Techdirt 2012: The Numbers.
from the it's-that-time-again dept
For the last couple years, we've done a post soon after the new year looking at some of "the numbers" from the past year. Here are the reports from 2010 and 2011. With this being another short week, we figured it might make more sense to use the Saturday slot we normally reserve for a community member's "favorites of the week" to look more closely at 2012 by the numbers. Once again, it was a fantastic year where the community continued to grow nicely. We jumped up to 24.2 million visits, up from 14.7 million the year before -- so a big, big jump. Thank you, everyone! We had a huge bump early in the year due to SOPA and a bunch of you (though, not everyone) stuck around.We had 3,758 posts during the year, which generated 203,476 comments -- or an average of about 54 comments per post. That actually represents over 20% of all the comments on the site ever (we're still just slightly under one million total comments on the site). Yes, so even though we've been at this for 15 years, you guys really kept up your end of the discussion this year!
We had visitors from 225 different countries in 2012, which is actually down from the 230 from the two previous years. In both of the past years, we noted a single visitor from Christmas Island, but this year, whoever that was decided not to come back. Oh well! As far as I can tell, beyond various microstates in the Pacific Islands that are too small to count, the countries this year that sent no visitors were basically all central African nations, North Korea (again!) and... Turkmenistan. Uzbekistan sent 286 visitors, Tajikistan sent 59, Kazakhstan sent 1,280 and Iran sent 5,265... but no one from Turkmenistan. Maybe next year.
As in past years, the top countries for visitors were pretty much the same. The US contributed 66% of our visitors. Canada was in second with the UK right behind them. Australia came in fourth. Then there was Germany, the Netherlands, Sweden, India, France and New Zealand. The only change from last year is that India ever so slightly crawled ahead of France (by less than 8,000 visits). Last year, China had leapt ahead of Japan, but this year Japan sent nearly twice as much traffic as China. Perhaps we were blocked by the Great Firewall. Last year, South Korea was in third place in Asia, but this year Singapore leapfrogged into that position, ahead of both South Korea and China. Once again Brazil was the top country from South American and South Africa was tops in Africa -- same as both of the past two years.
Once again, as was true last year, visitors from Gibraltar stuck around the longest, by far, which is probably an anomaly due to PaulT skewing the results. We should probably toss that out as an outlier. If we go by continent, the numbers are pretty close, but folks from Oceania stick around on the site slightly longer than those from the US and Europe who are tied for second. Oddly, despite staying on the site longer, people from Oceania visit fewer pages per visit. Perhaps they just like to take it slow down under.
If we drop down to the city level, New York dominates, with London coming in second, then Chicago, San Francisco, Toronto and LA. DC actually comes in 10th, after Seattle and Sydney. Of course, given the population differences in those cities, that's not all that meaningful. If I had more time, I'd try to normalize it per capita, but that seems like a lot of effort for something that would really only interest me.
Lots of you visited the site many times, which we love! Over 8% of our page views came from people who visited the site more than 200 times (or maybe that's all just from me!). Thank you to the loyal "daily" crew!
In terms of technology, Chrome continued its march to the top. In 2010 it was third, after Firefox and IE. Last year it jumped into second place. This year Chrome took 37% of our visits. Firefox got knocked down to 28%. Safari jumped over IE to take 11% and IE came in fourth at 10%. As in the past, Windows machines still dominated, with Macs in second and Linux behind them. On the mobile side, Android finally beat out iOS, but it's really close. In terms of mobile devices, though, the iPhone and iPad clearly top the list, way, way, way ahead of any other devices. The top Android phone is a bit of a surprise to me: the SonyEricsson Xperia Arc. Followed up by the Samsung Galaxy Nexus and the Samsung SII. After that there's the Motorola DroidX. The top HTC phone is the Incredible.
The top three search terms that brought people here... were the identical top three that brought people here in 2011:
- techdirt
- sopa
- tech dirt
Our biggest source of traffic, even beating out Google, was Reddit (thank you Redditors!). Part of the antitrust argument against Google was that everyone had to rely on them for traffic, but I think that's becoming less and less true these days. Next on the referral list was StumbleUpon, followed by Twitter, Facebook and HackerNews (go HackerNews!). Slashdot continues to send less and less traffic, however, which is too bad. Remember the days of "The Slashdot Effect"?
So what were our most popular stories this year? The full list is below, but one bit that struck me as interesting (and awesome) was that none of the top four most popular stories are by me. Hopefully we're finally past the point where people insist that Techdirt is all "Mike Masnick" by now, even if some commenters still assume that every post is written by me. My most trafficked post doesn't show up until the fifth spot. The most popular post will probably surprise some folks. It's Tim Cushing's post about the Razer mouse (which he recently posted an update about). That story really went viral in a crazy way. The next two posts are by Leigh, and the fourth post is by Glyn. It's been really fun to have such great writers on the site these days, and it's great to see that our community likes them too. Maybe I should take the hint and write less.
Top Ten Stories, by Unique Pageviews, on Techdirt for 2012:
- When A Mouse Requires An Internet Connection, You're Doing 'Cloud' Wrong
- HBO Decides It Still Isn't Difficult Enough To Watch HBO Shows
- Insanity: CISPA Just Got Way Worse, And Then Passed On Rushed Vote
- Psy Makes $8.1 Million By Ignoring Copyright Infringements Of Gangnam Style
- MPAA Directly & Publicly Threatens Politicians Who Aren't Corrupt Enough To Stay Bought
- Draconian Downloading Law In Japan Goes Into Effect... Music Sales Drop
- Feds Wait Until Late Friday To Admit That, Yeah, They Ignored The 4th Amendment
- The DVD Is Dying. Hollywood's Plan? Do Nothing And Cede Ground To File Sharing
- SimCity Developers' Reddit AMA Swiftly Turns Into WTF With The Online-Only DRM?
- FBI & DEA Warn That IPv6 May Be Too Damn Anonymous
2012's Top Ten Stories, by comment volume
- Asking Fans For Support Isn't Begging, It's Solidifying Our Relationship (514 comments)
- Funniest/Most Insightful Comments Of The Week At Techdirt (For September 2 - 8) (499 comments)
- That Was Fast: Hollywood Already Browbeat The Republicans Into Retracting Report On Copyright Reform (449 comments)
- Guess What? Copying Still Isn't Stealing (417 comments)
- The Difference Between Nuanced Discussion And The Evil Underbelly Of The Internet Is Apparently A Fine Line Indeed (404 comments)
- Insanity: CISPA Just Got Way Worse, And Then Passed On Rushed Vote (395 comments)
- US Government 'Suspends' JotForm.com Over User Generated Forms; Censorship Regime Expands (373 comments)
- Legit Ebook Lending Site Taken Down By An Angry Twitmob Of Writers [UPDATED] (373 comments)
- Congress Begins To Wonder Why ICE & DOJ Censored A Popular Hip Hop Blog For A Year (356 comments)
- Some Facts & Insights Into The Whole Discussion Of 'Ethics' And Music Business Models (352 comments)
2012's Top Commenters, by comment volume
- John Fenderson: 2448 comments
- Ninja: 2312 comments
- The eejit: 2238 comments
- That Anonymous Coward: 2205 comments
- PaulT: 2091 comments
- Wally: 1612 comments
- Mike Masnick: 1314 comments (apparently, I slacked in 2012)
- Richard: 1283 comments
- Rikuo: 1252 comments
- Leigh Beadon: 1237 comments.
Top 10 Most Insightful Commenters, based on how many times they got the lightbulb icon:
- PaulT: 189 comments (9.0%)
- Leigh Beadon: 175 comments (14.1%)
- Karl: 171 comments (22.1%)
- John Fenderson: 124 comments (5.1%)
- That Anonymous Coward: 116 comments (5.2%)
- Mike Masnick: 112 comments (8.5%)
- E. Zachary Knight: 109 comments (14.6%)
- Richard: 103 comments (8.0%)
- Josh in CharlotteNC: 94 comments (13.5%)
- Rikuo: 91 comments (7.3%)
- Leigh Beadon: 86 comments (7.0%)
- Dark Helmet: 82 comments (15.9%)
- :Lobo Santo: 77 comments (6.6%)
- Capitalist Lion Tamer: 48 comments (16.9%)
- Gwiz: 34 comments (3.3%)
- Chosen Reject: 33 comments (6.2%)
- DannyB: 31 comments (4.1%)
- The Groove Tiger: 29 comments (4.7%)
- Torg: 28 comments (4.6%)
- Ninja: 27 comments (1.2%)
Either way, thank you once again for an awesome 2012, and we look forward to seeing what happens in 2013!
![Hide This Hide this](https://ii.techdirt.com/s/t/i/topclose.png)
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Reader Comments
Subscribe: RSS
View by: Time | Thread
Congrats Cush
[ link to this | view in chronology ]
Re: Congrats Cush
[ link to this | view in chronology ]
Re: Re: Congrats Cush
[ link to this | view in chronology ]
Re: Congrats Cush
Hey, I wonder if he bought a T-Shirt.
If he did, likely the HFR Report Paperwork will be properly filed.
Here's the form-
http://tinypic.com/r/ndyyf/6
[ link to this | view in chronology ]
Re: Congrats Cush
[ link to this | view in chronology ]
Re: Congrats Cush
[ link to this | view in chronology ]
Re: Re: Congrats Cush
https://www.youtube.com/watch?v=gVie2K-mMtc
[ link to this | view in chronology ]
Hey :Lobo - I think we should throw a challenge flag onto the field and ask for a booth review. What do you think?
[ link to this | view in chronology ]
The first step to solving a problem is admitting that there is a problem, being aware of that problem, and Techdirt has done a great job in this arena which has contributed towards reducing the scope of the problem.
[ link to this | view in chronology ]
225 Countries
From 2012? Not surprising, probably just 5 new countries with china-like firewalls.
[ link to this | view in chronology ]
Threading gone too far
It's so deep that it really messes up the formatting. That reply war might not have been such a good idea!
[ link to this | view in chronology ]
Re: Threading gone too far
Speaking of formatting, it was worse that week. This was before Mike (or someone, whomever, thanks!) put in revisions to the site to improve the deeply commented threads and make them easier to read. But yeah, that thread is so deeply commented that the formatting improvements still don't have much impact after a certain point.
[ link to this | view in chronology ]
Re: Re: Threading gone too far
[ link to this | view in chronology ]
Re: Re: Threading gone too far
[ link to this | view in chronology ]
Re: Re: Re: Threading gone too far
[ link to this | view in chronology ]
Re: Re: Re: Threading gone too far
[ link to this | view in chronology ]
Re: Re: Re: Re: Threading gone too far
[ link to this | view in chronology ]
Re: Re: Re: Re: Re: Threading gone too far
[ link to this | view in chronology ]
Re: Re: Re: Re: Re: Threading gone too far
[ link to this | view in chronology ]
Re: Re: Re: Re: Re: Re: Threading gone too far
[ link to this | view in chronology ]
Re: Threading gone too far
[ link to this | view in chronology ]
Re: Re: Threading gone too far
[ link to this | view in chronology ]
As a Redditor, you are most welcome.
Also, as a Redittor I want to thank you on our behalf.
Your articles have sparked many a lively conversation.
I am looking forward to continuing this symbiotic relationship for 2013.
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re: Re:
[ link to this | view in chronology ]
Re: Re: Re:
My great-great-grandfather, Artemis Valiant Tanager, was a veteran of the Spanish-American War. Keeping with the family tradition (which he had just started that afternoon), he would often sit down on quiet nights and regale us with horrendous tales of his proud service of his country (mostly the United States).
He�d dim the lights, often inadvertently, before beginning his story. As an �attention-grabber,� he would sometimes accompany the dimmed lights with a lusty yell and a few muzzle-loaded shots, usually aimed high and wide, thanks to his delirium tremors and failing eyesight.
We�d gather around his feet, our little hearts racing and our little hands surreptitiously checking ourselves for bullet wounds, and sit in rapt, near-catatonic attention as he began:
[ link to this | view in chronology ]
Re: Re: Re: Re:
[ link to this | view in chronology ]
Re: Re: Re: Re:
[ link to this | view in chronology ]
Re: Re: Re: Re:
(respectful silence)
That was EPIC.
[ link to this | view in chronology ]
Re: Re: Re: Re:
In other words, epic.
[ link to this | view in chronology ]
Re: Re: Re: Re: Re:
I think it was the lifetime supply of cyanide pills that helped.
[ link to this | view in chronology ]
Re: Re: Re: Re:
This sounds exactly like my last date.
[ link to this | view in chronology ]
Re:
What do you care?
[ link to this | view in chronology ]
Re: Re:
[ link to this | view in chronology ]
Re: Re: Re:
[ link to this | view in chronology ]
Folks it has been a wonderful 6 or months or so and I thank the entire community, staff, and writers for a wonderful experience. I look forward to more activity in this community.
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re:
That's just wrong! wrong I tells ya.. Maybe you need an Apple to keep the psych doctors at bay.
Muwahahahahahaha!
;)
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re: Re:
[ link to this | view in chronology ]
Re: Re: Re:
[ link to this | view in chronology ]
Re: Re: Re: Re:
[ link to this | view in chronology ]
Re: Re: Re:
[ link to this | view in chronology ]
Re: Re: Re: Re:
[ link to this | view in chronology ]
Re: Re: Re: Re:
[ link to this | view in chronology ]
Typo?
[ link to this | view in chronology ]
Re: Typo?
[ link to this | view in chronology ]
AND COOCKIES!
[ link to this | view in chronology ]
Re:
but I am intriquied by the idea.
[ link to this | view in chronology ]
They like me they really really like me...
2205 comments... at least 5 had NOTHING to do with copyright or copyright trolls.
It is nice to be in such good company on these lists, but it shows my humor is sometimes lost on people...
I'll try to do better this year, but I think I've been doing a very good job of redeeming "That Anonymous Coward" from an epithet to something much more.
[ link to this | view in chronology ]
Re: They like me they really really like me...
[ link to this | view in chronology ]
Re: Re: They like me they really really like me...
[ link to this | view in chronology ]
how about hiring someone who disagrees with you to write COUNTER articles? i'd enjoy that even better.
[ link to this | view in chronology ]
Re:
there are a million sites preaching copyright, on all of them if you speak out against IP you are immediately silenced if not outright banned and almost definitely humiliated
the internet needs places for the opposite viewpoint
[ link to this | view in chronology ]
Re: Re:
[ link to this | view in chronology ]
Re:
You have a long way to go.
[ link to this | view in chronology ]
Re: Koolaid
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Re: Re:
http://xkcd.com/386/
[ link to this | view in chronology ]
Re:
Me too. Sadly, most people who are pro-copyright tend to either have a vested interest in lying about both facts and the people they're addressing, or reject opposing viewpoints with crap about "kool aid" and the like. It's rare that I read such comments here without name calling and misrepresentations of the truth at their core, let alone one where the author is willing to put their name to it.
You find someone who's willing to write alternative articles in an adult manner, without needing to lie or attack in order to get their point across, and I'm sure he'd be welcome to write for TD. Do you know of such a person?
[ link to this | view in chronology ]
There is at least a couple that widely read here and reprint there, driving traffic to this site.
[ link to this | view in chronology ]
reason not to come here
[ link to this | view in chronology ]
Re: reason not to come here
[ link to this | view in chronology ]
Re: reason not to come here
But where do you see these IP-logs mentioned in the text?
[ link to this | view in chronology ]
Re: reason not to come here
[ link to this | view in chronology ]
I figured I'd be somewhere near the top commenters but making it into the top 10 funny commenters was a surprise. I hope I can contribute in a more insightful way next year ;D
In any case, may 2013 be even better than 2012! Cheers and a great year to everybody!
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
Guilty as charged, I fear, as I tend to keep a tab open all day while I'm at work and there's probably not a lot of other readers to bring down the average.
Oh, and thanks everyone for the insightful votes. I'll try to keep my commenting as interesting in 2013!
[ link to this | view in chronology ]
LOL icon
[ link to this | view in chronology ]