Vox Joins Growing Chorus Of Outlets Weirdly Crapping On Cord Cutting
from the cheaper,-more-varied-options-really-suck dept
For a few years now there's been a lazy trend among reporters analyzing "cord cutting," or the practice of leaving legacy cable TV for streaming alternatives. Usually the narrative goes something like this "cord cutting is (stupid/failing/irrelevant/on the ropes) because users need to subscribe to multiple streaming video services to get the same amount of content they used to get with cable." Despite these stories popping up pretty much constantly these reports miss a few key points, the biggest being that nobody wants to duplicate the 300 channels of bullshit that comprises the traditional cable bundle.Gizmodo recently ran one such article where the author was shocked and outraged after he discovered that subscribing to four different streaming services cost him a measly forty-seven bucks, proof positive in the author's estimation that cord cutting "isn't a bargain any more." And while Reddit users were quick to point out how cord cutting saves them significant cash every month, this narrative never seems to die. Case in point is Vox, which appears to have piggybacked on the Gizmodo report with a similar story proclaiming that "cord cutting is bound to fail":
"Recently, Gizmodo ran the numbers and concluded that if you subscribed to every streaming service collecting most of the TV shows and movies you’d likely want to see (and thus excluding niche services like horror-centric Shudder or anime-centric Crunchyroll or etc., etc., etc.), your monthly bill would be more expensive than an average cable bill on its cheapest tier."Again though, Gizmodo didn't "run any numbers." The author just subscribed to HBO Now, CBS All Access, Netflix and Hulu and thought (incorrectly, if you ask actual cord cutters) that the $47 total was incredibly expensive. Analysts oddly forget that the same companies setting licensing rates for traditional cable also set the licensing rates for streaming alternatives. As such, pricing for both is probably going to be higher than anybody would like, and that's why Hulu, Amazon and Netflix are feverishly developing original content.
But the fact remains that streaming alternatives offer something cable refuses to: more flexibility at a lower price point. Vox's central thesis is that because cable providers have all the leverage in negotiations with broadcasters, they can strike much better deals than streaming video providers, offering their own dirt-cheap bundles of streaming packages:
"So there’s going to be a lot of demand for some form of bundling — of an option to subscribe to a bunch of streaming services, both mainstream and niche together — in packages that will be slightly more affordable than ordering each service a la carte. And when it comes to bundling, the cable companies know it better than anybody else."But because the cable industry can do this doesn't mean they will do this. Yes, your cable provider could offer cheap bundles of streaming services. But this would cannibalize their existing legacy TV cash cow subscriber base, and the sector has made it abundantly clear it simply refuses to seriously compete on price. Instead, industry executives would rather pretend that cord cutting isn't a real problem, and defections will cease once Millennials have more babies. As a result the closest we've seen to price competition are skinny bundles that give the illusion of value, but saddle users with hidden fees.
If there's one thing the Vox report gets right, it's that consumers are growing increasingly frustrated with and confused by exclusive, temporary licensing and vanishing streaming catalogs. But that brings us to something all of these analysts and reports willfully, hysterically ignore: piracy. You'll note that none of the "cord cutting is dying" articles ever acknowledge that piracy exists as an option for the consumer frustrated by high prices, poor service or confusing exclusivity arrangements. It's as if these authors are not formally allowed to acknowledge piracy's existence by their editors because it's naughty.
But as this website has noted repeatedly, piracy is a competitor. Because you don't like that fact doesn't make it less true. The reality is that if streaming begins to fail the consumer as a cheaper, more flexible alternative to cable, the last place many of these customers will be headed is back to cable. Instead, countless millions will simply hide behind a VPN and head back to piracy, a shame given the progress we've collectively made in dragging many of these broadcasters, kicking and screaming, into the modern age.
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Filed Under: cable, cable tv, cord cutting, tv
Companies: vox
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Way better entertainment value
IMO
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Re: Way better entertainment value
Then they subscribe to Hulu and watch something.
They they subscribe to HBO and watch GoT.
They don't have to subscribe to all of them at the same time.
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Re: Way better entertainment value
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Re: Way better entertainment value
On paper, their skinny bundle may look like a bargain, but 30-40% of that bundle is advertising. Cable is simply unwatchable.
In addition to streaming staples like Netflix, Amazon, and Hulu, there's a ton of free content to be found, all of it playable through a streaming device to your TV.
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But the savings are not the real issue. While I don't indulge, my wife says that she can actually find two hours of watchable programming a day.
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I cut the cord for years. When I got my house I mounted up a Antenna. The only one I see anywhere around me!!! That's how I get most of my TV and it costs me nothing per month. I got a Tivo Roamio on sale for $299 that included Lifetime service, a couple Tivo Mini's so I can Record up to 4 programs at once and watch from One Tivo to another Tivo. Now with Commercial Skip, it's even better. One button push and I skip them all. That's more then paid for it's self in a short time.
This last time when my Internet only service expired after the year, Comcast jacked my rates up, it was actually cheap to get a bundle with a few basic cable channels, mostly local and a cheap, plain cable box, plus HBO and their StreamPix whatever movie streaming thing, then to just get Internet Only. That's how hard they're pushing TV services onto people to keep them from cutting the cord. The cable Box I don't use. it's not plugged in. I'd have to run new cable for it into my house to use it. Why? I just keep using the antenna. Better anyway.
HBO I watch on my AppleTV or ROKU boxes with HBOGo app. For the RARE times I even turn it on. Comcast being Comcast, won't allow the HBOGo App on Tivo to work!!! I guess they have a stick up their butt at TIVO. You could pay HBO directly and use their HBO Now App instead, but I'm in the bundle deal. I'm sure they count me now as not a cord cutter then though I am. It's their dumb tricks.
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Even relatively good services like MLB still have blackout rules so that if the local game is televised, you can't watch it in the app.
Someday you might be able to watch TV the way you want without a cable subscription, but for me that day isn't here yet.
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So far streaming services fail miserably at all of that. Too many show the same limited set of repeating commercials (one time watching ABC streaming every commercial break was the same set of six commercials) and normally run more commercials than if I watched it live on TV. When trying to watch an that ABC show it took well over an hour to watch because of the extra commercials they ran. It was an abysmal experience. I completely get why people try to find alternative methods to watch the show.
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Not only do you not need a cable login, they only have 3 commercials per break.
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Why I cut the cord
2. Less crap (there will always be crap)
3. Generally able to find content I want, even if I have to wait a while for certain shows
4. If I no longer like the programming, I can vote with my wallet
The only thing I wish would happen is Turner Classic Movies becoming a channel on Roku.
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Re: Why I cut the cord
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Re: Why I cut the cord
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I tell you Advertising is an evil that destroys every medium that it ever touches. Not instantly, to be sure. But inevitably.
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I'm not going to pay them $13 to remove most of them commercials. Still not worth it. It's cheaper for Netflix and Amazon and they're commercial free. HULU is owned by Comcast and others so of course it stinks!!!
I always hear these stories, where they say it costs more, because you cut the cord and then sign up to all these streaming services. Who does that? Why would you cut the cord if you were going to do that?
Between my Antenna and Mostly Netflix, and PLEX with me ripping all my Movie discs, I already have to much content to watch and not enough time. I have no need for HULU or SlingBox. Hell I'm paying for HBO, or really they practically gave it to me and I don't even watch that.
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Just over a year ago when I switched from Media Center for my TV DVR Recording to the Tivo Roamio I have now. They had a deal going, $299 for the Box with Lifetime Service. So NO monthly fee's. I removed the 500 gig HDD, and Popped in a WD Green 3TB drive. The largest size you can go without having to do anything with the HDD to make it work. I can record up to 4 programs at once. With my Tivo Mini's, I can start watching in the family room and finish in the bedroom. With their Streaming Box, I can watch on my Windows PC or on my iOS devices, even away from Home. it costs me ZERO per month!!!
That's where I get most of my content. With the new Commercial Skip. Many programs in the Prime Time area and channels have commercial Skip. 1 green button press, and I skip it all for that break. No having to FF through them. It's just BAM!!!
Antenna is never talked about. There is no one around me that has a Antenna on their roof in my neighborhood. I'd be on my roof, looking around and thinking SUCKERS!!!!
I went and ordered a nice large directional antenna from Amazon. Got a MAST for it and mounted it up and run all new cable around my house. One of the things I did besides wiring my house with Cat6 cable and ending up in my small closet in the middle of my house, connected to my managed 24 Port Gigabit switch.
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For now, you can get ESPN through Sling (including WatchESPN credentials) for $20 a month. If you want Pac-12, ACC, SEC, ESPNU, etc., you can get the sports package for an additional $5 a month.
And there's no lock-in so you can cancel at any time.
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My new Bill: $15
Don't know if I'm an outlier, or if Big Media(r) is just ignoring the fact that nobody watches their crap any more.
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Re: My new Bill: $15
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Never-cording can be nice as well.
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Re: Never-cording can be nice as well.
Broadcasters and cable, you need to ban books so you can compete!
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Re: Never-cording can be nice as well.
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Vox partially owned by Comcast
So, it is little surprise to me that Vox continues to pull bullshit such as this. They are content to suck at Comcast's teat and won't be doing anything remotely close to suggesting how people can ditch overpriced cable TV.
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Re: Vox partially owned by Comcast
this is the only insightful comment on this whole story. why does every cord-cutting article on this sight turn into a complete dismissal of the point of the article and turn into a "this is what I do....." comment-a-thon...???? obviously this story is about major websites being bribed by Comcast to rebuff the cord-cutting phenomena...not how do YOU cord cut?....every article....every time....pavlovian sheep...
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Re: Re: Vox partially owned by Comcast
Not every cord-cutting article on this site does this, and the comments you so casually dismiss are not dismissive of what you blithely cast as the "point of the article" (there could be two or even more points).
The comments to which you object offer additional clarification of the dishonesty of Vox, Comcast, et al., by demonstrating real, active solutions that are not covered by the paid propagandists of the cable industry. Not everyone else reading these articles is the uber-educated but narrow jade that you are.
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So look, I'm no longer a cord cutter to them. Even though I don't use their Box, or watch their TV channels. Hell I've hardly turned on HBO using a HBOGo app. I'm still using the Antenna. Still recording onto my TIVO. They're doing all they can to keep people on the TV service no matter what. This is what Comcast as resorted to.
Ya, they never seem to talk about people cutting the cord and moving to a Antenna. Just signing up for every streaming plan, adding the total together and saying, see it's more expensive. You're not saving any money!!!! What a load of crap.
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Re: Vox partially owned by Comcast
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Don't forget YouTube and the channel's own site!
Ala carte won't stop at the channel. I also pay for individual shows now and I'm much happier for it.
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"...piracy is a competitor..."
Kodi with Exodus handles everything else and provides the fully flexible scheduling, i.e., whatever I want and whenever I want it, unavailable via OTA. Additionally, given how I employ Kodi, I receive no ads and have access to more content than any cable package or combo of online services.
I have paid all I will ever do. I have been educated by sites such a TD to appreciate that I have paid enough "piracy surcharges" when purchasing content, devices, and storage media over the course of four+ decades of buying that I need never feel that I am "pirating" anything - I have fully (over-)prepaid for everything I will consume from now 'til I die.
Beyond my broadband access fees, my monthly cost for content is $0. To quote some very wise men, "If you can't compete with zero..."
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Re: "...piracy is a competitor..."
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Our numbers are fine.
My wife wanted something so we added DishTV. She was able to get the package she wanted. While it has some cruft it is more inline with her wishes than Comcast managed (unless you paid for everything). The total for the both services is still $50 less than the price I was paying.
While not traditional cord cutting it comes down to the fact that Comcast was so expensive they lost me as a TV customer. Correct, I no longer watch any TV. I have considered Netflix but have yet to try it.
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Real Time.
You get your news by the written word, which, nowadays means the internet. Television news is inevitably superficial.
Sports, I don't know about. I don't watch them myself.
The cult of newness, as interpreted by the television industry, is in practice a demand that everyone should watch the same thing as everyone else, at the same time. read the same thing as everyone else, what little they do read; listen to the same thing as everyone else, etc. Do you really want to be a robotic clone?
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What price, convenience?
Even if the prices were the same streaming services would still have a significant perk that standard cable doesn't:
The ability to watch what you want, when you want.
Instead of sitting down and hoping that there's something interesting on and that you haven't missed out on too much of it streaming services allow you to watch anything in the catalog they offer, at any time, even allowing you to pause and do something else for a while without having to worry about missing anything.
Convincing people to drop that and go back to the 'I hope there's something decent on' of 'standard' cable is a hard sell to put it mildly, and unfortunately for the cable companies more and more people are starting with 'Watch whatever, at any time'-streaming as the default.
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"We're getting that money whether you like it or not."
You forgot one charge:
$40 for Netflix + 50/30mbit Internet now. Plus $70 for the Super Customer Friendly 'Going over your cap each month with all that Netflix and trying to avoid paying us for cable'-charge.
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Re: "We're getting that money whether you like it or not."
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Depending on who you read, US internet service falls between 15th to 39th for speed and cost. Many nations are 10x faster, and still cost less.
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Here's another point that gets missed
I've never seen an all night infomercial marathon on Netflix, or had my Amazon Prime viewing interrupted by weird and annoying plugs for Cialis.
So comparing cable to streaming on price alone is foolish and dishonest. With streaming content, you're getting a lot more for your money.
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