Keurig Will Use DRM In New Coffee Maker To Lock Out Refill Market

(Mis)Uses of Technology

from the who-wanted-paying-customers-anyway dept

Mon, Mar 3rd 2014 5:32am — Karl Bode

The single coffee cup craze has been rolling now for several years in both the United States and Canada, with Keurig, Tassimo, and Nespresso all battling it out to lock down the market. In order to protect their dominant market share, Keurig makers Green Mountain Coffee Roasters has been on a bit of an aggressive tear of late. As with computer printers, getting the device in the home is simply a gateway to where the real money is: refills. But Keurig has faced the "problem" in recent years of third-party pod refills that often retail for 5-25% less than what Keurig charges. As people look to cut costs, there has also been a growing market for reusable pods that generally run anywhere from five to fifteen dollars.

Keurig's solution to this problem? In a lawsuit (pdf) filed against Keurig by TreeHouse Foods, they claim Keurig has been busy striking exclusionary agreements with suppliers and distributors to lock competing products out of the market. What's more, TreeHouse points out that Keurig is now developing a new version of their coffee maker that will incorporate the java-bean equivalent of DRM -- so that only Keurig's own coffee pods can be used in it:

"Green Mountain has announced a new anticompetitive plan to maintain its monopoly by redesigning its brewers to lock out competitors’ products. Such lock-out technology cannot be justified based on any purported consumer benefit, and Green Mountain itself has admitted that the lock-out technology is not essential for the new brewers’ function. Like its exclusionary agreements, this lock-out technology is intended to serve anticompetitive and unlawful ends."

The plan was confirmed by Keurig's CEO who stated on a recent earnings call that the new maker indeed won't work with "unlicensed" pods as part of an effort to deliver "game-changing performance." "Keurig 2.0" is expected to launch this fall. French Press and pour-over manufacturers like Chemex have plenty of time to get their thank you notes to Keurig in the mail ahead of time as users are hopefully nudged toward the realization they could be drinking much better coffee anyway.

TreeHouse v GreenMountain (PDF)TreeHouse v GreenMountain (Text)

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Filed Under: coffee, drm
Companies: keurig, treehouse foods

266 Comments

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Violynne (profile), 3 Mar 2014 @ 4:41am

Ironic, since I think Green Mountain coffee tastes like printer ink.
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- Anonymous Coward, 3 Mar 2014 @ 5:42am
  
  Re:
  and how do you know how printer ink tastes like ;)
  [ link to this | view in chronology ]
  - Robert Julian (profile), 3 Mar 2014 @ 6:09am
    
    Re: Re:
    I don't know. But perhaps one can use Green Mountain coffee as printer ink.
    [ link to this | view in chronology ]
    - Mike C. (profile), 3 Mar 2014 @ 9:20am
      
      Re: Re: Re:
      Actually... you already can...
      
      http://science.howstuffworks.com/environmental/green-tech/sustainable/coffee-printer.htm
      [ link to this | view in chronology ]
  - Anonymous Coward, 3 Mar 2014 @ 7:16am
    
    Re: Re:
    "and how do you know how printer ink tastes like ;)"
    
    Simple. Try Green Mountain coffee.
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  - I'm sorta wierd, 3 Mar 2014 @ 9:54am
    
    Re: Re:
    I eat it at night sometimes D:
    [ link to this | view in chronology ]
  - Anonymous Coward, 3 Mar 2014 @ 11:52am
    
    Re: Re:
    College
    [ link to this | view in chronology ]
  - ThatGuy, 3 Mar 2014 @ 5:54pm
    
    Re: Re:
    Because, I drank Green Mountain Coffee before.
    [ link to this | view in chronology ]
  - Bergman (profile), 3 Mar 2014 @ 10:43pm
    
    Re: Re:
    Odds are he lost a bet at work.
    [ link to this | view in chronology ]
  - andrew, 9 Sep 2014 @ 1:41pm
    
    Re: Re:
    like shit
    [ link to this | view in chronology ]
- x, 3 Mar 2014 @ 8:55am
  
  Re:
  Well that would explain the high cost.
  [ link to this | view in chronology ]
- KoD (profile), 3 Mar 2014 @ 12:24pm
  
  Re:
  That is a very interesting comparison, especially considering what has happened in the "non-licensed" printer cartridge arena...
  
  https://encrypted.google.com/#q=lexmark+class+action+lawsuit
  [ link to this | view in chronology ]
- uncle PD, 3 Mar 2014 @ 12:46pm
  
  Re:
  You must be incredibly rich
  [ link to this | view in chronology ]
- Mykeljon, 3 Mar 2014 @ 3:42pm
  
  Re: keurig
  That is hardly a valid comment since they sell about 250 different coffee pods from about 30 different companies.
  [ link to this | view in chronology ]
- Outspokenmime, 4 Mar 2014 @ 9:59am
  
  Re:
  What are you doing drinking printer ink?
  [ link to this | view in chronology ]
- Misty, 5 Mar 2014 @ 5:55am
  
  Re: Ironic
  I couldn't agree with you more! I'm not a big fan of Green Mountain Coffee. I really think Keurig is making a big mistake with their business decision here. I love my Mr. Coffee brand Keurig with the refillable filter and the ability to purchase as many different flavored coffee pods as I want. I just upgraded my Keurig a month ago so I could make even more coffee. I guess I may be forced to turn away from the brand soon, which is rather sad to me. Not exactly a good way to build brand loyalty. Poor marketing and business decision, Keurig.
  [ link to this | view in chronology ]
- GK, 7 Mar 2014 @ 11:20am
  
  Re: Closed systems will go the way of Macintosh
  The single serve market has been growing so fast, I am surprised that the big players have been spending most of their efforts on keeping competitors away rather than on improving the quality of product. Keurig specifically makes a crappy product. Yet the consumers still buy it because it's convenient and probably better quality than what they make themselves (not everyone has access to fresh beans, good grinder and 10 minutes to make a cup). So instead of making a better product, I am saddened that Keurig (as well as Nespresso, Senseo, etc.) are trying to protect their monopoly and make all sort of useless changes to their closed systems. We have seen that in a computer industry, and we know that open systems end up wining.
  [ link to this | view in chronology ]
- Guest22, 31 Dec 2014 @ 7:52am
  
  Re: What happened
  I wonder what happened to their coffee. It used to be delicious but is now like sludge or bark.
  [ link to this | view in chronology ]
BitterReality (profile), 3 Mar 2014 @ 5:44am

Only idiots use pods anyway, the coffee SUCKS and is expensive
Hopefully the Keurig parasites will go of business with their greedy distortions of the market.

Keurig is living proof of how stupid most consumers are.
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- Derek Kerton (profile), 3 Mar 2014 @ 8:41am
  
  Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
  No. You are stupid. Stupid because you think all consumers have the same desires, needs, and usage patterns you have. Perhaps for YOU, brew or french press is a better method, but for me, Keurig (single brew)is better.
  
  I have a small office, people all want different brews, and they want them at different times of the day. I could have a couple of Bunn brewers, and then pay an admin to keep them fresh. Or I could have what most offices have, bitter, old coffee and people who finish the pot, but don't re-brew. OR, I could put in one of these machines, and spend more per cup, yet everybody gets what they want, clean-up is basically non-existant, none of my staff wastest 5 minutes brewing and waiting on a new pot, and we don't pour out old coffee.
  
  Don't be so egocentrical. The whole world doesn't share your viewpoint, and it doesn't make them stupid. Yet your self-centered view of the world IS making you so.
  
  PS: Screw Keurig 2.0. I'll brew before I give them their pound of flesh.
  [ link to this | view in chronology ]
  - Anonymous Coward, 3 Mar 2014 @ 11:38am
    
    Re: Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
    Everyone gets what they want except people who know what good coffee is and would like a cup of it. Granted none of the alternatives you listed would provide that either.
    [ link to this | view in chronology ]
    - Derek Kerton (profile), 3 Mar 2014 @ 1:20pm
      
      Re: Re: Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
      You mean "except people who know what YOU think good coffee is".
      
      How can you say a cup isn't good if the drinker enjoys it? Taste is like that. Even if you're a coffee snob, others may fully enjoy a keurig brew.
      
      Anyway, even if you're right, for my office, good enough is good enough. I give staff a coffee. I'm not hiring a talented barista and a masseuse.
      [ link to this | view in chronology ]
      - art guerrilla (profile), 3 Mar 2014 @ 4:48pm
        
        Re: Re: Re: Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
        c'mon, man, don't tell me that for *most* people at work, coffee is a legal means of getting a caffeine fix, taste is secondary...
        (love the smell, but can't stand the mud water...)
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    - ltlw0lf (profile), 3 Mar 2014 @ 7:47pm
      
      Re: Re: Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
      Everyone gets what they want except people who know what good coffee is and would like a cup of it.
      
      Yet everyone goes to Starbucks.
      
      Something tells me that those people who know what good coffee is a very, very small sample size. Maybe a sample size of one?
      [ link to this | view in chronology ]
- Erika, 3 Mar 2014 @ 8:57am
  
  Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
  I have a keurig. I am not stupid. I don't pay full price for keurig pods unless I come across something I really want. I bought the reusable pod and use my own canister of Foldgers in the morning.
  
  That being said.. maybe it is a stupid craze, but after dealing with two kids, under 5, in the morning, getting breakfast together, making lunches, and so on, it's nice to have a hot fresh cup of coffee every single time before my 8hr shift at work. Before I got the keurig there would be days I made a whole pot and was either forgotten or sat too long and became burnt.
  
  I do not agree with what they are doing. If they are going to get rid of reusable pods or make it that I can't use cheaper products then this will be the last keurig I own.
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  - PRMan, 3 Mar 2014 @ 10:20am
    
    Re: Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
    Agree. My wife loves her Keurig and actually buys the coffee (or gets it as gifts from family members because we know she likes it but doesn't like paying for it).
    
    She also uses the refillable pods sometimes, but this is killing the golden goose to get the eggs. We will NEVER buy another Keurig if it has DRM and doesn't allow refillable pods.
    [ link to this | view in chronology ]
  - Anonymous Coward, 3 Mar 2014 @ 11:44am
    
    Re: Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
    Not stupid, just ignorant and undescerning. Pretty sure he was using stupid as short hand for that though.
    [ link to this | view in chronology ]
  - kworkley (profile), 2 Oct 2014 @ 8:11am
    
    Re: Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
    Don’t you just hate the haters, name callers, what gives? calling people stupid?
    [ link to this | view in chronology ]
  - Anonymous Coward, 4 Feb 2019 @ 12:22pm
    
    Re: Re: Only idiots use pods anyway, the coffee SUCKS and is exp
    Perhaps Keurigs damage to the environment is far more bitter and disgusting than the coffee itself. Plastic pollution. A coffee for a few minutes and a plastic cup forever. Thank you for permanently polluting our planet because you are lazy. Where do the pods go? They are not recycled. That is for sure. As a matter of fact, only about 2 percent of all plastics are recycled.
    [ link to this | view in chronology ]
- James, 3 Mar 2014 @ 11:21am
  
  Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
  Some of us have spent a great deal of time experimenting to find varieties of pods that do not "suck". Many do, but not all of them. Are they more expensive? Sure they are - it's called convenience cost. For some of us, the convenience and variety provided by the system far outweighs the financial cost, especially when extreme time-savings is added in.
  [ link to this | view in chronology ]
  - Anonymous Coward, 3 Mar 2014 @ 11:43am
    
    Re: Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
    The best coffee in the world isn't going to fix the fact that the machine doesn't get the water hot enough...
    [ link to this | view in chronology ]
- Kathy, 3 Mar 2014 @ 12:04pm
  
  Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
  Just because it is not your preference does not mean you need to be verbally abusive to those that do use them.
  [ link to this | view in chronology ]
- Rob, 3 Mar 2014 @ 1:03pm
  
  Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
  It's more about convenience.
  
  Generally speaking, I only have one cup of coffee whenever I do decide to have one. But yes, I could just brew one cup in a pot. Then I have a pot to wash still when I can just toss a mug into a dishwasher.
  
  Do I think that Keurig are going too far with a drm in their machines? Yep. Most of the better coffee that I have isn't through them. You act like there aren't any good pods that you can get though, which is extremely opinionated and to be quite fair, shows how little you've experimented with different brands.
  
  This day and age though, if you have the money for it, you're going to choose convenience regardless of what it means.
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- Nope, 3 Mar 2014 @ 1:11pm
  
  Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
  So someone who drinks a cup a day should make a pot?
  [ link to this | view in chronology ]
  - WulfTheSaxon (profile), 3 Mar 2014 @ 2:39pm
    
    Re: Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
    No, they should use a French press or pour-over, as the article mentions. Or just switch to espresso (possibly with E.S.E. pods, which are an open standard) � you can get a perfectly good machine from DeLonghi or (Philips) Saeco for around the same price as a Keurig.
    [ link to this | view in chronology ]
  - jackn, 4 Mar 2014 @ 7:32am
    
    Re: Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
    no, you don't need to make a pot, but if you drinking Keurig, just use instant and put a little mineral oil in it (for the oily platic taste).
    [ link to this | view in chronology ]
- George, 3 Mar 2014 @ 2:09pm
  
  Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
  Thanks for the insights asshat
  [ link to this | view in chronology ]
- John Halbig, 3 Mar 2014 @ 2:33pm
  
  Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
  No kidding... the only reason we even have one is because my Wife only occasionally drinks coffee, and a whole pot would go to waste... and even THEN we inherited it from someone who decided they weren't all that into it.
  
  If anything, I kinda resented seeing the darn thing, as I recall all too keenly the sheer amount of SPAM I received from Keurig over the last 10 years.
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- Erika, 3 Mar 2014 @ 3:17pm
  
  Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
  I have a keurig and I can assure you I am not an idiot. I rarely buy the pods unless it is something I absolutely want. I bought myself a reusable pod for my Foldgers in the morning.
  
  I love the fact that I can have a hot, fresh, cup of coffee every single time. I have two kids under 5.. before my keurig I was lucky to get a cup out of a pot of coffee before it was forgotten or burnt. So much coffee was wasted with my old maker.
  
  I will say this, if they plan to go forward with this plan, and I can not use my reuseable pod or more affordable pods this will be the last keurig I own.
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- Dark Moe, 3 Mar 2014 @ 3:19pm
  
  Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
  Yes, and regretfully I am one of them. My story about how I got hooked is too long and involved to go into. I've been trying to get into rehab over it, but my therapist only has Keurig in his office.
  
  He said that by having it there, it helps his patients gradually decrease the cravings. I don't believe it for a minute. I think he's a closet pod consumer.
  
  Shameful.
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- Mike VanDeMark, 3 Mar 2014 @ 3:33pm
  
  Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
  I have one and love it. I also have the third party cups I can refill with regular coffee. I'm the only one in the house who drinks coffee so it makes sense to do it this way. I do have a box of Keurig or off brand cups available for when I'm in a hurry and don't have time to make up a refill.
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- MercuryCoughDrops, 3 Mar 2014 @ 5:29pm
  
  Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
  Yeah I'm stupid just because I'm the only one in my house who drinks coffee and it's cheaper to have a refillable single cup brewer than to waste half a pot I wouldn't have been able to drink.
  [ link to this | view in chronology ]
- Bris, 3 Mar 2014 @ 5:52pm
  
  Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
  Couldn't have said it better myself. I've always hated these machines. They're basically charging you money to have less a less enjoyable experience making coffee.
  [ link to this | view in chronology ]
- Geekoid, 4 Mar 2014 @ 7:11am
  
  Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
  Yes, becasue people who enjoy different things than you are stupid.
  [ link to this | view in chronology ]
- Gojo, 4 Mar 2014 @ 4:23pm
  
  Yeah, well, that's just, like, your opinion, man.
  My wife and I are long time coffee drinkers. We own all types of machines; drip, espresso maker, percolator, aero press, french press, and a Keurig.
  The best coffee is through the espresso machine no doubt, but it's a pain in the butt to make. We use the Keurig most often. Quick, easy, and not a bad cup of Joe.
  [ link to this | view in chronology ]
- btrussell (profile), 5 Mar 2014 @ 2:29am
  
  Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
  It isn't my cup of tea either.
  [ link to this | view in chronology ]
- MW, 5 Apr 2014 @ 7:57pm
  
  Re: Only idiots use pods anyway, the coffee SUCKS and is expensive
  OK, so now you've insulted most of the population. Does that make you feel better?
  [ link to this | view in chronology ]
Pragmatic, 3 Mar 2014 @ 5:50am

And that's why "the free market" is a myth, friends and neighbors! As long as a service or product provider can lock out competition to the point where it's not economically viable to vote with your wallet, the market isn't free, it's locked down.

Bear in mind that I don't accept "take it or leave it" as an option.
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- silverscarcat (profile), 3 Mar 2014 @ 6:07am
  
  Re:
  And this is why I support (smart) regulations to stop stuff like this and give people choices.
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  - Robert Julian (profile), 3 Mar 2014 @ 6:11am
    
    Re: Re:
    I read stuff like this over and over and over.
    
    Why isn't anyone addressing the real problem of getting some sort of anti-lock-in regulation actually implemented?
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    - Derek Kerton (profile), 3 Mar 2014 @ 8:47am
      
      Re: Re: Re:
      Amen that. We have anti-trust law, which is hard and arduous to prosecute. Yet we don't have anti-lock laws, with fines and penalties.
      
      Meanwhile, we do have anto-lock-breaking laws like the DMCA. These monstrosities are frequently enforced, prosecuted, settled, and fines levied. What backwards BS.
      
      Why do we have triple penalties for willfull patent infringement, but not triple penalties for "lock down anti-trust" actions.
      
      We could start with cellular SIM locking. It should be illegal to place a SIM lock, NOT illegal to undo one. (Bulk or otherwise.)
      [ link to this | view in chronology ]
    - Michael, 3 Mar 2014 @ 1:26pm
      
      Re: Re: Re:
      So what you are saying is the solution is to have the government stick their hands into the situation more?!
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      - Anonymous Coward, 4 Mar 2014 @ 6:27am
        
        Re: Re: Re: Re:
        A real government isn't incompetent when it is ruled by the People for the People. The elite government officials consider themselves above that.
        
        Your constitution (i'm not american) allows for overthrow of tyrannical governments (too bad it is worded so vaguely). And please if you ever do it, think like Guevara and not those neo nazis in Kiev.
        [ link to this | view in chronology ]
        
        Anonymous Coward, 18 Mar 2014 @ 8:41pm
        
        Re: Re: Re: Re: Re:
        Uh, no. The Constitution doesn't say that. The Declaration of Independence mentions it, but it's not a legally relevant document.
        [ link to this | view in chronology ]
    - sehlat (profile), 4 Mar 2014 @ 3:10pm
      
      Re: Re: Re:
      There are two approaches to lock-in that are much more effective than regulation (which gives those who desire lock-in the motive to subvert the regulatory agency, e.g. *cough*Disney)
      
      1. Just don't buy their crud.
      
      2. Get the crud (once) and jailbreak it.
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  - Anonymous Coward, 3 Mar 2014 @ 1:05pm
    
    Re: Re:
    people have choices... don't buy a Keurig
    [ link to this | view in chronology ]
  - Shinhopple, 10 Jun 2015 @ 4:04pm
    
    Re: Re:
    The market gives people choices. Regulation restricts choices. Always. Some entrepreneur will pop-up with a crafty way around Green Mountain's design. (Perhaps we should call them Greed Mountain.)
    
    Let people vote with their wallets!!!
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- Anonymous Howard (profile), 3 Mar 2014 @ 6:54am
  
  Intellectual Property
  The real problem is that this "protection" would be circumvented in a blink of an eye, so they'll rely on some crappy copyright BS, which is unlawful to crack.
  
  The real problem is that there is bullshit like owning ideas.
  [ link to this | view in chronology ]
  - 90sBig, 3 Mar 2014 @ 5:58pm
    
    Re: Intellectual Property
    Well said.
    [ link to this | view in chronology ]
- Anonymous Coward, 3 Mar 2014 @ 7:31am
  
  Re:
  That's why it drives me crazy when politicians around here talk about recent 'deregulation' of electric companies to let you buy electric from people other then PECO.
  
  One big problem with that, no matter who you buy the electric from, it still comes to your house through PECO's wires.
  
  True deregulation would mean PECO can charge whatever price they want for electricity, and the other electric companies have to pay to install their own electric wires in your house.
  [ link to this | view in chronology ]
  - Derek Kerton (profile), 3 Mar 2014 @ 8:52am
    
    Re: Re:
    Get acquainted with the term "natural monopoly".
    
    The transmission wires ARE one, the generation is not. So we regulate the natural monopolies, and let the free market handle generation.
    
    Are you really advocating for 5 or more different transmission infrastructures uglifying our world? It's not clear, but I think you are.
    
    What "drives you crazy" makes perfect sense to people educated in economics.
    [ link to this | view in chronology ]
    - Anonymous Coward, 3 Mar 2014 @ 10:36am
      
      Re: Re: Re:
      only not to the consumer who must pay more as the result of (insert energy company here) being the only provider to the area, while getting massive subsidies and government infusion of capital for "maintenance, etc. You're right, the system works well for the energy company and not for the consumer, but then energy conglomerates have more money to donate than the individual, so what politician in their right mind would risk upsetting them and getting "primaried" or outspent by the opposing party in the next election cycle. So in other words, what makes sense for our politicians is simply what makes sense for our companies, not their constituents.
      [ link to this | view in chronology ]
  - Anonymous Coward, 3 Mar 2014 @ 6:25pm
    
    Re: Re:
    And this is where things go wrong...
    the way this should work is that the government should Own and maintain the infrastructure and chare a fair price to the providers using this infrastructure, their is no need to regulate. The same applies to telecommunications and the internet.
    [ link to this | view in chronology ]
- Brian Johnson, 3 Mar 2014 @ 9:08am
  
  Re:
  This hardly proves the myth. The free market comes in two parts: The supplier and the consumer.
  
  In this case, the supplier is attempting to limit consumer access to the competition - so that's part one.
  
  Part two is the consumer: All the consumers need do, if they really are irritated by this, is stop buying Keurig products until the Keurig bottom line suffers. Now, if not enough consumers care enough to switch to something else or (gasp!) eliminate coffee from their diet altogether (It CAN be done, addicts!), and are willing to play along with Keurig's products and prices, that is >their free choice
  [ link to this | view in chronology ]
  - Derek Kerton (profile), 3 Mar 2014 @ 9:37am
    
    Re: Re:
    Brian:
    
    Not so. The "free market" implies perfect information. Most consumers won't know/care enough about this issue when they shop their coffee maker, and will find themselves "trapped". Without perfect information that they will be "locked in" when they buy the machine, the consumer cannot be expected to send the correct market signal to the supply side.
    
    Do you think Keurig will put the information in bold on the box? "This machine will not let you use off-brand pods." Hmm. I don't think they will.
    
    There is often an information dis-symmetry between the suppliers (who spend all day thinking about the coffee and pod business), and consumers. Suppliers take advantage of this dis-symmetry to game the market. Thus, it isn't a perfect or free market.
    [ link to this | view in chronology ]
    - Nicolas (profile), 3 Mar 2014 @ 10:13am
      
      Re: Re: Re:
      You did leave out the not-inconsequential fact that almost any retailer would accept a return of the Keurig if the customer found himself dissatisfied. So, the consumer is out a return trip to the store, at worst.
      
      Your claim that a free market implies �perfect information� is bunk. It no more requires that than free religion implies guaranteed entry into Heaven or free press implies accurate reporting.
      [ link to this | view in chronology ]
      - PRMan, 3 Mar 2014 @ 10:24am
        
        Re: Re: Re: Re:
        almost any retailer would accept a return of the Keurig
        
        What country do you live in? I don't know too many retailers in the US that would do this if the reason was "it has DRM".
        [ link to this | view in chronology ]
        
        Anonymous Coward, 3 Mar 2014 @ 11:51am
        
        Re: Re: Re: Re: Re:
        Where are you shopping in the US exactly that doesn't allow returns? All the big box stores certainly would. Amazon absolutely would too.
        [ link to this | view in chronology ]
        
        Anonymous Coward, 4 Mar 2014 @ 8:31am
        
        Re: Re: Re: Re: Re:
        Pretty much every store in the US has a no questions asked return policy. Yesterday I returned something to target that was 2 months past company policy for a return and they still took it back.
        
        If where you shop doesn't you need to stop shopping there.
        [ link to this | view in chronology ]
      - Derek Kerton (profile), 3 Mar 2014 @ 1:29pm
        
        Re: Re: Re: Re:
        You are correct.
        
        A free market does not require perfect information.
        
        It is a "Perfect Market" that requires perfect information.
        http://en.wikipedia.org/wiki/Perfect_market
        
        The problem I was getting at is that too many people seem to think that a Free Market is a Perfect Market. It is not. There is not a pareto optimal equilibrium, because of distortions such as information dis-symmetry.
        
        BTW, both printers and Keurig machines often give the user enough "starter" coffee or ink to get through the 15 day return period. Also, people are not keen to return things, since this effort is an additional cost.
        [ link to this | view in chronology ]
        
        John Fenderson (profile), 3 Mar 2014 @ 1:38pm
        
        Re: Re: Re: Re: Re:
        The problem with the "free market" is that it doesn't exist, and people insist on pretending that it does -- which just allows the wealthy and powerful to tighten their grip on us all.
        [ link to this | view in chronology ]
        
        Anonymous Coward, 4 Mar 2014 @ 6:38am
        
        Re: Re: Re: Re: Re: Re:
        You should ask why they do this when they are already wealthy enough for their children's next 10 generations + and have all that dirty power easily thrown around?
        
        They're deathly afraid. Of what would happen to them if people were informed, let's say as to implement a Perfect Market whether they like it or not...
        
        Everything illogical performed by such tyrannical government-corporations, isn't actually. They want people to be totally bummed out and get themselves numbed on antidepressants.
        [ link to this | view in chronology ]
    - Anonymous Coward, 3 Mar 2014 @ 11:47am
      
      Re: Re: Re:
      The free market implies no such thing or protection from fraud would not be necessary.
      [ link to this | view in chronology ]
- cirdan, 3 Mar 2014 @ 9:19am
  
  Re:
  Nope, this is what happens when you have a government that offers protection to monopolies.
  [ link to this | view in chronology ]
- Sergio, 3 Mar 2014 @ 9:30am
  
  Re:
  Hardly an example of the free market being a myth. Quite the contrary. We have no right to force Keurig to do anything. They can offer whatever products, with whatever nonsense built in that they choose. They're not pointing a gun at our heads and requiring us to buy their brewing machine. They're hoping that through their value offering, consumers will choose to hand over their money voluntarily. This is the free market my friend.
  
  I for one, won't purchase a DRM based Keurig machine - because that's insane. I hope my decision to relocate my dollars into their competitors will signal how bad their decision was and they'll relent. Else they go out of business.
  
  Free market in action.
  [ link to this | view in chronology ]
  - Derek Kerton (profile), 3 Mar 2014 @ 9:40am
    
    Re: Re:
    Sergio
    
    I appreciate your love for the free market. I, too would love one. But this isn't it.
    
    Read my response to Brian, just above.
    
    There are ways to make money in the free market. But an easier way has always been to "game" the market. To find some way to distort it in your favor.
    
    Free market evangelists (the far right in the USA) always choose to act like this possibility doesn't exist. I'm sure it makes life simpler, but it doesn't make it true.
    [ link to this | view in chronology ]
    - Anonymous Coward, 3 Mar 2014 @ 11:48am
      
      Re: Re: Re:
      The far right in the US isn't pro free markets. You've just been suckered into their propaganda that pro incumbent business is the same thing.
      [ link to this | view in chronology ]
      - Derek Kerton (profile), 3 Mar 2014 @ 1:16pm
        
        Re: Re: Re: Re:
        Um...how was I "suckered" if I wrote that it's an "act" and that "it doesn't make it true."
        [ link to this | view in chronology ]
- actually pragmatic, 3 Mar 2014 @ 9:44am
  
  Response to: Pragmatic on Mar 3rd, 2014 @ 5:50am
  Take it or leave it is a legitimate option.
  
  You don't need keurig to exist, you can go elsewhere for coffee (that's assuming you can't quit coffee altogether)
  [ link to this | view in chronology ]
- Ryan, 3 Mar 2014 @ 9:51am
  
  Re:
  You're telling me that Keurig is the only coffee maker out there? If customers want options with the beans they put in their maker they can go elsewhere, the "free market" will decide whether this was a good or bad call on Keurigs part.
  [ link to this | view in chronology ]
- Anonymous Coward, 3 Mar 2014 @ 10:30am
  
  Re:
  Don't you have the option of any other coffee maker, coffee shop, or even another single pod coffee maker company? If you answer yes to any of these, than it is very different from the problem you are trying to elucidate in monopolies being able to charge whatever they want because of complete lack of competition. In these instances (think oil as run by the price fixing body OPEC, or cable in the united states as controlled by three companies with regionally exclusive deals WITHOUT another option) Those I agree are problems with the free market that must be looked into; however coffee pods for one of dozens of different "pod" brands when there are still regular coffee makers and french presses and coffee shops and espresso makers who will remain unaffected, seems like an misinformed comparison to monopolies.
  [ link to this | view in chronology ]
- WakeUp, 3 Mar 2014 @ 10:34am
  
  Re:
  If you don't accept "take it or leave it" as an option, then you don't understand the free market.
  [ link to this | view in chronology ]
- John, 3 Mar 2014 @ 10:53am
  
  Re: take it or leave it
  I have no problem with "Take it or leave it" markets. It's why I don't own anything with Sony Memory Sticks, or coffee makers with "special cups" . I've never had a Good cup of coffee from a K-cup coffee maker. Even McDonalds coffee is better than k-cup coffee of any brand or flavor. Actually McDonalds is on par with Starbucks daily brew or Americano, IMHO.
  [ link to this | view in chronology ]
  - John Fenderson (profile), 3 Mar 2014 @ 1:39pm
    
    Re: Re: take it or leave it
    "Actually McDonalds is on par with Starbucks daily brew or Americano, IMHO."
    
    True, but that's damning with faint praise. Starbucks is terrible.
    [ link to this | view in chronology ]
- MrZ, 3 Mar 2014 @ 11:24am
  
  Re: "Free market" claims
  And that's why "the free market" is a myth, friends and neighbors! As long as a service or product provider can lock out competition to the point where it's not economically viable to vote with your wallet, the market isn't free, it's locked down.
  
  It's their coffee maker. If they wish to cripple it by design, in what way does that prevent you from a) buying one of several competing machines (i.e. voting with your wallet); or b) using one of countless regular coffee makers/espresso machines/etc. that are currently on the market.
  
  Bear in mind that I don't accept "take it or leave it" as an option.
  
  ...after all, it is your natural right to dictate the functionality that a company builds into their own product -- right?
  [ link to this | view in chronology ]
- Josh, 3 Mar 2014 @ 11:24am
  
  Re:
  You're silly.
  
  Just because one company makes it hard for third party companies to piggyback on their device, doesn't mean the free market is a myth.
  
  Consumers are free to reject Keurig for more open, customer-friendly options if those exist. If they don't exist, a new market segment can be created by anyone willing to take the risk.
  
  Stop being so silly.
  [ link to this | view in chronology ]
- Anonymous Coward, 3 Mar 2014 @ 11:35am
  
  Response to: Pragmatic on Mar 3rd, 2014 @ 5:50am
  And the number one enabler of locking out competition is regulation like the DMCA making DRM circumvention illegal.
  [ link to this | view in chronology ]
- Anonymous Coward, 3 Mar 2014 @ 11:59am
  
  Response to: Pragmatic on Mar 3rd, 2014 @ 5:50am
  It's still a free market because you can choose not to purchase this coffee maker.
  [ link to this | view in chronology ]
- david, 3 Mar 2014 @ 12:04pm
  
  Re:
  Or you could just boil some water and grind your own coffee beans, keurig owes you nothing.
  
  Free market working as intended
  [ link to this | view in chronology ]
- WHOAMI, 3 Mar 2014 @ 1:07pm
  
  Re: ?
  So, which one do I qualify for being, a friend or a neighbor?
  [ link to this | view in chronology ]
- Anonymous Coward, 3 Mar 2014 @ 1:27pm
  
  Re:
  Are you autistic? This is beyond common sense, the market is obviously free, it's a part of capitalism. The issue is monopolies can form within free markets when the governments laws and politics can be corrupted by capitalism. Capitalism itself isn't the culprit, it's simply greed mixed into a weak system and personal incentives headbutting.
  [ link to this | view in chronology ]
  - art guerrilla (profile), 3 Mar 2014 @ 4:55pm
    
    Re: Re:
    Wow, how's the weather there in simplistic world ?
    I'm guessing its all blue skies and rainbows...
    [ link to this | view in chronology ]
- Ananymous, 3 Mar 2014 @ 1:36pm
  
  Re:
  What you said is the definition of free market. The company is doing everything by law to drive out its competitors.
  [ link to this | view in chronology ]
- Walt French (profile), 3 Mar 2014 @ 1:37pm
  
  Re: Free Market Doing What Comes Naturally
  Keurig is just one of many competing coffee systems�I've seen at least two others in offices I frequent�not to mention all sorts of more hands-on single-cup approaches.
  
  Anybody who uses one of these things for a while quickly watches the costs add up, and I can't see anything technologically superior to Keurig's approach. So Keurig is simply announcing a price increase, and future buyers will easily see the higher cost of the convenience, perhaps choosing another system.
  
  BTW, �take it or leave it� is a feature of virtually all commerce in the US. If I want a nice iPad but don't want to pay $499 for it, I can either give in or walk down the street to get a less costly competitor's product. That's plenty of power for me, whereas some belligerent �don't tell me what to do� is toothless.
  [ link to this | view in chronology ]
- JustSumGuy, 3 Mar 2014 @ 1:41pm
  
  Re:
  seems like Apple market strategy to me, and lots of peeps fell and are still falling for that.
  [ link to this | view in chronology ]
- Anonymous Coward, 3 Mar 2014 @ 1:52pm
  
  Re:
  But that is a free market. The market is coffee, you don't have to pay me by the hour to make coffee for you, and you don't have to pay Keurig for one of their machines.
  
  That you don't accept 'take it or leave it' as an option is in an interesting point of view on how markets should work. If I were to offer a machine for $1m which made coffee, and only worked with my own coffee, should I not be allowed to put it on the market because it's a crap deal? Should Keurig not be able to market a product which is equally crap?
  [ link to this | view in chronology ]
- John Fitz, 3 Mar 2014 @ 4:39pm
  
  Response to: Pragmatic on Mar 3rd, 2014 @ 5:50am
  ...or you and other consumers can just NOT purchase a Keueig.
  Problem solved. Free market wins through voluntary exchange.
  [ link to this | view in chronology ]
- 90sBig, 3 Mar 2014 @ 5:57pm
  
  Response to: Pragmatic on Mar 3rd, 2014 @ 5:50am
  This isn't free market kuerig is "protected" by patents. In a free market someone would make a non-drm knock off machine. Like jail broken iPhones and non-regional DVD players.
  [ link to this | view in chronology ]
- Anonymous Coward, 4 Mar 2014 @ 9:41am
  
  Re:
  What are you talking about? The result of locking out suppliers who don't use the same Kcups will be that Kuerig can be undermined by the other companies like Tassimo and Nesspreso who will inevitably lower their prices. There is direct competition...
  [ link to this | view in chronology ]
- Anonymous Coward, 2 Aug 2014 @ 5:27am
  
  Re:
  I'm not your friend or neighbor.. But with out a free market you would be living in a country similar to Russia.. Why would I spend large amounts of money developing a product if as soon as I market that product some pragmatic can copy it?? That's why we have patents and those patents have time limits..
  [ link to this | view in chronology ]
scotts13 (profile), 3 Mar 2014 @ 5:52am

Self defeating
I've been using single-serve for years, and have tried virtually all of the brands/systems: Keurig, Tassimo, Senseo, and more. I personally prefer Tassimo, but currently use Keurig (or, more precisely, the very expensive machine Cuisinart makes under license). The reason is simple - wide variety of coffee at more moderate prices. At SRP, a cup of Keurig coffee costs about 69�. However, sometimes I buy other (non authorized) brands, even occasionally on closeout - for as little as 16� to 40� per cup.

If Keurig takes that ability away, I won't be buying ANY of their coffee - or the machines, either. And you can't convince me that a $120 to $250 coffee pot is pure loss leader.
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- suprrcoolguy, 3 Mar 2014 @ 9:24am
  
  Re: Self defeating
  A plastic container witha heating element and simple circuit board made in china. The only loss is america as a leader.
  [ link to this | view in chronology ]
- Jeff, 3 Mar 2014 @ 3:17pm
  
  Re: Self defeating
  Actually, this is exactly WHY the free market works. What will happen when Keurig does this? People will start buying competitors machines. Keurig is going to shoot themselves in the foot here, destroying something much more important than short term profits... their brand.
  [ link to this | view in chronology ]
- Anonymous Guy, 3 Mar 2014 @ 6:05pm
  
  Re: Self defeating
  I make my own coffee on top of the stove for... a little electricity (for water and heat) and a scoop of grounds, which costs way less than all of this stuff. Tastes fine.
  [ link to this | view in chronology ]
- rhiannon, 3 Mar 2014 @ 6:26pm
  
  Re: Self defeating
  Single-serve refills on average work out to be around $50 per pound of coffee. Your justification that they offer a "wider variety of coffee at more moderate prices" is severely miscalculated. You'd be much better off using a refillable version.
  
  http://www.nytimes.com/2012/02/08/dining/single-serve-coffee-brewers-make-convenience-costly .html?ref=dining&_r=0
  [ link to this | view in chronology ]
- Ann, 1 May 2014 @ 8:09am
  
  Re: Self defeating
  The victim mentality that we are 'forced to comply with big business' really confuses me. There are choices, many choices.
  I use a device that makes one cup quickly, no refill pods and costs about 5 to 10 cents per cup (10 cents is the high end coffee). It tastes better then anything out there including brewed coffee. Best is that it doesn't contribute to landfill (or ocean fill) with plastic.
  
  A small stove top espresso maker. (Bialetti is the best of these)
  A small French press does exactly the same thing.
  
  Very inexpensive way to great coffee and no waste. No DRM lockout.
  [ link to this | view in chronology ]
That Anonymous Coward (profile), 3 Mar 2014 @ 5:58am

And in the chase for a few more pennies, they proceed to do what the printer industry did. They will end up spending more money on legal fees in the end, than this master plan will earn them.

They really should consider replacing their CEO with someone who can look beyond dreams of quick cash to see that this didn't work every other time it was done in multiple industries, and perhaps they should pursue other ideas to help the revenue stream.
[ link to this | view in chronology ]
- PRMan, 3 Mar 2014 @ 10:26am
  
  Re:
  Exactly. How about spending some money on branding that makes people feel like their high-end brands are "worth it"?
  [ link to this | view in chronology ]
- That Anonymous Coward (profile), 3 Mar 2014 @ 12:08pm
  
  Re:
  It will be interesting to see which snakeoil salesman they listened to. Nearly every 'magic bullet' system out there seems to have been started by an insider, who then is quickly bought off, and in a few years they discover the system was pointless/worthless.
  The only people getting rich are the charlatans and the lawyers.
  [ link to this | view in chronology ]
Anonymous Coward, 3 Mar 2014 @ 6:03am

"DRM. because free markets are bad."
[ link to this | view in chronology ]
Zakida Paul, 3 Mar 2014 @ 6:05am

This is why I use a cafetiere
[ link to this | view in chronology ]
- Robert Julian (profile), 3 Mar 2014 @ 6:13am
  
  Re:
  While you still can.
  
  However, imagine a future where all coffee vendors think it is a good idea to implement DRM. Where do you get your coffee from then?
  [ link to this | view in chronology ]
  - Rabbit80 (profile), 3 Mar 2014 @ 7:30am
    
    Re: Re:
    Luckily for me, I work just beneath a specialist green bean importer / distributor.. I get all the fresh coffee I want (usually 1-2kg at a time) - and its usually roasted / ground the same day! Much better than ANY of the muck you can buy in a supermarket!
    [ link to this | view in chronology ]
  - John Fenderson (profile), 3 Mar 2014 @ 8:34am
    
    Re: Re:
    What's wrong with a cone-style pour-over? It's impossible to DRM a non-powered funnel. And in my experience, the coffee is at least as good, and it's no more of a hassle than those pod systems.
    [ link to this | view in chronology ]
    - Anon, 3 Mar 2014 @ 12:34pm
      
      Cones
      What? Isn't that a Business method?
      [ link to this | view in chronology ]
  - ldne, 3 Mar 2014 @ 11:32am
    
    Re: Re:
    I dunno, a coffee pot? What are they gonna do, quit marketing coffee in a can? Make it illegal to pull the top off of the little cup and pour the contents into a filter basket? Coffee isn't a printer, we've been making coffee for thousands of years with very simple machines.
    [ link to this | view in chronology ]
  - Josh, 3 Mar 2014 @ 12:11pm
    
    Re: Re:
    Stop talking and drink what I tell you to drink.
    [ link to this | view in chronology ]
  - gg, 3 Mar 2014 @ 9:33pm
    
    Re: Re:
    someone will still have to sell coffee beans. or something to make coffee out of. you're not going to get past the physics of making coffee out of hot water + product. so in a no-mad world, you're going to get your coffee from a pirate coffee brewer and busted up best $/taste product someone sells.
    
    this drm isn't really drm. the actual apparatus for making coffee is rather primitive, no drm is going to protect them from some good'ol electronic haxory.
    
    quit getting your panties in a bunch, and go void some warranties you're never going to use anyway.
    [ link to this | view in chronology ]
RD, 3 Mar 2014 @ 6:11am

Repeal the DMCA
This sort of situation was SPECIFICALLY pointed out at the time the DMCA was being debated as a major potential problem with the law, and the Big Media companies all INSISTED that the law would NEVER be used in such a way, so it should be passed since there will NOT be any "function creep." And here we are today, with story after story of the DMCA being used to stifle competition, technological innovation, and speech.
[ link to this | view in chronology ]
- Anonymous Coward, 3 Mar 2014 @ 6:22am
  
  Re: Repeal the DMCA
  So far, they haven't said how this will be "protected," nevermind whether they are expecting the DMCA to be the hammer to use on competitors.
  
  The garage door openers already lost this in 2004.
  
  http://en.wikipedia.org/wiki/The_Chamberlain_Group,_Inc._v._Skylink_Technologies,_Inc.
  
  The printer ink cartridges already lost this in 2004 and 2012.
  
  http://en.wikipedia.org/wiki/Lexmark_Int'l_v._Static_Control_Components
  
  It's much more likely that Keureg will work towards a patented plastic moulding solution, rather than a digital control solution. It's easy to embed a $0.15 tag into a $40 toner cartridge. It's harder to embed a $0.15 tag into a $0.75 coffee cartridge. I'm sure the prices for tags are dropping, but then we can talk about the negative PR for unrecyclable cartridges with foil/semiconductor chips embedded.
  [ link to this | view in chronology ]
  - Anonymous Coward, 3 Mar 2014 @ 7:25am
    
    Re: Re: Repeal the DMCA
    "It's harder to embed a $0.15 tag into a $0.75 coffee cartridge."
    
    They don't need to go that far. A simple bar code will do. Easy to circumvent? Yes. But then that's when they send in the swat team to kick your door down and drag you off for "piracy". Everyone profits! (except you, of course)
    [ link to this | view in chronology ]
    - YellowApple, 3 Mar 2014 @ 10:18am
      
      Re: Re: Re: Repeal the DMCA
      "They don't need to go that far. A simple bar code will do."
      
      Tassimo already does this. Granted, they actually make it somewhat useful; the barcode contains rudimentary instructions on how to prepare the coffee (how much water, for example), at least supposedly.
      [ link to this | view in chronology ]
  - Derek Kerton (profile), 3 Mar 2014 @ 8:59am
    
    Re: Re: Repeal the DMCA
    I agree. I have a Brother label printer that does this. It has a Patented system where the label rolls come on a plastic roller. The roller mounts in the printer and has a system of dots drilled out that tell the printer the width of the label roll. That "communication" between print media and printer is the innovation that was patented, so you can only buy the rolls from Brother.
    
    Or, you get out a hacksaw, glue, and grinder, and rig a system to create a re-usable label roller. Then, you could buy the labels at 1/3 the cost.
    
    My staff make fun of me for going to this effort to save a few bucks...but then, they don't pay the bills. And they don't understand the personal satisfaction I get from the FU factor. Aaargh, mateys!
    [ link to this | view in chronology ]
    - Michael, 3 Mar 2014 @ 10:38am
      
      Re: Re: Re: Repeal the DMCA
      amazon.com; buy the brother labels at half price, one third cheaper still after shipping. Or by the Chinese labels even cheaper. All work with my QL500. Hope it helps. 19.00 at Staples for one roll of address labels gets expensive.
      [ link to this | view in chronology ]
  - Anonymous Coward, 3 Mar 2014 @ 9:42am
    
    Re: Re: Repeal the DMCA
    Disney puts tags in their paper drink cups to limit how many and for how long youncan get refills.
    
    I'm not sure if your tag prices are accurate.
    [ link to this | view in chronology ]
  - JoeJavaJava, 14 Sep 2014 @ 10:42am
    
    This does not require a Tag
    All they have to do is print a copyrighted symbol on the top of the K-Cup. Then a cheap camera reads this tag. It will be illegal to infringe the copyright, and those are awarded for 100 years or more.
    [ link to this | view in chronology ]
Anonymous Coward, 3 Mar 2014 @ 6:35am

This is how serfdom is gradually established, powerful people implementing control over what the masses can do.
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Anonymous Coward, 3 Mar 2014 @ 6:35am

Screw Nature!
Keurig, Tassimo, Nespresso, and their ilk are single-handedly counteracting recycling and trash reductions efforts of the last 20 years. Single cup, plastic beverage pods are environmentally disastrous. But hey, who gives a f#@k as long as they're making a buck? Way to go, guys. That is OK. Your corporations are disposable, too.
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- JEDIDIAH, 3 Mar 2014 @ 6:52am
  
  Re: Screw Nature!
  There is nothing wasteful about a solution that allows you to use only as much as you want to use at a time and nothing more. If anything, it's all of the other more conventional means that are wasteful. They will all ensure that plenty of leftovers and trash get discarded regardless of your level of consumption.
  [ link to this | view in chronology ]
  - Benjamin, 3 Mar 2014 @ 7:14am
    
    Re: Re: Screw Nature!
    You are aware that you can make less than a full pot of coffee at a time with just about any conventional coffee maker, right? With a French press you can make as little as a single cup.
    [ link to this | view in chronology ]
    - Kat, 3 Mar 2014 @ 12:14pm
      
      Re: Re: Re: Screw Nature!
      French press, sure, but a conventional drip coffee maker doesn't make a single cup of coffee at all well. The temperatures don't work out when you try it.
      [ link to this | view in chronology ]
  - John Fenderson (profile), 3 Mar 2014 @ 8:42am
    
    Re: Re: Screw Nature!
    "There is nothing wasteful about a solution that allows you to use only as much as you want to use at a time and nothing more"
    
    Yeah, except for all that extra plastic, foil, and packaging.
    [ link to this | view in chronology ]
  - Jon, 3 Mar 2014 @ 10:38am
    
    Re: Re: Screw Nature!
    Except coffee grounds and filters are usually biodegradable. I could use them in my garden. What waste are you referring to? Single brewers create 1 waste for every cup, plus more for every box you buy. Not to mention they don't last long and need to be replaced. Actually, if I brew using my press, I get exactly as much as I want and create no waste at all.
    
    Screw the Earth? Yeah, that mentality will get us far. You are a true benefit to the species.
    [ link to this | view in chronology ]
  - AK, 3 Mar 2014 @ 10:44am
    
    Re: Re: Screw Nature!
    Um, no. If you make too much coffee, you can use it to add nitrogen to your garden. Regular coffee filters are biodegradable, and there are reusable options available. K-cups are made of polyethelyne and polystyrene which are difficult and energy-intensive to recycle. By contrast, you could get bulk coffee beans in your own reusable bag or at the very worst, have less to throw away. Companies like TerraCycle and Starbucks even accept the old bags for recycling.
    
    An exception would be to use the reusable K-cups that are basically just tiny goldfilament coffee filters. But who knows if Keurig will allow one to fit this new machine...
    [ link to this | view in chronology ]
  - Scoffy, 3 Mar 2014 @ 12:46pm
    
    Re: Re: Screw Nature!
    Wait, what? There was never a problem! Have you forgotten about the plastic containers every. single. serve. comes in! They need to be made first from virgin plastic, most of them can't be recycled and won't be. The other 'conventional' means, like a coffee machine that has a reusable filter, uses exactly as much as you need, and can be cleaned in literally seconds, with the grinds going in the compost. And 'your level of consumption' will decide exactly how much we trash our planet, and for how long it can sustain us.
    [ link to this | view in chronology ]
  - Ted Kritzler, 3 Mar 2014 @ 1:20pm
    
    Re: Re: Screw Nature!
    I think that there are plenty of alternatives to K-cup brewers for a single cup of coffee. For pete's sake, the K-cup machines are really making nothing more than fancy, expensive "Taster's Choice" instant coffee. Teapot..single cup drip-brewer, 2 scoops of ground coffee, pour boiling water over grounds and enjoy.the only waste is a biodegradeable paper filter.. You, know, they make 1 cup french presses too.. PS...If you read the instructions, even a 12-cup brewer can make just one cup, it's not Rocket Surgery, it's just JOE.
    [ link to this | view in chronology ]
  - nacho_daddy, 3 Mar 2014 @ 3:48pm
    
    Re: Re: Screw Nature!
    I don't know what all, "Waste" you from your coffee maker, but my Mr. Coffee makes as little as you want (it has an advanced feature that makes almost exactly as much coffee as you put water in the machine for... imagine that!) And generates exactly one damp, biodegradable filter and a few spoonfuls of biodegradable coffee grounds as, "Waste"... To read your post, it sounds like a Mr. Coffee machine generates 200 pounds spent uranium rods and a truckload of styrofoam waste every time you make a cup or 2 of coffee. This isn't exactly like choosing a Hummer over a Prius From a carbon footprint standpoint.
    [ link to this | view in chronology ]
  - Anonymous Guy, 3 Mar 2014 @ 6:07pm
    
    Re: Re: Screw Nature!
    I make my own coffee on top of the stove for... a little electricity (for water and heat) and a scoop of grounds, which makes very little waste- in fact, it makes no waste except the used grounds. If you don't want all of it, let it sit and warm it up in the microwave later.
    [ link to this | view in chronology ]
  - rhiannon, 3 Mar 2014 @ 6:44pm
    
    Re: Re: Screw Nature!
    Jedidiah: "There is nothing wasteful about a solution that allows you to use only as much as you want to use at a time and nothing more. If anything, it's all of the other more conventional means that are wasteful. They will all ensure that plenty of leftovers and trash get discarded regardless of your level of consumption."
    
    Are you for real?? For starters, they are a waste of money - on average working out to cost approximately $50 per pound of coffee. Further more, the pods are incredibly environmentally detrimental. Keurig alone has sold BILLIONS of these pods since their introduction into the market, and the plastic is not biodegradable or recyclable.
    [ link to this | view in chronology ]
  - Thnkingformyself, 3 Mar 2014 @ 6:57pm
    
    Re: Re: Screw Nature!
    You are dumb
    [ link to this | view in chronology ]
  - S, 4 Mar 2014 @ 9:25am
    
    Re: Re: Screw Nature!
    I think you are confused about what makes this wasteful. Sure it is convenient to only use the exact amount of coffee and exact amount of water to make the one cup. But trust me throwing away the little plastic cups, that will NEVER break down is way worse. Than using too much coffee and having to throw it away or brewing a few cups too much and having to dump it out.
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- Bob, 3 Mar 2014 @ 7:52am
  
  Re: Screw Nature!
  Nespresso pods are aluminium. Cut off the foil seal, dump the spent coffee in your nearest plant's pot as fertilizer, and toss the pod in the recycle bin. Takes all of 5 seconds to do. Been doing it for years.
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  - Anonymous Coward, 3 Mar 2014 @ 8:11am
    
    Re: Re: Screw Nature!
    That is great, Bob. Glad to see at least one person is actually doing something. I was not aware that the Nespresso pods were aluminum. That is better than plastic to some extent, but still horrible if they end up in a landfill. My post was written based on the experience of seeing waste baskets crammed full of pods bound for landfills. @Jed, your argument doesn't hold water, period. Face it, these things are a "convenience" appliance. There are plenty of other ways to make a single cup that do not involve hugely wasteful "pods" of any kind.
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    - Derek Kerton (profile), 3 Mar 2014 @ 9:05am
      
      Re: Re: Re: Screw Nature!
      Yeah. I agree with you. I generate this waste at my office. And I have weighed the waste against the convenience it offers my staff, and chosen the convenience in a no-brainer.
      
      But still...lots of waste packaging. But I DO pay a pretty hefty price for waste processing, so there are fewer externalities than in places where garbage removal is "free" with residency.
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  - Jason Walsh, 3 Mar 2014 @ 4:32pm
    
    Re: Re: Screw Nature!
    Bob
    
    I buy organic fair trade pods that can be recycled as well. Nothing goes into the garbage.
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    - John Fenderson (profile), 4 Mar 2014 @ 7:05am
      
      Re: Re: Re: Screw Nature!
      But those pods are still more harmful to the environment than not having all that packaging in the first place. Recycling reduces harm, but is a LONG way from eliminating it.
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  - jackn, 4 Mar 2014 @ 7:36am
    
    Re: Re: Screw Nature!
    Thanks, but what if I don't want beans that were ground over a year before using?
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- haha, 3 Mar 2014 @ 8:47am
  
  Re: Screw Nature!
  Oh shut up.
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- Wobbit, 3 Mar 2014 @ 10:14am
  
  Re: Screw Nature!
  Just for the record gmcr is one of the greenest companies around. Any beverage cup with a gmcr logo on it is compostable bioware. The k-cups are part of a composting/energy program. (There is a shipping program to send back used k-cups ensuring that the grounds are composted and the plastic portion is used for carbon neutral energy production). The company offsets all of the carbon produced in shipping. All company buildings are leed certified. The company gives huge rebates to employees for in creasing energy efficiency in their home. They are also the largest buyer and seller if fair trade coffee world wide.
  
  You can say all you like abou if it's a good idea to only use Keurig affiliated k-cups in a Keurig machine, but you don't have a leg to stand on by attacking their enviromental policy. Also, nobody is taking anything away from you. You can buy an off-brand single serve brewer withb off-brand pods. If you want the real thing get a Keurig and use a pod that the brewer has certified as compatible.
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  - John Fenderson (profile), 3 Mar 2014 @ 10:34am
    
    Re: Re: Screw Nature!
    I believe the criticism is with the waste associated with all the packaging. It can be as compostable/recyclable/whateverable as can be, but it's still wasteful and causes some harm to the environment.
    
    Less waste beats recyclable waste 100% of the time.
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  - Jay, 3 Mar 2014 @ 10:35am
    
    Re: Re: Screw Nature!
    "Any beverage cup with a gmcr logo on it is compostable bioware"
    
    This still takes fuel and raw materials to produce. Bioplastics are often (not always) made from food crops like corn. Food that might otherwise (in a fair world), go to feed hungry people.
    
    "The company offsets all of the carbon produced in shipping."
    
    Instead of buying carbon offsets, it's better to not produce the carbon in the first place.
    
    "All company buildings are leed certified. "
    
    While admirable, this is no guarantee of "green-ness". We don't know how they run those buildings; they could be super-efficient or complete resource hogs. http://www.nytimes.com/2009/08/31/science/earth/31leed.html?pagewanted=all
    
    The single serve coffee business is the same as the bottled water business: convince consumers that what they already have isn't good enough and they need the same thing but in disposable, one-time-use plastic.
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  - ldne, 3 Mar 2014 @ 11:43am
    
    Re: trying to compare environmental footprints
    but you don't have a leg to stand on by attacking their enviromental policy.
    
    The only waste that comes out of my coffeemaker is grounds, and those grounds represent a whole lot less energy usage than the manufacturing process for those ridiculous cups. Virtually any standard coffee pot is more environmentally friendly than a Keurig or its clones.
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  - jackn, 4 Mar 2014 @ 7:38am
    
    Re: Re: Screw Nature!
    actually, unbranded options are more green alternative. Say for instance a cup that is reused for years.
    
    "...but you don't have a leg to stand on by attacking their enviromental policy...."
    
    Consider them attacked for increased packaging.
    
    sorry to cut you off at the legs.
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  - trollificus (profile), 4 Mar 2014 @ 9:17pm
    
    Re: Re: Screw Nature!
    Proving only that it is possible to be green and greedy.
    
    A dick move like this 'lock-in' plan is not made a non-dick move because they have other policies of which you apparently approve. Yes, people CAN choose to allow themselves to be ripped off based on those policies.
    
    More likely is that people will be turned off, moving to other manufacturers less environmentally friendly at a net loss to total greenness in the corporate sphere. (Since people tend to like their environmental contributions to be voluntary and unrelated to your corporate profits.)
    
    As you would be bemoaning if you were not either a paid shill/apologist for the company or someone who doesn't examine these things very deeply.
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- someone that likes coffee, 3 Mar 2014 @ 11:14am
  
  Re: Screw Nature!
  Nespresso pods are aluminum, and they have a recycling program: they actually reuse nespresso pods to make covers for some of their machines.
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- RichardLB, 3 Mar 2014 @ 6:59pm
  
  Re: Screw Nature!
  Every time I see a pod-type of coffee maker, that same thought hits me.
  
  Personally, I think the coffee from those things tastes terrible. I don't care what brand or manufacturer.. It is all awful.
  
  Give me my percolator any day for smooth rich VERY INEXPENSIVE coffee.
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  - coffeedrinkersneedstastebuds (profile), 12 Dec 2014 @ 7:47pm
    
    Re: Re: Screw Nature!
    Please....coffee is coffee! Anyone who says a certain brew is better than another has to have coffee 🍵 grounds for brains. I wanted to see for myself if there was such a difference between them. So, I went and bought everything from gourmet coffee to run of the mill coffee 🍵. Over a week time period I tried them all at different strengths and concluded: They all taste 👅 the same...only difference I could distinguish was strength in the taste from weak to OH MY GOD WHO COULD DRINK THIS AND NOT BE BOUNCING OFF THE WALLS. LOL... I came to understand that it's a placebo affect and a subconscious decision which was made from an experience from their childhood. In short, they are full of themselves.
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- CC, 24 Mar 2014 @ 3:47pm
  
  Re: Screw Nature!
  Nespresso pods are aluminum and 100% recyclable. There are even places to take them with the coffee grounds still in them.
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- Coffee Drinker at Fair Prices, 6 Apr 2014 @ 9:35am
  
  Re: Screw Nature!
  I clean/scrape out each pod after with a butter knife and recycle them... only takes 20 seconds!
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madasahatter (profile), 3 Mar 2014 @ 6:35am

Home Coffee Maker
When I make my coffee at home I use fresh beans and a 12 cup brewer. My refills are bags of coffee bought from the grocery store.

The one-off coffee makers are great for places where a courtesy cup of coffee is nice and you do not want a to keep a pot heating all day.

I have not particularly liked the coffee from these machines and never planned to buy one. The DRM antics just confirms my plans.
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- This comment has been flagged by the community. Click here to show it
  
  nacho_daddy, 3 Mar 2014 @ 3:23pm
  
  Re: Home Coffee Maker
  Thank you so much for clearing that up! I know that I speak for everyone when I say that there was a great deal of world wide concern regarding your choice of coffee maker. Now that I know that you plan on keeping on using a regular, multi cup coffee maker, not only will I be able to sleep tonight, but I won my office pool as well!
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Anonymous Coward, 3 Mar 2014 @ 7:18am

I have a keurig but use the dyi kcup but modded like pictured here http://www.instructables.com/id/Get-a-STRONGER-Brew-from-your-My-Kcup/?ALLSTEPS , If i decide to purchase a new machine (with drm) I will break the drm and I will show others how to break the drm , because once I purchase something there is no way in hell someones going to tell me what the fuck to do with it.
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- Anonymous Coward, 3 Mar 2014 @ 7:40am
  
  Re:
  Just wait till they start claiming that this sort of "remix" is not fair use.
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- Dave, 3 Mar 2014 @ 7:48pm
  
  Re:
  Go for it dude, I agree. They should have no right to do that.
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- Manok, 3 Mar 2014 @ 11:38pm
  
  Re:
  But you'd no longer be buying it, you'd only pay for a license to use the machine. So don't even think about garage-selling it either!
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- Anon, 7 Sep 2014 @ 6:09am
  
  Internet of Things
  Wait until the Internet of Things takes off. Companies are eating it up because they will have complete control of the 'user experience'. From then on, they can stop whatever they don't like, including the power going to your house via whatever method they want.
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Anonymous Coward, 3 Mar 2014 @ 7:22am

Perhaps someone with more information can present viable arguments why the DMCA would even come into play since what is called here "DRM" does not involve a work protected under copyright law, but instead comprises an RFID "tag" associated with a cup that is able to be read by the brewer and a cups contents accurately identified. With this information in hand, the brewer is purportedly programmed to dispense liquid in a manner that is appropriate for such a cup.
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- John Fenderson (profile), 3 Mar 2014 @ 8:45am
  
  Re:
  "since what is called here "DRM" does not involve a work protected under copyright law, but instead comprises an RFID "tag" associated with a cup that is able to be read by the brewer and a cups contents accurately identified."
  
  In the past, companies have used the DMCA for exactly this purpose -- they argue that the DRM constitutes an access control and therefore anything that bypasses it without permission is a violation of the anti-circumvention clause.
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  - Anon, 3 Mar 2014 @ 12:43pm
    
    RFID?
    So if I put an unused cup in close proximity, will that allow it to use an unauthorized cup? Or do I have to also do surgery on the radio shielding of the unit?
    
    Ha ha.
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- Skipinator, 3 Mar 2014 @ 3:45pm
  
  Response to: Anonymous Coward on Mar 3rd, 2014 @ 7:22am
  You're not buying the machine, just a license to brew coffee on that machine. /s
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Pat, 3 Mar 2014 @ 7:23am

Blah...
Life's too short...
For bad coffee.
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Anonymous Coward, 3 Mar 2014 @ 7:27am

Using a french press is way better.
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- Mike Brown (profile), 3 Mar 2014 @ 7:59pm
  
  Re:
  Says you. I personally find the filter on French presses lacking. There's always a micro-fine sludge at the bottom of the cup that I personally find disgusting, but that's just my humble opinion.
  
  Should I make French presses available to my customers in my office? I think I'll pass. As much as I love doing the dishes, imagine my pure joy at seeing some ass-hat fail horribly in his attempt to pour boiling water into a glass vessel without spilling it all over his crotch, or any number of other potential mishaps. Keurigs are more idiot-proof.
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Anonymous, 3 Mar 2014 @ 7:31am

Hack your coffee maker!
"...they claim Keurig has been busy striking exclusionary agreements with suppliers and distributors to lock competing products out of the market". Yeah, so? Strike some deals of your own, TreeHouse.
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TheResidentSkeptic (profile), 3 Mar 2014 @ 7:37am

Please arrest me
Hey "future crime cops" ... come arrest me... I plan on pirating a cup of coffee while wearing a Guy Fawkes mask and an EFF NSA t-shirt under my tech-dirt hoodie. That should count for at least a 5-yr charge...

Seriously? This better be followed up by "board fires clueless CEO"
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- That Anonymous Coward (profile), 3 Mar 2014 @ 8:07am
  
  Re: Please arrest me
  o_O
  not sure if mocking me or not...
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Anonymous Coward, 3 Mar 2014 @ 7:47am

I am an aeropress guy. Screw Keurig. That stuff is just Folgers Crytals in a hipster coat.
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- Anonymous Coward, 6 Mar 2014 @ 4:58pm
  
  Response to: Anonymous Coward on Mar 3rd, 2014 @ 7:47am
  Don't knock Folgers crystals.
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  - WulfTheSaxon (profile), 6 Mar 2014 @ 6:01pm
    
    Re: Response to: Anonymous Coward on Mar 3rd, 2014 @ 7:47am
    Caf� Pilon Instant (or anything else from Rowland Coffee Roasters) is so much better, though.
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This comment has been flagged by the community. Click here to show it

Anonymous Coward, 3 Mar 2014 @ 7:50am

And?? Who cares.. they can do what they want. It's not preventing you from making your coffee.

Typical of the anti-DRM crowd. It doesn't prevent them from doing what it's designed to do, they're just all pissy because they can't steal or torrent.
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- DannyB (profile), 3 Mar 2014 @ 8:17am
  
  Re:
  Typical of the copyright maximalist crowd. Completely fail to understand the issue. It's not about stealing anything. It's about market competition and preventing what has happened with inkjet printers.
  
  Once upon a time, Inkjet printers were a great idea. Now they are completely unattractive due to the ridiculous price of ink. What was it again, $8000 a gallon? That must be some mighty fine ink.
  
  Now the exact same thing is happening to coffee and a coffee maker.
  
  Maybe they should also DRM it so that you can only drink the coffee out of Keurig brand cups that they can sell at an extraordinarily high price? Would you also be in favor of that? Would you then like to be name calling of people who complain about the abuse?
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- John Fenderson (profile), 3 Mar 2014 @ 8:46am
  
  Re:
  How does "stealing" or torrenting come into this? Wait a second, you can torrent coffee?? I've been missing out!
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  - Anonymous Coward, 3 Mar 2014 @ 3:05pm
    
    Re: Re:
    It's easy to torrent coffee; just use a beer bong.
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- Bug, 3 Mar 2014 @ 9:03am
  
  Re:
  But in this case, how is it stealing? All it's doing is taking choice away from consumers, not stopping illegal theft and activity. It's a terrible comparison in this case because DRM is meant to stifle illegal theft, not competition.
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  - jackn, 3 Mar 2014 @ 10:32am
    
    Re: Re:
    Illegal theft..
    do go on...
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- Anonymous Coward, 3 Mar 2014 @ 1:14pm
  
  Re:
  Please. This isn't remotely the same thing.
  
  This is anti-competitive bullshit.
  
  They should focus their effort on making a better and less expensive product if they don't want people buying the off-brand stuff instead of removing the choice from the consumer.
  
  You're right about one thing though... they can do what they want... and if they do, they'll have to learn the hard way that nobody wants to deal with their bullshit. I would not buy a keurig machine if I could only buy their coffee.
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- Anonymous Coward, 4 Mar 2014 @ 8:13am
  
  Response to: Anonymous Coward on Mar 3rd, 2014 @ 7:50am
  This is coffee. Not software. What is the purpose of telling someone that you are not allowed to make a different coffee? You are an idiot.
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scotts13 (profile), 3 Mar 2014 @ 7:56am

It'll be interesting to see how this is implemented
Keurig has experimented with RFID tags before, which haven't seen much success, and Tassimo has used (easily deciphered) barcodes for years.

The Keurig Vue system was introduced largely because the patent on the K-cup ran out a while ago; that hasn't seen great success either, and they're slashing the prices on the makers rapidly. Both Vue and Keurig 2.0 claim to offer valuable features (Vue makes foam for your cappuccino, and 2.0 will make a 30 oz POT of coffee) but are these features people actually want?

What I want is a quick, decent cup of coffee that doesn't break the bank. None of the multiple "innovations" Keurig's flailing around with (they have a new Rivo cappuccino system, too) address that.
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edpo, 3 Mar 2014 @ 8:07am

Anti-Competitive DRM
DRM should be illegal. The Keurig patent expired in 2012. The very point of even our troubled patent system is that inventors get some time period to capitalize on their ideas, and thereafter the idea is available to anyone in the open market to utilize in production. DRM allows companies to privatize the patent system, and extend their hold on an idea beyond what is legally permissible.
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Rafael Vazquez, 3 Mar 2014 @ 8:58am

Keurig's DRM Policy
Keurig is commiting marketing suicide. If the market realizes that the Keurig machine will not allow use of generic refillables to make their coffee, they will stop buying the Keurig coffee makers and the Keurig coffees. Customers will just opt for the coffee makers that will allow them to do so. In the long run, the most versatile coffee makers in this competition will win out. Keurig will be left out in the cold with their strategy.
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- qw, 4 Mar 2014 @ 6:41am
  
  Re: Keurig's DRM Policy
  If the market realizes that the Keurig machine will not allow use of generic refillables to make their coffee, they will stop buying the Keurig coffee makers and the Keurig coffees. Customers will just opt for the coffee makers that will allow them to do so.
  
  Yeah, just like these days customers only buy printers that allow the use of 3rd party inks.
  
  Sorry to be cynical, but if we're going to spend the whole thread comparing coffee machines to printers, it's worth looking at the printer market. I bet Keurig did.
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Jason, 3 Mar 2014 @ 9:00am

Well crap
I will have to jailbreak my coffeemaker now...
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Anonymous Coward, 3 Mar 2014 @ 9:09am

This is why I spent the extra couple of hundred dollars on a Saeco Vienna Plus. It doesn't care what coffee beans I put in the grinder.

This bullshit won't stop until people stop buying devices that need them to pay a "rent" to the parent company to use.
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LAB (profile), 3 Mar 2014 @ 9:18am

Please explain to me how this is different from Apple changing their adapters after an Iphone redesign so you have to buy only one of their chargers and a new one at that.
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- Leigh Beadon (profile), 3 Mar 2014 @ 9:34am
  
  Re:
  Well, I think Apple might be able to make a slightly better case that the change is actually necessary and beneficial in the long run (usually technology/form factor reasons), but it comes down to whether you believe/agree with that. If you don't, then you're right, there's no difference.
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- John Fenderson (profile), 3 Mar 2014 @ 10:36am
  
  Re:
  It isn't.
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Tricia, 3 Mar 2014 @ 9:31am

Keurig will use DRM new coffee maker....
I just recently got a Keurig machine and only use the refillable option to put my own coffee in it. The single cups are never strong enough. If they create a machine that rules out all other Kcup options I may just take my $125 (that I spent on the Keurig) and go back to Starbucks... (of course that $125 will only last me like a month or so at SBUX for balck drip...lol).

French press here I come again! :-)
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Ron Ziniel, 3 Mar 2014 @ 9:57am

coffee
I've found that the diy k-cups hold 3/8 of an ounce of coffee grounds. A little math will show you how economical these are, and you can tailor them to your taste.
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Tom Betz (profile), 3 Mar 2014 @ 10:02am

Screw all these coffee makers.
Here's the best, easiest and cheapest way to make really great coffee: cold brew coffee concentrate made using a nut milk bag.

http://boingboing.net/2013/07/20/cheap-easy-no-mess-cold-brew.html

I like to let mine cold brew 24 hours before pulling the bag.

I've been using Peet's Decaf House Blend lately because it's been on special at supermarkets in my area, but this process even makes very drinkable coffee using cheaper supermarket brands.

Bring a bottle of concentrate to the office and add hot water, one part concentrate to two parts water, and enjoy.
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Nicolas (profile), 3 Mar 2014 @ 10:07am

Reusable
Keurig supplied a reusable pod with the maker my daughter bought me for Christmas, so they are apparently a bit flexible.
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Anonymous Coward, 3 Mar 2014 @ 10:13am

Thought about getting a Keurig once upon a time. Decided the money could be more useful elsewhere. (And I can make instant for an 'nth of the price that those nasty little pods cost.)
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Jay, 3 Mar 2014 @ 10:23am

It's a terrible business anyway
Leaving apart the refillable cups, K-cups and single-brew coffee machines are terrible for the environment. Think how much plastic waste is being created so that people can be saved the time and trouble of measuring out their ground coffee into a filter or French press each morning.
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Anonymous Coward, 3 Mar 2014 @ 11:21am

Wish I could be mad or upset at all... but nope.
I'll just keep enjoying my better made coffee that takes slightly longer to make and doesn't taste like flavored water.
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Kathy, 3 Mar 2014 @ 11:45am

Seriously?
I wonder who at Keurig thought 'Yeah, we just decided we have WAY too many customers. We thought this might be a way to remedy that'

I know I personally would not buy a machine that would not let me choose what I wanted to use in it, I hate the green mountain coffee.
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- Anonymous Coward, 3 Mar 2014 @ 12:18pm
  
  Re: Seriously?
  Their business model is founded on selling coffee at roughly $30/pound. (They charge $16.50 for a 24-pack of refills. The amount of coffee you can brew from a pound of beans varies, but it's generally around 40-50 cups.)
  
  Keurig does a lot of their sales to offices. Once an office has bought a Keurig coffee maker, they want everybody to be locked in to using Keurig coffee. As TFA said, it's no different from razor blades or printer ink.
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Heather, 3 Mar 2014 @ 12:20pm

Can't wait to hack it
Getting around this DRM would be a fun project, and since my Keurig will be worthless to me then anyway...
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Julie Hall, 3 Mar 2014 @ 12:27pm

Fine By me. I just won't buy the new one.
I'm perfectly satisfied re-using my filters because "not" re-using them makes this coffeemaker ridiculously expensive. Why pay more than $1.20 for each cup of coffee when you can refill the k-cups for $0.30/cup?

So if you're making a "new" refill-proof coffee maker then count me out!
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eileen, 3 Mar 2014 @ 12:35pm

Big Mistake
Keurig is making a big mistake with this greedy move. I only feel good about using a Keurig since I found San Francisco Bay Coffee and others that are in mesh bags instead of polluting plastic cups. They fit the Keurig and they work just fine, despite being "unapproved." I will never pollute the landscape with the plastic cups, so when my current machine dies it will be the end of ever buying another Keurig brewer.
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Robert, 3 Mar 2014 @ 12:46pm

Green Mountain Greed
This would be like Ford telling me what brand of fuel I may use in my Focus.

I will NEVER buy another Keurig brewer or K-Cup.
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anon, 3 Mar 2014 @ 12:52pm

But by now...
By now, people who want the convenience of single cup brewing have bought one of these. (Or like me, two - including one for work)

So are we talking ANOTHER system? Another format of cup? Is this a "super-betamax" idea, or SOny L-Cassette? If 50 million people already buy one format of coffee cartride or another what are the odds people will carry a third system whose only claim is "we make a bigger cup"? Is Keurig now going to advertise, "Sorry, or older products are crap, buy this instead! It's good - we promise"?

CD's replaced tape and vinyl because the increase in convenience and quality was patently(?) obvious. Ditto for DVD over VHS. Ditto for convenience and price of MP3 over CD.

what's going to drive the shift from Keurig to Son of Keurig? Or are you going to buy identical/compatible cups, only to get home and find your coffee refuses to brew because the cup did not have a golden K logo on it?

I suspect this is easier said than done in today's market.
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RadialSkid (profile), 3 Mar 2014 @ 1:11pm

This Keurig shit is whack. Folgers Crystals 4 lyfe, f00l.
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Lisa wolford's, 3 Mar 2014 @ 1:19pm

Green Mountain taste
I drink Green Tea. There green tea tastes horrible. Now Tazo is great. I will have to switch coffee makers if they do this.
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anon, 3 Mar 2014 @ 1:25pm

Re:
Time to torrent coffee!
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Deranged Poster (profile), 3 Mar 2014 @ 1:32pm

Purge
Hell I'd be happy if they fix the Purge Error that pops up every week.
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Anonymous Coward, 3 Mar 2014 @ 1:37pm

Here's a novel idea... why not stop drinking coffee altogether? There are no healthy benefits derived from such undertakings anyway. Just a thought.
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- John Fenderson (profile), 3 Mar 2014 @ 1:48pm
  
  Re:
  "There are no healthy benefits derived"
  
  That's not true. There are a number of health benefits that you get from drinking coffee. True, you can get them elsewhere too, but still.
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carlos, 3 Mar 2014 @ 1:50pm

Carlos
Carlos says: Whats so hard about just grinding your own beans?
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Mark, 3 Mar 2014 @ 2:09pm

Even expensive whole bean coffee is like 15-20 cents a cup. And it is just as easy to make. I agree the single cup craze just shows how stupid people are.
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Az, 3 Mar 2014 @ 2:19pm

Woot
Awesome news.

I hate the US and watching it destroy every principle it is based on rocks. This kind of LEGAL anti-competitive behaviour will eventually ruin their economy!

And the rest of us can get on with life and enjoy the reality TV show that is a 21st century empire collapsing into its own arse.
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gorehound (profile), 3 Mar 2014 @ 2:40pm

Glad I do not own one of these machines........and I will make sure I never do own one.And I barely drink any coffee and when I do it is not usually Green Mountain.Now I will make sure I never drink a cup of Green MNt. DRM Flavor Coffee...........tastes worse than a can of oil.
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Anonymous Coward, 3 Mar 2014 @ 2:44pm

Plastic
Does it not worry anyone that you are pouring hot liquid through plastic? Doesn't that release PCB's?
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- Anonymous Coward, 3 Mar 2014 @ 4:00pm
  
  Re: Plastic
  Does it not worry anyone that you are pouring hot liquid through plastic? Doesn't that release PCB's?
  
  No....
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anon, 3 Mar 2014 @ 2:48pm

chemex
That last sentence is just sooo good. Makes the article.
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John Fenderson (profile), 3 Mar 2014 @ 4:11pm

What is the appeal of pods?
I mean this seriously. I've used the machines in a couple of offices I frequent, and I really don't understand the point.

The whole process seem more complicated and time-consuming than just doing a pour-over. What do you get for a couple of hundred bucks and added complexity that you don't get for a $2 cone and hot water?
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- jackn, 4 Mar 2014 @ 7:28am
  
  Re: What is the appeal of pods?
  but the plastic taste is what seperates Keurig from the rest. Keurig just wants to make sure, when you taste plastic, you know its authentic Keurig.
  
  Shouldn't the headline be, company decides to go out of business?
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Ian Royal, 3 Mar 2014 @ 4:13pm

The petitioning has begun.
Thought i'd give it a go: http://chn.ge/1cxWYXK
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Coffee Freak, 3 Mar 2014 @ 4:43pm

The truth is the K-Cup patent ran out which opened up the market to all the slugs that wanted to ride the coattails of the giant. Make your own machines for your own K-cups knock offs and be done with it.
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me, 3 Mar 2014 @ 4:49pm

DRM
So, whats the issue. Just sneak onboard the Coffee ships and pirate it just like 99.8% of the internet does.
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WarEagle82, 3 Mar 2014 @ 7:21pm

Just dump your Keurig machines in front of a Starbucks
Just dump your Keurig machines in front of a Starbucks. Problem solved...
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Anonymous Coward, 3 Mar 2014 @ 8:30pm

All you need is a Melitta
I use a single cup Melitta cone ($3 ea. + $5 s&h)
http://www.bedbathandbeyond.com/1/1/33854-melitta-pour-over-single-cup-brewing-cone.html

I put an unbleached #2 coffee filter into it, add 2 teaspoons of Splenda and 2-3 scoops of ground coffee, tap it a little to pack the coffee a bit, place it over my coffee cut, bring 12oz of water to a full boil in a 16oz Pyrex cup in the microwave for about 2 minutes, and immediately (gently) poor it into the filter. Depending on the quality of the ground coffee, you can get an excellent, strong, quick cup of coffee. This method is even faster if your home or office has an instant hot water dispenser that is hot enough.
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Patrick, 4 Mar 2014 @ 5:09am

Sticking with my AeroPress me thinks
Just the other day I was considering getting a Keurig, as I was begging to think the Aerobie AeroPress (which is awesome by the way, it looks like this http://www.slinkystudio.info/reviews/2012/7/2/aerobie-aeropress-coffee-maker-review.html) was getting to ben inconvenience in the morning routine. It makes great coffee, but perhaps pods would be just as good. I' gladd this report has come out, as it takes the affordability out. I'm sticking with my AeroPress!!
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Imtiaz Ali, 4 Mar 2014 @ 5:45am

Nice info on Coffee :)
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Lydia L. P., 4 Mar 2014 @ 6:30am

Tassimo not so good!
Well we had a GD Tassimo, nice machine, nice coffee! However we got rid of it, because of exactly this problem the exclusivity of it! The pods were hard to find, unless you went to a Starbucks store hoping there is one near you! If you ordered on line 9 out of 10 times somewhere some how the order got screwed up! Then if you don't keep the barcode reader meticulously‎ clean the machine cannot read it, and the pods themselves might get a little crinkled somehow and then the barcode can't be read either! Then there's the problem with cleaning the tank the yellow disc you insert in the back of the machine to override the brewing feature started to fail for whatever reason. So there you are sitting with a machine saying clean me and there is no way to override that or a bum barcode! Overall that machine was a PITA it got the boot! :(
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Minuet, 4 Mar 2014 @ 1:23pm

Coffee DRM? What next!
DRM is such an anti capitalism/free market crock. Can't companies just make competitive products at competitive prices anymore? Trying to lock out competition is just another way of creating a monopoly.
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- scotts13 (profile), 4 Mar 2014 @ 3:34pm
  
  Re: Coffee DRM? What next!
  Making quality products and selling them at competitive prices is hard, and takes a while. Difficult to prove to your boss - in only one quarter - that you deserve a bonus that way. That's why the technique is pretty much obsolete. These days, most marketing plans amount to "theft by deception" in my book.
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Jack Sullivan, III, 4 Mar 2014 @ 3:31pm

Want Great Coffee? Use a French Press.
Get a French Press for $23 bucks and stop wasting cash.

http://www.amazon.com/Primula-Classic-Glass-Coffee-Handle/dp/B000N2TYOS
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Me, 4 Mar 2014 @ 5:42pm

I see Keurig has a new 3-step business model.

1. Pull out gun.
2. Aim at foot.
3. Boom.
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jimbob, 4 Mar 2014 @ 5:45pm

keurig
I use my keurig for hot water for my instant coffee sanka ect tastes way better then those pods
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Richard, 4 Mar 2014 @ 6:15pm

Use the adapter in place of the pods
I have a keurig and I never used the pods...
I have used it with the standard coffee adapter since day one.
Cheaper to use, more ecological. I enjoy it one cup at a time, like the pods... I wonder if they will block this too?

http://www.amazon.ca/Keurig-K-Cup-Reusable-Coffee-Filter/dp/B000DLB2FI
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Tom Woolf, 4 Mar 2014 @ 6:19pm

I might have my final Keurig coffee maker.
If Keurig does indeed integrate DRM or any other process into their new coffee makers, my current device is the last one I will own.
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anonymous, 4 Mar 2014 @ 7:30pm

If you own a Keurig...
coffee just isn't that important to you.
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Felecia Carter, 8 Mar 2014 @ 7:32am

Not that it does any good, but I emailed them my complaint about this. I have the filters and can use any coffee I choose. I would never purchase one that limits me like that.
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offplumb, 11 Mar 2014 @ 1:33pm

Keurig's announcement
I wonder if this isn't some sort of ploy to push the sale of their current machines? Did sales increase dramatically after this announcement? I don't currently own one, but felt oddly compelled to purchase one after hearing this news. Interesting..
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tsolorio, 12 Mar 2014 @ 1:08pm

French Press
I'll stick with my $20 french press pot. No DRM there. :)
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Just me, 21 Mar 2014 @ 6:54am

Greed
That's very greedy. If I didn't have one already, I wouldn't buy one. Since I do have one, I will no longer buy keurig brand coffee!
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Sandra Pirtle, 28 Mar 2014 @ 4:39pm

Never did like the coffee
I use and airopress maker. I bought a K-cup machine for some guest that were staying here when I was out of town. I didn't expect them to go to the trouble of figuring out the airopress. When the "free" coffee that that came with the machine were gone I used it to heat my water for my airopress. When it quit working I tossed it and went to buy an electric kettle. I did taste one of each of the types of K-cups and have to say that I have had better coffee out of vending machines. It has been a few years, so I hope my friends forgive me. Next time I will buy a little drip machine and leave a bag of Kona for them.
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Anon, 31 Mar 2014 @ 8:25am

Mr Coffee!
Honestly.... my husband and I use the Mr. Coffee equivalent to the Keurig system. We don't buy the pods but actually use the refills and it works PERFECTLY! I have never bought a Keurig product nor will I ever after seeing what they are doing now...

GO MR. COFFEE!!!
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Jeff Latker, 5 Apr 2014 @ 12:58pm

Love my Keurig, but hate the pods.
I've had two Keurig B60 machines and love the convenience and, sorry, the coffee, too. But I have had great misgivings about the ecological impact that the machine has. So in late 2012, I began researching an alternative and found Solofill.

This is the greatest invention since the Keurig machines themselves. I can brew ANY kind of coffee I want and have COMPLETELY abandoned the K-Cup nonsense. I would urge those of you who love your Keurig single brew machines to do the same before Keurig makes it impossible with their proposed DRM machines.

I bought two Solofill K3 Silver filters from BJ's wholesale for $20 and have not looked back. They are available at Target, Bed Bath and Beyond and their website.

http://www.solofill.com/

PS - I have NO affiliation with Solofill other than I'm a very happy client.
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Michael, 13 Apr 2014 @ 12:56pm

Why not just use an AeroPress for the best cup of coffee you may ever taste. It takes a few minutes extra, but saves you money. Keurig grounds are usually very old to begin with. http://thecreativealternative.com/best-single-cup-coffee-maker/ It really is a keurig alternative that gets 5* ratings at Amazon with about 1,000 reviews
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Sander, 14 Apr 2014 @ 3:56am

Dutch reader here, never heard of "Keurig" before but they must be related to the Netherlands as it means "decent" LOL appearently Keurig is not so Keurig http://www.interglot.com/dictionary/nl/en/translate/keurig
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Callum, 29 May 2014 @ 8:48am

This IS free market
I didnt read all of the posts but I got a lfavor people were upset and I understand why, but I think we are looking at this backwards.

In a free market this is totally acceptable. If people want to support this by buying Keurig, then they are expressing their will with their dollars and that is perfectly fine. Nobody is locked to Keurig, there are many alternatives. We dont need government to get involved.

Pity the lack of vision as this will probably hurt them, but don't get angry because its the consumers who still have all the choice. Time will tell.
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CoffeeFreedom, 14 Jul 2014 @ 2:20pm

Non-licensed manufacturer cracks new Keurig code
Detwiler|Fenton Report - July 14, 2014 - Coffee Wars: Non-licensed manufacturer cracks new Keurig code
Checks indicate that a non-licensed manufacturer has already developed technology that allows non-licensed K-Cups to be
used in the new Keurig 2.0 brewer. We recently reviewed a presentation which shows non-licensed K-Cups being used in the new, Keurig 2.0 brewer. Despite indications from GMCR that non-licensed K-Cups would not work in 2.0, we have observed tests of a non-licensed manufacturer's K-Cups using an independent, proprietary ink compound that can be "read" by the 2.0's technology to circumvent GMCR's walled garden. We believe that the new lids on these non-licensed K-Cups use ink compounds that are available for sale in the public market but are not part of the GMCR supply chain, avoiding patent or supply chain conflicts with GMCR. In brief, the competition appears to have effectively unlocked the 2.0 system before it has been closed. As non-licensed 2.0 K-Cup technology becomes more accessible to retailers and coffee brands, we believe all K-Cup manufacturers, GMCR included, will face more intense price competition which will pressure category profits.
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Samm, 19 Jul 2014 @ 1:07pm

But...
so than can someone just by a similar machine like Hamilton Beach which does and takes the same k cups and use the reusable filter and non Keurig/Green Mountain affiliated companies kcups?
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ebob2k (profile), 3 Aug 2014 @ 6:13pm

old K-cups
How long before the Keurig 2.0 and above coffee makers are programmed to reject even Green Mountain K-cups that are more than a month old?

GMCR: ‘We’ll force them to use our K-cups, AND we’ll force them to use them quickly’.
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Sue Thompson, 29 Aug 2014 @ 10:14am

Keurig 2.0 Brewer
Not only does the brewer not work with unlicensed k-cups, it doesn't work with its own K-cup manufactured before a certain date.

Beyond irritating and leaves me feeling duped for buying the new brewer.

Make it right, Keurig!
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Manny, 9 Sep 2014 @ 4:28am

Stupid move, Keurig. I hacked it in a minute
I bought one of the Keurig 2.0 machines and was surprised that it had the proprietary restriction. It took me about a minute to figure out that the way to hack it is to take the lid off of the proprietary-type K Cup (big K) and use a little piece of tape to affix it atop the clone k cups (little k). Keurig doing this only irked me. It's a good thing I bought it with an expired Bed, Bath and Beyond coupon for 20 percent off and a $100 Visa card from Verizon I traded an old bike for...
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kworkley (profile), 2 Oct 2014 @ 8:08am

Outraged.....
Recently we had to replace our Keurig, the water pump went out, so we were excited to see the new Keurig models come out, walked up to register, to find out through conversation around register, customers, employees that this “NEW”, model will not let you choose what coffee you like, not even in the in the resuseable cup that the old models gave with the machine. We did not like the tea or coffee that was offered in the K cups. So we were enjoying what we liked in the resusable cup. Very disapointed, so much so, we said forget it, they can keep their monopoly. I can only hope it backfires on them. Such a shame that for years, coffee machine makers, that you could put any coffee in you wanted, they come up with this single serve version and they get greedy. Feel like a little bit of the old Russia coming on..........
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justin bieber, 8 Oct 2014 @ 10:38am

coffee
uyyy wasting time nadamas
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problem solved, 12 Oct 2014 @ 1:44pm

keurig pods
Wanna use any pods in the new keurig? Just tape a lid off a keurig brand pod onto what ever pod you want to use and it seems to work fine for me.
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Boss61, 11 Nov 2014 @ 9:27am

Here is how to defeat the Keurig DRM
Faced by the happenstance purchase of unsanctioned k-cups that seemed incompatible with my new Keurig 2.0 coffeemaker with DRM RFIP technology, I let my fingers do the walking (to Google).

Searching for "Keurig RFIP hack" or its many variants brought me to helpful Youtube videos of various ingenious workarounds for outsmarting the RFIP system.

Now once again I enjoy all k-cups, branded and unbranded alike, economically. You can too. Just Google...
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Rick, 12 Nov 2014 @ 10:51am

Here's the way I look at it, if you don't like it then don't buy it. This is like saying Ford parts should fit Chevy cars and vise-versa. Quit bitchin, that's what's wrong with everything today, hell let's everyone sue Keurig because we can't brew our own flavor coffee. Really???
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davidbarcomb, 14 Nov 2014 @ 1:20am

So this is why it's so expensive
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Upset coffee addict, 14 Dec 2014 @ 9:17am

work around
Take the top portion of one that works -- place it on one that doesn't -- and suddent it works -- requires a scissor.
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david, 14 Dec 2014 @ 10:03am

cheat
Cut out the top foil of one that works -- place on what ever brand - and problem solved. Keep the foil and reuse as many times as you want
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RQAo, 20 Feb 2015 @ 4:56am

EHVf
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RQAo, 20 Feb 2015 @ 4:57am

EHVf[]""].,'"(
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