The Other Side: Phoenix Comicon Proactively Changes Names To Avoid San Diego Comic-Con Bully
from the appeasement-strategy dept
We had just been talking about the brewing trademark civil war set to break out across the country in the comics conventions space, with Yakima Central City Comic Con choosing not to react to the fiasco of a court case that saw San Diego Comic-Con enforce its trademark against a convention in Salt Lake City. Their decision, publicly revealed relatively soon after the court case outcome, indicated that some comic conventions take the view that SDCC's trademark is invalid for any number of reasons and that they can simply wait for the Salt Lake Comic Con's attempt to invalidate SDCC's trademark to shake out. These would be conventions deciding not to freak out just because one bully got one win.
But of course that stance could never be universal among all comic conventions in America and now we have our first convention deciding to show everyone what a chilling effect trademark bullying can have. The previously-named Phoenix Comicon has announced it will be rebranding as the Phoenix Comic Fest, with the company behind the convention, Square Egg Entertainment, providing only the thinnest of veils over its reasoning for the change.
“In recent months, the use of the word Comic-Con, and its many forms, has become litigious. We would prefer to focus on creating the best events and experiences for our attendees. Therefore, effective immediately, our event held annually in Phoenix in the spring will be rebranded as Phoenix Comic Fest.”
Square Egg also said that they will change the event’s website and other assets over the next week to reflect the new name. As of this writing, they’ve already updated the event's Facebookand Twitter accounts and have posted an updated logo for the event.
This, necessarily, must be considered a win for the San Diego Comic-Con folks. The whole point of the lawsuit that kicked all of this off was that they didn't want anyone else using their plainly generic and descriptive, yet now enforced, trademark. Still, the obvious question is exactly what sort of win is this? If anything, this move by the now-named Phoenix Comic Fest seems to indicate that even the fearful out there will simply rebrand. With no actual customer or public confusion to seriously be worried about, it seems to me that the only real incentive in all of this for SDCC is licensing and partnership agreements. A simple name change does away with those potential rewards.
Still, it's worth keeping in mind that there are over 100 conventions in America alone using some flavor of the "comic con" mark. What percentage will undertake the very real costs in rebranding and what percentage will stand their ground carries some importance, but so long as the latter number is sizable SDCC will have quite a bit in the way of court costs and lawyers' fees to pay for the pleasure of eking out five-figure jury awards.
Thank you for reading this Techdirt post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.
Techdirt is one of the few remaining truly independent media outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis.
While other websites have resorted to paywalls, registration requirements, and increasingly annoying/intrusive advertising, we have always kept Techdirt open and available to anyone. But in order to continue doing so, we need your support. We offer a variety of ways for our readers to support us, from direct donations to special subscriptions and cool merchandise — and every little bit helps. Thank you.
–The Techdirt Team
Filed Under: bullying, comic con, phoenix, trademark
Companies: san diego comic-con
Reader Comments
Subscribe: RSS
View by: Time | Thread
[ link to this | view in chronology ]
Re: Silly Portmanteaus...
Be interesting to see if San Diego Comic Fest springs up next year and causes havoc by competing with the comic con, especially if the consumers are pissed...
[ link to this | view in chronology ]
Proof that SDCC's win was empty
[ link to this | view in chronology ]
Re: Proof that SDCC's win was empty
[ link to this | view in chronology ]
Reborn from the...sky is falling?
[ link to this | view in chronology ]
I wonder, therefore, if this will be the end of it, or if some existing festival will get the bright idea to follow in these footsteps and pretend that another common phrase belongs exclusively to them.
By the way, I just did a quick Google search to see if anyone was using the "comic fest" before now, and was amused to see this near the top: http://www.sdcomicfest.org
[ link to this | view in chronology ]
Re:
[ link to this | view in chronology ]
But then fans talk a good game, but still spend their money with companies who treat them like Ike treated Tina.
[ link to this | view in chronology ]
As someone often struggling to come up with names for superhero character alias' in the face of two companies who have in the past insisted they own the word superhero, the true absurdity of this situation is just how many ways are there to factually and literally convey what their event is, a convention regarding comics, before you simply aren't allowed to call your convention what it is?
The absolute absurdity of this is that this is effectively perusing lawsuits for telling people what event they are attending! It's like getting in trouble for calling your library a library, as every library I've ever seen does.
[ link to this | view in chronology ]
To date, SDCC hasn't gone after the "Comicon" version of the word. I assumed this was because the first comic convention, the New York Comicon, predated SDCC.
[ link to this | view in chronology ]
Is SDCC even a comic book convention any more?
Just look at the trailers, cast and crew panels, and sneak peeks for "Twilight", "Star Trek", "Star Wars", and "Avatar", none of which are comic books.
And how about the announcement of exclusive toys for "Star Wars" at SDCC... when neither toys nor movies are comic books.
It would be like me owning a show called "San Diego Auto Show" and then suing "Salt Lake City Auto Show" because I think I own the trademark on "auto show"... even though most of the vehicles at my show are motorcycles, not automobiles.
[ link to this | view in chronology ]
Re: Is SDCC even a comic book convention any more?
I've been to Phoenix Comicon a couple times. The crowds were pretty overwhelming, but it had a great guest list and not very many lines; you could walk right up to guys like Neal Adams, Peter David, Don Rosa, Mike and Laura Allred, Stuart and Kathryn Immonen, and Ben Templesmith, to name a few. (The only two lines I remember seeing -- for comics artists and writers; there were generally lines for TV celebrities -- were for Kevin Eastman, the co-creator of Teenage Mutant Ninja Turtles, and Greg Capullo, who at the time was the artist on Batman.)
[ link to this | view in chronology ]
[ link to this | view in chronology ]