DirecTV Faces RICO Class Action For Bungling Business Installs, Then Demanding $15,000 For Theft Of Service
from the thieves-and-liars dept
For several years now DirecTV (now owned by AT&T) has been the focus of a series of lawsuits focused on the NFL's Sunday Ticket exclusive arrangement. More specifically, the lawsuits have claimed that the exclusive arrangement violates antitrust law, resulting in a monopoly that charges often absurd prices to small businesses. Sports bars in particular have to shell out payments of up to $122,895 per year for NFL Sunday Ticket, while those same bars pay significantly less for Major League Baseball's comparable offering.But a new lawsuit filed against DirecTV this week accuses the company of something notably different. Doneyda Perez, owner of Oneida's Beauty and Barber Salon in Garden Grove, has filed a RICO class action against DirecTV for intentionally selling businesses residential-class TV service, then hitting these customers with penalties of up to $15,000 several years later for failing to subscribe to business-class service. There's a lot to go through in this case, but before we start, it's at least worth pointing out that RICO class action cases are almost always ridiculous -- even if there does appear to be questionable behavior here.
Since at least 2013 customers have complained that DirecTV salesmen and installers visit what they clearly see are businesses, sell them residential TV service, and don't even mention that DirecTV offers anything else. Then, a few years later, "investigators" employed by DirecTV show up snooping around, without making it particularly clear who they are or what they're doing. This was documented in a different 2013 Dallas Morning News Story about the same practice:
"The man sitting at the counter at Zeke’s Kitchen restaurant in Garland is acting suspicious. He doesn’t want any food but takes a glass of water. He says he’s waiting on a friend, but no one shows up. He asks that the channel be changed on the restaurant TV. Then the man steps outside and begins taking pictures of the restaurant. When owner Brandon “Zeke” Roberson asks him what he’s doing, the man runs off. Roberson’s wife, Julie, thinks it’s suspicious enough that she makes a note of it on the restaurant office’s calendar: “Very strange acting man. Ran off when Brandon asked why he was taking pictures outside."Only later do the businesses realize that the investigator works for DirecTV, which then demands huge payments for unpaid back bills from what are often small and struggling companies:
"The man is a fraud investigator for DirecTV, sent to find out if the Robersons are TV signal thieves. Did they sign up for a residential TV account but use it at their commercial establishment? In June, DirecTV cuts off the restaurant’s service. Then DirecTV’s collection lawyers notify the Robersons that they owe $15,000 in back bills. It’s the darkest day in the restaurant’s history. So much so that the couple have to close the place to catch their breath."Their lawyers dig in only to find this is a pretty common occurrence nationwide, citing "hundreds" of similar occurrences -- something seemingly supported by this latest class action. While it's possible that poorly trained subcontracted installers are playing a role in not adequately informing businesses of their options (one installer admits as much), DirecTV consistently decides to pursue massive penalties anyway. And AT&T, which bought DirecTV for $69 billion last year, isn't exactly trying hard to make things right, informing the media this week that this is just an issue of "basic fairness":
"This is a matter of basic fairness for all of our customers,” AT&T said to FierceCable in a statement. “Businesses that are not paying commercial rates for programming are taking unfair advantage of neighboring businesses that do. We are confident these claims will be rejected."So yes, it's just "basic fairness" to sell a business one class of service, then turn around and demand they need to shell out $15,000 because your salespeople and installers are at worst part of a plan to defraud paying consumers, and at best clueless about the product they're selling.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: business, class action, nfl sunday ticket, residential, rico, satellite tv, shakedown
Companies: at&t, directv
Reader Comments
Subscribe: RSS
View by: Time | Thread
[ link to this | view in thread ]
Did I mention installers were given rewards for turning in fraudulent accounts?
[ link to this | view in thread ]
[ link to this | view in thread ]
Reminds me of a Dilbert cartoon
[ link to this | view in thread ]
"This is about fairness..."
If they actually cared about 'fairness' they'd visit the businesses not to shake them down but to tell them that a mistake has been made, and if they want to continue to use their service they'll need to upgrade, not act as though the businesses are at fault for mistakes(or 'mistakes') the people who installed and sold the service made and charging them for those mistakes/'mistakes'.
[ link to this | view in thread ]
Re:
If the salesman who sold him the TV package saw the place it would be installed and only offered residential service anyway, then your friend could join the class action.
Yet another reason to live in a one-party state -- so you don't need to get permission from shady salesmen to record their sales pitch for use in court later.
[ link to this | view in thread ]
Re: Reminds me of a Dilbert cartoon
[ link to this | view in thread ]
Re: Re:
[ link to this | view in thread ]
Re: Re:
[ link to this | view in thread ]
[ link to this | view in thread ]
Re:
[ link to this | view in thread ]
[ link to this | view in thread ]
Re:
Also, it's not DirectTV directly, but a third party that ends up pursuing (at DirectTV's behest) essentially acting as a collections agent. DirecTV itself will ignore you.
[ link to this | view in thread ]
from the : get off my lawn dept...
isnt that why dog almighty made take out ?
[ link to this | view in thread ]
The business cost is WAY more than you'd EVER recover in increase drink/food sales.
So they sell you residential, calculations show that SEEMS to be recoverable year on year.
Then they try to hit you with the business rates that you would have turned down flat originally.
This was designed on purpose by DirecTV. AT&T KNOWS it's going on, and actively not only condones, but trains their staff how to 'get one over' on businesses this way, threatening salespeople with their jobs if they don't meet business-as-residential quotas.
[ link to this | view in thread ]
Re: from the : get off my lawn dept...
[ link to this | view in thread ]
Re:
[ link to this | view in thread ]
[ link to this | view in thread ]
[ link to this | view in thread ]
There are whistleblowers out there who never let that fear stop them. Many have faced pushback from these I-need-my-job cowards, who are about on par with communist citizens who snitched out their neighbors to win favor with Stasi.
[ link to this | view in thread ]