Judge Highlights Bogus Collusion By ASCAP, Publishers In Rejecting Their Attempt To Jack Up Pandora's Rates
from the mafioso-techniques dept
Last month, we wrote about the rate court fight between ASCAP and Pandora as ASCAP attempted to massively increase Pandora's rates through moves that were quite clearly collusive. ASCAP had already lost an earlier ruling showing that it had violated its consent decree by letting publishers selectively remove certain works in order to force Pandora into paying much, much higher rates. However, the details of ASCAP and the publishers' deception became much clearer during the rate court battle. Last week, the judge handed ASCAP a huge loss, keeping the rate where it had been, at 1.85%, rather than jacking it up to ASCAP's requested 3%.The ruling clearly highlights just how obnoxious the publishers and ASCAP acted throughout this process, and how their actions not only were intended to harm Pandora, but also the very songwriters that ASCAP pretends to represent. ASCAP has done an amazing propaganda job of pretending that it's always looking out for songwriters -- when the simple fact is that it focuses on benefiting its giant publishers, often at the expense of songwriters. The key issue in this whole action was how ASCAP allowed publishers to selectively "withdraw" their rights from ASCAP and then effectively hold a gun to Pandora's head, saying that if Pandora didn't accept a new license directly with those publishers, it would be infringing (to make this work, the publishers also refused to even let Pandora know which songs had been withdrawn). ASCAP effectively encouraged this to happen, knowing that it could use this to jack up its own rates, even though, on its face, publishers withdrawing rights from ASCAP should be seen as bad for ASCAP. But withdrawing from ASCAP (even though ASCAP effectively encouraged it) is also bad for songwriters because the publishers aren't exactly good at paying songwriters (shocking), whereas at least ASCAP has some level of transparency. Even the judge highlighted the songwriters and publishers' interests here were not aligned, but ASCAP was still siding with the publishers.
But the really damning stuff comes from the things we highlighted earlier during the trial -- and the judge found those points quite damning. There was clear collusive behavior between the publishers and ASCAP, meaning that ASCAP's claims that those "independently" negotiated deals were not done in a true marketplace. It started with ASCAP boss, Paul Williams, trying to calm down angry songwriters, but flat out admitting that these "withdrawals" were all really about getting higher rates for everyone:
The large publishers were well aware of the discomfort that at least some writers felt with the new media withdrawals and made the following argument to convince them to come on board: if the major publishers could get higher license rates by direct negotiations with new media companies outside of ASCAP then those rates could be used in rate court litigation to raise the ASCAP license fees. The publishers found an ally on this issue in writer and ASCAP chairman Williams, who agreed with the new media rights withdrawal strategy. His email illustrates the strategy he pursued to get writers to support the publishers’ partial withdrawal of rights from ASCAP:In other words, far from real competition and a market rate, Williams was flat out admitting that he was encouraging publishers to leave his own organization, making life more difficult for the songwriters he claims to represent, just so they could set up these sham agreements (negotiated with a gun to Pandora's head) and then pretend there was a higher "market rate" to use at the rate court.My job is to make this transition as smoothly as possible in the board room . . . to assuage the fears of the writers who may see this as an ASCAP death knoll . . . . [W]e are in fact giving [the major publishers] the right to negotiate. The end result being that they will set a higher market price which will give us bargaining power in rate court.
This kind of behavior went to extreme levels, with Universal Music more or less threatening Pandora's lawyers with mafioso like claims, and then immediately emailing ASCAP folks, to talk about how the strategy of jacking up the rates was working, and how ASCAP should be strong, since Pandora was supposedly running scared and would settle quickly. This, you'll note, is not the behavior you'd see in a competitive market. It's the behavior of organizations colluding against Pandora.
The day after the rate court filing, UMPG’s Horowitz called one of Pandora’s attorneys at Greenberg Traurig. As Horowitz promptly memorialized in an email to ASCAP’s LoFrumento, HorowitzIn other words, this was all a coordinated effort, rather than actual market competition. The ruling further confirms the fact, as Pandora had publicly stated, that ASCAP and Pandora had actually agreed to terms on a rate, and then ASCAP backed out of the deal, suddenly demanding much, much higher rates, leaving Pandora in a difficult spot at the last minute on some negotiations.told [Pandora’s outside counsel], as a “friend” of the firm, that I thought both the firm and Pandora are completely tone deaf. That whether his firm has the legal right to rep Pandora in litigation, the firm has lost huge goodwill with writers and artists by doing so. And that filing now for a rate court proceeding against ASCAP . . . had the effect of unifying artists, writers, and PROs against Pandora.Horowitz also gave some advice to LoFrumento regarding ASCAP’s negotiating stance with Pandora. His advice boiled down to two words: be strong. Horowitz wrote:My take: [Pandora’s outside counsel] and Pandora are scared. They just want to settle with ASCAP and settle fast. Be strong. Time is on your side. Pandora is now under intense pressure to settle with ASCAP. They have to put this behind them. You can really push Pandora and get a much better settlement as a result. They are reeling. They will pay more, a lot more than they originally intended, to do that.Horowitz forwarded this same email to other ASCAP board members, including Sony’s Martin Bandier, and BMG Music Publishing’s Laurent Hubert. Besides these ASCAP Board members, Horowitz sent the email to David Israelite of the National Music Publishers Association (“NMPA”), which is a music industry trade group based in Washington, D.C. LoFrumento assured Horowitz that he was approaching Pandora with the mindset Horowitz advocated.
Either way, the judge makes it quite clear that he views ASCAP's activities as "coordinated" with the major publishers, rather than any sort of independent competitive market, as ASCAP had tried to tell the judge. Furthermore, the judge notes that the publishers, along with ASCAP, put Pandora in an impossible "gun to the head" kind of situation to agree to massive increases to the publishers, by withholding the list of songs that would soon be "infringing" if Pandora didn't agree to a much higher deal.
With only a few business days remaining in the year 2012, ASCAP refused to provide Pandora with the list of Sony works without Sony’s consent, which Sony refused to give. Without that list, Pandora’s options were stark. It could shut down its service, infringe Sony’s rights, or execute an agreement with Sony on Sony’s terms. Then, despite executing a confidentiality agreement with Pandora, Sony made sure that UMPG learned of all of the critical terms of the Sony-Pandora license. And LoFrumento admitted at trial that ASCAP expected to learn the terms of any direct license that any music publisher negotiated with Pandora in much the same way.The judge certainly finds Sony and ASCAP's behavior in withholding the list of songs it was withdrawing from Pandora incredibly suspect, and further that the testimony from Sony's representative was simply "not credible" on this issue.
[....] What is important is that ASCAP, Sony, and UMPG did not act as if they were competitors with each other in their negotiations with Pandora. Because their interests were aligned against Pandora, and they coordinated their activities with respect to Pandora, the very considerable market power that each of them holds individually was magnified.
Brodsky received this request for a list of the Sony works, but never responded. In their telephone conversations during the month of November, Rosenbloum reiterated the request for a list of works on several occasions but never got any response. Rosenbloum repeated the request once more at a breakfast meeting that he and Pandora’s Kennedy had with Sony’s Brodsky and Bandier on November 30. Again, Sony did not respond.The judge recounts how Pandora also tried to get the list from ASCAP directly, and ASCAP after conferring with Sony similarly refused to give Pandora the list. The ruling also details how when ASCAP broke the handshake agreement it had with Pandora, it basically left Pandora less than a week to come to terms with Sony or be at risk for huge liability for playing Sony songs that it couldn't remove since no one would give it a list. In other words, Pandora was given effectively less than 5 days to negotiate a deal with Sony, without even knowing the basic information it needed to know. When Pandora further asked for the list just so it could figure out how much of its music database would be covered by Sony's license, Sony again refused to give the list, but just said that about 30% of the music consisted of Sony and EMI combined.
The list of Sony works was potentially important for several purposes, and Pandora referred to those several purposes in its discussions with Sony. In addition to wanting to be able to remove the Sony works from its service if Pandora and Sony could not come to terms, Pandora needed the list so that it could understand how to apportion any payments between the EMI and Sony catalogues since the payments would apparently be made at two different rates. Pandora also wanted the list so it could evaluate whether the substantial, non-refundable advance that Sony was demanding would likely be recouped.
Sony had a list readily at hand, since the Compendium required that a publisher and ASCAP work together during the 90 day period before the effective withdrawal date to confirm precisely which works were being withdrawn. Sony understood that it would lose an advantage in its negotiations with Pandora if it provided the list of works and deliberately chose not to do so. Brodsky’s explanation at trial that he did not provide the list because he believed that negotiations were proceeding smoothly and did not want to impose an unnecessary “burden” on Sony’s staff is not credible. The negotiations were not going smoothly; the list had already been prepared and its production imposed no burden. As Brodsky recognized in his testimony, the list was “necessary” to Pandora in the event the parties did not reach a deal. Sony decided quite deliberately to withhold from Pandora the information Pandora needed to strengthen its hand in its negotiations with Sony.
Then there's the fact that Sony officials then leaked information about the deal terms all over the place, despite a confidentiality agreement.
By mid-January 2013, and despite the existence of a confidentiality agreement, Sony leaked the key terms of the Pandora license to the press. The headlines in three articles said it all: “Sony/ATV ‘Now Has the Power to Shut Pandora Down…’”; “Sony/ATV gets 25 percent increase in Pandora royalties”; and “Sony/ATV’s Martin Bandier on new ‘quite reasonable’ Pandora deal.” A New York Post article featured a photograph of Sony’s Bandier in shirt sleeves with a large cigar in his mouth, as it reported that Sony had “wrangled a 25 percent increase in royalties” for a one year license.The judge also notes that it's quite clear that, despite denials, Sony broke the confidentiality agreement and leaked these deal terms:
Although Brodsky denied knowing that anyone at Sony had leaked the terms of the license to the press, the evidence is that Sony did just that. Despite reporting dutifully that Sony had “declined” to comment on the terms of the deal, the articles referred to anonymous industry insiders as their source and quoted Bandier’s analysis of the deal. While Pandora had absolutely no interest in seeing the 25% hike in its rates known to other licensors, Sony hoped that its rate would be a jumping off point for the next publisher’s negotiations with Pandora, and it was. Pandora had its attorneys call Sony to complain of the breach of their confidentiality agreement.The whole ruling is quite a read. It shows over and over again how ASCAP and the big publishers basically did everything possible to collude and screw over Pandora, potentially harming songwriters in the process, by giving those songwriters less clarity and less information about licensing rates and how much they were owed. The claim from Universal that Pandora would regret going to rate court doesn't seem to have come about, as it's the publishers and ASCAP itself that have come out of this whole process with a massive black eye.
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Filed Under: collusion, paul williams, rates, streaming
Companies: ascap, emi, pandora, sony music, universal music
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So basically . . .
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Re: So basically . . .
Pandora is not a start up. Pandora is not innovative any more. It's time for them to share with the artists who do all of the work that makes it possible. If they can't do that, they should leave the business. You can't screw over your source of material forever.
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Re: Re: So basically . . .
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Re: Re: So basically . . .
The same licensing terms that the content producers agreed to and then backed out of purely to destroy Pandora through illegal collusion?
You mean that Pandora?
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Re: Re: So basically . . .
Provably false. In fact, that's part of what this lawsuit was all about.
The rates that Pandora paid (and, now, will continue to pay) are higher than the rates that traditional radio stations pay, for streaming on the Internet.
Pandora's rate is 1.85%. IHeartRadio, run by Clear Channel (the owner of the majority of radio stations), pays just 1.7% for its Internet streams.
And as far as comparison with "the major record labels:" No, they do not share a "dramatically larger" percentage of their income. Pandora pays more than half their income to sound recording rights holders. Major labels pay around 15% of the income from records, to the artists (depending upon contract). And that's only after the artists have paid back the recording costs, packaging costs, some of the marketing or video, etc.
So, no. Pandora pays a dramatically larger percentage to artists than any traditional label or publisher.
You're lying, once again.
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Re: So basically . . .
Nope. That's the role of ASCAP and the individual labels. As others have repeated time and time again, Pandora actually pays a pretty penny for the content.
It's the middlemen that are soaking up all the money here.
If you really care about the talent, it's the labels and ASCAP that you should be skewering.
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Re: Re: So basically . . .
Look at how Google screws artists via piracy links and shitty YouTube royalty rates.
It's hilarious that you tech dbags think anyone is still believing your bullshit.
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Re: Re: Re: So basically . . .
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Re: Re: Re: So basically . . .
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Re: Re: Re: So basically . . .
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Re: Re: Re: So basically . . .
Ah. You mean those links that come up in searches that almost nobody does, and for which Google does not make any money?
Yeah, they're really "screwing artists."
and shitty YouTube royalty rates.
You mean the royalty rates that YouTube negotiated with PRO's like ASCAP and BMI, despite the fact that they didn't have to by law?
Or the new "sync license" royalty rates that they negotiated with the Harry Fox Agency, despite the fact that they didn't have to by law?
Or do you mean the ContentID system, where rights holders keep more than half of the advertising income on YouTube videos, and which Google spend over $50 million developing, despite the fact that they didn't have to by law?
Yeah, they're really "screwing artists."
It's hilarious that you tech dbags think anyone is still believing your bullshit.
It's hilarious that you big media "dbags" think anyone ever did believe your bullshit.
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Re: Re: Re: Re: So basically . . .
Non Techdirt/Google cite?
"for which Google does not make any money?"
Non Techdirt/Google cite?
" royalty rates that YouTube negotiated with PRO's like ASCAP and BMI"
Non Techdirt/Google cite?
"rights holders keep more than half of the advertising income on YouTube videos"
Non Techdirt/Google cite?
BTW, what, exactly, is the advertising income? Hmm? Karl?
Yes indeedy, please point us to the link where Google discloses ad income.
Uh huh.
That's what I thought.
Everyone knows...
Google screws artists.
And you're a buffoon, Karl.
Waterboy for billionaire fatcats.
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Re: Re: Re: Re: Re: So basically . . .
average_joe just hates it when due process is enforced.
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Re: Re: Re: Re: Re: So basically . . .
Your tactic is far too transparent here. Try being more subtle next time.
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Re: Re: Re: Re: Re: So basically . . .
"You mean those links that come up in searches that almost nobody does"
Non Techdirt/Google cite?
Who Looks For Infringing Content With Search Engines? Infringers, Not So Much.
But you can do this yourself with Google Trends, which shows the number of times people searched for a particular term. Search for some content, then search for that same content with the phrase "torrent" (or whatever) appended. The volume of the second search will inevitably be much, much lower than the first.
"for which Google does not make any money?"
Non Techdirt/Google cite?
Google makes its search engine money from AdWords. This is how AdWords works:
1. Companies bid for keywords
2. People search with those keywords
3. In Google's search results, advertisements are displayed from the winners of the bids of those keywords
4. If a user clicks on a winner's ad (a "clickthrough"), the company pays Google according to their bid
For example: I do a search for "car insurance boston." At the top of the page, there are links saying "Liberty Mutual Insurance® - libertymutual.com," "$19 for Car Insurance? - GEICO.com," and "Progressive Car Insurance - Progressive.com." Down the right hand side, there are links saying "Allstate Car Insurance," "Amica Car Insurance," and a bunch of others. All of these are clearly marked as ads.
These are the links that AdWords generates, and they are how Google makes the vast majority of its money, and how it makes all of its money from search.
This tells you two things:
1. If no sponsored ads come up on Google after you do your search, Google does not make any money from that search
2. Companies pay for clickthroughs, not views, so if nobody clicks through on any of those ads, Google does not make any money from that search
So, since I didn't click on any of the links above, Google didn't make money from the search I just did. (And in fact, I usually don't even see those ads, since I have an ad blocker enabled on my web browser.)
Information confirming this can be found all over the web:
http://www.google.com/adwords/how-it-works/ads-on-google.html
http://www.investopedia.com/stock-a nalysis/2012/what-does-google-actually-make-money-from-goog1121.aspx
http://www.wired.com/culture/cul turereviews/magazine/17-06/nep_googlenomics
http://www.channel4.com/news/if-google-is-free-how-does-i t-make-so-much-money
" royalty rates that YouTube negotiated with PRO's like ASCAP and BMI"
Non Techdirt/Google cite?
How about from ASCAP itself? From its press release about the new synch royalties:
- http://www.ascap.com/playback/2011/11/action/license-your-youtube.aspx
(Of course, this didn't stop ASCAP to attempt to double-dip, and demand additional royalties from people who embedded YouTube videos on their own sites.)
"rights holders keep more than half of the advertising income on YouTube videos"
Non Techdirt/Google cite?
- http://www.digitalmusicnews.com/permalink/2014/01/21/jeff-price-audiam
- http://www.billboard.com/biz/articles/news/branding/1539260/harlem-shake-the-making-and-monetizing-o f-the-latest-youtube
- http://thisindustrythingofours.wordpress.com/2014/03/04/now-you-know-everything-about-music-publishi ng
BTW, what, exactly, is the advertising income? Hmm? Karl?
Yes indeedy, please point us to the link where Google discloses ad income.
Well, Google is publicly traded, so they have to file quarterly reports...
http://investor.google.com/financial/tables.html
https://investor.google.com/earnings/2013/ Q4_google_earnings.html
http://www.sec.gov/cgi-bin/browse-edgar?action=getcompany&CIK=0001288776& amp;owner=include
VentureBeat can break it down for you, if you're lazy:
http://venturebeat.com/2013/10/17/googles-strong-q3-2013-14-9b-in-revenue-and-higher-earnings-t han-expected/
Uh huh.
That's what I thought.
That you're a liar?
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Re: Re: Re: Re: Re: Re: So basically . . .
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Re: Re: Re: Re: Re: So basically . . .
google sec files and financial statements prove every one of those statements
but of course they don't count because they came from google
never mind that they have to follow very specific and strict disclosure rules designed to prevent puffery and fraud (SEC filing rules)
none of that proof is valid because of your non google source rule.
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Re: Re: Re: So basically . . .
...In addition to my other comment, I must point out that Google had nothing whatsoever to do with this ruling.
So, even bringing them up in this context is a complete red herring.
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Re: Re: So basically . . .
Pandora isn't asking for something for nothing, nor are they asking for a discount. They just want the same rate anyone else would pay, and were willing to pay more than that, until ASCAP decided no money was better than twice the going rate.
How does that help the artists?
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Re: So basically . . .
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Will there be any penalty?
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Re: Will there be any penalty?
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Re: Will there be any penalty?
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Re: Re: Will there be any penalty?
Not that I expect anything would happen of course, the system is so corrupt they'd likely get a slap on the wrist and a 'Now don't get caught doing that again!', but it would at least prove that the judge was serious about his accusations, and not just tossing out words at random.
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If you don't like ASCAP's rates, work with other artists.
My guess is you'll find that the artists won't be running to join. The rates paid by Pandora are already much too low for anyone. The artists aren't going to say, "Gosh, if I could only throw off these ASCAP lawyers, I could run back to the clutches of Pandora who will pay me 21 cents a month."
My guess is that Pandora is turning a pretty penny and ASCAP would like to get some of that for the people who did the work and made it all possible. They're experienced lawyers and they know you can't get blood from a stone. They wouldn't be doing this if they didn't think there was some money that wasn't being fairly allocated to the artists.
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Re: If you don't like ASCAP's rates, work with other artists.
This is all I have to say about that.
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Re: If you don't like ASCAP's rates, work with other artists.
Perhaps because smart artists often don't need such organizations at all. They can, and do, get along just fine without them.
"who will pay me 21 cents a month"
You're misrepresenting the fee structure here to an extent that it borders on lying.
"My guess is that Pandora is turning a pretty penny"
You don't have to guess, you can see the financials for yourself. You know what? The vast majority of the money that Pandora takes in is paid right back out to the content providers.
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Re: If you don't like ASCAP's rates, work with other artists.
A. You could look that up, you know.
B. ASCAP is turning a pretty penny, too. Or rather: its executives are. Quoting from http://www.mosesavalon.com/why-you-should-think-twice-before-joining-ascap-bmi-or-sesac-part-ii-non- profit-nonsense/ for example:
The CEOs of both ASCAP and BMI receive annual compensation well into the low seven-figures. Executives are paid quite well too.
Both have offices in prime real estate in Manhattan and Los Angeles whose cumulative rent approaches in the millions per year.
Both throw lavish and expensive parties designed to rally new members and give away huge cash award.
Everything above costs each PRO about $100,000,000 a year in “expenses.”
A hundred million a YEAR. To pay bloated, greedy non-musicians to sit in plush, expensive offices, throw parties for themselves, give themselves awards, and (occasionally) toss a few scraps to the musicians and composers who actually create music.
A hundred million a YEAR. While some of the aging geniuses of pop, rock and soul are in such desperate circumstances that charitable organizations like https://www.sweetrelief.org/ have been formed to try to provide just a little bit of care and comfort for them. (Disclaimer: I've contributed.)
A hundred million a YEAR. To quote one more time from the article above:
Big parties? Huge salaries? Fancy offices? A hundred million bucks a year in overhead? Does this sound like a charity or any nonprofit you are familiar with? Are any of these expenses truly “necessary” to collect performance fees that are due them by law?
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Re: If you don't like ASCAP's rates, work with other artists.
"pretty penny" huh?
Do your research bob.
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Re: If you don't like ASCAP's rates, work with other artists.
If artists decide to support this organized crime, they deserve to go bankrupt along them. I don't shed a tear for any single one of them, good riddance.
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Re: Re: If you don't like ASCAP's rates, work with other artists.
The trouble is, if an artist (including songwriters here) isn't a member of ASCAP or BMI, they're going to have to deal with collecting royalties themselves. Radio station by radio station. Since any given radio station might produce US$0.35 royalties in a month, and there are a zillion radio (and online) stations, that isn't going to work very well.
I'm not sure what the answer is. Working musicians don't really need the royalties, they make their money doing performances and selling swag. But songwriters don't get much (if any) of that.
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Re: Re: Re: If you don't like ASCAP's rates, work with other artists.
There are a whole ton of new options available other than 'sign all rights to label, hope they pay the radio to play your stuff, hope enough people buy your stuff to pay off what you owe the label' that it used to be, and more options are opening up as time passes.
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Re: Re: Re: If you don't like ASCAP's rates, work with other artists.
Regardless, whenever I hear the radio I hear the same 10 songs on rotation. Regardless of how you manage royalty collection, the odds of you getting to be one of those 10 are infinitesimal.
A non-megastar musician or songwriter who wants to eat regularly needs a different business plan than "get on the radio" in the first place.
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Re: If you don't like ASCAP's rates, work with other artists.
Have you ever actually looked up the actual numbers on it? I doubt it, because if you had you'd have to be a troll or shill to take the stand you do on the matter.
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I'm going to ask a stupid question...AGAIN.
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Re: I'm going to ask a stupid question...AGAIN.
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Re: I'm going to ask a stupid question...AGAIN.
Just like James Clapper, except that he's a more visible higher up in the system?
HAAAAA HAAA HA Ha ha. _You're_ funny. I would like to subscribe to your fantasy newsletter where laws are actually enforced.
(techdirt.com/articles/20130701/12494623683/james-clapper-admits-he-lied-to-congress-even-h is-excuse-is-misleading.shtml)
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Shocked!
Obviously, the bean counters are the important people. The artists, not so much.
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Well, bob ....
http://www.radiomlc.org/pages/4795848.php
it appears that Pandora is actually paying out at a rate that's about 10% higher than what ASCAP gets from the radio stations.
Would you also suggest that the radio industry is "giving as little to the artists as possible" and it's "time for them to share with the artists who do all of the work that makes it possible" because to do otherwise would "screw over your source of material"?
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Re:
~-[ Artists / $Middlemen$ / Pandora ]-~
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"They were playing our music illegally."
"Not at all. We had a license to play their music. They told us that the licenses for certain songs was no longer valid. We asked repeatedly for a list of which songs, and got no response each time. And so we removed all of the songs that they told us were no longer valid from our catalogue--which was nothing. We were fully in compliance with all the information we had been given by the publishers throughout the process."
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A kid downloads a single MP3 file worth 50 cents, and pays $160.000 just to teach him respect for the law, and the guys who break all sorts of laws and agreements on a massive, commercial scale get no sanction at all? They'll be stupid not to do it again!
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Re:
But I know that that would just come out of the vast majority of the label artists' pockets.
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Re:
The industry has committed so many serious crimes, it is amazing they are still allowed to actually exist.
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So much for that "handshake deal"
According to Pandora, ASCAP had already made an agreement with them that increased the royalties ASCAP received:
Additionally, who pays for the legal fight? The artists. The costs for the legal fees that ASCAP paid come directly out of artists' pockets, in the form of "administration costs." Those costs rose this year to about 14% of the royalties ASCAP collects, and the increase is generally attributed to the legal fight with Pandora.
So, congratulations, ASCAP. Thanks to you and the major-label publishers, you've just wasted artists' money to make artists' royalties go down.
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Re: So much for that "handshake deal"
You don't have to rely on Pandora's version of those events. They're discussed in great detail in the ruling above by the judge.
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Re: So much for that "handshake deal"
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Re: Re: So much for that "handshake deal"
That had nothing to do with the final rate that the court decided. If it had, Pandora would be paying 1.7%, the same rate that IHeartRadio pays, and not the higher 1.85% rate. (And, in fact, that purchase hasn't gone through yet - ASCAP opposes the purchase). The judge rejected that rate ("The answer to that question, while close, is no") because that rate applies to Clear Channel generally, not just its internet streams (interactive or not), and the internet portion of its business is tiny in comparison to terrestrial radio.
No, the rate is set because that's the rate that Pandora has historically been paying since 2004. It's not paying the higher rates because those rates were not negotiated fairly, and Pandora was essentially blackmailed into accepting them.
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Solution
Ideas are not property.
I prefer consensual relationships and voluntary exchange.
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Re:
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competitive market
However, content is not by it's nature a competitive market, There are not two or three of every artist, there is only one. By definition, that artist is his (or her, or their) own monopoly. You only have one Coldplay, as an example, or one Radiohead. I cannot imagine a situation where they would want to compete with themselves to drive down their own income.
Competitive markets assume that two or more suppliers can provide the exact same product, and they compete on price. Music is a monopoly at it's very root. You can select other artists, but you cannot select the same artist at a lower rate. Since the artist rate wouldn't change, the only differences would be perhaps differences in the administration fees. Even this would become moot very quickly, as everyone would just sign up with the low cost player, driving the higher cost player out of business, once against re-establishing a monopoly.
The real competitive market here is the companies like Pandora, Sky.FM, and other streaming music companies. They are the ones bidding to obtain content. They are all trying to have access to a limit resource. There are only so many popular music acts in each category.
You cannot force a monopoly to compete with itself. That would be silly.
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Re: competitive market
Now, I will disagree with your statement that '...content is not by it's nature a competitive market, There are not two or three of every artist, there is only one, as that assumes that someone will only be interested in a single band/author, rather than willing to try alternatives.
You're right that there is only one Coldplay, only one Radiohead, but most people are more interested in a style, a genre of music than a particular band all on their own, so while a band isn't competing with themselves, they are competing with others for potential customers, listeners and fans, and if the terms they offer for their content is too much, people will go elsewhere, as there's always more options.
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Re: Re: competitive market
Pandora could sign nothing but unheard of bands, they could use only creative commons licensed music or what have you, but then their end product that people pay for would not be what the public expects. It really isn't any different between a radio station that plays hit music, and one that plays obscure music from unknown artists. You know which one will generally have more people tuned in.
Musical artists generally understand that competing with other similar acts is not beneficial. They really do need each other to support a vibrant community around their type and style of music, and generally a rising tide floats all boats. A station isn't going to play all Coldplay all the time, it needs a selection and breadth of material to keep things interesting and keep listeners tuning in. The real competition is there, to have the most in demand music to drive the most listeners to drive ad or subscription business. Putting unknown artists or playing music that is not in demand leads to failure on down the line.
Maybe in simpler terms, Pandora needs the popular artists way more than the artists need Pandora. There can be plenty of competition in the player market, which drives demand for the product and thus drives the price up, not down. Popular music remarkably is a scarcity, even though it is often transient in nature. Understanding that this is the truescarcity and the true in demand item makes it so much more understandable. In a true competitive marketplace for this stuff, the rate for the truly popular stuff might be 50%. That a rate is applied globally (and is very low) helps make many more things possible, and helps all artists (even the struggling ones) to make a bit of income on their work.
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Re: Re: Re: competitive market
Of course, they don't really want more money from Pandora. They want Pandora to go away, so that something like Spotify can be more popular (since the labels have a stake in Spotify).
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Re: Re: Re: Re: competitive market
Indeed. Particularly for people like me who refuse, to the best of my ability, to give any money at all to RIAA labels.
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Re: competitive market
You're forgetting that "those who seek to pay less for content" are just as much part of the "creative marketplace" as copyright holders.
In any case, exactly the same thing could be said for any form of labor. "Competition would only benefit those who seek to pay less for labor." If you believe that, then you are arguing against capitalism itself. (You can do this if you wish, just be aware that this is what you are doing.)
There are not two or three of every artist, there is only one. By definition, that artist is his (or her, or their) own monopoly.
Not exactly. "By definition," an artist has a monopoly on his (or her, or their) labor. They do not, "by definition," have a monopoly on the products of their labor - that is, on copies of their songs.
That is why copyright exists in the first place. Congress was granted the ability to create copyright laws precisely because artists do not, by definition, hold a monopoly on their published works. Copyright is that monopoly, created out of whole cloth by Congressional statutes.
Competitive markets assume that two or more suppliers can provide the exact same product, and they compete on price. Music is a monopoly at it's very root. You can select other artists, but you cannot select the same artist at a lower rate.
Were it not for copyright laws, you could do exactly that. Two or more suppliers could provide exactly the same product (a copy of a song), and they would compete on price.
Essentially, there is no such thing as a "competitive market" when copyright is involved. This is actually made very explicit in the ruling:
The real competitive market here is the companies like Pandora, Sky.FM, and other streaming music companies. They are the ones bidding to obtain content.
They are competing for more than that. They are also competing for advertising dollars and user subscriptions. And they are not just competing with other streaming services, but with terrestrial radio as well.
The difference between that market and the market in which rights holders operate is night and day. If the music market was truly competitive on the rights holders' end, then rights holders would compete against each other to provide Pandora, Sky.FM, IHeartRadio, and so on with content. And they would lower their rates due to this competition.
That clearly didn't happen here, and it generally doesn't happen among rights holders. They have a long and sordid history of forming cabals.
You cannot force a monopoly to compete with itself. That would be silly.
You can, however, bust that monopoly. That's what the Justice Department was going to do to ASCAP and BMI in the 1930's and 1940's. Instead, as a settlement, they created the consent decrees that both PRO's currently operate under.
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I'm surprised....
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Re: I'm surprised....
That's kind of why the Consent Decree exists in the first place. Except it's not RICO, it's the Sherman Antitrust Act.
http://en.wikipedia.org/wiki/American_Society_of_Composers,_Authors_and_Publishers#Antitrust_law suits
As for ASCAP themselves, I have a tiny bit of sympathy for them. If they had signed a deal with exactly the same royalty terms as the court set, they would have gotten sued by both Sony and Universal. The sad, sordid story is in the ruling; it's worth a read.
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