASE AND DESIST ALL TRADEMARK INFRINGEMENT.
Mr. David Hester is the owner of a trademark in various aspects of the word "YUUUUP!". Under United States tradmark law, Mr. Hester’s trademarks have been in effect since the date that the trademark was registered. All utterances of the word "YUUUUP!" are tradmarked under United States trademark law.
It has come to our attention that you have been using the word "YUUUUP!". We have evidence of your unlawful usage to preserve as evidence. Your actions constitute trademark infringement in violation of United States trademark laws. If you continue to engage in trademark infringement after receiving this notice, your actions will be evidence of “willful infringement.”
We demand that you immediately (A) cease and desist your unlawful use of the word "YUUUUP!" and (B) provide us with prompt written assurance within ten (10) days that you will cease and desist from further infringement of Mr. Hester’s trademarked word.
Sincerely,
[your name here]
[ link to this | view in chronology ]
Re:
YUUUUP
[ link to this | view in chronology ]
[ link to this | view in chronology ]
...
I'll be a millionaire.
[ link to this | view in chronology ]
Re: ...me
[ link to this | view in chronology ]
[ link to this | view in chronology ]
But really, we are talking about suing someone for the way they say "yes?"
[ link to this | view in chronology ]
Already taken
http://www.youtube.com/watch?v=sRACH5tOnq4
[ link to this | view in chronology ]
This
[ link to this | view in chronology ]
No commonly used term or phrase should be protectable.
[ link to this | view in chronology ]
Yuup
[ link to this | view in chronology ]
Re: Yuup
Also, I just don't see why the fact that Middle America does what these people are doing (highly doubtful that any more than a tiny fraction of americans trade in abandonned storage lockers) that doesn't make it interesting. In fact, that makes it boring.
Am I being stuck up and elitist? You bet. It's also known as having standards. And with this diatribe, I shall retire to bed.
[ link to this | view in chronology ]
Reading Comprehension
Songz is the one that sent Hester a cease and desist. Hester is trying to get a court order to stop him from interfering with his use of the phrase.
"Attorneys for Songz sent a cease-and-desist letter to Hester that demanded the reality TV star stop uttering the phrase during the show’s auctions of seized goods, according to the NY Post"
"Hester has filed a lawsuit against Trey Songz (born Tremaine Neverson) and is seeking a court order that bars the rapper from "interfering" with his use of “YUUUP!”
[ link to this | view in chronology ]
Really?
-_____-
[ link to this | view in chronology ]
yaaarp
runs down the hall yelling "yuuup yuuup yuuup yuuup" ( to sound like "holla holla holla" from the chappell show)
[ link to this | view in chronology ]
"...registered YUUUP! as a trademark earlier this year"
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Dave Hester
[ link to this | view in chronology ]
I guess all this is just crap. Or did someone register crap? Can I say crap?
Crap, guess it's too late. I say, crap. YUUUP, Crap!
[ link to this | view in chronology ]
Sesame Street Martians ...
[ link to this | view in chronology ]
Jehova, Jehova, Jehova!!!
[ link to this | view in chronology ]
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Storage wars
[ link to this | view in chronology ]
Storage wars
[ link to this | view in chronology ]
Wow, Pathetic waste of time
[ link to this | view in chronology ]
Really Dave?
[ link to this | view in chronology ]
Re: Really Dave?
[ link to this | view in chronology ]
stupid
[ link to this | view in chronology ]
hygojhiol,l,vx
[ link to this | view in chronology ]