France Passes Anti-Amazon Law Eliminating Free Shipping; Amazon Responds With 0.01 Euro Shipping Fees

from the cher-dieu,-nous-avons-été-Columbia-Housed! dept

In a long-running legal battle that stretches back nearly a decade, Amazon has again emerged as the winner, despite both a court ruling and legislation against it.

In 2004, France's bookstores took the company to court over its discounts and free shipping, arguing that the online retailer was killing off local businesses. Three years later, the court emerged with a ruling that declared Amazon would have to start charging for shipping or face a 1,000 euro per day fine until it did. Amazon chose the latter option, opting to allow aggrieved merchants (and press covering the legal battle) to provide it with some very low-cost press.

Since that strategy didn't pay off, French retailers began pushing for a law aimed at all online retailers -- but most specifically Amazon -- that would make it illegal to offer free shipping to French book purchasers. This was on top of an existing law (put into force in 1981) that forbade anything more than a 5% discount on new titles. This new law forces Amazon to charge for shipping or face being banned from selling in France completely, along with stripping away the 5% discount.

No doubt this was seen as a huge victory for all the local stores that managed to weather the last 10 years of low-level, government-aided price fixing. It probably felt like one, too, right up until Amazon announced its new shipping rate.

France's "anti-Amazon" law prohibiting free shipping and discounts has now gone into effect, and Amazon quickly announced that it had conformed -- technically. Though it no longer ships books for free, it only charges 0.01 euro, conforming to the letter if not the spirit of the law (French Prime members still receive free book shipping).
Enjoy your symbolic victory, French legislators. A whopping centime per shipment "containing books" (no matter how many items are in the cart) will no doubt restore the financial glory of local retailers, especially when unaffected items start flowing into France with both discounts and cheaper shipping.

That's the sort of "victory" that's often achieved by legislating "fairness." There are others ways local retailers could have handled this problem, but they chose the long, expensive and ultimately fruitless courtroom/legislation route and the end result is 1/100th of a Euro per shipment. And this won't be the end of it. Amazon is apparently eyeing an appeal with the EU Commission, which views the new law as anti-competitive.

Hide this

Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.

While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.

–The Techdirt Team

Filed Under: books, france, free shipping, regulations, shipping
Companies: amazon


Reader Comments

Subscribe: RSS

View by: Time | Thread


  • icon
    Rikuo (profile), 14 Jul 2014 @ 6:41am

    When a business feels it has to legislate in order to survive, that's the time when you should let it die, since it clearly has forgotten the one and only way of survival...serving the market what it wants at a price it is willing to pay.

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 14 Jul 2014 @ 12:57pm

      Re:

      Forget letting it die, when they start corrupting for survival they need to be taken out behind the shed and shot.

      link to this | view in chronology ]

  • icon
    Ninja (profile), 14 Jul 2014 @ 7:16am

    What a most epic way to contest a bought law! When I say we need some civil disobedience that's the kind of thing I have in mind ;)

    Kudos to Amazon.

    link to this | view in chronology ]

  • icon
    ThatFatMan (profile), 14 Jul 2014 @ 7:57am

    Sad

    It's really sad that neither the legislators nor the bookstores saw this move coming.

    Maybe in another 10 years Amazon will have to bump up the shipping cost to 0.02 euro after they outlaw 0.01 euro shipping too.

    And if I were running Amazon, I think I'd find a way to refund everyone 0.01 euro just for the sake of doing it. Maybe toss in a piece of 0.01 euro candy with every book order

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 14 Jul 2014 @ 8:05am

      Re: Sad

      My thought exactly. This should have been 100% obvious to anyone involved.

      It doesn't look very good on the idiots in government this wasn't anticipated.

      link to this | view in chronology ]

      • icon
        dave blevins (profile), 14 Jul 2014 @ 8:13am

        Re: Re: Sad

        Well, maybe, just MAYBE, the govt "idiots" weren't as dense as you might think. They got a win-win result: consumers aren't really hurt (except for the discount) and the really stupid retails have to live with what they asked for.

        link to this | view in chronology ]

    • identicon
      Anonymous Coward, 14 Jul 2014 @ 8:07am

      Re: Sad

      Offer a 0.01 discount on book orders.

      link to this | view in chronology ]

      • identicon
        Anonymous Coward, 14 Jul 2014 @ 9:33am

        Re: Re: Sad

        They can only do that if the total discount then is no more then 5%. Why? By law they aren't allowed to discount books more then 5% from the price set by the publisher.

        link to this | view in chronology ]

        • identicon
          Candid Cameron, 15 Jul 2014 @ 1:25pm

          Re: Re: Re: Sad

          Don't call that -0.01 a discount then. Call it a "customer appreciation fee" or some such. ;)

          link to this | view in chronology ]

    • identicon
      Anonymous Coward, 14 Jul 2014 @ 8:08am

      Re: Sad

      This. I'd love for them to add cart-wide .01 euro discounts - so that the discount isn't on the book itself.

      Imagine all the tax payer dollars that were wasted on this effort.

      link to this | view in chronology ]

      • identicon
        Beech, 14 Jul 2014 @ 8:19am

        Re: Re: Sad

        How about a .02 Euro cart- wide discount to REALLY stick it to le man?

        link to this | view in chronology ]

      • identicon
        Mark McDonald, 14 Jul 2014 @ 9:15am

        Re: Re: Sad

        Thankfully, zero taxpayer dollars were wasted. Euros on the other hand...

        link to this | view in chronology ]

    • icon
      WysiWyg (profile), 14 Jul 2014 @ 8:31am

      Re: Sad

      I think that the next step for "France" if they wish to continue this "fight" would be to update the law with mandated shipping fees. Which will most likely backfire hilariously as well.

      link to this | view in chronology ]

      • identicon
        Call me Al, 14 Jul 2014 @ 8:55am

        Re: Re: Sad

        I can imagine the response:

        Price: x
        Shipping: y
        Total: z

        Free Gift Voucher worth y with every order.

        link to this | view in chronology ]

  • identicon
    Crazy Canuck, 14 Jul 2014 @ 8:01am

    Amazon needs to stop looking like a duck... I think France chefs know a few duck recipes...

    link to this | view in chronology ]

  • icon
    Violynne (profile), 14 Jul 2014 @ 8:01am

    Clearly an example retailers aren't thinking very well. Who doesn't do business on the internet today? Wholesalers offer free shipping as well.

    Well, used to.

    link to this | view in chronology ]

  • icon
    DannyB (profile), 14 Jul 2014 @ 8:18am

    This is shameful and a discrace

    How dare foreign companies, especially US companies, compete with France's local bookstores! And to add imagined injury to hallucinated insult, the competition is in the form of this crazy online ordering instead of the time honored new book smell of local book stores. And Amazon sometimes even sells these new e-book things. Outrageous.

    To punish Amazon for competing with local french bookstores, France could also enact offsetting requirements on e-book imports requiring the destruction of 1.5 times the number of trees that would have been used to create a physical book. That would at least offer a moral victory for local french book stores.

    link to this | view in chronology ]

  • icon
    amoshias (profile), 14 Jul 2014 @ 8:37am

    Efficiency isn't always the most valuable thing in the world

    I find it profoundly weird that not a single comment here even considers that there might be a value to anything other than lowest cost.

    Look, don't get me wrong - my household gets about three Prime packages a week, on average. I'm not anti-Amazon. But I am, more and more, becoming suspicious of the viewpoint that sees economic efficiency and lowest cost as the single overriding factor in every decision.

    It's at least worth asking the question, "do bookstores provide something beyond lowest-price value that deserves protectionism." The answer is hardly a forgone conclusion on either side.

    The more I think about it, though, the more I am starting to think that the answer is "yes - jobs." That's the thing about efficiency - the money that it saves is saved through eliminating jobs. Jobs that aren't replaced anywhere else in the economy and will never come back. Should the government move to eliminate the business model that destroys those jobs?

    Dear god, I don't know, that's an insanely complicated question. But you've got to at least admit that it's a question. It's possible that we're efficienting ourselves back into a feudal system, and we should at least have a discussion about it before we get there.

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 14 Jul 2014 @ 8:45am

      Re: Efficiency isn't always the most valuable thing in the world

      i am sure the pure capitalists would agree that lowest cost is everything (ignoring the fact all money invariably end up in the hands the few). But with an eye to a Culture future getting rid of jobs and money is a lovely thought.

      link to this | view in chronology ]

    • icon
      Gwiz (profile), 14 Jul 2014 @ 8:49am

      Re: Efficiency isn't always the most valuable thing in the world

      That's the thing about efficiency - the money that it saves is saved through eliminating jobs. Jobs that aren't replaced anywhere else in the economy and will never come back.


      Employment is not a zero sum game. Even if those jobs "aren't replaced anywhere else in the economy" the majority of those displaced will find jobs doing other things.

      If my job gets eliminated tomorrow, I'm not going to throw my hands up in the air, sit down in the dirt and starve to death. That's silly.

      link to this | view in chronology ]

      • icon
        amoshias (profile), 14 Jul 2014 @ 9:21am

        Re: Re: Efficiency isn't always the most valuable thing in the world

        I am truly, truly happy for you, Gwiz, that for you finding a new job is such a trivial thing that losing a job isn't an idea that bothers you. That is not the experience of the majority of Americans, however.

        And you are absolutely right that employment is not a zero-sum game, but I don't think you really thought through your statement while you were making it. Right now, employment is a negative sum game, in the United States and - it seems - around the world. When I say jobs are going away and not being replaced, what did you think that means? It means that the people displaced DON'T find jobs doing other things, because there are no jobs to find.

        If the answer to this is that I need to pay more for shipping, and the FAA disallows Amazon from using drones - but tens of thousands of UPS drivers keep their livings - well, it's worth talking about the value proposition there.

        link to this | view in chronology ]

        • icon
          jupiterkansas (profile), 14 Jul 2014 @ 9:33am

          Re: Re: Re: Efficiency isn't always the most valuable thing in the world

          Self driving vehicles will eliminate those jobs before drones do.

          link to this | view in chronology ]

          • icon
            DSchneider (profile), 14 Jul 2014 @ 11:39am

            Re: Re: Re: Re: Efficiency isn't always the most valuable thing in the world

            I actually don't think self driving vehicles will affect the UPS/Fedex guys. Someone still needs to grab the appropriate box(es) and deliver it up to the house/office.
            But other industries like the taxi and trucking industries and others will be greatly impacted by driverless vehicles. Safety will be improved as the vehicles will always observe traffic laws and will be aware of traffic conditions (The Tracy Morgan accident likely wouldn't have happened with a driverless vehicle). For taxi's there's no driver to be robbed, no need for lunch or bathroom breaks so cars can run 24/7 only stopping for gas/maintenance. There'd be no racism, i.e. I'm not going to that neighborhood at that hour, or I'm not picking up that person as the car just goes where the fare is.
            Personally I can't wait, as my wife is disabled and doesn't drive, so having a driverless car for her would greatly improve her freedom as she could go where she wants when she wants. Right now, no matter how short the trip we have to pile everyone (2 kids) in the car so I can take her where she needs to go.

            link to this | view in chronology ]

            • icon
              jupiterkansas (profile), 14 Jul 2014 @ 12:48pm

              Re: Re: Re: Re: Re: Efficiency isn't always the most valuable thing in the world

              "Someone still needs to grab the appropriate box(es) and deliver it up to the house/office."

              That process can be automated too, but it will probably take longer to happen. Possibly beyond our lifetimes. Then again, it only took 66 years to go from Kitty Hawk to the Moon.

              link to this | view in chronology ]

              • identicon
                Anonymous Coward, 16 Jul 2014 @ 8:16am

                Re: Re: Re: Re: Re: Re: Efficiency isn't always the most valuable thing in the world

                It is actually pretty easy: if you fit electronic lockers to the delivery van (something like the arrangement used on the modified utes used to deliver sanitary disposal units would be suitable). When it arrives, the van phones you and you have so many minutes to come and collect your items before it drives off.

                link to this | view in chronology ]

        • icon
          Chronno S. Trigger (profile), 14 Jul 2014 @ 9:34am

          Re: Re: Re: Efficiency isn't always the most valuable thing in the world

          So let's artificially limit the market and force inefficient and outdated jobs instead of encouraging new jobs and helping people get educations that fit the ever changing market.

          Fixing the symptom and ignoring the problem will not fix the problem.

          link to this | view in chronology ]

          • icon
            ThatFatMan (profile), 14 Jul 2014 @ 9:48am

            Re: Re: Re: Re: Efficiency isn't always the most valuable thing in the world

            If you've been paying attention over the years, you'll notice that that is exactly the way government works. Most of the laws that are passed are nothing more than band-aids for already broken or outdated laws, or worse, for moral panics and public outcries.

            link to this | view in chronology ]

          • identicon
            David, 14 Jul 2014 @ 12:52pm

            Re: Re: Re: Re: Efficiency isn't always the most valuable thing in the world

            Thinking is hard, and the current trend in entertainment culture is towards eliminating it as much as possible.

            It's a nice thought that menial tasks should be left to computers and machines, but for one thing that would require the support of a culture actually geared towards encouraging thinking as a principal occupation. For another, even the smartest people can't spend all of their time thinking creatively without burning out eventually.

            For a third, cardiovascular diseases are already the prime cause of death in civilized countries.

            And last but not least, it is only a fraction of all people who have it in them to spend a lifetime with creative thinking. While the upbringing and environment and values may make a lot of difference, there is also genetic ability, and the overall constitution of the gene pool and its combinations does not produce exceptional thinking capacities liberally. When a higher ratio of those become crucial to the survival of genetically linked communities, there may be shifts in the ratio of highly intelligent people according to current standards, but technology and society these days advances at higher speed than the evolution of human race.

            link to this | view in chronology ]

        • icon
          Gwiz (profile), 14 Jul 2014 @ 11:57am

          Re: Re: Re: Efficiency isn't always the most valuable thing in the world

          I am truly, truly happy for you, Gwiz, that for you finding a new job is such a trivial thing that losing a job isn't an idea that bothers you. That is not the experience of the majority of Americans, however.

          I never said it was trivial or that it wouldn't bother me. Please don't put words into my mouth. But, you are talking to someone who started a career as a manual draftsman in the early 80's that evolved into CADD and then was eliminated because engineers can now produce the drawings themselves. I now design and sell signs.

          When I say jobs are going away and not being replaced, what did you think that means? It means that the people displaced DON'T find jobs doing other things, because there are no jobs to find.

          I think your are wrong. You have fallen into the zero-sum fallacy. Jobs are changing, sure. People may not want to do jobs below what they believe worth to be, but the jobs are there nevertheless. Take my personal example - many draftsmen lost jobs, but plenty of jobs were created making CAD software and hardware.

          If the answer to this is that I need to pay more for shipping, and the FAA disallows Amazon from using drones - but tens of thousands of UPS drivers keep their livings - well, it's worth talking about the value proposition there.

          And the inverse of that would be that drone manufacturers would be hiring people to keep up with demand. A loss in one place would create jobs in other places.

          link to this | view in chronology ]

          • icon
            martyburns (profile), 14 Jul 2014 @ 3:55pm

            Re: Re: Re: Re: Efficiency isn't always the most valuable thing in the world

            Jobs are changing, sure.

            This.

            I don't know why it's so hard for some people to understand. Maybe the booksellers don't find new jobs straight away but most likely someone else somewhere does so only because of the closure of book stores.

            link to this | view in chronology ]

      • identicon
        Anonymous Coward, 14 Jul 2014 @ 3:23pm

        Re: Re: Efficiency isn't always the most valuable thing in the world

        actually, no. There are much less jobs created then destroyed and those that are created are usually jobs for specialists that can't be easily done by people with lower education or the education needed for the jobs that were lost. There will be a growing surplus of people that will never find a job suitable to their education or abilities. And it is not their fault, regardless how much the hardcore capitalists insist on it.

        However, I disagree that subsidizing businesses that have become obsolete is in any way a valid course of action. The focus should be to retrain people if possible and simply *accept* that some will for one reason or another not become a "productive member of society" again and that is the part of the population where social security should unquestionably provide for. This would help reduce crime in general, prevent those people from radicalizing and it would enable them to find something to do of their own.

        I consider this the price a society like ours has to pay.

        link to this | view in chronology ]

        • icon
          mdpopescu (profile), 15 Jul 2014 @ 1:55pm

          Re: Re: Re: Efficiency isn't always the most valuable thing in the world

          Ah, the "we're too stupid to compete" argument. I just love it.

          link to this | view in chronology ]

        • icon
          Gwiz (profile), 15 Jul 2014 @ 2:18pm

          Re: Re: Re: Efficiency isn't always the most valuable thing in the world

          actually, no. There are much less jobs created then destroyed...

          You have anything to back up assertion with? When you look at the employment to population ratios for the US from 1948 to present they hold fairly steady between 55% and 65%. There was an increase from the 70's to the 90's which, I assume, was more women entering the work force and a dip with the latest recession of course.

          If what you state is true and you consider *all* technological disruptions since '48 that number should be dropping like a rock. It's not. Overall, jobs do not get *lost*, they change.

          link to this | view in chronology ]

          • icon
            nasch (profile), 16 Jul 2014 @ 9:44am

            Re: Re: Re: Re: Efficiency isn't always the most valuable thing in the world

            Regardless of that, I think his core message is right: if we want to deal with this issue it will have to be by making sure, somehow, that people who need training and education to qualify for these new jobs can get it. That seems to be something a lot of politicians talk about, but nobody has any idea how to actually accomplish.

            link to this | view in chronology ]

            • icon
              Gwiz (profile), 16 Jul 2014 @ 11:10am

              Re: Re: Re: Re: Re: Efficiency isn't always the most valuable thing in the world

              Regardless of that, I think his core message is right: if we want to deal with this issue it will have to be by making sure, somehow, that people who need training and education to qualify for these new jobs can get it.

              Agreed. Retooling the workforce is and has always been important.

              I just tend to get annoyed with people tossing out the "lost jobs" mantra sometimes. I heard it too many times growing up in the Detroit area. Yes, Detroit has much less manual labor factory workers then ever before, but now we are one of the largest technology, automation and robotics centers in the world.

              link to this | view in chronology ]

              • icon
                nasch (profile), 16 Jul 2014 @ 11:54am

                Re: Re: Re: Re: Re: Re: Efficiency isn't always the most valuable thing in the world

                Yes, Detroit has much less manual labor factory workers then ever before, but now we are one of the largest technology, automation and robotics centers in the world.

                That just means you'll be among the first to fall when the robocalypse happens!

                link to this | view in chronology ]

    • identicon
      Donglebert The Needlessly Unready, 14 Jul 2014 @ 8:50am

      Re: Efficiency isn't always the most valuable thing in the world

      This is true. But wouldn't it make more sense for the state to subsidise book stores, reduce their taxes, etc? The thing is, Amazon benefits hugely from impulse buys. People will still buy from Amazon but will have less money to spend on the high street.

      link to this | view in chronology ]

      • icon
        DSchneider (profile), 14 Jul 2014 @ 9:02am

        Re: Re: Efficiency isn't always the most valuable thing in the world

        It would make no sense for the government to subsidize the book stores, otherwise all sorts of other businesses would demand the same protection. It's not the governments job to keep businesses afloat, that's the job of the business owner. While no site agrees on the numbers the general consensus is that a majority of businesses go under withing the first couple years. Sometimes that's due to incompetence, sometimes bad luck or a combination of the two, but at no point is it the governments job to swoop in and save the day.

        link to this | view in chronology ]

    • icon
      Chris Rhodes (profile), 14 Jul 2014 @ 8:54am

      Re: Efficiency isn't always the most valuable thing in the world

      I find it profoundly weird that not a single comment here even considers that there might be a value to anything other than lowest cost
      Has anyone here said price is the only that matters in a transaction? The key point here is that neither you nor anyone else have the right to dictate to me that I must value something else over a low price, whether that thing be a comfortable reading section or more entry-level, minimum-wage clerk jobs. If you value those things more than low cost, that's fine, and you can personally support brick-and-mortar bookstores by paying their higher prices, but you don't get to be a douche and use threats and force to get everyone else to conform to your preferences.

      link to this | view in chronology ]

      • identicon
        PRMan, 14 Jul 2014 @ 11:30am

        Re: Re: Efficiency isn't always the most valuable thing in the world

        Actually, in France, apparently you do.

        link to this | view in chronology ]

    • identicon
      Call me Al, 14 Jul 2014 @ 9:01am

      Re: Efficiency isn't always the most valuable thing in the world

      I like bookshops but generally I don't spend money there. except for a few specialist places (Travel bookshops mostly) The books are often a bit more expensive then I'd be willing to pay for an impulse buy. If it isn't an impulse buy then I'm planning for it and so I go for cost.

      What is often overlooked too is Amazon does often provide more of a service then a bookshop. Sure I can ask the staff in a bookshop if they think a book is any good but on Amazon I can read reviews from many people and judge for myself if it is a worthwhile purchase.

      link to this | view in chronology ]

      • icon
        FarSide (profile), 14 Jul 2014 @ 10:20am

        Re: Re: Efficiency isn't always the most valuable thing in the world

        Good points. In addition:
        * you can shop at whatever time is convenient to you.

        * many many many of the things you buy through Amazon come from small merchants all over the country. Amazon doesn't stock everything themselves

        * for my rural self, the convenience of having something shipped to me in 3 or 4 days trumps having to drive 45 min each way to a large store to get a single item in many cases

        In short, there are a number of valuable thing, other than pure cost, that lead me to buy many things online.

        link to this | view in chronology ]

    • icon
      OldMugwump (profile), 14 Jul 2014 @ 9:21am

      Re: Efficiency isn't always the most valuable thing in the world

      "Jobs that aren't replaced anywhere else in the economy and will never come back."

      Why wouldn't the jobs be replaced? If the book buyers save $100 because of efficiency, that's $100 more in their pockets to spend on something else.

      The replacement jobs come from producing the "something else".

      At the end of the day, society gets the same books that were being produced before, plus the extra "something else".

      Yes, change is painful sometimes, and it is reasonable to think about the temporary costs of change, and maybe even to cushion that temporary pain. But we have to look at the long-term benefits vs. the short-term costs.

      link to this | view in chronology ]

      • identicon
        Anonymous Coward, 14 Jul 2014 @ 10:13pm

        Re: Re: Efficiency isn't always the most valuable thing in the world

        You're assuming all of the savings go to the consumer and don't get captured by rich executives who invest rather than spend the money. It's rare that every last bit of the savings from job cuts goes to consumers. This means that if 100 jobs are reduced and, let's be conservative, 1% of the savings goes to executives then only 99 of those jobs will be replaced because consumers were able to use their savings to buy something else from somewhere else. That last job? It's gone.

        link to this | view in chronology ]

        • icon
          OldMugwump (profile), 18 Jul 2014 @ 10:37am

          Re: Re: Re: Efficiency isn't always the most valuable thing in the world

          It doesn't matter how much of the savings go to consumers vs. producers.

          _Somebody_ has more in their pocket. And that money has to be spent somehow, eventually (there is nothing else you can do with money but spend it).

          When it's spent, it's spent on stuff that wasn't being produced before.

          link to this | view in chronology ]

          • icon
            nasch (profile), 18 Jul 2014 @ 11:12am

            Re: Re: Re: Re: Efficiency isn't always the most valuable thing in the world

            _Somebody_ has more in their pocket. And that money has to be spent somehow, eventually (there is nothing else you can do with money but spend it).

            Yes, but not all spending is the same. As I'm sure you know, the trend is toward concentration of wealth. The money is spent, yes, but it's spent mostly in ways that further enrich the wealthy, not in ways that benefit the working class in general or people who have lost their jobs in particular.

            link to this | view in chronology ]

    • icon
      jupiterkansas (profile), 14 Jul 2014 @ 9:31am

      Re: Efficiency isn't always the most valuable thing in the world

      The whole technology destroys jobs argument has been made for over 150 years since the industrial revolution, and there are more different kinds of jobs available today despite an explosion in population.

      While technology does lead to job loss in the short term, and it can be very hard on people in that short term, in the long term society has benefited it has enabled whole new fields of work and better working conditions.

      Not to mention that a lot of the jobs people complain about losing were created by technology in the first place. This includes books!

      link to this | view in chronology ]

    • identicon
      Anonymous Coward, 14 Jul 2014 @ 10:13am

      Re: Efficiency isn't always the most valuable thing in the world

      Agreed. Shopping at amazon = deal with the devil.

      Amazon isn't offering lower prices and then eating the shipping charges out of the kindness of their hearts, they are leveraging their position and sacrificing current profits in order capture the market and drive all competitors out of business.

      What do you think will happen once they've succeeded, hmmm?

      link to this | view in chronology ]

      • icon
        FarSide (profile), 14 Jul 2014 @ 10:43am

        Re: Re: Efficiency isn't always the most valuable thing in the world

        I assume they will send us all free Hypno Toads and we will become the Amazon Army.

        Because, Evil. It only makes sense.

        link to this | view in chronology ]

        • identicon
          Anonymous Coward, 14 Jul 2014 @ 11:47am

          Re: Re: Re: Efficiency isn't always the most valuable thing in the world

          Sneering is a typical response when someone points out that behavior done for short term gain will damage them in the long run. Bravo for being right on queue.

          It's not necessarily a lack of perspective, more a lack of responsibility, like a teenager with his first credit card, or a broke father with kids to feed who can't lay off the starbucks and ipads. Maturity might be the rarest of virtues in this day and age.

          link to this | view in chronology ]

          • identicon
            Anonymous Coward, 14 Jul 2014 @ 2:48pm

            Re: Re: Re: Re: Efficiency isn't always the most valuable thing in the world

            "Bravo for being right on queue"

            Applause for being in the correct line?

            Cue/queue/que: Pet peeve up there with your/you're and their/they're/there.

            link to this | view in chronology ]

            • identicon
              Anonymous Coward, 14 Jul 2014 @ 6:11pm

              Re: Re: Re: Re: Re: Efficiency isn't always the most valuable thing in the world

              Did you expect any better from a moron?

              Too stupid to even get a job in a brick and mortar bookstore.

              link to this | view in chronology ]

        • identicon
          kzie, 14 Jul 2014 @ 11:51am

          Re: Re: Re: Efficiency isn't always the most valuable thing in the world

          Evil or not that is Amazon's strategy, they talk about it on every earnings call.

          link to this | view in chronology ]

      • identicon
        Anonymous Coward, 14 Jul 2014 @ 1:03pm

        Re: Re: Efficiency isn't always the most valuable thing in the world

        Exploit-ability is limited anyway. If they upped their margins too high that creates a niche for discount book sellers of some sort to undercut them. You'd need some major regulatory capture to truly exploit it to prevent others from getting into the book game.

        link to this | view in chronology ]

    • icon
      John85851 (profile), 14 Jul 2014 @ 11:09am

      Re: Efficiency isn't always the most valuable thing in the world

      And price isn't the most valuable thing either, but when you're a bookstore trying to compete on price, then you'll get slammed by Amazon.
      Too many bookstores are like Borders: they saw Amazon coming, but didn't change their business model. But in France, it seems like bookstores can appeal to the government rather than adapt.

      Bookstores should be like movie theaters and give people a reason to shop there besides the lowest price.

      link to this | view in chronology ]

      • icon
        textibule (profile), 14 Jul 2014 @ 11:36am

        Re: Re: Efficiency isn't always the most valuable thing in the world

        In France there are very few bookstores that can set up a double-dutch accounting entity with an Irish SA sandwich pointing to a Turk and Caicos holding company (or however Amazon does it), thereby paying no taxes into the economy that they're attempting to creatively disrupt. So how would you change the business model of a neighborhood bookstore in France to adapt, mon ami?

        Maybe, France doesn't really want the lifestyle that US tech companies are graciously offering us, even if iphones and social networks are hard to resist. I get the impression that there are too many hardcore libertarians here, many with a perpetual techie hardon, and most with little idea of what people dream about outside the US or UK.

        This discussion is not enlightening.

        link to this | view in chronology ]

        • identicon
          BigKeithO, 14 Jul 2014 @ 2:07pm

          Re: Re: Re: Efficiency isn't always the most valuable thing in the world

          If France didn't want what the US tech companies were selling you'd think that there wouldn't be any point in this lawsuit. After all, no one would be buying from them would they.

          link to this | view in chronology ]

        • icon
          Sonja (profile), 14 Jul 2014 @ 2:25pm

          Re: Re: Re: Efficiency isn't always the most valuable thing in the world

          I also get the perception that the french people wanted some government action. The French read quite a lot of books and believe in the small stores that dots France. Its a symbol of freedom of choice and ease of access (probably a consequence of the revolution where access to information was limited only so select few). They seem distrustful of monopolies, since once a monopoly is established you pretty much have to dance to their tune. Apparently book pricing in France is also reasonable and in some cases less compared to other countries in the European nation, even with all the regulations around books. It would be nice if I could find a researched article that corroborated those statements though.

          link to this | view in chronology ]

  • identicon
    Anonymous Coward, 14 Jul 2014 @ 8:47am

    Counterattack: French legislators extend the concept of "book" to things like labels and instruction manuals.

    link to this | view in chronology ]

  • icon
    scotts13 (profile), 14 Jul 2014 @ 9:45am

    I feel for the book stores

    I really do. I used to own a brick-and-mortar store myself; I think they can offer valuable services that internet ordering never can. I would hope that consumers recognize that; certainly, I shop locally whenever I can. BUT: My opinion is definitely the minority. Consumers have voted with their dollars, again and again, that they DON'T want what local stores offer, and price is indeed king. Much as I regret their choice, It's very poor policy, IMHO, for a government to drive costs up for the majority of consumers to subsidize an obviously declining industry.

    link to this | view in chronology ]

    • identicon
      PRMan, 14 Jul 2014 @ 11:34am

      Re: I feel for the book stores

      I never enjoyed going to stores. I would go and ask about a Programming book. They had no idea. Or sometimes, they would try and I would buy a $50 book. But then I would find out that another book was better. So I would buy another $50 book.

      I never do that on Amazon. The reviews ensure that I only buy things once.

      link to this | view in chronology ]

    • icon
      John Fenderson (profile), 14 Jul 2014 @ 1:23pm

      Re: I feel for the book stores

      " I think they can offer valuable services that internet ordering never can."

      Indeed. In my part of the country, brick and mortar bookstores are doing very, very well. The ones that closed were the ones that bordered on useless in the first place: Barnes & Noble, Borders, etc. The valuable ones, the real bookstores, have not only remained but are in many cases expanding.

      link to this | view in chronology ]

  • identicon
    Anonymous Coward, 14 Jul 2014 @ 9:56am

    Meh, it's France we're talking about. They'll just pass another law.

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 14 Jul 2014 @ 11:22am

    At time of writing AMZN stock is up 2% today. The booksellers could just buy shares, just in case Amzn does better than they do. Capitalism.

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 14 Jul 2014 @ 1:02pm

    Finally!

    I mean, with book prices ending in .99, that extra cent was just what was needed to make nice round numbers...

    My OCD thanks you!

    link to this | view in chronology ]

  • icon
    Get off my cyber-lawn! (profile), 15 Jul 2014 @ 7:51am

    France - losing wars for over 200 years

    So not only did GREENPEACE kick the French government's rather sizeable ass....but now so has Amazon. It takes real ability to lose battles to other governments, not-for-profit organizations and now a book publisher!

    Viva la France?

    link to this | view in chronology ]

  • identicon
    Gaming_Geek, 16 Jul 2014 @ 11:20am

    Looking at this, it seems that this affects only Amazon? French based stores can still offer the 5% discount (Amazon is no longer allowed to) on books and also offer free shipping as well(Amazon has to charge the 0.01).

    That looks and quacks like a tariff to me. Maybe we should put some tariffs on french goods.

    link to this | view in chronology ]


Follow Techdirt
Essential Reading
Techdirt Deals
Report this ad  |  Hide Techdirt ads
Techdirt Insider Discord

The latest chatter on the Techdirt Insider Discord channel...

Loading...
Recent Stories

This site, like most other sites on the web, uses cookies. For more information, see our privacy policy. Got it
Close

Email This

This feature is only available to registered users. Register or sign in to use it.