Kevin Spacey: Give Users Control, What They Want, When They Want It, At A Fair Price, And Stop Worrying About Piracy
from the well,-duh dept
It appears that Kevin Spacey gets what so many of us have been saying for over a decade: piracy isn't so much a problem as it is a statement of demand from users. And the way to "beat" piracy is to do a better job of offering fans what they want, in a manner they want it, at a reasonable price. Spacey recently gave a talk in Edinburgh in which he discussed the success of House of Cards, the "TV show" that he released via Netflix with all episodes coming out at once. First he discussed the ridiculous hoops that regular networks wanted them to go through, having to first film a pilot and go through the hell of "pilot season" that every network does each year, but then he made the same basic point that many of us have been making for so long:Clearly the success of the Netflix model, releasing the entire season of House of Cards at once, proved one thing: the audience wants the control. They want the freedom. If they want to binge... we should let them binge.... And through this new form of distribution, we have demonstrated that we have learned the lesson that the music industry didn't learn: give people what they want, when they want it, in the form they want it in, at a reasonable price and they'll more likely pay for it rather than steal it. Well, some will still steal it, but I think we can take a bite out of piracy.Ignoring the misleading use of "steal," he's making exactly the right point. Nothing (absolutely nothing) does away with all copyright infringement. But if you can get a huge number of people to give you money, it doesn't matter. And the best way to get more people to give you money (and, in fact, to give you more money) is to give people more of what they want. That includes good content, but also convenience, ease of use, and reasonable pricing.
He goes on to say a few more things worth listening too, including the fact that people want good stories, whether they're in movies, TV shows, video games or something else, and the entertainment industry has a real opportunity to deliver it.
The clip is five minutes long and worth watching. The point, as we've been saying for years, is not to justify "piracy" or infringement, but to show that the "piracy" problem might not be a problem at all if you can give people a good reason to buy. Spacey did that with House of Cards, and it's good to see more people realizing that piracy isn't the problem, but the symptom -- and the solution is a combination of good content, innovation, and recognizing that you need to treat the fans right, rather than as criminals.
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Filed Under: control, copyright, fans, house of cards, infringement, kevin spacey, piracy
Companies: netflix
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As much as Kevin's words make sense, those in Hollywood won't hear them because their fingers are so far pushed into their ears, they're blocking blood flow to the brain.
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The only question of importance is: "how much damage will Hollywood do to the law and to civil liberties before they get the point?"
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The upside of the aforementioned sadder thing is less people believing claims that Hollywood is dying.
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The back catalogue is great and has some real gems of films. Most of today's cinema is hardly worth watching anyway.
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Not by a long shot actually, and if you truly believe this then you're part of the problem, ignoring any quality content out there if it wasn't force fed to you by a major studio's marketing department. You also have a major perception issue if you think that "recent" needs to be the be-all-and-end-all of their offerings.
It's true that you won't find recent Hollywood blockbusters on the service 3 months after release, but that's all the more reason to take advantage of the content that is available - much of it better than the Hollywood production line to begin with. The best way to get them to treat these services with respect is for them to realise that they're competition and that potential customers will not necessarily follow them blindly into whatever service they prefer.
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I'd only heard about it previously due to some PS Vita spot in it, but now I'll actually look into getting it.
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Netflix shares a few of Hollywood's control freak issues
It's why MPAA Members sued CleanFlicks and other film sanitizers out of existence even though those services clearly benefited film makers' bottom line.
Netflix has some of that same dysfunction by their decade long refusal to implement a search by rating, even though it's a top requested feature.
Netflix may have looser reins but they still like to hang on to some of that "Just Because" control.
ref: http://en.wikipedia.org/wiki/CleanFlicks
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Re: Netflix shares a few of Hollywood's control freak issues
Netflix may have hundreds of possible features to implement. These have to be implemented at scale. It may be hard to believe, but Netflix may have limited resources and like most businesses must prioritize how it uses those resources. It is easy for you and I to underestimate the effort required to implement and test such a feature -- on all supported platforms.
Just think about how many playback front ends Netflix has to maintain. (I mean the 'app' that plays back content to your eyeballs and allows you to navigate, search and select content.) They have at least:
* TiVo
* PS/3
* Xbox
* Android (which is probably quite a few variations of apps for different types of devices, OS releases)
* Web browsers
* others
If Netflix changes their servers, the older versions of apps installed on client devices still must work -- and maybe work for a reasonable lifetime of the device without update.
It probably takes an act of congress (so to speak) for Netflix to make a database design change. Then another to get it into production.
Then there are the content copyright owners and lisensors. They probably have a hissy fit if Netflix does anything to enhance the value of content to end users -- just because that is the Hollywood way.
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Re: Re: Netflix shares a few of Hollywood's control freak issues
- Windows Phone
- iOS
- Smart TVs (how many brands and models?)
- DVD players
I think that is Netflix biggest strong point is that almost everyone already has a device that will enable them to watch it now. They are not trying to control the users hardware.
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Re: Re: Re: Netflix shares a few of Hollywood's control freak issues
Netflix is awesome because its wherever I want it to be.
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Re: Netflix shares a few of Hollywood's control freak issues
This is relatively new, I think.
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Re: Netflix shares a few of Hollywood's control freak issues
They already have a sanitised zone for kids, and all the information you're demanding is available both through the MPAA and on other services (e.g. instantwatcher lists ratings).
Sorry dude, Netflix isn't there to service your every need and if you're that bothered about something you have to occasionally get up off your ass and do it yourself. Not bowing to your every need is not "controlling". Controlling would be if Netflix refused to stock content that childish wimps want censored because they can't handle it.
Ironically, there's a documentary on Cleanflix on Netflix for you to stream if you so wish.
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Oh, shift from "compete with free" to "at a reasonable price"!
"Well, some will still steal it, but I think we can take a bite out of piracy." -- Okay! Turns out Spacey agrees with me!
Now, you still CAN'T COMPETE WITH FREE when that's your own product available -- without commercials and other drawbacks -- simply by clicking on a torrent link. [Except maybe for speed, but popular torrents are fast.] I'm sure Mike hasn't given up his totally wacky "core concept" that price of entertainments has anything to do with costs -- both that he's not concerned with recovering the up-front "sunk (or fixed) costs" AND that he thinks price will approach the very low costs of digital distribution -- so there's still a threshold that some people won't get over (for various reasons, not least that crap sometimes isn't even worth the cost of bandwidth).
And despite the opinion of a guy who's already benefitted way beyond his actual value from the existing copyright system and so isn't concerned with success at the margins where most "artists" struggle merely to recover their costs and gain a subsistence, this isn't anything new.
This opinion won't work if piracy keeps increasing.
For example, Megaupload NEVER returned a cent to the producers of content. Commercialized piracy must definitely be stopped. Mike just doesn't acknowledge the costs of piracy.
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Re: Oh, shift from "compete with free" to "at a reasonable price"!
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Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
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Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
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Re: Oh, shift from "compete with free" to "at a reasonable price"!
"Now, you still CAN'T COMPETE WITH FREE "
How many times are you going to repeat that falsehood on Techdirt? No-one who reads Techdirt believed you when you said it twelve months ago. No-one believed you when you said it six months ago, three months ago, and again today. You are literally wasting the time you use up when you type it. Simply repeating it over and over again will not change the result. That's a sign of insanity.
We have given you hundreds of examples of artists "competing with free" and all of them are successful. However, you always and I do mean, always, handwave them away as anomalies, not to be considered. It doesn't matter to you that there's undeniable evidence that your statements are wrong, you still deny them anyway!
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Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
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Re: Oh, shift from "compete with free" to "at a reasonable price"!
You know, the stuff that you can get from the tap for free?
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Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
Oh wait, no I can't.
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Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
Oh wait, no I can't.
You do realize that the water Coca Cola sells, Dasani, comes from the tap, right?
http://en.wikipedia.org/wiki/Dasani#United_States
Right.
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Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
You're paying for that.
Your willful ignorance is so convincing, Masnick.
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Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
Make your pay for products and services superior in some way to the copyright infringed files, and you will get customers.
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Re: Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
Why do you douchebags still pirate when the legal option exists?
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Re: Re: Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
If you're going to go around downloading all sorts of shows/movies and music, whatever, but stop trying to shift the blame for your actions onto everyone around you.
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i.e., runs it through a cheap filter that you can buy and attach to your own faucet for a tiny fraction of the price. Or use a Brita filter.
So, uh, no. Keep trying though. You're amusing.
You're paying for that.
At a 100x markup.
Your willful ignorance is so convincing, Masnick.
Why is it every time you lash out with an insult, it's more accurately directed at you and your near total lack of knowledge and understanding of the subject at hand?
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Re: Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
Masnick answers a post pointing out his willful ignorance with... More willful ignorance.
The other thing you pay for w bottled water is convenience. Not everyone has/wants a filter in their fridge/faucet, or a bottle lying around that they have to wash to keep their filtered. So they purchase bottled water. Obviously a lot of it.
But you have a degree in econ and know this already. Your willful ignorance is just more of the intellectual dishonesty that people consider your trademark.
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Re: Re: Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
Um, which is the point *WE* have been making for years. There are all sorts of ways to compete with free -- such as by being more convenient.
Thanks for finally coming around to recognizing the point we make.
Not everyone has/wants a filter in their fridge/faucet, or a bottle lying around that they have to wash to keep their filtered. So they purchase bottled water. Obviously a lot of it.
Not everyone wants to figure out how to use BitTorrent or a cyberlocker. So, they buy authorized copies of music. Obviously a lot of it.
But you have a degree in econ and know this already. Your willful ignorance is just more of the intellectual dishonesty that people consider your trademark.
You just made our point for us. And then you insult me? Really?
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Re: Re: Re: Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
Precisely. I am fully versed in torrenting and cyberlockers, but I still maintain a fully paid for Steam/Origin library, with the convenience and ease of downloading/patching from them being one of the main reasons I do so (with Steam/Origin, the game is installed automatically upon download, versus the manual install/manual patch I often have to do if I torrent the same game).
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Re: Re: Re: Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
... is that you're angry about enforcement of copyright law. That's a "duh" to everyone.
Nice to see you actually respond to the daily ass kicking you get here, tho.
I'm aware that it can't be easy to be embarrassed on that kind of level.
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Re: Re: Re: Re: Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
Are you speaking to yourself again? I can't actually decide if this is aimed at yourself or mike?
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Re: Re: Re: Re: Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
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Re: Re: Re: Re: Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
Enjoy the ass-reaming, you parasite. Anonymous Coward just hates it when due process is enforced.
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Re: Re: Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
No, sir. I use the tap over bottle water, mostly for the additional convenience.
Are you physically unable to say anything correct?
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Re: Re: Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
Thanks for proving Mike's point, genius!
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Re: Oh, shift from "compete with free" to "at a reasonable price"!
Tap water in a reputable town is already "purified".
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Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
What's your definition of "purified"?
http://en.wikipedia.org/wiki/Dasani#United_Kingdom
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Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
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Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
The majority of bottled water is sold when the convenience of filtered water is taken away.
Give it up. You guys look like fools on this one (again).
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Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
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You're making yourself look a bit stupid.
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I mean, by that argument, one could ask why people who drive/cycle don't have dishwashers strapped to them.
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Re: Re: Re: Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
Like this one
http://static.productreview.com.au/pr.products/120877_brita_aluna.jpg
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http://www.brita.com/products/filtering-bottle/brita-bottle-navy/
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Re: Oh, shift from "compete with free" to "at a reasonable price"!
Get a bottle. Fill it up.
You can even "recycle" a Disani bottle.
Works very well.
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I suggest you find out what is added to your tap water. Your health will benefit.
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Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
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Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
You should watch this.
Destroys your argument within 1 minute.
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Re: Oh, shift from "compete with free" to "at a reasonable price"!
Tap water is no less "purified" then most bottled water.
My spouse has a degree in water treatment. I don't need some anonymous clueless net.idiot preaching about things he has no real clue about.
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Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
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Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
You sit in your mom's basement licking Pirate Mike Masnick's brown tunnel.
It's hilarious that you, someone that sits around all day trying to be the first to comment on whatever that world-class douchebag vomits here, would think that *anyone* could believe such a comical claim.
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Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
Keep your sick fetishes to yourself.
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Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
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Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
That's different than distilled water which has all minerals removed.
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Re: Re: Re: Re: Re: Re: Oh, shift from "compete with free" to "at a reasonable price"!
Sure, most of the bad drinking water also taste so bad that no one would drink it. The local tap water when I was in college was just undrinkable. The water I had on that trip, comparatively speaking, wasn't too bad. The taste was about average. However, being rather broke with no money to buy bottled water, which was much more expensive back then, I tried to stick to whatever beverages was served at meals. The "illness" soon passed.
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watch that, bottledwater is BULLSHIT....
not saying i dont buy it at times but, most bottled water is not even reverse osmosis treated, so, if the water source used has floride or the like, its still there....
I do buy water from a glacier vending unit (refill gallon containers) because the pipes in our house taste bad after some construction work was done, but i could just buy a decent home filter and get same result.....im just lazy enough that 35cents a gallon isnt a big deal....(no floride in our local water, the town is against it!!!)
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Granted, I need to go to my grandmother's farm to do so, but she has spring water from the tap.
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Re: Oh, shift from "compete with free" to "at a reasonable price"!
And this is why you're horrible at making convincing arguments. Why would I pay more money for a product that even the copyright fanaticist concedes is laden with drawbacks, faults and issues? By that argument, if someone had a business selling chairs with three legs that fall over each time you try to sit on them, anyone else who took said chairs and fixed them and sold them at a cheaper price is a thief by your definition.
Your anti-corporate person is a complete and thorough joke, Hollywood cocksucker.
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Re: Oh, shift from "compete with free" to "at a reasonable price"!
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Re: Oh, shift from "compete with free" to "at a reasonable price"!
One more point if they were selling it thru Amazon (for example) the list price would probably be $29.95. So they are using their exclusive position to try and gouge their customers. That's their right to try, but don't blame piracy when you don't move the units you thought you would.
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Re: Oh, shift from "compete with free" to "at a reasonable price"!
I'll point it out. People are lazy. The vast majority of people will gladly pay for a product that has a reasonable cost and gives them the viewing options they want rather than going through the hassle of downloading.
You are correct in one regard. most people do not like to pay for overpriced ad-laden crap that they wouldn't even go to a dollar show to watch.
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Re: Oh, shift from "compete with free" to "at a reasonable price"!
Because as you point out everything IS already free. The information is out there.
http://torrentfreak.com/cbs-blackout-triggers-surge-in-tv-show-piracy-130807/
Hell, the big time networks are the biggest promoters of free alternatives that bring them no money.
Why weren't they pirating before the blackout?
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It's like magic
Internet Wizard Level 2 spell
Character utters the sentence "Give Users Control, What They Want, When They Want It, At A Fair Price, And Stop Worrying About Piracy".
Effect:
- Causes Hollywood execs, up to level 3, to flee.
- Causes internet trolls to rage.
Notes:
- Be aware that often some creatures of low int automatically try to counter this spell with a spell similar to confusion (see: FUD spell). Physical retaliation is, however, unlikely.
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Re: It's like magic
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If the caster ignores the low level H.E., it may forget why it was there to begin with and wander back to corporate headquarters, not entirely sure of what happened.
If the original caster attempts to counter any of the FUD spells, the H.E.'s disorientation dissipates as a new argument begins. Memory loss however prohibits the H.E. from realizing that the original argument was lost. The chaotic wash of energies may also unfortunately spill over to bystanders, making them unsure as to what the real argument is about, or who won.
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They don't like time shifting, let alone streaming
When you watch TV you better be on your couch at a specific time of our choosing -- or miss the show. Remember boys and girls, time shifting is evil piracy!
Don't try to time shift the release of a pilot episode.
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Well, it took 20 years for them to understand half of the way. Maybe in 2030 they'll understand the other half...
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At that point margins don't matter cause you have to have viewers to begin with in order to get them. If you think you can't compete with free, try competing with a total lack of interest.
Your idea that piracy keeps increasing only works if it is seen as valuable. Right now, music and movies aren't worth the waste of b/w it takes to download them.
Now that's the cost the MPAA and RIAA have given the market. So successful no one wants them. When it is like that, it's not free you are competing with. It's lack of interest due poor quality, over price, and poor business practices. All of this reflected in what is happening to satellite and cable companies user base.
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Re:
Best quote I've heard in a long time.
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My Experience
We gave up cable in 2001. Did the NetFlix disk for a year or so for a specific show - and then ditched NetFlix when we had binged all we could.
Did Hulu+ for a bit because of the promise of up-to-date shows, but found that they weren't so up-to-date and couldn't binge-watch effectively for the shows we wanted. Plus paying for commercials just rubbed me the wrong way.
Then NetFlix offered Arrested Development. Yes it was a disappointment (I enjoyed it, but only because I knew the first 3 seasons so well), but it got us to try NetFlix streaming...and then we started watching House Of Cards.
The show is so well done that we were trapped. Then we started watching Orange is the New Black, and we binged-watched it. Trapped again. Along with some other fringe offerings that aren't available elsewhere (Portlandia) and typical collection of "last season shows" it seems I am hooked (happily) for a long time.
Sports continues to be the Achilles heel of the Cable Cord Cutter. But I have ways of pirating that (wouldn't if I could find a similar offering (or in conjunction with) NetFlix). There is no need for me to spend $1000/year for mobile NFL access. But $7/month just for 1 or 2 teams in low-grade streaming I would do.
-CF
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Re: My Experience
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Re: Re: Re: My Experience
(Lawrence KS)
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You cannot pass laws like these without first having a "serious" problem to solve and the Big Corporations simply created the problem by producing and giving away all of the first Peer To Peer software packages to the public and providing the first websites that allowed the downloading of copyrighted materials using these P2P software packages.
This is simple internet history and the fact that nobody seems to know this is astounding.
Once the "Piracy" problem had received enough bad press to make it appear as a rampant criminal activity, the same corporations rallied their lawyers and presented government with the laws needed to kill the free transfer of information on the web and give policing control to them through maximalist copyright laws.
They saw the writing on the wall a decade or more ago and knew that they were soon to be replaced by smarter, smoother oeprations that offered good product, conveniently at a great price, and they decided to prevent this at any cost.
And as long as the general population remains utterly ignorant of this simple bit of history, we all run the risk that these dinosaur industries will succeed in destroying the greatest tool for human advancement ever created.
And I assume thus, that the internet's days are numbered, as the public appears to be getting dumber by the day.
[ link to this | view in chronology ]
I was more distracted by Kevin Spacey pronouncing GIF the proper way.
[ link to this | view in chronology ]