You have to keep in mind that the average person (i'd argue, the vast majority of people) does not want to play tech support or tinker with their gear. They want toasters...you plug them in and they just work. And with that being the case, they aren't going to put in the effort to go look for a seller of said screwdriver.
Re: One for the book of heroic failures along with..
or my favorite - the thieves who tried to pull an ATM out of a wall by wrapping a chain around it, then to the bumper of their van which conveniently had the license plate on it....
From purely a marketing perspective, race/ethnicity can be useful because of exactly what you point out ... cultural differences! It's market segmentation; it's how you present your product to your target audience. But you have to know what your audience is to target your communications!
Otherwise, I'm totally with you... ethinicity, race, cultures... those lines are becoming more blurred over time. But this is a very slow process...
But remember that you're a more educated consumer... you understand the distinction between 3G and non-3G technologies and what that ad is actually saying.
Verizon is banking on the average consumer seeing the two maps, and going ... ZOMG, AT&T has no coverage!!! and switching providers based on gut reaction.
Chuck is back because the fans connected with the network directly AND through the major sponsor, Subway. They sent their Subway receipts to the network, made donations to the Subway's partner charity in the name of Chuck's main character, etc.
However, The Product influences The Customer. If your company (The Customer) sees more revenue from consumers (The Product) because of a direct correlation to a TV show, then they will continue to advertise with that show, that show will get funding from the network, and then the network will broadcast the show to The Product. Rinse and repeat.
To Mike's point - there are other shows out there that are making an effort to connect with fans, like the show Chuck on NBC, and their fanbase is responding in kind.
Example 1: The fanbase, via twitter and fan sites, got together on the night of the season finale, and purchased subs from Subway, dropped comment cards in the name of Chuck Bartowski (lead character) to Save Chuck. It also happened that the main character's actor, Zachary Levi, joined 400 fans at a Subway shop and made sandwhiches for everyone who came. (http://chucktv.net/2009/04/26/video-zac-plus-400-fans-go-to-subway/) You can't connect better with fans than by feeding them. ;-)
Example 2: The fanbase is streaming episodes of Chuck weekly until the new season begins. The cast sent a video thanks to the fanbase upon the 1 millionth stream.(http://chucktv.net/2009/09/11/video-chuck-cast-co-creator-say-thanks/)
The cast realizes that it was a bubble-show, and that 13 more episodes were ordered by NBC because of fans being creative and instead of only bombarding the network (a la Jericho and CBS) but also bombarding a major sponsor... and showing the major sponsor that their ad campaign is reaching the consumer. Here is a link to the announcement that the show was renewed because Subway signed on... http://chucktv.net/2009/05/19/breaking-nbc-officially-renews-chuck/
Plus, one can't discount how well WoW is doing in its current non-LAN-support format. Who's to say they aren't looking at that model very carefully because of its success??
On the post: Redskins Owner Dan Synder Realizes He Was Going To Lose His Defamation Lawsuit Badly, Drops It
Re: IANAL...
On the post: Apple Using Special New Screws So You Can't Open Your iPhone
Re: Kind of a waste...
On the post: Apple Using Special New Screws So You Can't Open Your iPhone
Re: Re: Re: Device over user
I suspect the theory is that you'll buy a new phone before you'll truly need a new battery.
On the post: Michael Jackson's Family Sues Touring Company For His Death
Re: who gives a damn
This.
On the post: Forget Product Placement; Get Ready For Product Anti-Placement
Re: Re: Who would notice?
This.
The target market reads all the gossip rags and follows that type of stuff.... This is a brilliant strategy!
On the post: If You're Going To Steal Something, Perhaps Avoid A Phone Demoing A GPS Tracking Program
Re: One for the book of heroic failures along with..
On the post: Draft Of Privacy Bill Introduced... And Pretty Much Everyone Hates It
Re: Younger Generation's views?
Otherwise, I'm totally with you... ethinicity, race, cultures... those lines are becoming more blurred over time. But this is a very slow process...
On the post: Once Again, You Cannot Copyright The Idea Of Sneaking Veggies Into Kids Food
the beginnings of streisand effect...
On the post: Oh Look: Hollywood Doesn't Need To Break Your TV To Release PPV Movies Early
Re: Re: Re: Re:
On the post: AT&T Sues Verizon Over 'There's A Map For That' Ad Campaign
Re: People need a thicker skin...
Verizon is banking on the average consumer seeing the two maps, and going ... ZOMG, AT&T has no coverage!!! and switching providers based on gut reaction.
On the post: Why Ralph Lauren Photoshopped That Model So Skinny... It Thought She Was Fat... At 120 lbs
Re: Re: Re: Re: I don't see anything wrong with this...
Ding. You hit that nail right on the head.
On the post: Washington Redskins Won't Let Washington Post Blogger Show Photos Of Upset Fans; WaPo Caves
Re: Re: get the names right in your article
On the post: Edwyn Collins Can't Give Away His Music Thanks To MySpace, Warner Music
Re: Re: Re:
On the post: WSJ Defies NFL's Restriction On Live Blogging
On the post: Following Your GPS Over A Cliff Is No Excuse For Bad Driving
Re: Re: That's too bad.
On the post: Why Don't More TV Shows Try To Connect With Fans?
Re: it's not sunny in nyc
On the post: Why Don't More TV Shows Try To Connect With Fans?
Re:
However, The Product influences The Customer. If your company (The Customer) sees more revenue from consumers (The Product) because of a direct correlation to a TV show, then they will continue to advertise with that show, that show will get funding from the network, and then the network will broadcast the show to The Product. Rinse and repeat.
To Mike's point - there are other shows out there that are making an effort to connect with fans, like the show Chuck on NBC, and their fanbase is responding in kind.
Example 1: The fanbase, via twitter and fan sites, got together on the night of the season finale, and purchased subs from Subway, dropped comment cards in the name of Chuck Bartowski (lead character) to Save Chuck. It also happened that the main character's actor, Zachary Levi, joined 400 fans at a Subway shop and made sandwhiches for everyone who came. (http://chucktv.net/2009/04/26/video-zac-plus-400-fans-go-to-subway/) You can't connect better with fans than by feeding them. ;-)
Example 2: The fanbase is streaming episodes of Chuck weekly until the new season begins. The cast sent a video thanks to the fanbase upon the 1 millionth stream.(http://chucktv.net/2009/09/11/video-chuck-cast-co-creator-say-thanks/)
The cast realizes that it was a bubble-show, and that 13 more episodes were ordered by NBC because of fans being creative and instead of only bombarding the network (a la Jericho and CBS) but also bombarding a major sponsor... and showing the major sponsor that their ad campaign is reaching the consumer. Here is a link to the announcement that the show was renewed because Subway signed on... http://chucktv.net/2009/05/19/breaking-nbc-officially-renews-chuck/
On the post: Recording Industry Helps Rapper/Single Mom Get A PhD, Though It Tried To Weasel Out
Re:
Good for her!! A *good* story for once.
On the post: Tiburon Wants To Photograph Every Car Entering And Leaving... But Don't Worry About Your Privacy
(playing devil's advocate)
On the post: Blizzard The Latest To Kill Features, Call It An Upgrade
Re: Well, sort of
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