Keurig Competitor Offers Free Hack Workaround For Keurig's Absurd Java Bean DRM

from the you-do-it-to-yourself dept

Wed, Feb 4th 2015 4:03am — Karl Bode

We've of course been covering for some time Keurig's attempt to lock down the coffee pod market via the "java DRM" it embedded in its latest Keurig 2.0 coffee maker. The technology effectively tries to stop consumers from being able to use competitors' replacement pods (or the reusable pods), something the company's CEO originally (and quite feebly) tried to insist was necessary for the performance of the product and safety of the consumer. Not surprisingly, the effort resulted in a lot of mockery and a number of lawsuits, and it didn't take long for consumers to figure out ridiculously simple ways to beat the technology.

In an entirely new level of entertainment, Keurig competitors have now taken things one step further, and are giving away free Keurig 2.0 hacks that allow consumers to use whatever pods they like. Rogers Family Company Coffee and Tea's new plastic "Freedom Clip" simply attaches to the inside of the maker and fools the embedded scanner into believing all inserted coffee pods have been sanctioned by the great Keurig coffee authorities on high:

Granted you can do the same thing with a piece of tape, but it's a more permanent and convenient solution for those who still insist on using a Keurig (instead of a traditional espresso machine like a civilized person). Rogers is, of course, milking Keurig's ham-fisted attempt at market dominance for all it's worth over at the company website:

"It does this by visually identifying a special ink on the lidding. Any cup without this “special” ink is rejected by the machine thus ensuring Keurig’s marketplace dominance. While other companies are quickly working to adopt this special ink to their cups we at Rogers Family Company believe that your right to choose any option is imperative...This clip is our gift to you. Now go forth and brew with freedom."

So really, all Keurig managed to accomplish with its ham-fisted java-bean DRM is make itself look incompetent and greedy, while at the same time giving competitors a massive new marketing opportunity by offering choice and freedom back to Keurig customers. Surely these lessons will be reflected in Keurig 3.0, right?

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Filed Under: advertising, coffee, drm, hack, keurig
Companies: green mountain roasters, keurig, rogers, rogers family company coffee and tea

52 Comments

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That One Guy (profile), 4 Feb 2015 @ 2:13am

Next Week's forecast: Solid PR with a high chance of legal action
So, assuming they follow up their previous greed driven actions with more of the same, I imagine it will only be a matter of time until Keurig attempts to try and force this company into stopping via a lawsuit or threat of one.

All that effort into trying to lock down their customers with blatant, greed driven actions, completely bypassed with a simple piece of plastic.

Yeah, I don't imagine Keurig will take this development well.
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- Anonymous Coward, 4 Feb 2015 @ 4:23am
  
  Re: Next Week's forecast: Solid PR with a high chance of legal action
  Defending against a lawsuit should be part of the plan. Do it loudly and advertise all the simple hacks.
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Ninja (profile), 4 Feb 2015 @ 2:37am

I like the idea of using such pods (I see your snarky "regular espresso" remark!) due to their ease of use and readiness. Little cleaning or preparation is needed. So if I had to choose between both I'd go for the pods (not necessarily from Keurig) but eventually I'd have both.

In any case it's good that these companies suffer a lot of public shame so maybe this DRMing fever dies down.
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Violynne (profile), 4 Feb 2015 @ 3:19am

A DRM circumvention lawsuit is already brewing.
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- saulgoode (profile), 4 Feb 2015 @ 6:26am
  
  Re:
  Are you suggesting that coffee beans are protected by copyright? ;)
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  - avideogameplayer, 4 Feb 2015 @ 6:56am
    
    Re: Re:
    No...but they probably are patented by those Monosto(sp?) folks...
    
    Either way, that coffee isn't yours...it's just a rental...
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Anonymous Coward, 4 Feb 2015 @ 4:28am

In the 3.0 version, it will shoot you with scalding coffee and have you sent to prison for 10 years if you even have a random thought about its DRM.
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- Anon E. Mous (profile), 4 Feb 2015 @ 5:44am
  
  Re:
  Oh great thanks! Now Chris Dodd is going to be on the next flight out to the Kuerig plant to brainstorm with their product development team to figure out how to get this functionality into DVD Screeners
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- Chronno S. Trigger (profile), 4 Feb 2015 @ 7:08am
  
  Re:
  Keurig is apparently beta testing with scalding water already.
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Anonymous Coward, 4 Feb 2015 @ 5:09am

Oh the competition is frightful
But monopolies so delightful
And since we've got nothing new
Let us sue, let us sue, let us sue.
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Jay, 4 Feb 2015 @ 5:14am

Why Bother??
Why even bother using the Keurig at all? I mean it's not the only coffee maker in the world. I will never use one-and this is one reason why!
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- Anonymous Coward, 4 Feb 2015 @ 6:31am
  
  Re: Why Bother??
  beans or die
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- jackn, 4 Feb 2015 @ 7:16am
  
  Re: Why Bother??
  I would never use it as well, but for different reasons. I like my coffee freshly ground and I don't like petroleum products to come in contact with my coffee.
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  - Anonymous Coward, 4 Feb 2015 @ 9:00am
    
    Re: Re: Why Bother??
    How do you avoid petroleum products from coming in contact with your coffee? I feel like this is almost impossible.
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    - jackn2, 4 Feb 2015 @ 6:11pm
      
      Re: Re: Re: Why Bother??
      I guess it is close to impossible, but I don't like the idea of hot water and plastic in my coffee. I use an espresso machine with metal portafilter. I like lungos. I sure there is plastic, but as far as plastic and hot-water, I have minimized it as much as possible.
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      - Niall (profile), 5 Feb 2015 @ 3:25am
        
        Re: Re: Re: Re: Why Bother??
        I think you meant hot water with plastic - I don't know what kind of coffee you'd have without hot water!
        
        Although knowing you Americans, you've probably got some cold coffee variant...
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- Anonymous Coward, 4 Feb 2015 @ 8:02am
  
  Re: Why Bother??
  Why even bother using the Keurig at all?
  
  This's the bit that amazes me too. They don't even make a great cup of coffee! It produces hot brown water, not what I'd call a satisfying cup of coffee. They're not adjustable for different strengths, which is what I'd consider the most important consideration. For the price they sell for, it's ridiculous.
  
  They don't even win on convenience. I use a #2 paper cone for one cup at a time. I also have a stand-alone maker for a pot at a time. Pour in water, include however much of whatever kind of coffee you want for the strength of brew, and save a potload of cash over the life of both getting just the sort of coffee you want. Paper filters, or reusable plastic ones, are cheap and easily disposed of when used, then replaced.
  
  Why bother with Keurig? *The only* positive it gives you is a reservoir you fill with water periodically, instead of once per pot. Woopee.
  
  People who buy Keurigs are suckers.
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Jake, 4 Feb 2015 @ 5:34am

Yeah, I'm still grinding my own beans, thanks. Apart from the fact it tastes better, quick, convenient and "good enough" coffee is how unhealthy habits start.
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Anon E. Mous (profile), 4 Feb 2015 @ 5:39am

When the wife and I were shopping she mentioned the new Keurig machines were on sale and thought we should upgrade. I told her about how Keurig is using DRM on this new machine.

She said to me what's DRM? So I explained to her what DRM is and does and why Keurig is using it.

Once I explained to her that her favorite cup's would not work in the machine because of DRM, the idea of upgrading our current machine went out the window.
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david karla (profile), 4 Feb 2015 @ 5:51am

https://www.youtube.com/watch?v=uRGiGbX9lIo the other reason. these things are not biodegradable or recyclable ... why go down this path when home ground coffee on a classic machine is the best taste experience. the drm is only adding insult to injury
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- Tom Betz (profile), 4 Feb 2015 @ 7:50am
  
  Rogers is already being sued
  The Rogers Family coffee roasters are already being targeted by Keurig's lawyers because they sell their own biodegradable OneCup that works fine in Keurig machines. That's why Rogers developed the Freedom Clip in the first place.
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miatajim (profile), 4 Feb 2015 @ 5:52am

I requested one from Rogers last week. Not for me but for a friend that got one for xmas. I like my knock-off Bunn that brews a 12 cup pot in under 3 minutes. Having fast amount of coffee on demand has personally been the reason people around me are still alive. :)
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Ed (profile), 4 Feb 2015 @ 6:16am

I do like the convenience of the Keurig machines, and I think that, properly used, they can make a very good cup of coffee. I had one of the older machines (without DRM), and I used the Melita JavaJig cups. They are reusable, take inexpensive Melita paper filters, and my own freshly-ground coffee. I also used the Ekocups, another reusable cup for the Keurig machines but I preferred the Melita. Sadly, my Keurig machine gave up the ghost after 3 years of daily use. I chose not to buy another one, for now.
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Anonymous Coward, 4 Feb 2015 @ 6:30am

DRM from GreedMountain Coffee
is no better than their coffee.
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PopeRatzo (profile), 4 Feb 2015 @ 7:02am

Still no sale
Let me know when they make a pod that'll put an ounce of Irish whiskey in my coffee.

Until then, I'll stick with making my coffee the old fashioned way.
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- Michael, 4 Feb 2015 @ 7:27am
  
  Re: Still no sale
  Done.
  
  http://gizmodo.com/how-to-make-cocktails-with-your-keurig-489137273
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metalliqaz (profile), 4 Feb 2015 @ 7:07am

DRM is like violence...
DRM is like violence. If it isn't working, the solution is always to use more.
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Anonymous Coward, 4 Feb 2015 @ 7:21am

I was thinking about starting a business buying up Keurig 2.0 coffee makers, "mod-chipping" them, and then re-selling them.

What is the legality of this? And even if technically legal, can this still result in a SWAT team busting in and shooting my dog?
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- Anonymous Coward, 4 Feb 2015 @ 7:37am
  
  Re:
  Anything can result in a SWAT team busting in and shooting your dog.
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- That One Guy (profile), 4 Feb 2015 @ 7:43am
  
  Re:
  Legality has nothing to do with it, the only question of importance is 'Would that make you a big enough annoyance and/or threat that they'd be willing to bankrupt you with court fees?'
  
  Being found legally right in court doesn't do you much good if simply defending yourself drains every last cent you had, and large companies know and use this.
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AnonCow, 4 Feb 2015 @ 7:22am

Keurig is a caffeine delivery system for morons.
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- guestso, 5 Feb 2015 @ 5:44pm
  
  Re:
  Keurig is a caffeine delivery system for morons in a hurry
  
  FTFY
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Jeff Green (profile), 4 Feb 2015 @ 7:24am

Drink tea!
I have a nice bright red ten cup teapot, it takes any brand of tea leaves, and even teabags if you insist :D
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Anonymous Coward, 4 Feb 2015 @ 9:05am

"He had found a Keurig machine which had provided him with a plastic cup filled with a liquid that was almost, but not quite, entirely unlike coffee."
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Javanonymous Coward, 4 Feb 2015 @ 9:13am

DRM sucks, but Keurig 1.0 has its place
I grind my own beans and french press. It's awesome.
I prefer loose leaf tea. It's also awesome.

At the same time, at least once a week I'll fire up my Keurig for a cup of something fast,convenient, and just okay. I don't really think that I'm compromising because I know what I'm getting, and I've had my machine long enough to know what I like.

It's like movies:
Sometimes I feel like artisanal art-house coffee.
Sometimes I feel like kicking back with some trashy coffee-sploitation.

It's a shame that Keurig has to try and deliberately ruin that for future consumers.
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JWW (profile), 4 Feb 2015 @ 9:27am

Takes me back
Damn, this take me back to when you'd use a paper punch to notch out a tab on the floppy disk so the other side could be used.
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- Anonymous Coward, 4 Feb 2015 @ 10:28am
  
  Re: Takes me back
  Or when you could double the speed of a computer's processor simply by moving a jumper on the MB. It sure was a lot of fun to be able to buck the system all the time back then.
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JerkMcJerkface, 4 Feb 2015 @ 10:03am

How exactly would this be DRM? There's nothing "digitial" to have "digital rights" over. How would the DMCA even apply here?
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- John Fenderson (profile), 4 Feb 2015 @ 11:15am
  
  Re:
  While not technically DRM, what Keurig is doing falls squarely into the realm of DRM as the term is commonly used.
  
  The DMCA doesn't enter into it because there is no copyright being protected here.
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  - JerkMcJerkface, 4 Feb 2015 @ 1:01pm
    
    Re: Re:
    Are there any laws or case history of this sort of thing where circumventing would be breaking a law? It's not like you are circumventing "DRM" since there's nothign digital about it, like circumventing DRM from a DVD player or something else that allows you to access digital media.
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    - Anonymous Coward, 4 Feb 2015 @ 1:28pm
      
      Re: Re: Re:
      There was a very similar case where a printer manufacturer had a special chip with their ink cartridges which prevented the printer from working with replacement cartridges made by other companies. The other companies came out with cartridges that would work and the printer manufacturer sued. The courts basically said "GTFO - you can't use copyright to protect things that aren't copyright." So that's more or less directly on point. Keurig has zero chance of success in a lawsuit.
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      - That One Guy (profile), 4 Feb 2015 @ 8:33pm
        
        Re: Re: Re: Re:
        They don't have to win the lawsuit to win the case, all they need to do is make it more money than it's worth fighting for the other company.
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bougiefever (profile), 4 Feb 2015 @ 10:38am

Keurig's DRM Scheme Will Fail
I think Keurig is going to drop this ridiculous idea. I know I'm not very good at predicting, especially about the future, but that is the only rational decision I can see for them. Of course, they were irrational enough to invest in this idea to begin with, so who knows? I just bought myself a brand new percolator while my Keurig sits unused on my counter, so I'll be watching this from the sidelines.

BTW, my percolator makes a fair cup of coffee. Nothing to rave about, but it's convenient, stays hot, and doesn't create garbage (other than grounds). I'll save the pour-over, which is truly the best, for the weekends when I have time to spend 5 minutes brewing a single cup of coffee.
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- JBDragon (profile), 4 Feb 2015 @ 4:12pm
  
  Re: Keurig's DRM Scheme Will Fail
  I think like many company's, they'll double down on the DRM!!! A new 2.0 version that's just a little harder to hack at first. It'll fail in the end of course, but they don't care.
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- John Fenderson (profile), 5 Feb 2015 @ 9:51am
  
  Re: Keurig's DRM Scheme Will Fail
  "I think Keurig is going to drop this ridiculous idea. I know I'm not very good at predicting, especially about the future, but that is the only rational decision I can see for them"
  
  This is far from clear to me. I think they'll count the beans and crunch the numbers and go with whichever approach they think will maximize profits. Since their target market is businesses and people who aren't really into coffee, it's entirely possible that the lock-in will earn them the most.
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Shel10 (profile), 4 Feb 2015 @ 10:39am

Keurig DRM
The cartoon providing instructions on how to use a non-Keurig sanctioned device looks like a device that could be attached to a toilet! Is the author of the Hack adding a second message?
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Anonymous Coward, 4 Feb 2015 @ 10:41am

Ordered it
I've already requested my free blocker. Even if Green Mountain were able to find a way to sue and win, what are they going to do? Go around to everyone who requested this device, and order that it be turned over to Federal Marshalls? That would be a hoot.
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Anonymous Coward, 4 Feb 2015 @ 10:59am

I had never heard of a Keurig before the companies decision to install this DRM was mentioned here. If I remember correctly their patent had run out.

Because I'd never heard of them, I had no good nor bad opinion about them. If I had been willing at the time to try something new, it is likely I would have picked one up.

Then I read the article about the DRM and the coffee protection scheme.

After that I saw one in Walmart. I recognized the name right away. I knew about it and it wasn't a good rep. Told my wife about it and we walked on, assured we would never try that appliance. As far as I am concerned it has a STD.
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bob, 4 Feb 2015 @ 3:56pm

keurig 3.0
keurig 3.0 will indeed make note of this lesson.
3.0 cups will include nfc chips with unique codes which the machine will scan, process for validity, and memorize so that the same nfc chip cannot be used more than once per machine.
Keurig 4.0 will require to be connected to the internet to brew coffee, checking the NFC marker against a database of used nfc chip codes.
lesson learned! :-)
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- Pragmatic, 5 Feb 2015 @ 5:26am
  
  Re: keurig 3.0
  Some crafty Pirate comes up with a workaround in 3...2...1...
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Edra Green, 16 Mar 2015 @ 5:30pm

How to use clip
Received the clip, thank you. Do we use a used Kurig pod for regular coffee in 3.0 pot? What do we use for a lid?
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nasir, 27 Jun 2016 @ 7:35am

manufacturer
thanks for sharing information. manufatures
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