Copyright Enforcement Service Claims $600 Billion-Worth Of Images Are 'Stolen' Every Day

from the why-settle-for-anything-less-than-impossible dept

A new "report" has been released by Copytrack, supposedly detailing the insane amount of "stealing" that goes on every day. "Report" is in quotes for reason. First, the "report" [PDF] opens up with a literally unbelievable statistic conjecture.

[I]t is estimated that more than 2.5 billion images are stolen daily. These license violations have the potential to result in up to €532.5 billion in damages daily.

Not even in the most fevered dream of the most overwrought copyright maximalist could this number be considered plausible. As attorney/law professor Jeff Pearlman points out, this hilarious extrapolation from facts not in evidence conjectures that copyright infringement of images alone results in a number that swallows the entirety of the world's economy.

If you can't read/see the tweet, it says:

Let's do some math! GWP (combined global GDPs) is ~$87 trillion. That's ~$240 billion/day. Copytrack says $600 billion/day in "stolen" images.

So: they say the value of "stolen" images is more than twice what the entire world produces in goods and services.

Color me skeptical.

Yes. Skepticism -- massive amounts of it -- is called for. Copytrack's assertion of GWP-destroying infringement starts with another unbelievable number.

Two studies from IMGembed and Copytrack show that of the 3 billion images shared on the internet daily, around 85 percent are used without a valid license.

Let's talk about sharing. Images are shared frequently, often without licenses. Does this mean each share can be equated with lost income? Of course not. People often use images on social media as placeholders for reactions or as standalone comments. There's no replacement of the market for these images, unless someone -- possibly Copytrack -- assumes such innocuous, non-commercial use of images is a market that hasn't been captured.

Supporters of Article 13 seem to believe this is the case. So does Copytrack. While the legislators behind the internet-crippling law in Europe may be beholden to powerful lobbyists, Copytrack's reliance on ridiculous extrapolations to compose this report is pure self-interest. Copytrack follows its laughable claim about the "cost" of infringement with a sales pitch. And not "follows" as in "a few pages later," but "follows" as in "it's the very next damn sentence."

Here's the whole paragraph:

According to the figure above, it is estimated that more than 2.5 billion images are stolen daily. These license violations have the potential to result in up to €532.5 billion in damages daily. Many image owners feel that the extent to which image rights are violated signals a lack of respect for photographers’ work. Looking one step further, violations result in the loss of important revenues for rights holders on a daily basis. In 2018, Copytrack was able to obtain an average of €320 for each copyright infringement case submitted by a Copytrack user.

The pitch goes on from there, assuring users that a) billions of dollars are being "lost" every day and b) Copytrack can help them claw back a few of the billions of "lost" Euros.

If you have anything less than complete skepticism by this point, you're probably a Copytrack employee.

Somewhat ironically, Copytrack claims the country performing the most infringement isn't any of the countries listed on the USTR's annual country-shaming Special 301 reports. According to this report, the USTR's home country is worst infringer.

Our leader in regards to copyright infringement was not Asia, as many may have assumed, but rather North America with 33.90 percent of image copyright violations coming from this part of the world.

The US is ahead of every other country by a healthy margin, something Copytrack believes is due to the large percentage of the population with internet access. It then breaks this down by city, coming to the astonishing conclusion that the most infringing US city is… Scottsdale, Arizona. Here's how Copytrack attempts to explain this finding:

Scottsdale was responsible for 5 percent of image infringements and did so with a population of only about 250.000 inhabitants! Finding reasons for this placement is not easy, however, in 1993 Scottsdale was rated the “most liveable city in the USA and made a name for itself in tabloid media as a celebrity vacation spot. In Scottsdale, photos of popular locations are some of the most commonly used pictures without a license. It is therefore quite possible that the sudden fame of the city was picked up locally and was spread across the internet – without sufficient diligence for image rights research.

Ok then. Maybe next time, try to perform some of that "sufficient diligence" before hitting the "publish" button. Here's a more likely explanation why so much infringement appears to be coming from Arizona: domain registrar GoDaddy is headquartered in Scottsdale, Arizona and private registrations default to GoDaddy's home address. This logic failure is especially ridiculous considering Copytrack suggested it was private domain registrations driving the surprisingly high amount of alleged infringement in Panama City, Panama -- which leads the world in infringement percentage according to this report.

Given Copytrack's inability to rein in its statistical leaps of faith or its bizarre theories about mass infringement in the Arizona real estate industry, perhaps it shouldn't have applied its… um… prowess to minutia no one cares about. But it did and so there's a whole page dedicated to breaking down the resolutions most commonly "stolen." This, unsurprisingly, turns out to be 1920x1080, followed by sizes commonly used by online publications to ensure viewability across a wide variety of platforms and devices (600x400). Basically, the most popular sizes for infringement are also the most popular sizes for non-infringing use.

I mean, is there really any usable knowledge to be gleaned from this chart?

Obviously, Copytrack thinks so. Maybe this chart is included to let rights holders know they can limit infringement by uploading creations in resolutions no one would even take for free… like 600x150 or 350x1200 or whatever. Sometimes you just have to realize that not all data is relevant, useful, or even marginally interesting. Copytrack appears to feel it needs to use all the data it collected, even if the data is completely devoid of information.

I guess if the ultimate point is to pitch your services to new customers, Copytrack's report can be considered a success... but only if it results in new customers. By any other standard, it's a failure. And an embarrassing one at that.

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Filed Under: copyright, photography, piracy
Companies: copytrack


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  • icon
    Mason Wheeler (profile), 5 Apr 2019 @ 8:02am

    typo

    Even in the most fevered dream of the most overwrought copyright maximalist could this number be considered plausible.

    I believe this sentence should begin with the word "not".

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 5 Apr 2019 @ 10:38am

      Re: typo

      or end in '/s'

      link to this | view in chronology ]

    • icon
      Uriel-238 (profile), 5 Apr 2019 @ 12:19pm

      Dresden

      Only in the most fevered dream of the most overwrought copyright maximalist could this number be considered plausible.

      That fixes it. Because Hollywood accountants do dream big.

      This reminds me of the recent discussions of the Dresden bombing having a casualty count of 600,000.

      There. I even Godwin'd the conversation.

      link to this | view in chronology ]

  • icon
    Gary (profile), 5 Apr 2019 @ 8:03am

    World Economy

    This report clearly shows that once we shut down the interwebs and the tech companies, stopping the associated piracy will triple the GWP. So that would clearly be in our best interest. Who needs a global internet when we could instead reap the benefits of eliminating piracy once and for all?

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 5 Apr 2019 @ 11:56am

      Re: World Economy

      Because people need their pictures, they simply can not live without them.

      link to this | view in chronology ]

  • identicon
    Anonymous Coward, 5 Apr 2019 @ 9:48am

    Note, copytrack was able to obtain an average of E320 per case submitted. It doesn't say that their clients received anything or that any damages were awarded. Charging a filing fee to take the reports seems like it could be lucrative business if you can find suckers willing to pay the fee.

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 5 Apr 2019 @ 10:10am

    the problem is that idiots in government jump on this fucking BS and use it to their own advantage, grandstanding, in getting new laws in place, removing still more freedoms from the masses all the while taking backhanders from the entertainment industries and screwing up what should still be, but is far from it now, the best thing that has happened to this Planet, ever, the Internet! these fuckers seem to think that handing it over to these industries, for a price, is going to be the best thing since sliced bread, all the while taking away the real purpose, spreading information everywhere!

    link to this | view in chronology ]

  • icon
    Stephen T. Stone (profile), 5 Apr 2019 @ 10:10am

    Ah, the "potential income" argument again.

    Losing billions of dollars per day? It was never in your hands to begin with; there’s nothing to lose!

    link to this | view in chronology ]

    • icon
      PaulT (profile), 6 Apr 2019 @ 3:11am

      Re: Ah, the "potential income" argument again.

      That goose only gives us one gold egg a day! Imagine how much we’d have if we cut her open!

      link to this | view in chronology ]

      • icon
        Toom1275 (profile), 9 Apr 2019 @ 4:36pm

        Re: Re: Ah, the "potential income" argument again.

        Hello random villager!

        Do you want to know the secret to getting a gilded goose of your own?

        Just sign up for my mailer, and I'll send you a free instructional!

        link to this | view in chronology ]

  • icon
    Get off my cyber-lawn! (profile), 5 Apr 2019 @ 10:12am

    $600B a day stolen....

    The author must have studied economics at Prenda U!

    link to this | view in chronology ]

    • icon
      Scary Devil Monastery (profile), 8 Apr 2019 @ 6:19am

      Re: $600B a day stolen....

      "The author must have studied economics at Prenda U!"

      Other way around. Prenda studied at "Copyright university".

      Which inherited the bulk of its teaching material from the 13th century catholic church.
      According to the doctrines surrounding the sales of Indulgence it is indeed possible to create infinite worth by issuing an imaginary license to safeguard your immortal soul from the perceived damages caused by arbitrary "sin".

      Today we call that the copyright licensing scheme.

      link to this | view in chronology ]

  • identicon
    Anonymous Coward, 5 Apr 2019 @ 10:19am

    An alternative reading of the numbers, copyright inhibits free speech so that a few people can gain enormous wealth.

    link to this | view in chronology ]

  • identicon
    Anonymous Coward, 5 Apr 2019 @ 10:24am

    There is only one way they could reach this amount... If they assume that every image on the internet, no matter who took/made it, is copyrighted.
    This is probably what they wish for in their wettest dreams though.

    Or maybe they count the images in movies... 120 hz. That makes more sense than any reason they could reach that amount they claim.

    link to this | view in chronology ]

  • This comment has been flagged by the community. Click here to show it
    identicon
    Anonymous Coward, 5 Apr 2019 @ 10:25am

    This is NOTIONAL damage, not actual damage.

    Piracy does put money in the hands of criminals, which is one reason for stopping it, and it costs producers some of their distribution lists, but the $600 billion figure is clearly incorrect.

    Article 13 is the latest attempt to stop piracy, and I hope it works without "breaking the internet" as some fear.

    link to this | view in chronology ]

    • icon
      Stephen T. Stone (profile), 5 Apr 2019 @ 10:48am

      it costs producers some of their distribution lists

      Please provide proof of your claim and the necessary citations required for verifying your evidence.

      link to this | view in chronology ]

      • This comment has been flagged by the community. Click here to show it
        identicon
        Anonymous Coward, 5 Apr 2019 @ 1:13pm

        Re:

        First we should prove that the sun rose today, for something more controversial.

        Look up internet marketing and what people make with distribution lists to start. Some of those who use his methods have made tens of millions mostly off distribution and affiliate programs.

        Piracy diverts valuable traffic from its proper source to a criminal.

        link to this | view in chronology ]

        • icon
          Stephen T. Stone (profile), 5 Apr 2019 @ 1:26pm

          Piracy diverts valuable traffic from its proper source to a criminal.

          You know what else diverts valuable traffic from Internet marketing? Adblockers.

          link to this | view in chronology ]

        • identicon
          Anonymous Coward, 5 Apr 2019 @ 7:04pm

          Re: Re:

          Ah, this clearly explains why publishers hate when Google sends them valuable traffic for free.

          link to this | view in chronology ]

        • identicon
          Anonymous Coward, 5 Apr 2019 @ 7:31pm

          Re: Like a broken record

          Next up. Some IMPOTENT threats

          link to this | view in chronology ]

        • identicon
          Anonymous Coward, 8 Apr 2019 @ 7:03am

          Re: Re:

          Everyone let’s find johns distribution list and steal it from him lol

          link to this | view in chronology ]

          • icon
            PaulT (profile), 8 Apr 2019 @ 7:19am

            Re: Re: Re:

            If it's of the same high quality he demands of his own posts here, it's probably just full of old AOL addresses and domains that ceased to exist 10 years ago. But, he saw the scam product he's trying to push on a torrent site once, so that must be the problem!

            link to this | view in chronology ]

            • identicon
              Anonymous Coward, 8 Apr 2019 @ 7:52am

              Re: Re: Re: Re:

              I've got it - Jhon Herrick's mailing list is the kind left on website guestbooks. He's a Nigerian 419 scammer!

              link to this | view in chronology ]

    • identicon
      Anonymous Coward, 5 Apr 2019 @ 10:53am

      Re:

      Piracy does put money in the hands of criminals

      lolwut?

      link to this | view in chronology ]

    • identicon
      Anonymous Coward, 5 Apr 2019 @ 11:58am

      Re:

      "Piracy does put money in the hands of criminals"

      So does copyright.

      link to this | view in chronology ]

    • identicon
      Anonymous Coward, 5 Apr 2019 @ 7:30pm

      Re: remember when you didn’t care about article 13

      Poor poor crybaby Jhon

      link to this | view in chronology ]

    • icon
      PaulT (profile), 6 Apr 2019 @ 3:14am

      Re:

      One day I’d like to see which con trick you were actually selling. Something tells me the mailing list you depended on was just full of pensioners who have died off, and the newer breed were too experienced with the internet to fall for such an obvious scam.

      link to this | view in chronology ]

    • icon
      Scary Devil Monastery (profile), 8 Apr 2019 @ 6:31am

      Re:

      "This is NOTIONAL damage, not actual damage."

      In other words, not damage at all. Just a whiny loser complaining about market conditions.

      "Piracy does put money in the hands of criminals..."

      How? The only ones with the option of making any money through piracy today may be doing so in unlawful ways - but "unlawful" and "criminal" are NOT THE SAME. The difference usually being one of very high importance.

      "...which is one reason for stopping it..."

      Even if your previous statement was true - which it isn't - this little gem by you is also a price-winning lie. Almost every business puts money "into the hands of criminals" in some fashion or other which is why, if we want to keep using "money" at all we need to observe degrees of separation before we go off half-cocked.

      "...and it costs producers some of their distribution lists..."

      Good Grief, this again. Once again since you seem to be VERY slow - pirates, by definition, do not use distribution lists - hence no distributor ever "lost" any such, nor did pirates copy and make use of them.

      "...but the $600 billion figure is clearly incorrect."

      Well, Baghdad Bob, I guess you must be out of form. The last part of that sentence appears to be correct. Normally you'd be able to achieve 100% pure bullshit in every post, almost without trying. Are you feeling sick today by any chance?

      link to this | view in chronology ]

  • icon
    Bamboo Harvester (profile), 5 Apr 2019 @ 10:26am

    You're just not...

    ...doing the math right.

    Each view is a theft.

    Average person blinks 1,000 times a minute, so that's 1,000 views per minute stolen.

    Except... Most people have TWO eyes, so the number of views is doubled.

    By their numbers, that's 640,000 Euros per minute per person viewing any given image....

    link to this | view in chronology ]

    • identicon
      Anonymous Coward, 5 Apr 2019 @ 10:45am

      Re: You're just not...

      Average person blinks 1,000 times a minute, so that's 1,000 views per minute stolen.

      Holy crap. If I blinked at that rate half my view of the world would be the inside of my own eyelids.

      link to this | view in chronology ]

    • identicon
      Anonymous Coward, 5 Apr 2019 @ 2:50pm

      Re: You're just not...

      "...doing the math" wrong. -Fixed that for you.

      link to this | view in chronology ]

  • identicon
    Kevin Hayden, 5 Apr 2019 @ 10:44am

    We need a new collection society for this!

    Since it's almost impossible to track all of this infringement, why don't we just create a new worldwide collection society to collect it all. Based on the current worldwide population the $600 billion equates to about $80 per person per day, or $29,200 per year. Get your chequebooks ready folks! It shouldn't be long before the EU creates a new directive mandating that everyone pay up.

    link to this | view in chronology ]

    • icon
      Federico (profile), 6 Apr 2019 @ 5:56am

      Re: We need a new collection society for this!

      The copyright directive allows for it: it forces people to buy licenses and expands the possibility of a collective license. On a global scale might be hard, but nationally it will be feasible.

      link to this | view in chronology ]

      • identicon
        Anonymous Coward, 6 Apr 2019 @ 1:58pm

        Re: Re: We need a new collection society for this!

        The allows for a licensing system, whereby sites effectively buy insurance against their users uploading infringing content. That is like the rest of the directive, it is aimed at web site owners, and not those who infringe on copyright.

        link to this | view in chronology ]

        • identicon
          Anonymous Coward, 7 Apr 2019 @ 8:09am

          Re: Re: Re: We need a new collection society for this!

          Just what we all need - more insurance!

          I need insurance to cover the possibility of someone purchasing a pharmaceutical company and jacking up the prices a few thousand percent.

          Now I need insurance to cover the possibility that someone's panties are in a twist concerning a comment on an internet blog.

          I am beginning to think I need insurance to cover the added insurance that I will "need".

          link to this | view in chronology ]

  • icon
    That Anonymous Coward (profile), 5 Apr 2019 @ 10:57am

    Not paintings by the masters looted by soldiers.
    There are an unlimited number of 0's & 1's to keep reproducing the digital image.
    Yes someone might have used it without your permission, but they didn't steal it & pretending the use cost you billions makes you look stupid.

    link to this | view in chronology ]

  • icon
    Andrew (profile), 5 Apr 2019 @ 11:34am

    Doing more math

    Poor Scottsdale. If they are responsible for 5% of 2.5 billion piracies per day, that is 125 million per day. With a population of 250,000, let's assume half are pirates, that is 1000 images pirated per person per day every day. If only we could harness that productivity for good....

    link to this | view in chronology ]

  • icon
    ArkieGuy (profile), 5 Apr 2019 @ 11:34am

    License

    So, does TechDirt have a license for that fancy chart? If not, today's number just went up by €532.5! /s

    link to this | view in chronology ]

    • icon
      Scary Devil Monastery (profile), 8 Apr 2019 @ 6:38am

      Re: License

      You just used 20 actual words which I choose to view as imagery constructed by pixels, with meaning.

      I'll let your blatant infringement slide for a mere €2000.

      link to this | view in chronology ]

  • identicon
    Anonymous Coward, 5 Apr 2019 @ 11:43am

    It all makes sense now

    25 frames/second times
    60 seconds/minute times
    90 minutes/movie -> 135000 stolen images per movie

    Average 320 Euros on settlement per image:

    135000 x 320 -> 43.200.000 Euro settlement per movie.

    That's a decent ballpark figure for Hollywood Accounting.

    link to this | view in chronology ]

  • icon
    OA (profile), 5 Apr 2019 @ 11:43am

    Fraud based economy

    On Monday, Mr. Masnick wrote an article about Getty: https://www.techdirt.com/articles/20190329/15352641901/getty-images-sued-yet-again-trying-to-license -public-domain-images.shtml. Getty was selling public domain images for big bucks. Maybe that $600 billion is in fraud dollars.

    link to this | view in chronology ]

    • icon
      Scary Devil Monastery (profile), 8 Apr 2019 @ 6:45am

      Re: Fraud based economy

      "Getty was selling public domain images for big bucks. Maybe that $600 billion is in fraud dollars."

      Sort of.

      Every other part of the economy deals in measurable and limited resources of some sort. Copyright assumes that every copy made magically doubles the value where the reality is that it cuts that value in half instead.

      They assume it's 600 billion simply because they are dealing with monopoly money. And believe that this means they themselves can arbitrarily determine "losses" by stating that the phony bill they printed isn't being counted at face value.

      link to this | view in chronology ]

  • identicon
    Anonymous Coward, 5 Apr 2019 @ 11:56am

    Who's old enough to remember the TV show "Green Acres?" When Oliver Wendell Douglas didn't have his mail delivered on time, he lost $500. When he complained about it, all his good neighbors offered to pitch in and help him find it. Maybe we should all pitch in and help look for all that cash they lost. I'm sure it will turn up.

    link to this | view in chronology ]

  • icon
    ECA (profile), 5 Apr 2019 @ 12:45pm

    Value without sale??

    Lets ask everyone about Donations to Clothing stores that give you a Blank to fill out for the VALUE of the goods...
    retail?? Wholesale?? CHEAP CRAP??

    Looking at the numbers its around $200-300 per Picture..
    Artwork??
    2.5 billon into 500 billion
    For those prices I will look around my little town and see who wants a pic taken..then ask permission.

    link to this | view in chronology ]

  • icon
    That One Guy (profile), 5 Apr 2019 @ 2:03pm

    As if more evidence was needed

    Claiming that infringement causes damage close to three times the world production every day? Yeah, for them this is a good bit of fearmongering to try to con people into paying them, but for anyone with the barest bit of sense this is just more evidence how utterly insane copyright(and a dash of greed) can turn people.

    link to this | view in chronology ]

    • icon
      Scary Devil Monastery (profile), 8 Apr 2019 @ 6:48am

      Re: As if more evidence was needed

      "Claiming that infringement causes damage close to three times the world production every day?"

      Copyright math.

      The heinous part is that if you accept copyright as valid then that math becomes factual truth...no matter what the actual world economy has to say about it.

      And this is why I ceased to believe in any form of copyright above the right of attribution long ago. Much like communism or theocracy it's a concept human nature simply won't allow for to an extent where you can build a stable society around it.

      link to this | view in chronology ]

  • icon
    Vidiot (profile), 5 Apr 2019 @ 2:53pm

    A ray of sunshine in that informative image size chart

    Good news: if you've made it your life's work to create unique, labor-intensive images in a 75x75px format, your valuable assets would appear to be safe... untouched. Unused and unsaleable, too, I'd guess.

    link to this | view in chronology ]

  • icon
    ECA (profile), 5 Apr 2019 @ 5:35pm

    Property insurance..

    So,,
    Someone goes into your home and steals everything...

    Do you get to tell the insurance company HOW MUCH they should pay you??
    F' NO..

    link to this | view in chronology ]

    • icon
      Scary Devil Monastery (profile), 8 Apr 2019 @ 6:50am

      Re: Property insurance..

      "Someone goes into your home and steals everything...
      Do you get to tell the insurance company HOW MUCH they should pay you??
      F' NO.."

      Worse. Someone goes into your home and takes photos of everything. then build identical copies of your furniture in their own workshop.

      When you go to the insurance company and demand they repay you for the lost value of your furniture they point and laugh. And rightly so.

      link to this | view in chronology ]

  • This comment has been flagged by the community. Click here to show it
    identicon
    Anonymous Coward, 6 Apr 2019 @ 10:37am

    Sounds like AOC and her
    idea that tax breaks are real cash

    link to this | view in chronology ]

    • icon
      That One Guy (profile), 6 Apr 2019 @ 5:59pm

      Re:

      They basically are, albeit not immediately. A tax break means that a transaction that was going to happen(not just might have) now isn't(or is lessened), such that money that was going to be spent on one thing can now be spend on another thing of the tax-payer's choice.

      If I owe you $100 and I get a 'break' of $50 such that I now only owe $50 then that act has freed up $50 I can now spend(or not) as I wish.

      link to this | view in chronology ]

    • identicon
      Anonymous Coward, 7 Apr 2019 @ 8:17am

      Re:

      "Sounds like AOC and her idea that tax breaks are real cash"

      Is there a news item that provides detail into this?

      afaik, she has made comments about tax rates but I have not seen the item about tax breaks.

      Tax breaks is an ambiguous phrase as it could refer to a credit, writeoff, exemption ... were you referring to any of these?

      What is real cash as opposed to not real cash?

      link to this | view in chronology ]

    • identicon
      Anonymous Coward, 7 Apr 2019 @ 10:28pm

      Re: You reek of fear

      I love how terrified you guys are of her.

      link to this | view in chronology ]

      • icon
        PaulT (profile), 8 Apr 2019 @ 1:06am

        Re: Re: You reek of fear

        I love the fact that it's only due to their fear that she's getting so much press.

        Had they treated her like any other freshman politician, few outside of her district would have heard of her and she'd have had to work for a decade to get noticed. Now, her ideas are getting international attention, and it's purely down to them talking about how afraid they are of her.

        The fact that even with that they have to make random crap up about her, rather than focus on what she has actually said, is just the icing on the cake.

        link to this | view in chronology ]

    • icon
      Thad (profile), 8 Apr 2019 @ 9:51am

      Re:

      Ooh, I had "complete non sequitur about AOC" on my Bingo card!

      link to this | view in chronology ]

  • identicon
    Rekrul, 8 Apr 2019 @ 1:14pm

    I know how to fix this!

    First, all browsers must eliminate all "save" functions from their code. All computer operating systems must eliminate all "copy" functions from their code. And finally, all software across all platforms must eliminate all "open" functions in programs.

    If people can't save stuff off the net or copy or load existing files, everyone will be forced to create their own content and infringement will cease to exist!

    I've thought this through as carefully as any of the experts think through their anti-piracy plans, and I am 100% certain that there will be no unintended consequences because of these changes.

    link to this | view in chronology ]


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