Apple/Samsung Verdict Advertising Samsung As A Viable Alternative To iPads & iPhones
from the backfiring dept
From early on in the Apple/Samsung dispute, I pointed out that Apple's reaction really seemed to indicate to the world that Samsung's devices were the ones they were most scared of. And, of course, for those looking for alternatives, it was possible that it would act as really, really good advertising for Samsung. It's still early, but there's some anecdotal evidence that the verdict only emphasized that fact even more. Via Mashable, we learn of a post from Enrique Guitierrez, who was in a Starbucks over the weekend and overheard people talking about the verdict -- and they seemed to indicate that it was making them more interested in buying Samsung products:Guy: "Wait, so what they're saying is, Samsung is the same as Apple?"Those aren't the only examples in the post either. He notes that these people don't understand the details, but they seem to have gotten the message that Samsung makes at least an equivalent product for a lot less money... and that's making them a lot more interested in Samsung. Once again, it makes you wonder why Apple didn't just focus on competing in the marketplace, where they had a tremendous brand advantage.
Friend: "I know, right? Makes me think twice about how much I paid for my Mac Book"
Guy: "Seriously"
Not 10 minutes later, a husband and wife, same newspaper:
Husband: "... Samsung's iPad is the same as Apple's iPad, and I paid how much for the Apple one? Honey, I told you they were a ripoff", after looking up the Samsung tablet on his iPhone.
Wife: "Oh wow," looking at the screen, "... that's a lot cheaper. Think we can return it?"
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Filed Under: advertisements, android, galaxy, ios, ipad, iphone, patents
Companies: apple, samsung
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It's got the familiar Touchwiz that Samsung throws on everything, yet has enough oomph in it to give other similar products a run for their money. More so when you consider for $250 you can get the "student edition" at Best Buy. Which is the tablet, along with a dockable keyboard and usb peripheral (to allow you to connect any usb device to it, which being based on Android 4.0 will allow you to read ANY usb device connected from a flash drive to an external hard drive).
Also, it's insanely easy to root and replace the system entirely with something else. Cyanogenmod 9 is stable for the device, and CM10 (based on Jelly Bean) is out in nightlies for it. Both of which are remarkable and feature the "stock" Android user interface, as opposed to Samsung's Touchwiz.
Just my two cents as an Android user/rooter.
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Also hacker friendly and an insane device (in a good way) overall. But go with Samsung if you want to show them support.
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Spending the extra 50 was a pointless excersize in wasting money. If I wanted to waste my money on useless tech, I would have bought an Apple product.
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Xcom Enemy Unknown will be a day one purchase though.
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Spending the extra 50 was a pointless excersize in wasting money. If I wanted to waste my money on useless tech, I would have bought an Apple product.
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More bang for the buck.
The Galaxy Tab 2 fits this description and you can turn it into a 64G device with an after market upgrade. That makes it a VERY price competitive device when compared to others with similar amounts of storage.
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and am extremely happy with both, Toshiba has Jelly Bean.
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You can install Jelly Bean on Samsung too. I don't believe they have an OTA for it yet (I don't know for sure, as mine is rooted and running Cyanogenmod 9.) I believe That Anonymous Coward had Jelly Bean running on his.
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I'm running Cyanogenmod 9, and I'm pretty damn happy with it so far ^_^
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CM9 though is pretty damn great. Jelly Bean's "butter" is more noticeable on older phones. On newer devices you can't tell the difference use-wise between ICS and JB.
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Take a look at the awesome Android Phone Name Generator.
Warning: may induce uncontrollable fits of laughter.
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I believe confusion is a trademark issue, not a patent one.
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Ironic advertising
You really can't have both ways.
Either Samsung is an evil copyist or their product is distinctly inferior. You don't get both options. Logic only allows for one of those slanderous claims to be true at once.
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That said; I have a friend who runs an iPhone dev conference and he says a lot of his customers are watching Windows Phone very closely. If MS can get consumers to care; I suspect developers will follow.
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So we have 2 things effecting his behacior, low blood sugar level and high insulin, and pain.
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lets get jobs.
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/troll
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/confused
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I was going to do that anyway, but the added attraction of supporting Samsung in their legal fight against the evil Apple empire just made it that more attractive.
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Also, why Apple chose suing? Given their size and position in the market, possibly it has grown so big that it's now afraid to lose that position, hence using the legal system as a threat (almost like bullying).
What actually leaves me thinking is... why does the USA's legal system enters into this game, to the point that it even seems to encourage it?
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aka, court costs
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"If Apple is that scared about the competition, there must be something consumers would want in there... I better take a look."
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This should just point out
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The key word here is "had".
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Wife: "Oh wow," looking at the screen, "... that's a lot cheaper. Think we can return it?" "
And people wonder where customer confusion comes into play.
Mike Mansick I think this only proves that Apple's brand has become what are known as "adhesive bandage strips"....otherwise known under the brand name Band-Aid.
I also think its rather telling of the similarities in outward appearance between the two "competing" products.
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If Apple themselves are afraid of this lower tier tablet competing with their "godly" tablet, maybe it's not a lower tier after all.
So, it's not that they associate a Samsung with an Apple, but that they now see them as equal quality (time will tell on that one).
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It's less a matter of customer confusion and more a matter of being a generic term. iPad has such visibility, that segments of the population will identify ANY tablet as an iPad.
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*slowly and quietly sneaks away*
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Agreed :-)
Two things to say to that, and thank you for helping clear the fuzz out of my mind I am very grateful :-)
1. I can easily cite an example of becoming a generic term....Band-Aid.
2. This means Apple may have won the marketing game.
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Actually when they have to start calling them Apple Brand Ipads, they have lost the marketing game because consumers are now buying emachines tablets and bitching about how their ipad sucks.
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I will check Wikipedia and get back to you :-)
The brand "Band-Aid" is associated will all adhesive bandage strips. No matter what generic companies call them.
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The term "Band-aid" has also entered usage as both a noun and verb describing a temporary fix. (e.g. "Band-aid solutions were used to fix the leak.")
"
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of Apples and Oranges
As with the poorly developed advertising during the Olympics points out, the above examples of current Apple users merely reinforces to us non-Apple users that Apple users are idiots.
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Re: of Apples and Oranges
Very few people can look at tech purchases objectively. It is how pretty is this, how many apps does it have, how can I gloat about I have and my friends have not.
Apple had done a very good job of saying look at this and how pretty it is, buy it.
Statistically though, you are more likely to come across a Windows OS then any other (even Vista), not counting Symbian of course.
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Re: of Apples and Oranges
Also, the iPad isn't the first brand product who has been used as a generic term. Johnson and Johnson Pharmaceuticals created the adhesive bandage we all call Band-Aids.
It's a sort of win for both because it means that while Apple gets marketed and engrained into our culture even more, Samsung gets sales.
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Google+ link is blank page
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Actually, after having just checked it myself in Firefox and Chrome, it might just be you/your Chrome. It loaded right up for me.
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even the IIe wasnt really a "new" idea, it was just taking what was out there, and finding a way to make an affordable computer for the masses.....
http://youtu.be/CW0DUg63lqU
he flat out admits he and apple are thieves.
apple takes other peoples ideas/work and create idiot friendly/pretty versions of them.....apple didnt create the first smart phone, hell I know people who had plam trio's that are much older then the first iphone.....they suck but they are older.....the ipad came long after gates showed off a tablet running windows.....the ipod is just an idiot friendly locked down mp3 player.....i mean i could go on and on.....
what really bugs me about apple isnt apple, its their users who are, enlarge proud to be ignorant of how the system they use works even in the slightest way, not long ago, i had a fellow bring me a macbook pro that was loaded down with malware shit.....it was horrible, he kept insisting it wasnt possible because that cant happen on apple....after spending a full day cleaning it up (Because he wouldnt just let me backup his data and reinstall) i got the porn dialers and scareware and other crap off the unit
just to have him refuse to pay.....after signing a contract saying he would.....his wife came in about 20min later, asked what the trouble was, got a look of pure fury on her face, paid me(with a nice bonus) and walked out to have a talk with her idiot hubby, after telling me she had quit using mac's for work after they moved to the intel platform because, windows was just as good or better for her work now.....
cant tell you how many mac users i have dealt with who view their mac as a "magic box".....havent really met any windows/linux/exct users who are that deluded..... and i have looked!!!
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Why are Apple suing rather than competing? Maybe...
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FTFY
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Re: Re: Why are Apple suing rather than competing? Maybe...
http://youtu.be/CW0DUg63lqU
jobs flat out admits thats what he does....
i guess you could call the apple IIe(appleII in general) innovation in that, they found a way to make an affordable system that most people could use back then.....but they wherent the first to make a pc....they just made it more userfriendly and affordable.
apple are thieves, its what they always have been, its what they will always be......its why i have less respect for apple then MS at least ms have innovated on occation, and at least they dont pretend they are constantly innovating.....they arent my favorite company(note even close) but at least under gates MS was known to do things to shake up the computing world.....(windows 95 for example....cant tell you how much that shook up the market, i was a young(well younger) tech then....talk about a shock to the system for people use to macos or windows 3.x/dos, sure it had issues, but hell, i never had more issues with 9x(outside ME) then with mac OS 6-9...(horrible os....only nice thing was how easy it was to reinstall the core os....)
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Re: Re: Re: Why are Apple suing rather than competing? Maybe...
The video is about Xerox PARC and how the IDEA to use a GUI was stolen. Steve Jobs worked at Xerox PARC and the very bits of code he programmed onto his terminal prevented the mouse cursor from flying off-screen and MacOS was the first operating system with that in a GUI.
Another Apple innovation people seem to skip is TrueType Fonts. Apple liscensed it to Microsoft for windows 3.1, Windows 95, and 9X. We still use TrueType font today.
MacOS was originally developed around what you would find upon your average office desktop in the early mid-80's.
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from my view of this, apple evolved the idea, but they didnt come up with fonts, also if you call this innovation then you must consider what MS and other companies have done to expand truetype and other font types to be innovation.....
again I stand by "apple dont innovate they evolve" they evolve other companies/peoples ideas, and jobs still admitted he was a thief and his statement was clearly not just about parc but about ideas in general.
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Well, what can you expect from those who even according to the judge use crack before engaging in legal dealings.
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Also, with the exception of user interface "features", nothing was ripped off. Samsung built upon the Android OS, which is itself in no way infringing on Apple patents. Also worth pointing out is that Samsung has made a better product in the Samsung Galaxy S III. You may have heard of it. It's that smartphone which destroyed all previous pre-order records (some of which were held by Apple). Oh, and it is a far superior, not too mention BETTER, product.
But let's not anything like facts and ACTUAL figures get in the way of a biased comment. Am I right?
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Your statement that "nothing was ripped off" "with the exception of user interface features" is so blatantly nonsensical it is hard to believe one would write it. It is the user interface features that make the iPad and iPhone innovative.
Pre-order sales are not indicative of a better product. Pre-order sales just reflect a single moment in time order; it doesn't even measure market share. As to your contention that the Galaxy S III product is both far superior and BETTER: wow, it is probably also smarter and more intelligent. That was a sarcastic remark of me being redundant by repeating myself.
As to my posting a biased comment, please - I was just pointing out that Samsung would have been better investing R&D dollars than ripping of a competitor.
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I hope your comment isn't that because Apple ripped off competitors (a viewpoint not proven in a court of law) that it is okay for others to ripoff Apple.
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Rome didn't fall in a day either.
Just wait for the Galaxy S3 halo effect.
I saw this work firsthand in reverse in my own household. The 7 inch Galaxy Tab 2 is cheap enough to be an impulse buy. I bought it as a potential Archos replacement because Archos quality is crap.
The wife got ahold of it and took it. She stopped using the iPad and then stopped waiting for the iPad 5 and got a Galaxy S3 instead.
Rome wasn't built in a day. Nor did it fall in a single day either.
Apple is right to be afraid.
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Re: Rome didn't fall in a day either.
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You should perhaps in that case, you know, MAKE SURE YOU CLARIFY THINGS. You had ONLY said the following: "Apple is not only effectively competing in the marketplace (60+% share)"
Secondly, how is it nonsensical to write that they ripped off nothing but the user interface?
" How can Samsung market a cheaper product than Apple - easy - rip off Apple features instead of investing R&D dollars to make an even better product."
That is what you said, but they didn't rip off any Apple features. They merely took cues from Apple's user interface, which isn't itself a feature. A feature would be something like Siri's voice recognition ability, which can have a message dictated to it and then "write" it for you. That's a feature. A user interface is a user interface.
"Pre-order sales are not indicative of a better product. Pre-order sales just reflect a single moment in time order; it doesn't even measure market share."
No, but they are indicative that there is a market for said product, meaning that product has something that people want going for it.
Also, it DOES NOT measure market share. I never said a pre-order does. It does however get compared to previous pre-order sales. As in, how did it stack up to the iPhone, iPhone 3G, iPhone 3GS, iPhone 4, etc.? And in this case, it surpassed their pre-order sales.
"As to my posting a biased comment, please - I was just pointing out that Samsung would have been better investing R&D dollars than ripping of a competitor."
Indeed, and they went on to invest R&D dollars and create a product that the market obviously very much wanted, and thus the Samsung Galaxy S III was created.
You see, it's really easy to try and twist things around. Which you just attempted on me. It's quite another to state things, and then get annoyed when people call you out on the facts, which is what I did to you. There's this thing, called "specifics" or "details". You should try looking them up and making sure to insert them into your comment before someone calls you out.
Also, your sarcasm is seriously lacking. I'd get that checked if I were you. Wouldn't want someone to one up you or something, kind of like how Apple gets to have outdated products taken off the market which'll affect... oh wait, what's that you say? Most weren't even being sold anymore and the handful (all of 8 out of 22) that were were basically bottom tier devices that already have superior and newer replacement items on store shelves? THE HELL YOU SAY?! (See, that's proper sarcasm.)
Hey, it's been fun. It's not every day I get to match wits with Apple supporters, it's not necessarily a treat/challenge but still... doesn't happen every day. And sorry to say, you weren't just trying to point out what you claim to. If you were, you could've easily stated so. No, you were trying to take a shot at Samsung and you did a bad job of it.
Also, it's interesting how they were "ripping off a competitor", yet I've NEVER since smartphones came to be sold heard someone say, "Hey, this isn't an iPhone!" Contrary to unpopular opinion, people usually know what they're buying when they buy it. There's this thing, called the internet. Available to the majority of people in one way, shape or form. You can use it to research products. Even the least technologically skilled of people can use it. You type a word like "iPhone" or "Samsung Galaxy S" into a box and it'll give you information. GASP! It's like magic!
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1) There was no need to clarify - you interpreted my statement as all things made by Apple.
2)A user interface includes two finger item sizing on the screen. Taking cues is different than ripping off patented features.
3)You stated "that Samsung has made a better product in the Samsung Galaxy S III" and based that belief on the amount of pre-order sales. I agree that pre-order sales are indicative of market interest but it is not proof of a better product.
4) If they did invest R&D dollars to make an improved product in the Galaxy III; then, as I suggested, perhaps they should have done that the first time around and saved themselves the cost of an IP trial and a $1 Billion settlement against them.
5) Your sarcasm comment (lol) I don't even know what you are trying to say?!
As to matching wits - please. First, try to put a coherent statement together and then keep the rambling passion out of it - the CAPS get tiring.
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None of which should have been patentable in the first place since they were
a) obvious
b) based on prior art
which the jury - by their own admission - happily chose to ignore cause it was "bogging them down".
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Let us know when you actually do that.
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Apple vs Samsung
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Re: Apple vs Samsung
Consider this an effect of "fragmentation".
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Re: Re: Apple vs Samsung
Before Steve Jobs returned to Apple in 1997, Apple had gone through (and was still in) a phase very much similar to what Google is doing now with Android. They offered a license to companies who offered to manufacture Apple compatible computers. Some of them (PowerComputing, DayStar Digital) offered their products at a fraction of the official Apple brand products. Some even offered multiple processor cores in their systems and still cost less than the entire setup. It got to a point where nobody bought an Apple Product. Apple ended up being worth literally ~$90US.
The only thing that saved them was Jobs' habit of investing in Venture Capital during his Absence....this included Pixar and neXT Compter systems...He came back and poured his own money into the company to get it going again.
My point is that Google has a lot of fragmentation in allowing Android being able to be edited by different pieces of hardware providers. Apple allowed their OS the same sort of freedoms, their clones.
I over-worry so maybe I am wrong, but the pattern is still there. The difference is it will take longer for the same to happen to the Droid market.
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FYI Apple, "winning" is not we won. Ask Charlie Sheen.
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Apple facing tough competition
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Trading on Margins
I'd be VERY cautious on Apple, they don't have business units that can be separated, everything is tightly dependent. There is little or no diversification in case consumer's wants and needs change. This case is evidence that Apple is in a fearful position now after Steve's passing.
These Starbucks comments make me wonder -- how long it can last.
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In the Beginning...
It was 1981 and it was my first time...we all remember the first time, right?
there it was...a 14in green screen with 48k of ram, two drives of 5in floppy goodness and a little blinking cursor daring you to do something.
No more Pong on the TV. Now I had Choplifter and Rasterblaster and a proper joystick.
But now looking back, the biggest thing that I recall about that shiny new Apple was that there were no debate, no lawsuits,no techs,no infringement,no wireless,no PCs,no internet,no social media,no Microsoft (to speak of),no Linux,no Android,no Intel,no AMD, no blogs, no Google,no portable media, no call waiting, one area code for the entire state and AT&T was the evil empire.(somethings will never change),and Tweeting was still for the birds. The average person didn't have a clue about technology and were really excited if they had more than one Rotary dial phone in the house and a Color 19in console TV with a turntable built in! Media was consumed via TV, the Movie Theater, Radio, Vinyl, newspapers and magazines. If you spoke of anything digital people assumed you were having problems with your fingers.
I wound up getting caught up in the Windows verses Apple wars and went headfirst into the PC world.I would NEVER own another Apple product! They were too closed and over priced. PCs were cheaper, more open, and easy to work on and I developed the popular mindset (among tech types)that the only good Apple was a dead Apple.
The really big thing that I miss the most is quality customer service.
You used to be able to go in and sit down with someone and settle your differences. A handshake was all it took to get things set straight. Now customer service is all about upselling and upgrading, enforcing contracts and slowly milking the little mini cash cows that are herded about by that thing stuck to the side of their heads.
So when I decided to buy an iphone, it was an agonizing decision. I read, I researched, I asked questions.I doubted my PC and open source allegiance.I didn't sleep well and started eating too much junk food...I was but a shell of my former self.
So in 2009 I bit the bullet and bought a refurbished iphone 3g! (but I hung on to my Razr just in case)I also spent $75 and bought the Apple care package.
About 3 months into it I had trouble and called Apple to see about a fix, fully expecting a fight since my previous customer service experience had been mostly Verizon and AT&T, and it was (and still is) really bad.
Well imagine my surprise when I got a person who lives in the same country I do and understands my language!(and me, them) They actually listened to my complaint and responded with "no problem, we'll send you a new one.You should have it tomorrow"."How much" I grimaced."NO CHARGE",they responded.NO CHARGE! BUT THAT'S NOT HOW THINGS ARE DONE!The next day, sure enough fedex pulled into the drive with my shiny new iphone.
What a class act!THAT IS CUSTOMER SERVICE!
That is why I have an iphone and will be soon be buying an ipad3. That's why I am willing to pay more.
I'm retired now but still do tech work for previous Clients (by phone mostly) and friends and family.
This whole thing about hating Apple and loving android is irrelevant and driven by obnoxious tech people that don't have a clue about the real world.If you want to debate the merits one OS or another, great.One would get the distinct impression though that the Android and Fanboi camps want to duke it out.Each camps says your a scumbag and lower than an emachine if you use...God forbid...that "other" OS.
What would you have us do? Have a different phone for each occasion?If you have a date with that hot executive from Apple you most definitely want to bring your iphone.(bringing along the ipad couldn't hurt either).If on the other hand she's from Google then a nice Samsung is always a good choice.See how stupid this is getting?
The average person is still clueless as well and they don't care if you like Android or Apple.
They want it to be really cool,have lots of great apps and only cost $200 with a two year contract and to 'just work'. Steve Jobs figured that out and built a multi billion dollar company in just a few short years.You gotta respect that no matter what.
My point of this Rambling stroll down Memory Lane is that I really love what Tech was...the enthusiasm, the creativity, anxiously waiting for the next new development, and the FUN!
JUST THE SHEER FUN OF IT!
But now the shiny newness has worn off and I don't like the new look.
But I still have my iphone...it was my first.
We all remember our first, right?
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"Apple win whacks Android resale prices"
http://www.marketwatch.com/story/apple-win-whacks-android-resale-prices-2012-08-28
Since the $1.05 billion verdict Friday � which found that Samsung infringed on six Apple patents � customers of Samsung have been dumping their Android products on at least one major resale site. Gazelle.com reports a 50% increase in Samsung smartphones over the past three days, which has led to a 10% drop in prices for those devices. �Consumers seem to be jumping ship,� says Anthony Scarsella, chief gadget officer at Gazelle.com. �We expect this trend to continue, especially with this latest verdict.�
Some experts predict prices will continue to drop as Android phones flood the market. The court decision, they point out, is creating a lot of uncertainty about Android upgrades. The next generation of Samsung phones may be very different from those on the market today. Consumers get used to certain key features on their favorite smartphones � like the way apps are laid out or how they zoom in on pictures, experts say. �Android customers are no longer sure of that,� says Yung Trang, president of deal aggregator TechBargains.com.
So, perhaps the folks Guitierrez overheard weren't all that representative of the larger population, or smart enough to realize the full ramifications of Apple's win.
Though it sounds like they can find plenty of cheap used Samsung devices now, if they truly want them.
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Re: "Apple win whacks Android resale prices"
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Harga HP Samsung
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