TV Networks File Legal Claims Saying Skipping Commercials Is Copyright Infringement
from the wow dept
Okay, we had expected the TV networks to possibly take legal action against DISH Networks for its new Auto Hopper technology, which allows DISH subscribers who use the Hopper feature (which records all prime time shows from the four major networks) to autoskip commercials, if they watch shows in the days after they originally air. It wasn't a surprise that the TV networks didn't like this at all, but could they really make a legal argument that skipping commercials was against the law? We've all heard the story of former Turner Broadcasting exec Jamie Kellner claiming that not watching commercials was "theft," but do the networks actually think there's a legal basis for such claims?It appears they do. Though, the legal arguments are insane.
As you may have heard by now, Fox, CBS and NBC Universal have all sued DISH in California. At about the same time, DISH itself filed for declaratory judgment in New York against those three, and ABC, who hasn't yet filed suit, but perhaps will shortly. I would imagine that all of the cases will be consolidated in one of the courts.
What's scary, however, is that the TV networks appear to be using this lawsuit to claim that skipping commercials is copyright infringement.
Where the filings go really off the wall is in basically saying that skipping commercials is infringement. They do this in the sections on "inducement," wherein they suggest that, even if DISH doesn't directly infringe, it is is inducing infringement by offering the auto commercial skip feature to users. From the CBS filing:
Users of the Hopper's PrimeTime AnyTime feature who record Plaintiff's prime-time shows and use the Hopper's Auto Hop feature to automatically skip commercials otherwise contained in those recordings infringe Plaintiffs' exclusive reproduction rights under section 106 of the Copyright Act,But this makes no sense. Recording the show for later viewing is already deemed legal. So the only difference here is the intent of the user to watch later to skip commercials. Thus, CBS seems to be saying that merely wanting to avoid commercials is, itself, direct copyright infringement. And, given that Auto Hop doesn't work until the day after the shows air, does that mean that it's legal to record the shows if you intend to watch them the same day... but the second your intention is to watch them later, it's copyright infringement? That makes no sense and has absolutely no basis in the law. And, uh, what happens if you record it with the intent to watch the next day and skip commercials... but then watch it the same day with the commercials? The allegation above says merely recording the shows with intent to skip commercials is infringement, even if you don't actually skip the commercials! That makes no sense.
Fox's filing makes similar claims, insisting that DISH is inducing infringement because it "took active steps to encourage its subscribers to use Primetime Anytime to infringe FOX's copyrights." But that's flat out malarkey. It's legal for users to time shift shows. That's established. Yet, these filings seem to want to totally ignore that, and then assume that a user watching a DVR'd s how is automatically infringing on copyright because they might skip commercials.
The argument makes absolutely no sense at all. Effectively, the networks are trying to claim inducement to infringe... but do not (and, indeed, can not) show what or who is actually infringing. Time shifting is legal. Not watching commercials is legal. So, er, where's the copyright infringement, unless you completely throw out the Betamax ruling?
The filings also go down the path of explaining how this disrupts their business model. They honestly seem to be arguing for what some people have amusingly referred to as "felony interference with a business model." They list out all the different ways they get companies and users to pay multiple times for the same content, and use that to suggest this must be illegal, even though DISH has a retransmission license and all the individual parts are legal. I honestly don't understand this argument -- they're just claiming that because they don't like how end users engage with otherwise legal content, it must be illegal. Fox even uses this to claim that DISH's offering is not "enhancing consumer choice." Apparently, in the minds of TV network lawyers, what counts as "consumer choice" is limited to what the TV networks want to count as consumer choice... and any other choices are no choices at all. Or something.
There are a few slight differences in the lawsuits. For example, Fox brings up the fact that DISH also offers the Slingbox to allow users to not just time-shift but also place shift, though fails to explain why that's an issue at all. Fox also includes a breach of contract claim, which also may be difficult to support if all of the other actions prove to be legal.
DISH's declaratory filing gives you a pretty clear sense of that company's argument, pointing out that this is a nice feature that consumers want, that this kind of technology is already widely in use, and that it's not clear how any of this is infringement.
Auto Hop is a more efficient way of achieving what consumers already do with standard DVRs. A 30-second skip feature is already standard on many DVR remote controls. It permits viewers to automatically skip ahead in a recording, at the touch of a button, completely bypassing a typical 30-second television commercial. The remote controls that come with DVRs supplied by Comcast, an NBC affiliate, can be programmed to include this 30-second skip feature. DISH has provided a 30-second skip feature for years. By pressing the 30-second skip button multiple times, a viewer can elect to bypass the full complement of commercials between show segments. Now, DISH allows the customer to opt to use an Auto Hop feature that is just an extension of this 30-second skip function. It avoids the common frustration that occurs when viewers, using the 30-second skip or plain fast-forwarding, overshoot the commercials and fastforward into the television programming content that they really want to watch.DISH also points out that skipping commercials is not illegal:
DISH's Auto Hop feature promotes consumer autonomy. Viewers have skipped commercials for decades. Viewers commonly use the commercial break as a time to get up and momentarily leave the room. Ever since the advent of the remote control, viewers have changed channels or muted the sound during commercial breaks. And, since the advent of the VCR and DVR, viewers playing back a show have fast-forwarded through commercials. DISH is simply making it easier for viewers to refuse to be a captive audience and to exercise the well-accepted choice to skip a commercial.I can't see how the networks' argument can stand very much legal scrutiny at all -- but stranger things have happened when copyright cases hit the court. Still, the arguments here are so bizarre, and so unsupportable, you have to believe a judge will reject them quickly.
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Filed Under: auto hopper, betamax, commercials, dvr, jamie kellner, television
Companies: cbs, dish networks, fox, nbc universal
Reader Comments
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And yet it never occurs to them to ask...
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And they wonder why some people turn to piracy. "Because you're acting like a d*ck! And treating your customers as criminals or as criminals in the making, even the ones who are clearly not. Not to mention you are now trying to tell them what they can do, when they can do it, how they can do it and so on so forth. Basically, you're acting like an egomaniacal control freak."
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About "consumer choice"...
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Later they'll rule out that turning off or unplugging your tv is crime.
And finally they'll rename your tv sets, their new name shall be telescreens.
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On another news: Time-shift Corp to sell first portable time-machine so everyone can watch their favorite shows without infringing copyright
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in other news fox sues Swanson tv dinners for inducing infringement
An action that is designed to deny content producers their hard earned advertising income.
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Re:
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wonder whether copyright infringement charges would be filed if a person recorded shows but skipped everything except the adverts?
what would happen if a person actually, physically, used a fast forward button after recording something? the adverts would still be skipped, so is that infringement?
i was of the opinion that i made the choice of what i wanted to watch, not them so when will the entertainment industries be forcing people to record all channels and watch them as well as what they want? when are people supposed to watch all these recorded channels and programs?
when the hell is someone gonna have the balls to tell the entertainment industries to fuck off, grow up and stop trying to dictate who can do what, with what and when?
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Makes Me Wonder...
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Re:
I pay for the cable service, the TV, the DVR, the electricity.
I will make decisions on what I am willing to show in my home.
And, BTW - Many commercials are far more offensive than the shows on today.
Take that Entertainment Lobby Probe out of your @$$ and listen to what the consumers are saying. No matter how you get your Shill pay, once people dump the networks (Cord cutting is becoming more common.), your paycheck will get smaller and smaller.
And that is what you get for not paying attention to your customers.
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Re:
What is wrong with this picture. Please stop the obnoxious rant and support your side with your more convenient facts, a balanced analysis and some supporting references. OR, JUST SHUT UP AND GO BACK INTO YOUR ANGRY HOLE IN THE GROUND.
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Prediction
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Not even turning on the TV
"You didn't watch out broadcasts! We're going to sue you!"
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Re:
Must be sad to be you.
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Re:
Yet according to them that would not be infringement because it's 'same day'. *headdesk*
As soon as timeshifting is legal, and it is, what I do with that timeshifted signal is up to me, it's 'mine' (not the copyright, but the use)
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homocide....
On their own logic...
I think we should all ignore the locos/baka/gago/bobo/morons/dumb-bells before they, in turn, make US insane from their ILLOGICAL way of attracting consumers at the same time them most logical way to drive their consumers away....
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Re:
I know that this won't carry much weight, coming from and AC, and I know for sure that you'll be too much of a wuss to come back and answer but I challenge you to prove your claims.
Prove to us that you aren't just a luser that likes to piss on comment boards.
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Re: Re:
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Isn't the definition of copyright infringement not something like copying something without permission of the copyrights-holder?
By recording a tv-show with ads is copying and the betamax ruling stated that that should be allowed so the copy is already made.
How the hell can opting not to watch the ads be infringing?
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Uh oh...
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This would be *great*. Think of the mad dash to piracy that would occur. People are already used to being able to timeshift, if suddenly they are no longer allowed to do so legally, they wouldn't rearrange their schedules to make time for the show; they would pirate, or not watch.
It would be delicious to watch.
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Re: Re:
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Re:
http://www.techdirt.com/articles/20020715/0130220.shtml
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Re:
Fixed for you.
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Just another step towards taxing your paycheck.
The Ahole tax. Artists, helpers, overlords, leeches & executives tax.
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Great question....but
1) Agree that skipping commercials is copyright infringement.
2) Write petitions to government demanding tough laws.
3) ???????
4) Profit!
People will say WTF....
""I am criminal for not watching ads""
""There is something wrong with copyright""
This is the best anti-anti-copyright plan I have seen in a while.
Let's make this crazy law happen.
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Re:
if you don't get it look here:
Telescreen
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Re:
"The definition of copyright hasn't been changed", my foot.
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Re:
Those people should obviously be in jail imo, bro.
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Re: Great question....but
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Re: About "consumer choice"...
Choice indeed ;-)
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Excuses
The people who are most upset with this feature would obviously be the advertisers whose commercials are getting skipped. A play like this on behalf of the major networks, as foolish or futile as it may be, probably goes a long way to at least appease the rising frustrations of their main customers.
The TV landscape is going to have to change eventually to adapt to the new technologies of the day, but we won't see a major change until either the networks find a completely new way to monetize their programming or until the advertisers find a new strategy for advertising through TV. Until this change, desperate gestures like this are bound to continue.
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Re:
Done.
That'll show em! take that evil entertainment industry.
Boy! sure makes you feel better does'nt it?
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If skipping TV commercials is theft...
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It won't last, no matter what
However, if they lose this case, they'll almost certainly add those clauses in the future (unless they can get Congress to pass a "no-commercial-skipping" law (probably calling it something like the "Free Television Act").
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Response to: Anonymous Coward With A Unique Writing Style on May 25th, 2012 @ 6:57am
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Re:
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No More Copyright
[1] Unless by fix, you mean neutered.
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Re: Re: Re:
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What if I leave the room?
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Re:
OK, I'll play. Which facts?
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Re: If skipping TV commercials is theft...
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Re: Re: Re:
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Re: About "consumer choice"...
If the networks are unhappy with DISH, perhaps they shouldn't renew their contracts with DISH and pull their channels off the air. That'll show those darn consumers who is boss!
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A new first
I can't stop laughing. So I'm a dirty pirate thief if I don't watch the content now. Nice one.
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Re: Re: About "consumer choice"...
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Re:
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All I can say...
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Re: Re:
If they're not listening, please sue them for copyright infringement, since that's what they're doing to their customers.
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Only in America
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While you were sleeping
ALL OF YOU ARE UNDER ARREST!
Being tired is not a defense!
WARNING:
Sleeping during commercials carries a Maximum fine of $200,000 and 5 years in a re-education center managed by the infotainment industry and hosted by Billy Mays.
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Re: It won't last, no matter what
Why would include a dirty, obscene word in the name of their law?
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Re: A new first
And EVEN THEN I wouldn't be surprised if they still bitched about piracy and illegal commercial avoidance and lost revenues despite record breaking profits for the year and technology still advancing despite all efforts to curtail it and so on.
That's in addition to us and the ISPs and everyone else footing the bill for piracy enforcement measures that still won't work, because fixing your own problem just isn't how things are supposed to be done.
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Re:
If the content providers could improve the signal to noise ratio on on TV, then I would not have to wade through over 30 minutes per hour of crap programming just to see if there are any good adds playing. And usually there aren't any good adds that I have not seen so the whole effort is in vain.
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Re-title that
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So whats the punishment on completetly oblitirating a companies means to deliver commercials
ala megaupload
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Great Article and all, but.. Malarkey?
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Re:
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Re: Excuses
Turning now to the Betamax Case, it has largely disappeared from the legal scene. Nevertheless, it is important to note that the case turned upon the legitimacy of hardware, and the court held 5-4 that things were fine so long as the hardware was suitable for a substantial non-infringing use.
To explore what could comprise non-infringing uses, the court majority started racking-up various scenarios that would likely qualify. One of them, of course, was "time-shifting". Now, it has been repeated ad nauseum that "time-shifting is perfectly legal". In truth, this is not exactly what the court actually held. As an appellate court, the Supreme Court was bound by the factual record established by the trial court. In the case of "time-shifting", Fair Use was examined and it was determined that under the facts before the court the plaintiff's, Universal and its cohorts, did not present evidence sufficient to overcome fair use. Importantly, this is not a holding that "time-shifting" is legal in all circumstances, but only that given the then facts the plaintiff's fell short of the mark defeating the defense.
Where this case begins to depart from this part of the Universal v. Sony decision is that by enabling the "skip commerical" feature, Dish Network may have changed the fair use dynamics. Would this be enough for the broadcasters to prevail? While a longshot, the answer is "maybe it would", in which case a decision could come out that would distinguish the present case from Universal v. Sony.
I cannot begin to emphasize enough just how important it was that the factual record from the original trial did not work to Universal et. al.'s favor. They had to present proof of how they were being harmed, and the court held their proof was lacking. Here the facts are a bit different. By "skipping commercials" the broadcasters may have very well had a new arrow added to their quiver sufficient to demonstrate financial harm. Again, a longshot, but a significant factual distinction.
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Should be show, without the extra space between the s and the h.
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Re: Re: Excuses
This is a lose-lose situation. They should quit while they're ahead.
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Buy second hand.Check
Point people who have SHOWN interest to stories i find "enlightening".Check
Donate to causes with goals i share.Check
Keep bullshit sensor on at all times.Check
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Re: Re: Re:
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Are they claiming copyright on the commercials?
Have they cleared this with every single company that produced a commercial that airs on all of their networks?
We know you cannot assign a right to sue, so they *must* own the copyright on every commercial to ever air.
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Re:
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Right? Wrong!
Time shifting: Right
Remote DVR: Right
User in control: Right
Place shifting: Right
Not watching commercials: Right
All of the above taken together: Wrong
So... 5 rights make a wrong. Unless you're driving. Ummm... What was the question?
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What?
I dont care if you bought it before you knew
What?
I dont care if its not hurting anyone, its hurting our business
What?
How dare you, business is more important then air, ........ insert typical character slander
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Tools
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damn, i gotta pee
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Re:
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Re:
And since Hollywood makes something like 50% of it's revenue from DVD sales...byebye revenue stream.
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sueing the government for blackouts
after the that
the world
Muahhahhahahah *pingy finger*
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So many commercials...So little time
I'm Going to need one TV for each network.
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Re: Re: Re: Excuses
I have to wonder how this skip function would operate with respect to DN's commercials?
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Re:
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Damn it, im so confused, do they want me to pirate or not?
/sarc
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Re: If skipping TV commercials is theft...
mmmmmmm, not just dvr owners then, mmmmmmmm, wonder how many other things this would affect
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Re: Excuses
The saddest part of all this is that more money is poured into the production of commercials than the actual tv show. It doesn't say a whole lot when viewers want to skip the most expensive part of the show.
Execs would probably be better off if they focused on getting viewers to even pay attention to tv since they've lost the last 2 generations of viewers (same with RIAA). Their real enemy is doing "anything else".
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So let me get this straight...
I'm confused.
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Re:
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Re: Re: Excuses
Is skipping commercials entirely that much different from fast forwarding through them? Sure when you fast forward you catch fleeting glimpses of commercials, but you are not really taking anything in as your mind is focused on finding the show again.
Since Fast forwarding has existed along side time shifting for the entire time it has been deemed fair use, do you really think that the Supreme court would decide that now fast forwarding has gone too far? I find that unlikely.
However, in the off chance that it does happen, I can easily see a huge backlash by the viewing public. A public that has over the last 30+ years become accustomed to recording shows and fast forwarding through commercials. They will not take lightly the loss of that ability.
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In Related News...
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Re:
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Re: Re: Re: Excuses
On TV, I am just plain tired of commercial breaks that have grown longer and louder over the years.
There are ways for tv shows and television networks to make money from advertising. It is just that the nature of advertising is changing and changing rapidly. They can fight that change like they are now, or they can adapt (ooh there is that word we use constantly here on Techdirt) to that change and find new ways to make money that meet the needs of the viewers.
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Re: Response to: Anonymous Coward With A Unique Writing Style on May 25th, 2012 @ 6:57am
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Re: Re: Excuses
Also, getting viewers to "pay attention" to TV, isn't really the issue networks are facing. The problem is they can't get people to watch tv "live" anymore, which is what the advertisers care the most about. If a TV show gets a huge time-shifted DVR viewing or significant online views, it doesn't help keep a show on the air. Major networks can't sell that data to the people who pay to advertise during the show. They wouldn't want to pay to put their commercial in a spot everyone is skipping.
Overall live viewership is dropping every year, but as long as advertisers keep paying top dollar for their advertisement slots, the major networks have no incentive to change.
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Re: Re: A new first
This litigation is taking up our tax dollars and court time. The companies involved should be made to pay fines.
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Re: Re: Re: Re: Excuses
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Re: Re: Re: Re: Excuses
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Egomaniacal control freak = the short definition of virtually anyone in power today.
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Re: Great question....but
Btw excellent avatar and handle ;)
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One of the reasons this was allowed: commercials were also recorded.
Auto skipping might be a barrier.
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Re:
Why you ask?
Well it comes back to the difference between a comedy and a tragedy. A tragedy is when I make a fool/idiot of myself whereas a comedy is where you do.
What would be an even better comedy is for you to seriously consider winning this years Darwin Award. Now that's comedy at its best.
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Re: Makes Me Wonder...
Particularly when the ad is an award winner which SuperBowl, World Cup and Olympics ads frequently are.
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Re: Makes Me Wonder...
I don't think by it's by Heineken though, it seems it's either by studio who did the campaing or the record label that owns the right for the song licensed for the ad.
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Now if only knowledge and understanding weren't auto-regenerative, industry folks'd be making progress by now....
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You don't want to know :)
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Re:
This is the first post that actually made me afraid.
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Re: Re: Re:
Maybe you should actually debate the facts, or even the law (even at a laypersons level).. but sadly you don't want to debate anything well other than the masturbating you do over your snide comments and fallacious imaginings of conspiracies.
Personally I think you are infatuated with Mike and are jealous of the attention that Techdirt is getting. Either that or somehow you see a perceived threat against some sort of power you imagine you hold sway over and are fighting against the overwhelming tide of entropy that is heading your way.
Whatever it is it's sad and worrisome.. have you considered Cognitive Therapy and say some classes on Ethics, social dynamics or even "why feudalism is not the answer in the 21st century"
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s eriously how could you not get that
i was saying the Entertainment industry was going to sue a TV dinner manufacturer because eating makes you shit.
How could you not tell that was sarcasm?
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Re: Re: Re: Re: Excuses
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Re: So let me get this straight...
Hey, works for me.
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Re: If skipping TV commercials is theft...
So I can copy these videos to my hard drive and other portable devices and play them anytime I want which is nice when I don't have an internet connection.
Now if I were to download all the YouTube videos of commercials and played them over and over again, that's infrignement too right?
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Re: Re: Re: A new first
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Re: And yet it never occurs to them to ask...
Frak You MAFIAA !!!
Skipping a Commercial is not an infringement as WE THE PEOPLE just might not like being barraged by worthless adds every 5 - 10 minutes per hour.What a bunch of Assholes these guys are.
Support & Buy INDIE Please.
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Re: Re-title that
How about "protecting the children"
Viewers can now invoke the new child protection button on their remote to prevent hearing loss suffered by children who have more fragile ears. This child protection button maintains consistent audio levels while enjoying your favorite programs.
Of course adults are f$#%ed but really, it's all about the children.
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Re:
the will come in the evenings and do live ads that are paid for buy TV advertising
(hey, maybe I just came up with a new business model and help for the jobless, I can get government grants AND money from advertisers)TM ©
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Re: Re:
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Re: Re: Re: Re: A new first
There is, actually:
http://en.wikipedia.org/wiki/Audio_Home_Recording_Act
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Re: About "consumer choice"...
That's so obviously correct, it's a surprise it needs to be stated. Viewers are not the customer, they're the PRODUCT. They're consumers in the same sense as livestock on a feedlot.
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True.....But
Win and win = Epic Win !
Btw...Thanks for that handle G-T , will try to do it justice.
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Re: Re: Re: Excuses
But we are talking about DISH network, which has to pay carriage fee for retransmission of major networks. Therefore, DISH customers are already paying for these networks regardless to whether the networks rely on a subscription fee or advertiser funding.
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Re: Re: Re: Re: Re: A new first
http://en.wikipedia.org/wiki/Audio_Home_Recording_Act
Yeah, the reason why most people avoid "Music CDs". There is no fundamental difference between music CDs and other CDs, but you pay an additional tax on music CDs that you don't pay on other CDs. I had a friend who once bought Music CDs for everything, including backing up his own documents off of a hard drive. He didn't like MP3s, because he had a golden ear and preferred listening to music on vinyl. He told me that music CDs were supposed to be higher quality than regular CDs, because they charged more for them, and that is why he used them.
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Skipping Commercials Is Copyright Infringement
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Encourage the courts to take this up
I think we need to trust the courts to see the same wisdom this article describes, and then establish as case law that, yes, we as consumers may intentionally skip commercials.
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Re: Prediction
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Re: Re: Re: Excuses
An ything the networks can do to discourage DVR use makes them friends among advertisers.
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Re: Re: It won't last, no matter what
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Re: What if I leave the room?
Jamie Kellner CEO of Turner Broadcasting System:
"Any time you skip a commercial or watch the button you're actually stealing the programming."
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Re: Re: Re: Re: A new first
If there's a levy, they CANNOT sue, by law.
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Re:
Since so many people now have cameras attached to their TVs (kinect, etc) I can easily see a time in the future when if you leave the room or don't pay attention to the commercials, playback will pause until you _DO_ pay attention.
And if you try to get around this somehow, the media you WANT to watch simply won't be displayed at all.
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Simply Laughable
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Timeshifttorrent
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Gee, maybe I should patent my idea and then I can sue the DVR makers if they ever come up with the same idea...
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Re:
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Wow, really?
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Copyright abuse
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Re: Re: Re: Re: Excuses
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Sandwich
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I find myself wondering often these days what the heck is in our food/air/water. The human race seems to be getting dumber year after year. For instance every single time I go through the fast food drive through they get my order wrong. Just trying to make an order has become a teeth grinding experience these days. Anyways over the past decade we've seen a lot of awesome shows get canceled, usually replaced by yet another boring reality show. This story is just more proof they've all lost their frakking minds. I may just cancel my cable subscription if things get bad enough. After all I can always download the DVDrip at a later date and then buy it if it's any good... unless they decide to play unskipable ads on those too. Never say never (or underestimate the power of stupid).
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Re: Re: Re: Re: Re: A new first
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At least they can make a GOOD argument
How about this one: Stripping the commercials on playback creates a "derived work", one which isn't fair use, because the whole point of doing so is not viewing is to bypass the means by which content is paid for.
True, it's not a good argument either, but it's better than trying to retry the Betamax case.
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The reason they do this is generally because they're afraid that advertisers will start paying them less money when their ads are theoretically being watched way less. Of course, the vast majority of people have been and will continue watching live broadcast content in addition to recorded content. Things like this just understandably make huge corporations nervous.
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Re: Re: Excuses
Advertisers don't pay for timeshifted ad runs. If you were to record your favorite show with a non commercial skipping vcr the advertiser would not pay for that ad viewing irregardless if you were a good boy and sat thru every commercial or if you simply hit the fast forward button.
So the economic loss is zero when compared to the fair use alternative that this product is designed to replace.
It only when you falsely allocate those views to non stubstitute (watching the show live) that you get a false economic loss.
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Re:
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Re: Re:
And the "only the second Tuesday of every other month"-part is an urban legend. The truth is that you get your own day assigned, and you may get more as they hire new parrots - I mean police!
The more you know...
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Sick of the tv license in the uk, sick of the utter crap the broadcasters push onto the airwaves .
I'll watch what I want to watch, when I feel like watching it , even if it's an illegal download I don't care, screw the so called entertainments industry.
Waiting for license man to come round so I can give him a piece of my mind, I'm so sick to death with being told what the hell I can/can't watch.
Stuff the bbc , bunch of crooks alongside all the others.
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Part of me might really enjoy the being tied to my sofa part, though not for the reasons they'd expect...
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does that mean taking down a site and therefore blocking distribution of content that want to be distributed by the site also a copyright infringement.
And if that is the case, doesn't that mean that the US government is guilty of willful infringement for taking the mega upload domain down.
Is BEIN similar guilty for demand domain blocking of the pirate bay.
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Re:
Jack Valenti complained about commercial skipping when he testified to congress.
"Now, what does that mean, Mr. Chairman? It means that when you are playing back a recording, which you made 2 days or whenever -- you are playing it back. You are sitting in your home in your easy chair and here comes the commercial and it is right in the middle of a Clint Eastwood film and you don't want to be interrupted. So, what do you do? You pop this beta scan and a 1-minute commercial disappears in 2 seconds."
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Re: And yet it never occurs to them to ask...
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Double standard are twice as good!
They have no problems shredding others copyrights to pieces and yet they want everybody else to respect theirs?
Go figure!
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Internet added 'reliable metrics' to advertising.... suddenly the network 'lies' weren't so appealing.....
Which makes the network 'promises' of just give us the money and we'll make sure LOTS AND LOTS of people see your ads... see here is our self created survey system (nielsons?) that show that the consumers we are paying to watch TV are seeing your ads.... Now for only $250,000 we'll include your commercials in next seasons show, we can count on your advertising support, right?
As opposed to (arbitrary figures for example purposes, not based in reality), your purchased Keyword ad on your 19.95 product was clicked on 154,268 times in the last month, with an average estimated click-thru purchase rate of 35%, we project that this ad generated an estimated $1 million dollars while costing you .25 per click or roughly $40 thousand dollars.
Guess what, companies looking to spend hundreds of thousands of dollars on advertising may actually want to know WHAT they are paying for... TV Networks can't provide that information other than in 'statistical sampling of selected family homes' (aka, numbers we paid people to tell us) types of figures.... They can't say with any reliability how many people saw the commercial you put on prime time at 8:35 last night, or how many of those people were interested enough to 'click thru' the ad to get more info, or how many were even in the room (yet)...
Wait for the rise of TV's/set top boxes with cameras watching YOU.... they will be welcomed at first as customers are using them for gaming and convenience, but like any slippery slope the changes will come.... commercials will pause when nobody is looking at the screen, as that would be 'stealing' from the advertisers (or copyright infringement as claimed in this article)...
Of course I'll make a killing with my patented, trademarked, copyrighted, product the lifesize 'couch potato' which will provide a face and eyes that can always be 'watching' the television, preventing the customers from having to sit thru all the commercials themselves. And taking a page from the current companies playbooks, these couch potato's will not be 'sold' they will be 'licensed for personal home use' and will charge by the number of commercials they help customers 'avoid'... which means the potato will have to have enough eyes to watch the rest of the room, so it knows when it's the only one 'watching' the commercials... but I'll never use the video that's sent back to the central server for anything other than business use....
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Is Commercial Skipping New?
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TV adverts
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Re: And yet it never occurs to them to ask...
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Gggggnnnnn
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In the beginning . . .
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If you dont understand the logic then search around to see how much it costs to advertise for us. It damn sure aint free and you damn sure cant force charge anyone else for it. Especially using something that belongs to them.. Yet corporations are supposed to be people. So why dont we the people have those same bullshit rights?
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Their rights are our privileges? How the F*** did that happen?
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iPhone app for skipping commercials
I decided to combat advertisers head-on and stop this torture. A friend and I created an iPhone app so we won't have to watch commercials at will.
it's called, ... wait for it ... "Commercial Break" :)
The idea is simple. You launch the app and select the channel you're watching. Then when commercial start running, you can zap the TV to a different channel and watch something else. (This is what I usually do when commercials come on). So how do you know when your program is back from the break ? The app sends you a notification!
Then all you have to do is change back to your program, and BOOM, no commercials.
The app is free and ad-free, and we hope to keep it that way for as long as we can fund this project.
We currently support CBS,NBC,ABC and FOX in New York, and ESPN and CNN nation wide, and working on adding more channels.
I'd love to get your feedback and will do my best to add any features and channels you request.
you can download the app for free here:
https://itunes.apple.com/us/app/commercial-break/id589327264?mt=8 - https://itunes.apple.com/us/app/commercial-break/id589327264?mt=8
feel free to contact me directly at tvjunkie1990@gmail.com
enjoy!!
- Jamie
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And what about netflix they dont show commercials but still have the shows and isn't that by their definition still copyright? (in all reality i know its not but by their definition it would seem thats their view.)
Its a good thing i dont watch normal tv anymore, i refuse to give them the time of day.
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repeat ads
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commercials
TV used to be free,and I can see back then using commercials to make money, but that is assuming that commercials actually create income,Imagine the money they could save if they didn't pay millions in advertising,the price of products we buy includes advertising,so in reality,we pay for the ads we see by paying higher prices for products.
Maybe if actors and directors and producers... that make TV shows and movies didn't make so much money...Hmm, No, wouldn't matter because it comes down to greed.
Buy a box of cereal,price goes up ,box gets bigger, but they put less in it, buyer beware and screw the consumer.
I payed for my TV, I pay my cable bill,I pay the electricity,and the truth is we all are being screwed because very,very few people want to pay their cable bill just for commercials, we are force fed advertising and we pay to see them,not only do we have 5 commercial breaks an hour, but they now have commercials on the screen during our programming.I will be glad when someone with enough clout and power is able to convince the courts that copyright laws are a joke,you write a song, get a copyright,I can write the same song change a couple of words and a couple of notes and I can get a copyright also,its all a big scam to cheat consumers out of their money.
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Commercials
When I want to watch a movie, I want to maintain the rhythm and interest of the program. I don't want it disrupted by
10 minutes of commercials (witness much's presentation of Be Cool today, in which the entire program was halted at one point for just such purpose, including the same commercial twice in one period). Is there any question that abuse of the right of advertising is the reason for the existence of companies such as Dish TV with their commercial skipping ability?
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Response to: Anonymous Coward on May 25th, 2012 @ 7:06am
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Comcast On Demand
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Total BS
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Re: And yet it never occurs to them to ask...
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Re: And yet it never occurs to them to ask...
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Commercials on Direct TV
have to pay for service.
If we are to pay for service, then we should not
have to watch commercials.
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Stupid
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Buggy whips and other outdated business models
Why not change their business model?
If they want me to watch their crap commercials contract with me to not delete them, fast forward through them and not watch them.
Their contractual claim as it is for the people in their distribution chain is to deliver that content to the viewer.
Their contract doesn't involve me.
If it is provided to me and I choose not to watch it that is my choice.
If I'm reading a book and I decide to skip pages have I committed copyright infringement?
No.
If I cut pages out of my copy so that I can skip them from that point forward have I committed copy right infringement?
No.
If I'm doing research and I only copy certain pages of a copyrighted publication for research have I committed copyright infringement?
No.
I can go on but that is the succinct argument.
As long as I'm not repackaging their copyrighted product to distribute and sell to others its not copyright infringement.
If a company sells me a device that resides in an area that I exercise care, custody and control over and viewing is restricted as per the fair use copyright doctrine and I cause such a device to remove the commercials I am within the fair use guidelines.
If they want me to watch the commercials cut a contract with me as a first party where I agree to watch the commercials and they actually pay me (no dufus network executives "free TV" is not paying me) put real money in my pocket.
Your business model worked great when technology wasn't available to enable this.
However, you are victims of adopting a business model that eventually was going to be defeated.
I'm sick and tired of these liberals bashing everyone else and trying to use the courts to get rich.
If their shows are great like the XFiles, Mash etc they could charge for a commercial free stream and if its a show that I like and consider it worth the money I'd pay for it.
The problem is the shows are mostly crap and the commercials are drivel ad infinitum ad nauseam.
Ever notice that the super bowl ads are watched and enjoyed?
Remember the e-trade ads with the baby?
There are some ads worth watching.
An ad during primetime for products for women's private parts that's offensive.
If you want me to watch your crappy commercials give me hazardous duty pay other wise shut the F up and change your business model.
Advertisers either improve your commercials to make them worth watching to me not you.
Networks make the shows good enough that I'm willing to pay for an ad free feed.
Or realize that some Chinese company immune and protected from your lawsuits will come up with a device that is placed in the HDMI cable chain between the TV and the cable box or DVR that will automatically remove your commercials for us.
If it is sold for 100 over the internet, can get updates over the internet to enable it to cope with the new schemes to force us to watch commercials it becomes beggar they neighbor.
The average schlep to cheap to buy this will have to watch the commercials for the rest of us.
Now here's what I have to say F*** the TV networks, their executives, their advertisers, their lobbyist and their attorneys.
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sigh
Why are they not putting same said commercials in the episodes they put out in box sets???
Seems to me the should have to put it in there as well...
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Netwoks
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Double Dipping
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DISH's Arguments
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Double charging for cable
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TV Networks are dead
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Re: Double dipping
And we are stupid for letting them do it.
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Re: Re: About "consumer choice"...
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Re: Re: Double dipping
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